[00:00:02] Speaker A: Ramping up your business. The time is near. You've given it hard. Now get it in gear. It's passage to profit with Richard and Elizabeth Gearhart.
[00:00:12] Speaker B: I'm Richard Gerhart, founder of Gearhart Law, a full service intellectual property law firm specializing in patents, trademarks, and copyrights.
[00:00:20] Speaker C: And I'm Elizabeth Gerhardt. Not an attorney, but I do marketing for Gearhart Law, and I have my own startups and podcasts.
[00:00:26] Speaker B: Are you one of the two in five Americans wanting to start your own business or already a business owner? Stay tuned. This show is about starting and growing your business. Welcome to passage to the road to entrepreneurship, where we learn why and how ordinary people, just like you, started and grew their businesses. And we also talk about the intellectual property that helps protect your innovations. And now it's time for IP in the news. Elizabeth.
[00:00:53] Speaker C: Apple has come up with a new pair of glasses. I don't know if you guys remember Google Glass.
[00:00:58] Speaker B: I remember Google glasses. I never got any.
[00:01:01] Speaker C: I met one guy that worked at Google that was wearing a pair of them when he came to a meetup event.
[00:01:05] Speaker B: Oh, really?
[00:01:06] Speaker C: Yeah. But otherwise, I never saw anybody. But now Apple's taking a crack at this, right?
[00:01:11] Speaker B: It was only a matter of time.
[00:01:12] Speaker C: They have an issued patent on it. And it's really kind of interesting what these glasses are supposed to do. The thing that I thought was the most interesting, I mean, they're supposed to do a bunch of different things, but is they can tell where you're looking.
[00:01:23] Speaker B: So you can tell where you're glancing.
[00:01:25] Speaker C: Track your eye moves.
[00:01:26] Speaker B: I don't know. I mean, that's just like, too much information, I guess if you walk into a store and they would want to see what products on what shelves you're looking at.
[00:01:37] Speaker C: Yeah, but that's benefiting them, not you. But the one thing that would be of a benefit to somebody like me is that they do have GPS built in.
[00:01:46] Speaker B: That's right. When we're wandering around New York City and we can't find the restaurant, and.
[00:01:50] Speaker C: They say they can go opaque, so you can use them for meditation or for sleeping. And it was just a recently released patent. Let me see if there were some other really cool things.
[00:02:00] Speaker B: Well, you can use them for meditation. Like, they'll turn themselves off, and the glasses can detect whether you're sleeping or awake. So you wouldn't want to take these to any really boring meetings because otherwise the powers that be would be able to detect whether you're paying attention or not.
[00:02:16] Speaker C: But the other thing is, the opaque structures may be used in head mounted devices, such as virtual reality goggles that have forward facing cameras. So virtual reality goggles with camera that capture images of the real world. So you feel like you're walking around virtually, but it's in the real world.
[00:02:33] Speaker B: Anyway, I think we should ask our guests what they think about this exciting new technical development. John, you're on the hot seat again. Tell us, what do you think about this?
[00:02:43] Speaker D: Love it. I think, Elizabeth, what you were just talking about is called augmented reality, which is you have your reality, and then they augment it. So when you're walking, you can see different things. And I saw something recently. It was this weekend, actually, there was a sailing competition on tv, but what they did is they overlaid on the water, almost like a football field kind of thing, with, like, the. They can't go out this outskirt and where they needed to go, but it was all digitally put on the tv, like, it augmented the reality of just the water and the sailboat. And so that's what I think is coming, is augmented reality through these glasses, where you actually are walking down the street, you do see the sidewalk, you do see the people walking by you. But as you look up at the store and look at the shoes in the shoe store, it'll be like, oh, yeah, there's how much these shoes cost, and here's what this is, and a.
[00:03:25] Speaker C: Whole bunch of different things that makes sense.
[00:03:27] Speaker D: And, Richard, what you just mentioned already exists our business. One of the businesses we have is pretty big in the digital signage business. And what people don't understand is when you go into these retail environments and you look up at a digital sign, they actually count how many people look at it. Are you a male or female? What your age demographics are, how long you looked at the sign, that's all already in these digital signage. They already have this. Who's looking at me?
[00:03:49] Speaker B: I feel so scoped out. I mean, this is the world that we're living in. Rm Easterly, what are your thoughts?
[00:03:55] Speaker C: I love the idea.
[00:03:56] Speaker B: Justin?
[00:03:57] Speