[00:00:00] Speaker A: I help small business owners that do X, Y and Z. Like, who cares?
[00:00:04] Speaker B: What do you want to do? What do you need me to do? What would you like me to do?
[00:00:06] Speaker C: Being kind of handy really, really helps.
[00:00:09] Speaker D: Passage to profit, road to entrepreneurship. You just heard some snippets from our show. It was a really great one. So stay tuned.
[00:00:17] Speaker C: Ramping up your business.
[00:00:19] Speaker E: The time is near.
[00:00:20] Speaker D: You've given it hard.
[00:00:22] Speaker E: Now get it in gear.
[00:00:24] Speaker C: It's passage to profit with Richard and Elizabeth Gearhart.
[00:00:28] Speaker E: I am Kenya Gibson, filling in for Richard Gearharthe.
[00:00:32] Speaker D: I'm Elizabeth Gearhart. I do marketing for Gearhart Law and I have my own startups. I am so excited. We have Beth Nidek here. She has been in media for a long time, and she helps people get themselves in the media to really help propel their personal brand and business.
[00:00:50] Speaker E: And also joining us in the studio today is Mike Harvey, who is the founder of indie home improvement and pickup delivery. And then joining us as we wrangled him off the street today is chef Angela from experience in New Jersey. So excited for the show.
[00:01:07] Speaker D: Yeah, really. So we do want to talk about your exciting new business journey. So you know that you are in a group of two in five Americans who want to start their own business.
[00:01:17] Speaker E: I believe that we're very entrepreneurial here in America, and we like ideas and we like innovation. And this is what passage to profit is all about.
[00:01:25] Speaker D: Should you start a new business journey? I'm going to ask Beth Nideck, what do you want your legacy to be and how do you see your business fitting into that?
[00:01:33] Speaker A: Well, I have two kids that are in college, so I always think about this, of how my business and what I've created for our family is going to affect how they create and what they do for their family. And it fits. Honestly, it fits in because my younger son's in business school, and he always says to me, mom, I learned this already from you by listening you talk to your clients. So I know my legacy is already there. And hopefully as they grow, their businesses will grow and our family will grow.
[00:01:56] Speaker D: Oh, that's beautiful. Mike, I know you don't have kids yet. Maybe someday.
[00:02:01] Speaker C: No, I do not. So my legacy at the moment is not really developed because I don't really have anything to leave to anybody. But as I get older, I'm sure that will change. But at the moment, my real goal is to just be a well rounded individual. I want to try all new things. I want to get out of the rat race as soon as I can. Is my real goal and legacy so that I can experience things in life that I enjoy and want to do. I'm a firm believer that experience is really the fruit of life. So that's kind of what I want out of my business.
[00:02:26] Speaker D: So your legacy will be an adventurer legacy?
[00:02:29] Speaker C: Yes, I think that would be fair to say.
[00:02:31] Speaker D: So, chef angel, what do you want your legacy to be and how do you see your business fitting into that?
[00:02:37] Speaker B: I do have two baby girls at home, and the thing that I try to push onto them is a lot of people don't really remember exactly what you do sometimes, but people remember how you make them feel. That's important. And that's something I push into my food and towards the morals towards them.
[00:02:53] Speaker E: That's good.
[00:02:54] Speaker D: Kenya?
[00:02:55] Speaker E: Definitely my family. Right? Like, I'm doing all this for them. And I just hope to not just leave a lineage of means and wealth, but I want them to know what integrity feels like, what hard work feels like, and what being good and helping people feels like. So that's what I would say my legacy is.
[00:03:12] Speaker D: Yeah, mine's similar. I think my legacy is just doing it your own way and thinking outside of the box. Because when I was growing up, you had a nine to five job or an eight to five job. You did what somebody else told you to all day. And now being in the entrepreneurial world, it's tough in so many ways. But now my son is kind of getting into it and so, you know, take control of your own life. Like, teach our kids that.
[00:03:36] Speaker E: Yeah.
[00:03:37] Speaker D: Okay. The moment we've all been waiting for.
It is time to interview the amazing Beth Nideck. Oh, my gosh. She's been in media for a long time. She talks about earning Mediaev. She tells compelling stories. She has her own podcast, and she was on the show before, during COVID It's so great to have her in the studio. Beth, why don't you tell us a little bit about yourself?
[00:03:59] Speaker A: Oh, I appreciate being back and being in person. I'm a former tv producer, and when I got into digital entrepreneurship, I really saw the landscape of how you build a business and what you do to make it actually happen. And for me, coming from television, that's television. That's how are you being seen in front of your clients or in front of your audience and resonating with them enough for them to go find you? Because it's nice to be on major television, but if you have nothing to offer and no one to come find you, you're not going to make money from that visibility. And I think that piece is so important. So being in the industry, I saw. Honestly, I saw a hole. Everyone's talking about earning media or paid ads, and no one was talking about, I have the media. I'm on the podcast. But how do I actually show up so I can make money and my offers can grow, and I can scale my business, and like you said, leave a real legacy.
[00:04:44] Speaker D: I love the make money part.
[00:04:47] Speaker A: That's my whole thing. Make cash.
[00:04:49] Speaker E: And the tv part, to be quite honest with you, seems a little scary, right? Because radio is a little easier in that it's theater of the mind, and people only hear you where tv's a little different, right? They see you, they hear you, they feel everything that's coming off of you. So how do you kind of help people make that transition into those bigger spaces?
[00:05:07] Speaker A: I call it light, medium, and heavy.
[00:05:09] Speaker E: Right?
[00:05:09] Speaker A: Like, how do you want to start? Lightly. Maybe it's an Instagram live, maybe it's an email with a video in it. And then medium is doing community talks, doing podcasts, being visible on that stage, or being audio on that stage. And then heavy is being on tv. But tv doesn't mean being on Good Morning America, even though we would all like to be on Good Morning America, it's really about being in local tv. My first television experience outside of college was my local high school's television station, which was a $5 million tv station. And I made chicken dinners every Thursday night on this show and really learned how to be in studio. So when I work with clients who have never been on anything, we don't go right to the heavy. But when we get to that piece, your local television station needs you. Whoever's listening out there right now, they need you because you are content, and that's how they keep their job. So I think a lot of people think it's, like, so outside of themselves. But if your neighbor can go on and talk about adoption day at the local petSmart, why can't you go on and talk about your amazing tagless blanket that you made for your kids and other sensory kids love it, too.
[00:06:17] Speaker D: Yeah. Well, I think a lot of people are worried about how they look or how they'll be perceived. I mean, we all are. But then you look at some of the people.
I mean, Danny DeVito is the most handsome man I've ever seen. Not really. You know, no offense, Danny.
[00:06:32] Speaker A: We love you, Danny. We love you. I know what you mean. It's that self consciousness. And I think that's why you don't start out going heavy. You start out at light, and you start out doing tv or doing things that are visible, and you get that positive reinforcement. You get the stranger going, I love your hair. I get a lot of hair comments. So that's where I could bet, well.
[00:06:49] Speaker E: You have great hair, Beth.
[00:06:50] Speaker A: You do, you know, but it's about taking that ego out. So I was an actress as a little kid. I've always kind of been in it, and when I work with my clients, I teach them how to get over that piece so they can.
[00:07:00] Speaker E: Yeah. And I think with probably tv, it helps when people see themselves in you. So when you made the Danny DeVito comment, maybe there's a lot of little Danny DeVito's running around out there that see themselves in his characters and the things that he portrays, and then it makes that relatability factor and creates authenticity. So I get how that works 100%.
[00:07:19] Speaker A: People say to me, like, I see you do it, so I know I can do it, too, because they know me, and I'm just a regular person who decided that she wanted to be visible.
[00:07:27] Speaker D: And you're a good talker, though. Do you train people to really be able to present on media? Because I know when we first started the show, we had people just come on who you know, and we realized the show was better if we have people that could talk really well. So we started looking for people that had been in media and had been media trained who could talk without all the filler words, who could talk quickly. So do you help people with all that?
[00:07:48] Speaker A: Yeah, I love a good soundbite. That's, like, my favorite thing, that people walk away and know the soundbite's gonna come out of it. Yeah, I really like scripting. I'm focusing honestly on podcast right now and how to make money from it and how to show up on it. So when you go on a podcast, what's the origin story? You're gonna tell? What's your origin story? Instead of, I help small business owners that do X, Y, and Z. Like, who cares?
[00:08:09] Speaker D: Right.
[00:08:09] Speaker A: So when you can go on and have that script, you're not gonna double talk. Cause what you're talking about is when most people are interviewed, they say the same thing three different times in the same answer.
[00:08:17] Speaker D: Oh, I do that all the time.
I didn't know everybody else did it, too.
So we had talked a little bit earlier about the term earned Mediaev. So there's earned media and paid media. Is that right?
[00:08:29] Speaker A: There is, and I am con paid media. You don't need to pay for media. You know, if you're gonna be on John Lee Dumas's podcast entrepreneur on fire, you're gonna pay to be on that because you're paying to be in front of his audience and he's got amazing programs and he's a really successful podcaster. But you're not gonna pay to go on your local lifestyle tv show because there's no reason to. And the paid media is usually connected to brands. Like if you're going on your normal ABC, CB's, NBC station, you're not going to pay for it. But what we were talking about are those lovely emails that are like, hey, I noticed you on Instagram, and I think that you should really talk to me because I can get you in Forbes for dollar 500, or I can get you. And we were talking New York Weekly. New York Weekly doesn't exist. That company owns that magazine. So they're just. You're paying to be in their actual magazine.
[00:09:15] Speaker E: Yeah.
[00:09:15] Speaker A: So if anyone who's listening as approached to paid media, my first answer is no. Because you can go out and find yourself actual earned media because you've created a relationship, you've sent a pitch, you're out in the public, they've called you, which is the best part, and you can be on and be able to get the visibility that way versus getting into your pocketbook.
[00:09:35] Speaker E: So I guess what if you don't have that brand established yet? Right? Does any of that pay to play stuff work?
[00:09:42] Speaker A: I don't think so, because it's really about the content on local tv. We're not talking national Today show, Good Morning America, you know, the Kelly Clarkson show. We're talking local. They just need content. And if you can go on and teach their audience something, because remember, they're about making money.
[00:09:57] Speaker E: Right?
[00:09:57] Speaker A: Right. They need to keep their station open. The way they do that is content. So if you are something that can go on and you can have the audience watch you through the ad, from the tease in through the ad and into the next segment, that's a win for that station. And if people are watching your show, because people do, they're not complaining about your segment or they're calling the station saying how much they like you. That doesn't really matter where your business is. That's about you and showing up in your content so that you can communicate what your passions are about.
[00:10:24] Speaker E: Yeah, I guess. What about the big stuff, though? Cause I see you work for NBC, MTV, VH One, Oprah. Right? Warner Brothers. Like, how do you get booked for the big stuff?
[00:10:33] Speaker A: For me, it's pitching and relationships. Where do you wanna be seen? What are the platforms that you wanna be on and going to LinkedIn, who you're connected to, finding the right producer, following them on social media, emailing them, asking somebody you haven't spoken to since college to give you an introduction to somebody. But it really comes back to having a great story, having great content, and having something that their audience wants to watch so that they can put you on. I'll tell you a quick story. I'm actually also a cocktail cookbook author.
[00:11:00] Speaker E: Oh, wow.
[00:11:01] Speaker A: Yeah, I was published a few years ago. When I do national tv and local tv to my zero proof cocktails. I was going out to LA for a wedding and I wanted to be on KTLA. I sent seven emails over a month and I got booked cold emails. So people say that doesn't work. Literally cold emails. And I said, why did you book me? Because she saw my reel and it was a great idea. I said, what was more like that? You knew I can come on and do it. She was like, beth, no one talks about zero proof cocktails except for you. And you're adorable, which I liked very much. But it was like, oh, it was the good idea that got me on and then what I could back it up with, because KTLA is a big station.
[00:11:38] Speaker D: I wanted to ask you to kind of lead us through the process that you use with your clients. So let's say somebody who's never been in media comes to you and says, you know what, I want to be on tv and I want to be on good tv. How long is that process and what do you do with that person?
[00:11:54] Speaker A: It depends on who the person is, right? If they have, like, a big personality, that's a lot easier. If they're not, you know, I kind of have to work through that. But where we really start is what they want to be known for and what the story is and what are the pieces of the story, and then how do you communicate that effectively so that it connects to your offers? Because it's great to be on tv, but if you're not going to get paid for it, if people aren't going to listen to this show and gone to go to my instagram and figure out who I am and go to my link in bio and give me their email address, because they want to also learn how to make money from media. That's my purpose, that's my intention. So we really work with my clients for what that intention is and then what the best platforms are for them. Sometimes it's not television. Sometimes it's not even a podcast. It's posting on a blog, or it's showing up somewhere else or doing things in real life. But it's about what the intention is, what the offer is, and really putting that all together and then knowing how to communicate it and making sure your business is set up.
[00:12:47] Speaker D: You always want to have a call to action, right?
[00:12:50] Speaker A: Always.
[00:12:50] Speaker D: Because people like, how do I get a hold of you? Why are you even doing this? Right. And so you always have to have some way for people to find you and connect with you after you've been.
[00:12:59] Speaker A: In media and give them something of value that they're gonna get an aha from a win, from something. There's so many people that put out. I call them lead magnets or opt ins, when you give your email address that don't go anywhere and don't give me anything, and I'm not understanding who you are, so I'm just gonna move on. But if you give me something that's a value and you give me something that I can actually institute into my business and get a win, I'm gonna come find you for more. And that's how you make money. Right.
[00:13:24] Speaker D: And if you don't want a whole website, you can do just a landing page, right?
[00:13:30] Speaker A: Those are just a link in. Bio works, too. It depends on or, you know, or a TikTok account or a tick tock shop, depending on what your intentions are. You don't need this five page, huge website that gives everything. Because I don't know about you guys, but my website is the place that people go the least. They're going there because they're directed from my instagram to go look at a product. I can offer them as a download, but they're not going there to really find out about me. They want to see this video that we're taking right now, or the video I did yesterday, to know who I am and make sure that I'm their person.
[00:13:58] Speaker D: When you look at people's personalities or how they come across on video and audio, some people are kind of scared. Some people are very passionate. Like someone we talked to last night.
[00:14:10] Speaker A: Yes.
[00:14:12] Speaker D: I have a meetup with Stacy Sherman called podcast and YouTube creators community. It's in person and online, and we talk about podcasting. And I. Beth came last night. She came in person to the panel. We had a couple of actresses there, and then we had someone who came on Zoom who does tv placements, and she's very passionate, and you can see.
[00:14:31] Speaker A: Why she gets booked 100%. It's a process, and it's a journey. You're not going to come out of the gate, never doing anything and be able to be really great on air. It's practice. And that's why I say when people show up for interviews, it's more than just giving a great interview. It's what's the intention afterwards? Why are you even doing this? And when you can have the intention and you have a goal, it's a lot easier to be yourself because you're not thinking about, how does my hair look? What do I sound like? What am I doing? Because you have a plan, and it's the start of a conversation. A lot of people think a podcast is the end of a conversation. It's not. I think it's the start of it. And then being on more, doing more, getting to where you want to be. You don't need to be on tv. You can stay in podcasts. There's plenty of listeners. But if you're just starting out and you're nervous, then go on your friend's podcast when you're an actress. We had those actresses last night. They practiced their lines. Don't go on a podcast and not practice what you're gonna say. I thought about what I was saying today. I know what my stories are. I know where I'm coming from. I know what I'm doing most of the time. But understanding how I'm gonna communicate, that's the focus rather than what am I doing.
[00:15:30] Speaker D: Richard and I have this show somewhat scripted. It's more bullet point scripted, but we practice every week. And not only do we practice, but I go and look for people on YouTube so I can get a sense of how they are. I go to their websites. I go to whatever media they have and just kind of get to know them a little bit before the show, Richard does a pre call with them. I do think that's important. I love your idea of people that are just putting their toe in of going on other people's podcasts. So I have a girlfriend, and she wants to start doing this. She's been on tv in the past, so I told her to go to podmatch, which we had Alex Sanfilippo on this show.
[00:16:08] Speaker A: He's amazing. I love Alex.
[00:16:09] Speaker D: Right?
You could go on podmatch and get matched with people who are looking for podcast guests. And it's a great site. I do it a little bit. I've been on a couple just by myself, talking about how podcasts are used for business, and that's a popular topic right now, but I have so many topics I can talk about, like you and Kenya.
[00:16:27] Speaker A: No, I think it's important to find those places that you're comfortable and you can find other opportunities. You know, I always say to my clients, start asking people. Somebody asked me yesterday. I met her last week. We had, like, a coffee chat, and I got an email yesterday, hey, would you be on my podcast? Of course I'm going to be on your podcast. And I say that as permission for everyone listening. It's okay to ask, but if you don't ask, you're never gonna know, right? So you have a friend who has got a podcast. Ask them. And if they can't be on their podcast, they're gonna give you to somebody else. If you want to be in the entrepreneur community, especially the digital entrepreneurship, it's about creating those relationships. Like, hey, can I be on your podcast? Can you be on my instagram? Hey, can I you send out my opt in? Hey, can I come on this? That's what the community's about. So leaning into that instead of paying for something, but I think it's not for somebody who's just starting out, because you don't know what you're doing yet. You don't know what you're talking about yet. Your talking points, your stories, that kind of stuff, actually practice, even if it's just on your phone and you're doing video for yourself.
[00:17:19] Speaker D: We'll be right back with more of Beth. You are listening to the passage to prophet show with Elizabeth Gearhart and Kenya Gibson. And our special guest today, Beth Nidek. We are talking about how to get yourself out in the media without being too terrified. And we'll be right back.
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[00:19:39] Speaker E: I'm Kenya Gibson, sitting in for Richard Gearhart. And we are sitting here today with Beth Nidek, and we're wanting to teach you how you can make $10,000 with your next podcast.
[00:19:49] Speaker A: Oh, hell, yeah.
[00:19:50] Speaker D: Yeah.
[00:19:50] Speaker A: Why be on a podcast? You're not gonna make money from it.
[00:19:52] Speaker E: That's it.
[00:19:53] Speaker A: It's really about. And this is the thing that makes me crazy. We're on the podcast. We share it in our stories and our social media once, and then we move on. Why did you make my time and your time doing nothing?
[00:20:02] Speaker E: Right.
[00:20:03] Speaker A: So what's the promotional strategy behind you being in the media? So that your people, your audience, your prospective clients that come find you, look at you as like, oh, she's always out there. Somebody said to me the other day, she's like, oh, my God, you've been doing so much. And I was like, I feel like I'm doing nothing. But if you look at my social media, my emails, I'm telling you all the stuff I did three months ago.
[00:20:22] Speaker E: Yeah, right.
[00:20:23] Speaker A: So what's that pre podcast ritual for me? I do stories and posts about coming here today. I took lots of video on the way here. We'll take lots of video before I leave, post it, really talk about it as I'm leaving, do video as I'm leaving the studio, what it was like, what it felt like, why I did it, what I said, like, all the stuff, and then, that's not it. Three weeks from now, you'll see it all over again. And then since I'm on multiple podcasts and multiple tv or whatever I have going on, it looks like I'm doing stuff all the time, right? If you don't have an intentional promotional strategy behind your appearances, nobody's going to notice. So it's going back and telling those stories, having the strategy and understand your ideal client well enough so that when they are listening to you and you are telling the stories or you're talking about the tidbits of they go, that's me, and they go find you. So if you're listening and you want to make ten k for your next podcast interview, go to my Instagram link in bio and you'll get the information there.
[00:21:17] Speaker D: Beth nideck, how do people find you.
[00:21:19] Speaker A: At Bethnidec on all the different platforms
[email protected] dot?
[00:21:23] Speaker D: Excellent. So, listeners, you are listening to the passage to profit show road to entrepreneurship with Kenya Gibson. Sitting in for Richard Gearhart. I'm Elizabeth Gearhart. I do want to talk about a couple things that YouTube has done a little differently or that we've noticed working with YouTube all the time. So one thing somebody was telling me, one reason why YouTube is becoming more and more popular as a marketing tool for people is it used to be if you had YouTube on your phone and you went to do something else, like play a game or something, YouTube would stop. But now they fix that so you can have YouTube going on your phone and do other things on your phone within the last year. So that was big for people that look at YouTube on their phones. Now, another thing, this is just a piece of advice for people that are doing YouTube that Alicia noticed, because Alicia posts on YouTube for us a lot. If you post a video on YouTube as private, it seems like the algorithm gets screwed up. So then when you make it public, you don't get any views. So what YouTube does is you post your video, it looks at how many views you're getting, and if you're getting a lot of views, that it offers it up more. Right. That's how these algorithms work. It seems like if you post it as private, it thinks it's actually posted, right? And so it starts looking and saying, oh, this isn't getting any views. I'm never going to show this video to anybody. The solution is if you put a video up that you don't want to air right away because you want to do some editing, whatever, schedule it. You can schedule it for a month from now. This is something we've noticed strictly empirical data. We, you know, we don't have anybody else's experience to confirm that. But Alicia posts a lot for us, and that is one thing she's noticed on YouTube.
[00:22:58] Speaker E: So, yeah, the algorithm is like the be all end all too traction on anything that's out there.
[00:23:04] Speaker D: So what have you noticed about YouTube?
[00:23:07] Speaker E: Oh, a lot, good and bad. I think it's a great space for creators. I think it's a great space to monetize content. You know, you have to get a thousand subscribers before you start getting checks from YouTube. But once you do that, like, they'll start giving you rev share. It's a challenging space in that they've kind of deviated from, like, the regular video that they have allowed creators to put up versus the podcast space. And I think ever since they've done that, it's not screwed up the algorithm, but it makes discoverability on the platform a little skewed. Right. And that could be just like, my theory in my head, but just having used it for a while and, like, kind of noticing the different nuances of what's changed, I think that it's a great place to create. However, it's not a place to have ownership. And I stress that tremendously. You could put content up there, but I don't know if you noticed this, but in their disclaimer, the second you put hansen up there, they now have rights to the copyright of it. All right. So anything you put up on YouTube, you're almost like a co creator with them. Right. In that they can decide what comes up, what comes down, what happens with the content. Right. So that's a pretty dangerous spot. And then they could also demonetize you at any given time. Right. And remove videos. So, for example, I don't know if you saw the Candace Owens Piers Morgan debate. Well, post that debate, her page was demonetized. So she lost all her monetization on her page. She lost, they took down videos that she wasn't.
[00:24:34] Speaker D: What did she do?
[00:24:35] Speaker E: She was saying some things that there were people that didn't agree with what she was saying, and it came off as, like, hate speech. And basically what ended up happening is a lot of people went and reported her page. Once you get certain strikes against your content, they can demonetize your page and they can take it down. So now she's got a page with, like, lots of. Lots of impressions up there, but can't monetize it anymore. So she's got to find another platform to get her stuff out on. But my point is this it's a great place to create in, but you don't own anything in that space.
[00:25:06] Speaker D: And that's interesting that you say that, because places that are handling your content could just shut down at any point.
[00:25:12] Speaker E: And what you need to do is have your own website and have your stuff up on your website and really be using snippets of your content that you're putting out on these platforms to drive traffic to your own stuff. Because honestly, you control everything when you have it on your site, when it's sitting somewhere else. Everybody else owns it but you.
[00:25:30] Speaker D: And I did notice that YouTube didn't let you download videos and edit them before, and now I saw that on one of our videos where any. It looks like anybody could go in.
[00:25:40] Speaker E: Yep.
[00:25:41] Speaker D: And take your show. So it is a little scary, some of the changes.
[00:25:44] Speaker E: It's kind of the wild, wild west still. I mean, it's a good tool. It's just like Instagram or anything else. But it has its pros and its cons.
[00:25:51] Speaker D: The reason I like it is because it's the second most searched engine. So it is good for marketing. But I did not know about what just happened and all these caveats. You're really up to date, girl.
[00:26:01] Speaker E: Oh, kind of. I'm a little bit of a troll.
[00:26:03] Speaker D: On social media, so, Beth, any comments on that?
[00:26:09] Speaker A: I'm newer to YouTube. I'm probably about six months in, and I found that it's more for me at depository for keywords. It's like, find me here, but then come here. I'm not really placing a lot in there. I'm doing more, honestly, more on LinkedIn than on YouTube because I haven't been paying attention to it. But I work with a company called Essentino Media, and they've taught me a lot about the keywords and really seeing it as a search engine and using it with that intention. I'm not looking to make money from it.
[00:26:34] Speaker D: Right.
[00:26:34] Speaker A: It's just a place for me to put my show videos and my individual story videos more than anything else.
[00:26:39] Speaker D: Okay. Have you been on LinkedIn, Mike?
[00:26:41] Speaker C: I have not been on LinkedIn, actually. Almost the entire footprint of my digital life is only on Facebook and Instagram and my business and my industry, really. I'm sure that you could find some good success with YouTube. I just don't do it primarily. Facebook is all I really use before and afters reviews in my industry, what I do, you know, reputation is everything. I'm going into your home and I'm taking things apart and I'm putting it back together again. And you're hoping that I'm a reliable and trustworthy guy, and I find that just using Facebook is good enough. You know, I'm not trying to reach the masses across the nation. My business is local in Indianapolis, Indiana.
[00:27:15] Speaker D: And we'll talk more about your business in a few minutes. What about you, chef angel?
[00:27:19] Speaker B: As far as YouTube's concerned, I mean, just personally looking into it, I mean, the restaurant, we don't use YouTube too much. I do see a difference with YouTube as far as people using it as a search engine for, like, how to do things. How to do things. And shorts and reels are actually very much climbing up. I see regular people that have the videos here and there, but now they're shortening it up to the shorts and reels. How my restaurant became successful is mostly on Instagram, from people's social media sharing and also TikTok, but mostly on my side is on Instagram. Yeah, I mean, I can definitely be recordable. I should contact somebody about that right away, right? Yeah, you should do that.
[00:27:55] Speaker D: I do want to say this about Kenya. Passage to profit was completely Kenya's concept, and she has the most out of the box creative ideas of anyone I know. And one other thing that you have done recently in the last few months was encouraged. Our producer, Noah Fleischmann, who is hilarious, you encourage him to start a podcast of his own.
[00:28:17] Speaker E: Noah's retrospective is available on iHeartRadio and wherever else you can listen to your podcasts, which is pod bean. There's a bunch of them, so you want to check that out. It's a great listen.
[00:28:28] Speaker D: If people ever watched 60 minutes way back when they had this guy on, at the end, Andy Rooney, he would do something similar to what Noah's doing. He would talk about something, and then at the end he would, like, tie it together with this funny little twist.
[00:28:41] Speaker E: But yes, listen to Noah's retrospective wherever you listen to your podcast.
[00:28:45] Speaker D: Excellent. Well, we have to take a break, listeners. You are listening to the passage to profit show road to entrepreneurship with Kenya Gibson sitting in for Richard Gearharthe. I'm Elizabeth Gearhart. Our guest today is Beth Nideck. Don't go away because we have really great segments coming up. We have two amazing entrepreneurs. If you like to live in a house, you want to hear what Mike has to say. If you like to eat, you want to hear chef angel. So we'll be right back. Learn how thousands of smart homeowners are investing about a dollar to avoid expensive home repair bills. John, a former non customer said, my air conditioning conditioner broke and I had to spend $1,900 to fix it. Jeff, a customer wrote, my air conditioner broke and I got a new one at no out of pocket cost. Mary, a former non customer, wrote, my heating system stopped running. I had to spend $3,000 to get a new one. Lisa, a customer wrote, my heater stopped working. I got it fixed at no out of pocket cost for about $1 a day. You can have all the majority appliances and systems in your home guaranteed, fixed or replaced.
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[00:31:09] Speaker C: Passage to profit continues with Richard and Elizabeth Gearhart.
[00:31:13] Speaker E: I am Kenya Gibson filling in for Richard Gearhart, and I'm going to go to my co host today for her updates.
[00:31:20] Speaker D: Yes. So updates on my projects. I spoke a little bit about the Jersey podcast, podcast I'm doing with Danielle Woolley. She is an amazing person, and I we're still going strong with that, and we're not really making money from it. We're kind of just doing it as a hobby and having fun and building a community. But we're also trying to solve problems. The whole reason we started was because of a sick cat. So we're telling people our stories about our cats and how we help them. And there's all these little groups of people that have knowledge about weird cat things that you wouldn't know. So that's still going strong. I'm doing a meetup with Stacy Sherman. And we have Nick Nalbuck and Mark reonick helping us with it, too. It's called podcast YouTube creators community, and we do it in person and on Zoom. And we're getting quite a bit of interest in that. That's where I'm at. Kenya. What about power move?
[00:32:11] Speaker E: So really excited about power move because we're going to be talking about flawless, real talk, who actually just joined us at experience in New Jersey for a power move live event. The vibes were good. The food was good, right? It was really, really good time. So that episode is going to be dropping soon. If you don't know who he is, he is number eight on the hip hop charts right now with his new album, Gratitude. And, yeah, we had a really great conversation. Shout out to Amber, the princess in the corner there. She set all that up and put everything together and just really was happy to have him come out and be with the people and enjoyed some really, really great food and some great times. Excellent passage to prophet. I am Kenya Gibson, filling in for Richard Gearhart. So, chef Angela, hello. Joining us today from experience, New Jersey. How are you?
[00:32:58] Speaker B: Oh, I'm good. I'm good, I'm good. I'm ready to rock.
[00:33:00] Speaker E: Yeah. We literally pulled you off of the street today because you were coming to deliver food today. And I was like, guess what? You're going to be on passage to profit.
[00:33:08] Speaker D: Yeah, we had someone cancel last minute. Kenya's like, yeah, I'll get somebody, you.
[00:33:12] Speaker E: Know, really super excited to have you here. You have a beautiful, beautiful restaurant.
[00:33:16] Speaker B: Thank you. Listen, you pulled me in. We're talking about entrepreneurship here, right? To be the entrepreneur, it's being a leader. It's being like, hey, something happened. Okay, what do you want to do? What do you need me to do? What would you like me to do? Let's go.
[00:33:27] Speaker E: Yeah.
[00:33:27] Speaker B: That's how it works.
[00:33:28] Speaker E: Yeah. And the food is wonderful there. I mean, I've been there twice with amber, and then we've tried. Oh, my God. You have the lamb chops, which are exceptional. You have a bunch of stuff like, what's your favorite food item on the menu that you make.
[00:33:41] Speaker C: Aw.
[00:33:41] Speaker B: You're gonna ask me what my favorite food is? That's asking who my favorite child is.
[00:33:44] Speaker E: You can't do that to me.
[00:33:46] Speaker B: When I wanted to open up a restaurant and go into the hospitality business, I had a couple of thoughts in mind and doing different cuisines. But what experience does right now and what the focus is, is doing a little bit of everything now that can sound like a headache for a lot of people, but it's all about concept and what we're trying to do. See, the restaurant itself has that restaurant lounge feel where. Listen, when I want people to come by, it's that feeling of having friends and family around the table, sitting down, having a party at the table. Some are drinking, some are not. Some is having good food. My brother liked chinese food. My sister likes indian food. I like mediterranean food. My mother stopped eating meat. What do we do? How do we do that? You know, they say one out of eight people are vegetarian nowadays, let alone vegan. And let alone when a group of people go out to eat to a restaurant, you go and see a menu, and then what's. The only thing that's available is a salad. And then you look at your friend that was a vegetarian, and they look at you and they go like, it's okay. We can eat here. Listen, if you're a good friend or a good family member, you look at them like, no, that's not okay. Let's go find somewhere else. Now, why would we disclose anybody there? So even our restaurants, also halal friendly, all those factors come into mind. So, luckily for me, you know, my upbringing. I'm half filipino, half puerto rican. My beautiful wife is indian. I grew up in Jersey, so I'm italian train. I have met. I know, I know mediterranean food. I have jamaican friends. I have mexican friends. I have the whole country of America in Jersey, and that's what Jersey is about. That's who lives there. So in the menu itself, I have asian food, I have hispanic food. I have american food. It's prime steaks. I get my seafood from the hunts point in Bronx, New York. So it's the top of the line stuff. And that's what people care about nowadays. When you go out with your friends and family nowadays, it's like, well, they have food, but what else is there? Is there entertainment? Is there something to do? Is there something to talk about? And then on top of that, if we do go, is it greasy? Is it healthy? All those things matter nowadays. If I have a nice cocktail, I don't want something that's watered down or too syrupy either.
[00:35:42] Speaker D: Okay. You are making me hungry.
[00:35:44] Speaker B: Yeah.
[00:35:44] Speaker D: Where is your restaurant?
[00:35:46] Speaker B: I'm over in Woodbridge, New Jersey. Website is chefangelrovera.com, comma, and of course, the restaurant experiencenj.com dot.
[00:35:53] Speaker D: And it's so funny that you're talking about the variety, because Richard and I went to a podcasting conference, and there was a guy there that had written a book, he was a keynote. So we listened to the book in the car on the way home, and he talked about this whole restaurant thing and how these people had this restaurant and they offered everything. And then these other specialty restaurants popped up like a pizza hut, this, that, and so they narrowed it down to salads, and they lost all their business because they didn't realize that people were coming to their restaurant because anybody could get whatever they wanted because they had the variety, right. So I think that's a good marketing plan.
[00:36:26] Speaker B: There's a lot of flaws to it, too, though. You have to be a good leader, you have to be a good teacher to teach and to learn all these techniques, these french techniques, italian techniques, all these different seasonings. You can't mix them and why. And that requires proper hiring, proper engagement. Now we talk about front of house. The server is learning about the foods, all the intricacies, now the pairings for the wines. How do we continue to innovate from that?
[00:36:47] Speaker E: Anytime I've been there, you're running around, you're making sure everybody's good. You, like, you take your time with the food, and, like, you don't really get that. When you go to restaurants today, you take pride in what you bring to the table, and that's a wonderful experience for anybody who's looking to upscale dining.
[00:37:00] Speaker B: I'm glad you noticed that. So when I go dining, that's what I want to be. I want to be taken care of.
[00:37:05] Speaker D: Okay. So do I drive around Woodbridge looking for something that looks like it could be a restaurant or does it have a name?
[00:37:11] Speaker B: Yeah, no, you're right. It's.
The word is the restaurant name is experience. X p e r I e n c e. Without that first e. It's that little play on the words, right. With experience as a whole.
[00:37:23] Speaker E: Yeah, it's a fun, fun time, for sure.
[00:37:26] Speaker D: I want to ask you, being a chef, do you love food? Are you a foodie?
[00:37:31] Speaker B: I'll tell you this. I'm definitely not skinny, I'll tell you that. No. Do I love food? Yes, I love food. Food is the reason why people come together, why they celebrate. They have birthdays, they have anniversaries. They have just because days. I get so happy when I talk to some customers and they're like, yeah, we're celebrating our 30th anniversary. I'm celebrating my 40th birthday. And I'm like, thank you for choosing me for that.
[00:37:54] Speaker D: Beth Nydig.
[00:37:55] Speaker A: I'm a foodie, and I love restaurants. So I wonder, just as you being a chef, what is your intention for your future? Do you want to be the next Todd English do you want to be the next wolfgang? Like, what do you, where do you want to go and who do you want to be?
[00:38:07] Speaker B: As far as I know, we saw over in Woodbridge, we're going to be expanding over towards wherever we can. We're already in talks of as far as going other restaurants. But for me, like, my intention going through my career was actually never in food. I actually went to school in NgIT for mechanical engineering. After that, I actually became a physics and math teacher for high school. And then from that, I actually worked in marketing for ten years, direct and indirect marketing. From there, I helped out some startup companies build themselves up, and I was like, okay, I kind of want to do my own business, but what do I want to do? And that's where I kind of had a nice little barbecue one day. And I remember one of my friends going like, why don't you do this? Why don't you sell these empanadas? He's, like, holding it up in the air. I come from a math background, a science background. I was like, listen, only 30% of restaurant businesses actually succeeded. Fast forward a little bit of time from the party a couple drinks later, and later on, he kind of pulled me on the side, and he's like, angel, you know, something actually bothers me. I was like, what's up? He said, you don't think you're in that 30%? And if you're from Jersey or New York or anything like that, when somebody, when somebody hits you, like, you jerk, I can now show you wrong.
And then when I. When I did so, I was, like, looking at it, I was like, well, I'm doing good at sales. Like, do I want to do a restaurant? I was like, you know what? But if I do this, I'm going to do this right. So what that means is that I started in a salad station. I learned from all the peers. I took up definitely a pay cut or anything like that. But that's because I made sure that I learned my way through it. And whoever was around me, I was going to be a sponge. I learned all the tricks, because not everything you can learn from culinary school, which I did at. I did a couple years over at Hudson county in Jersey City, but I knew to learn from my peers. There's people in the business that's been there for 40, 50 years, or whatever it may be. They have something to teach, whether it's the dishwasher the salad person, whoever it is. I got there earlier, I got out later, and next thing you know, I'm running a multi million dollar restaurant over in central Jersey.
[00:39:57] Speaker D: Amazing. Amazing. So how did you get the catering gig?
[00:40:01] Speaker B: I think if you put out good product and have good work, work ethic, like, eventually, like, you be so good, you cannot be unnoticed. But, you know, I put my head down and continue to work, make sure everything is good, and eventually you get noticed by one person. And, you know, as soon as you talk to somebody, you say, well, not who else do you know? But how can I help you?
[00:40:20] Speaker C: Right?
[00:40:20] Speaker B: And when you ask, how can I help you? Or what else can I do for you? They say, well, you know what? We need help with this community gig. My front of house manager Chris, Chris Morales shout out right there. Introduced me to Amber. And Amber's like, you know what? I have somebody that needs a catering gig, but we need to talk a little bit further next, you know, a month or two later, I'm doing Marlon Waynes Amazon video gig for good grief. Next thing you know, I'm meeting Tito Puente Junior.
And today I'm meeting Mayno and Angela Yee. So listen, put your head down. All these people, they're just hardworking people, just like me and you, right? Put my head down and continue going and have a good smile on my face and make sure the stuff I put out is good. Great, even.
[00:41:02] Speaker D: Yeah. So you're growing. How are you publicizing this and marketing this?
[00:41:07] Speaker B: I say. I pick up my phone, I say, amber, what should I do next?
That's.
[00:41:11] Speaker D: So we need to be talking to Amber about this part.
[00:41:14] Speaker B: No, no, no. But Instagram has been our biggest wagon, if you will. Our demographic is between. From the ages of 20 up to, like, 60. Like I said, what. What happens is I mentioned a little earlier that the birthday gigs has been a big hit for us because people want to go out and have a good time for their birthday. Some people are like, oh, no, it's my birthday. Don't worry about it. You know what that means? They want you to come out with lights and buy them a shot and give them a cake because they don't want to do it for themselves. So when you match that with a good vibe and energy that we have, the great team that I have, that I have right there, magic happens.
All you gotta do is just, like, push that train forward. Just keep pushing it. Push it forward. Have a little bit of Red Bull and coffee. Just keep pushing forward.
[00:41:58] Speaker E: Speaking of good energy and good vibes and good teams. I just wanted Amber, who's in the room, to talk a little bit about her business. She has her own pr company, and I wanted to make sure we got an opportunity for people to know exactly what you do. Hi, guys. I'm Amber.
[00:42:13] Speaker D: I got the nickname the princess from Coach Kenya. I do have my own pr business. I started as an event producer. Shout outs to DJ Sus, one who took me under his wing about, oof. It's been about, like, ten years. Been under his wing. What started as an intern was working for free, then an assistant, then became event producer, then became publicist, met coach Kenya.
[00:42:34] Speaker E: Three, four years ago, she took me under her wing. We did a Michael B. Jordan episode.
[00:42:40] Speaker D: Together, which I helped run the backstage things for.
[00:42:43] Speaker E: And then, literally, I think it was.
[00:42:45] Speaker D: Three weeks later, Marlon Wayans team had tried to find me and was just like, hey, we need you to do a premiere.
[00:42:51] Speaker E: Like, are you down?
[00:42:52] Speaker C: I was just like, you think I'm.
[00:42:53] Speaker D: Gonna say no to that? And that was probably about four years ago. But I honestly started pr when I.
[00:42:59] Speaker E: Was writing for a magazine, and they.
[00:43:02] Speaker D: Had terminated their pr person and asked.
[00:43:05] Speaker C: Me to take over.
[00:43:06] Speaker D: Cause they're just like, well, you kind.
[00:43:07] Speaker E: Of do it anyway.
[00:43:08] Speaker D: And I was just like, I don't know. Like, I only know a little bit. I don't know too much. And they're just like, yeah, but you do it anyway.
[00:43:14] Speaker E: So, for me, this was a part of my calling, because a part of.
[00:43:17] Speaker D: Public relations and media is spreading messages, and I want to spread messages that have to do with God, that have.
[00:43:23] Speaker A: To do with love, that have to.
[00:43:24] Speaker D: Do with talent and all things positive, as opposed to all the negative things.
[00:43:28] Speaker E: That are going on.
[00:43:29] Speaker D: So I just find it very funny that the first premiere I did for.
[00:43:32] Speaker E: Marlon was called God loves me. And from there, shout outs to Marlon Williams. He's such an amazing person. If you guys ever get to meet.
[00:43:39] Speaker D: Him in person, you would absolutely love him. He changed my career after him, a.
[00:43:44] Speaker E: Lot of people started hitting me up for different things.
[00:43:46] Speaker D: So, pastor calvin Robertson from marriage ain't for punks. What's that?
[00:43:50] Speaker E: Married at first sight.
[00:43:51] Speaker D: That show. I started working with them this year.
[00:43:54] Speaker C: But, yeah, so I do.
[00:43:55] Speaker D: You know, I do a lot of things. Event production is my first love, and PR is right.
[00:44:00] Speaker E: I. Amber Leigh. Where can they reach you? Thebeastpr.com t dash e dash dash e.
[00:44:05] Speaker D: Dash dash a dash astpr.com.
[00:44:08] Speaker E: And then my instagram name is made in vietnam.
[00:44:11] Speaker D: Two underscores. It's made in vietnam because people started confusing my nationality and I'm gonna leave it there. Okay.
Passage to profit with Richard and elizabeth gearhart. Kenya Gibson sitting in today for richard gearhart. Our next presenter is an amazing young man I met at a wedding. We started talking. We were both standing outside to get away from loud music. And when he told me all the things he's done with his life so far, I was just blown away. I'm like, you are a serial entrepreneur. You're just like a sponge for knowledge. So I invited him to be on the show. So he's got a few things he can talk about. His name is Mike Harvey, and you can find him on facebook. So, Mike, tell us about what you're doing.
[00:44:48] Speaker C: Yes, thank you so much for having me. First and foremost. Yeah. My name is Mike Harvey. I'm from Indianapolis, Indiana. I'm a real estate investor. I run a construction company. I'm an army veteran and also a respiratory therapist, which is like a whole other thing that we could talk about. But Liz kind of took interest in me because I had told her the story of the first business that I started in college. It was around 2013. I was 19 years old. And I remember a long time ago when I was like twelve, thinking like, why doesn't McDonald's deliver food? Or like, why doesn't Taco Bell deliver food or anything? So later in college, it was around the time that square started becoming really popular, you know, the little mobile swipe thing. I was like, this is a feasible thing. Now I can take credit card payments from people and run around, deliver food for people. So what I did, I developed a little business plan, went to the library at the university, unbeknownst to them, and I printed off 2000 copies of the flyers that I had made. I had a graphic designer friend and she made these awesome flyers that basically outlined what I was doing and how I was going to do it and places we delivered and how to contact me and what I did. I went to every single on campus housing that we had, apartments, dorms, and I just slid those flyers, like a thousand of them. I spent the entire day doing it and it was almost an immediate blow up. I got calls right away. I was so busy. And I had these crazy hours, too. I was working it from like 05:00 p.m. to 03:00 a.m. but I was like 19. I was like, whatever, I can do it. So I ended up hiring a couple guys to help me spread out the load a little bit. And it was working really great. So it was a couple years later, I took it to a startup competition at the business school that I had attended. It was more or less like shark tank. And you get in front of a big panel of judges, the winner gets a lump sum of money. They pair you up with an entrepreneur, a successful entrepreneur in the area to kind of be your mentor, and they give you a team, you know? So I made it to the top ten, and then I got disqualified because I had a business that was already up and running. So that was unfortunate. But, you know, they wanted to start your business here and work it from the ground up. Go get your first sale. And then you went more or less. And I met a guy. I was approached by a guy who wanted to buy the business from me. And I like to think now that maybe he's like the founder and CEO of DoorDash or something, because he's not. But that's what makes me feel better, because I checked. I checked the market cap of DoorDash this morning. It was $51 billion. Yeah. But he offered me enough money at the time. I was a pretty broke college kid that it was gonna pay for over a year rent. And I was like, okay, say lessen I'm in. And, yeah, that was the story kind of my first business. It was called pickups delivery.
[00:47:16] Speaker D: That was brilliant. Now you flip houses, right? Are you still flipping houses?
[00:47:20] Speaker C: I probably never stopped doing that, but that's going to probably be a constant in my life. I'm always looking for a deal, but they're so hard to find. Yeah, everybody's in the game. Everybody thinks they're, they're two chicks in a hammer or watch the HGTV, think.
[00:47:32] Speaker E: They can do it themselves, which, you.
[00:47:34] Speaker C: Know, more credit to them. That's kind of how I got in, in it, too, if I'm being realistic. But I haven't flipped the house in a while. I've done a few, and I've had great success with it, and that's kind of what segued me into my current business, which is just residential construction contracting. I grew up alongside my father, who was a contractor. And, you know, he worked me like a dog. And at the time, I hated it. And, you know, I was so resentful and angry as a kid, like, oh, why are you making me do this? He paid me, for the record. He wasn't, like, forced me to do these things, but I was the kid climbing up the ladders, carrying these bundles of shingles that weigh, like, 80 pounds and just sweating and 90 degree heat. Awful stuff at the time. But I'm so, so thankful that he made me do these things, because now I'm not going to call a contractor. I'll call a roofing contractor. I'm probably never getting back on a roof. That was awful.
But, you know, if I need to remodel a bathroom, like, yeah, say less. I'll do it. After I had flipped a couple of those houses that I had got, it kind of gave me the confidence to go out and do on my own. I remember showing somebody at the hospital respiratory therapy, like a before and after one of the houses I did, and they're like, mike, this is awesome. Like, you should do this for people.
[00:48:42] Speaker E: Yeah.
[00:48:42] Speaker C: And I was like, I guess, okay, I'll give it a shot. And I ended up getting my first client from the hospital, and it kind of just took off from there. It was more or less word of mouth. I do something I call guerrilla marketing. For example, when I have a neighbor down the street from me, and I just noticed a piece of their siding hanging from their side of the house for like, months and months and months. And so I just knocked on the door and I was like, hey, my name is Mike. I'm your neighbor. I've noticed your sidings down. I'll fix it for you for free and just give them a business card, stuff like that. Being at Lowe's, picking up materials for my next job, seeing a woman picking up a tool, that just sucks. And I'm like, you shouldn't use that. Here, you should try this. Here's a business card. And, you know, I made relationships that way with those people.
[00:49:23] Speaker D: Well, one other thing I find interesting about you is you're not done finding new vocations yet.
[00:49:28] Speaker C: No, I'm not. So one of the problems that I've ran into with contracting is that I do too much. I do.
[00:49:34] Speaker D: I.
[00:49:34] Speaker C: So, like, today I'm building a deck, tomorrow I'm ripping your bathroom apart and repairing it. Next day I'm painting. And for some people, that works, I guess. But for me, I'm finding it's really, really hard to find guys and gals that know how to do it all. So I decided a few months back I was going to own in on just a skill, put the business on hold and just go to plumbing school, which is like a twist, a fork on the road. All my friends are like, what are you doing? I'm like, I don't even know, dude. Whatever, we'll figure it out. So I went to plumbing school. I did it for like, three months. And I quickly realized that no, I'm not going to be a plumber. This is not the job for me. So at the moment, I'm, you know, kind of just back at the hospital, I'm part time and I'm still doing the construction thing here and there. Just doing odds and ends for people.
[00:50:18] Speaker E: That's good. So we're in the home contracting business. My husband is a residential, I guess, renovator, and we've been doing that for, God, it's been 20. NYA's 19, so at least 20 years. Right.
[00:50:30] Speaker C: You've been doing it a while.
[00:50:31] Speaker E: A long time, you know, and we're like solopreneurs. Like, my husband was the one doing all the work for a long, long time. A lot of it is still under him just because he's so meticulous and picky about his work and not giving it to people who are going to do a crappy job. But we've been fortunate in that we're finally starting to scale a little bit and things are getting better. But, yeah, it's not the easiest business to be in, but it can be lucrative. Right. If you hit the right sweet spot.
[00:50:57] Speaker C: Yeah, I feel like I've had some pretty good success. I've had a couple home runs. I've had some losses.
[00:51:00] Speaker E: Yep.
[00:51:00] Speaker C: To your point, though, I'm sure that you understand that finding help in that particular industry, guys that you can trust. I'm going into your home.
[00:51:09] Speaker E: I can't have anyone in there.
[00:51:11] Speaker C: Anybody. It has to be somebody I've vetted and someone that I know well, because that's my name. It's. Even if you do the work, it's still my name, and I don't let that happen.
[00:51:20] Speaker E: And most of it, to your point, with the guerrilla marketing, we built it word of mouth, right? We haven't done any advertising yet, which we want to advertise, but I'm like, I feel like we need to staff a little bit more because once the work starts coming, it's like, it's hard to keep up with it. Yeah, right. Yeah.
[00:51:34] Speaker C: It becomes a big snowball. So staying on top of it, you got clients waiting. You're like, well, next week, right?
[00:51:39] Speaker E: And they're like, no, next month.
[00:51:42] Speaker D: Yeah. My girlfriend in Hilton had had to wait like a year to get someone to redo her bathrooms. Crazy. So it is if you know how to do that stuff. And, like, it's a good place to be. But you also have real estate investments that kind of all rolls together. Right? So you have that passive income. Well, sort of passive income. I don't know if real estate's truly passive because you have to take care of it, right?
[00:52:01] Speaker C: I wouldn't call it completely passive, but it's passive enough for me to keep pursuing it, and I don't think I'll ever stop doing it. I will say that rental income has changed my life, and it's. It's been fantastic. I have great tenants.
One day, I'm sure I will get a bad tenant, and then I might think differently. But until then, I love it.
[00:52:19] Speaker E: My mindset is not there yet. Elizabeth and Richard have tenants. My husband wants to get into rentals so bad, and I'm like, I just don't want to deal with people and take my. Like, I just don't.
[00:52:27] Speaker D: If you get the right people, it's okay.
[00:52:30] Speaker A: Right?
[00:52:30] Speaker C: It's a scary thing, but a lot of people just pass it off to a property manager, and that's their whole gig, is, like, vetting tenants and whatnot. But I'm a little bit more personable. Like, I kind of need to know, like, I need to sit across from you. My last tenant that I just placed last week, I took them out to lunch, and I was like, what's. Let's just chit chat. Which is unusual, I think.
[00:52:48] Speaker E: Yeah.
[00:52:48] Speaker C: Your lunch with the landlord wants to do it.
[00:52:50] Speaker A: Yeah, that's a show.
[00:52:52] Speaker E: Lunch with the landlord.
[00:52:53] Speaker C: Oh, is it?
[00:52:58] Speaker D: What do you think, pat? I love it.
[00:53:00] Speaker A: It's your new podcast.
[00:53:02] Speaker C: So I did more or less an interview with them, and I think they were a little uncomfortable, but, yeah, whatever.
[00:53:06] Speaker D: So, Mike, you started, you're a young man. You're going to college, you sell a business, you're a respiratory therapist now. You're doing all this construction work. How did you get into actually buying houses that you would use as rentals? And can anybody do it?
[00:53:20] Speaker C: I think anybody can do it. It certainly helps to have a background the way that I kind of did growing up. Just being kind of handy really, really helps. I don't know that I would recommend it for everybody. Sometimes it's not for the faint of heart. You tear apart a house, and then you're like, okay, I have a lot of work to do, and it can be overwhelming. On occasion, you'll look at bare studs in a room, you're like, where do I start? You just kind of have to be knowledgeable yourself or have a contractor that you trust.
[00:53:47] Speaker E: Yeah, right. That's. You make a great point. Because sometimes when my husband's on a project, like, I come at the end, like, and I see when it's kind of done. Or I'll, like, be on, like, cleanup crew or whatever, and I'm like, I don't know. This place, like, did not look like this, but I would be so overwhelmed. Once a wall's open, I'm like, oh, my God, that wall's open. So I get the mindset that has to go behind. Yeah, yeah.
[00:54:05] Speaker C: A lot of persistence. Most of the time.
[00:54:07] Speaker D: I guess I get to tell this story then. So Richard and I are remodeling our upstairs at a law firm to be a podcast studio. So we have different rooms. I wanted to just spray paint them. Really gross ceiling tiles. He wanted to replace them. So we were doing the work ourselves. I was actually, like, hauling ceiling tiles around and trying to get up on a ladder, and they have these little dividers that go between them. So we got these little covers, so everything could go to black and from, like, this ugly brown color from years ago. So I was actually doing the physical work, and I'm finally like, you know what? I'm not doing this anymore. We gotta hire somebody to do it. So Richard kept doing it, and then it just got to be too much. So we did actually find somebody on one of these gig sites to help us do it, but, you know, it's still not done, and it's gonna be a while before it's done. So my fear has always been. And luckily, this didn't really happen this time, although we had to go to the city. So that's the other thing, is, you have to know the city regulations for the. My fear has always been, like, especially with the house. Like, you were just saying, if you open something up, like, what are you gonna find?
[00:55:10] Speaker C: You never know.
[00:55:11] Speaker E: Yeah.
[00:55:11] Speaker D: That you never knew was there. Like, those shows. Oh, the foundation's cracked right here. It's like, what?
[00:55:16] Speaker E: Which is a huge deal.
[00:55:18] Speaker D: Yeah. I think having rentals, I mean, you. First of all, you have to have a lot of money for the down payment, right? If you're just gonna buy a house to use it as an investment rental. So you need to save up your money and have enough so that you can put down a reasonable down payment.
[00:55:30] Speaker C: I think it would be wise to do so. Have some cushion for yourself. And I think it really depends a lot on your risk profile. You know, for me, I don't have kids. I'm not married. So my risk is, like, kind of high. And thankfully, I have my job to fall back on as a respiratory therapist. I'm licensed, and, you know all that, so I kind of have nothing to lose. I can always just go back to the hospital and it'll be fine.
[00:55:52] Speaker E: Right. But if you don't have that, it's a big risk. It's a big walk of faith. I mean, we went into business full time for ourselves after Covid. Actually, during COVID my husband left his full time job that he was at for 20 years, and we were like, okay, like, we got to do this. Right. So it's a walk of faith, but, you know, it helps when you have some income.
[00:56:14] Speaker C: Security blanket.
[00:56:14] Speaker E: Yeah, security blanket. Health insurance benefits. And you're not out there. Rogue.
[00:56:19] Speaker D: So I feel like. And, Beth, I'm going to ask you this. I feel like media could really help Mike's business if he wants to expand it. Oh.
[00:56:27] Speaker A: To become the face of residential construction in Indiana. A hundred percent.
[00:56:31] Speaker D: How does do that?
[00:56:33] Speaker A: Well, he's got such. Well, he's adorable. Like, look.
[00:56:35] Speaker D: I know, right?
[00:56:36] Speaker A: And he's also got such a great, like, voice.
[00:56:39] Speaker D: I know, right?
[00:56:40] Speaker A: Good radio voice. So it's really just about creating a plan and intention and executing it. It's, you know, and understanding. Like, I love the fact that you're on Facebook because that's where your clients are. Right, right. A little bit on Instagram, probably, but they're mostly probably on Facebook because they can pay you. They have no income to pay you. They're a little bit older. So I think you really understand your client. So it's. Now it's understanding where they're looking for you. Right. Like you said, like, I love that guerrilla marketing stuff.
[00:57:05] Speaker D: Like, that's.
[00:57:05] Speaker A: That's so my background in doing kind of fun, honestly. Right.
[00:57:08] Speaker D: It is.
[00:57:08] Speaker A: It's making relationships. But one, can you sponsor? What can you be in front of? But being that guy who's a monthly guest on the local tv station that's showing people how to fix the window or how to do weather stripping for winter or how to make sure your kid is secure in his dorm room at college, like those little things that you can do so they can see who you are and then be like, you know what? I have a bathroom. Because I've had that conversation before.
[00:57:34] Speaker E: Yeah. Or highlight renovations from hell.
[00:57:37] Speaker C: Oh, yeah.
[00:57:40] Speaker E: That'S a show, too.
[00:57:42] Speaker C: So briefly, when I was flipping one of my homes, I did sort of start a pseudo channel on Instagram, and everybody loved it. It would be me, like, in a crawl space with a saw, like, hating my life. And, you know, I think I would do that over again. I want to start a season two on my next.
[00:57:58] Speaker D: If you need help, Beth is sitting right next to you.
[00:58:01] Speaker A: Don't you worry.
[00:58:02] Speaker D: Yeah.
[00:58:02] Speaker C: Season two coming soon.
[00:58:03] Speaker D: So what's your Facebook page?
[00:58:05] Speaker C: It's just Mike Harvey. My construction page is indie home improvement, LLC. Okay, Indy.
[00:58:12] Speaker D: Indy. Okay, well, we're going to take a break, but don't go away because next we're going to do secrets of the entrepreneurial mind where everybody gives that one little tidbit of wisdom that they don't normally talk about, but that's really helped them. So you are listening to the passage to profit show with Richard and Elizabeth Gearhart. Kenya Gibson sitting in today for Richard Gerhart. Our special guest, Beth Nidek. And we will be right back.
[00:58:34] Speaker C: I'm Jack, CEO and co
[email protected].
[00:58:37] Speaker D: Dot.
[00:58:38] Speaker C: When I left my job as a Wall street banker back in my twenties.
[00:58:41] Speaker B: I felt completely lost trying to navigate.
[00:58:44] Speaker C: The process of hiring a financial advisor.
[00:58:46] Speaker B: I thought it should be easy to.
[00:58:48] Speaker C: Find the right financial advisor.
[00:58:50] Speaker B: So I created a place where young.
[00:58:51] Speaker C: Families could feel understood and their unique needs would be met with empathy and expertise. That's why I started usehabits.com, where we help you find your financial advisor free of charge. Usehabits.com Dot it's passage to profit now.
[00:59:07] Speaker D: It'S time for Noah's retrospective. Noah Fleischman is our amazing producer here at passage to profit. And you know what? He just has a way of putting his best memories in perspective.
[00:59:18] Speaker B: From the time I was a small.
[00:59:19] Speaker E: Kid, I loved going to restaurants.
[00:59:21] Speaker A: Not for the cuisine, for the jukeboxes.
[00:59:24] Speaker B: I loved those great big old decorative music machines. They were so beautiful and their sound.
[00:59:28] Speaker E: Filled the room and they were like.
[00:59:30] Speaker A: A great musical grab bag.
[00:59:31] Speaker B: I certainly couldn't have one in my home, but I could sure create a good pretend one out of an old cardboard box. A little handwritten song, griddenne, my stereo and 45s.
[00:59:40] Speaker A: That's all I needed because I actually.
[00:59:42] Speaker B: Held the image in my mind.
[00:59:44] Speaker A: If your product can convey such a.
[00:59:46] Speaker B: Strong image to your consumer, how it.
[00:59:48] Speaker E: Can improve their day, their life, that's the winning ticket. There's lots of reproduction model jukeboxes out there now, and they're all great.
[00:59:56] Speaker A: But I actually had the very first.
[00:59:59] Speaker C: One, the one that I imagined and made it real. Now more with Richard and Elizabeth.
[01:00:04] Speaker E: Passage to profit I am Kenya Gibson, sitting in for Richard Gearhart with my co host, Elizabeth Gearhart. And now it's time for secrets of the entrepreneurial mind.
[01:00:17] Speaker D: Beth, do you have a secret you're willing to share with Laura's big secret?
[01:00:21] Speaker A: Having a huge ego that's my secret, like, understanding. And this is honestly where I come from, nothing means anything until you give it meaning, right? So I send. I send out, say, a pitch. Nothing happens. Does that mean I'm bad, my business is bad? No, it just means that it didn't get picked up yet. And what I mean by a big ego is, yeah, you need to have some sort of ego to be on and do these kind of things. But if you don't make the things that don't work out mean anything, then there's space for you to just do anything. And the possibility of doing anything is available to you. So people ask me all the time, they're like, how do you just do all the stuff? And I'm like, why not? Why not me? It's possible. And I can make it happen.
[01:00:58] Speaker D: That's a good one.
[01:00:58] Speaker E: That is good.
[01:00:59] Speaker D: Mike. Harvey, what's your secret?
[01:01:01] Speaker C: So, for me, I advise people to just go get uncomfortable, do stuff that makes you stressed and nervous and feel weird about things. Like, for example, this is. This is pretty out of my wheelhouse, but I'm so glad that I'm here and doing it. I'm gonna learn from it.
[01:01:15] Speaker D: And you're killing it, by the way. You are killing it. Well, thank you, chef angel.
[01:01:19] Speaker B: I think when people ask, how did you get this gig? How did you meet this celebrity? How did you meet this person? And somebody would put that towards luck. It could be lucky, but it's understanding what luck is. Luck is opportunity plus preparedness. So when a opportunity comes up, such as being on passage to prophet show, I'm prepared for it.
[01:01:37] Speaker D: Yeah, that's a good one. What about you, Kenya?
[01:01:40] Speaker E: So I have a secret slash quote. So I don't know if you've ever heard of the strangest secret by Earl Nightingale. It's one of the oldest radio recordings in probably history. Earl Nightingale was a salesman who created the stranger's secret, which is probably 30 minutes long. And it has some amazing tidbits in there. And one of the takeaways from that audio recording is his definition of success. Which is success is the progressive realization of a worthy ideal. And he talks about how you can put an idea out there, bring it into fruition. By following a series of small little steps and consistency. And one of the things that he has you do is on a card, an index card, for 30 days. On one side of the card, you write down what your goal is. And you be very specific about it. So if it's a certain number or amount of money you want to make or it's a certain job you want to get. You write that on one side of the card, he advises. On the other side of the card that you write down, there's a verse from Matthew seven seven that says, ask and it shall be given. Seek and you shall find. Knock and the door shall be opened unto you. And if you carry that card around with you for 30 days and you continue to read it out of loud to yourself, the reality that you're hoping for comes to fruition. And I will tell you, that has totally worked for me. I haven't done it in a long time, but when I first started on the marketing and sales side and radio, I would listen to that recording every single day for 30 days. And that's part of it, too. You have to listen to the full thing. And if you skip a day, you got to start back from the beginning and listen to for a consecutive 30 days. But between listening to that recording and doing the thing with the cardinal, that is a little secret to success.
[01:03:24] Speaker D: That is a great secret. I'm a true believer in being able to program your mind and put it out in the universe and get what you want.
[01:03:31] Speaker E: Yeah.
[01:03:32] Speaker D: Right.
[01:03:32] Speaker E: Yeah.
[01:03:32] Speaker D: So anyway, with that, we are to the end of the show. Oh, Beth nideck, one more time. How do people find you?
[01:03:40] Speaker A: You can find me at Beth nideck on all the platforms.
[01:03:43] Speaker D: Mike Harvey, how do people find you?
[01:03:45] Speaker C: Find me on Facebook and Instagram. Michael harvey, Indianapolis, Indiana and chef, Instagram handle always umami.
[01:03:53] Speaker B: U m a m I. That's a japanese word for savory, because I always savory, I guess. Website is chefangelrovera.com. and of course, the restaurant experience, nJ.com.
[01:04:04] Speaker E: Amberle, where can they reach you?
[01:04:06] Speaker D: Thebeastpr.com and made in Vietnam two underscores passage to profit. In case you didn't know, it's a nationally syndicated radio show. I think we're in over 30 stations now.
[01:04:17] Speaker E: 38.
[01:04:18] Speaker D: Wow.
[01:04:18] Speaker E: 38 affiliates.
[01:04:19] Speaker D: Yeah. We've been adding, and we love our affiliates. We talked to some of our station managers. Richard and I did. We talked to Portland, we talked to Atlanta, we talked to Boston, and really great feedback from those guys. Thank you.
[01:04:31] Speaker E: The show airs every single day almost in different time slots across the country.
[01:04:35] Speaker D: We're really getting out there. And I want to thank the passage to profit team, our producer, Noah Fleischman, who has his own podcast, our program coordinator, Alicia Morrissey, and Rishi Kat Busari. This is also a podcast. If you want to hear something again or missed it, look for our podcast tomorrow, anywhere you get your podcasts. And we are in top 3% of podcasts globally, according to listen notes. And we've also recently been selected by Feedspot podcasters database as a top ten entrepreneur interview podcast. So that means if you want to come on a podcast or radio show and be interviewed, we're one of the best ones. So come talk to us and you can find us on Facebook, Instagram X and YouTube. And for all of your patent, trademark and copyright needs, Gearhart Law offers free consultations. Contact
[email protected] while the information provided during this program is believed to be correct, never take a legal step without first checking with your legal professionals. We will see you next time on passage to prophetess.
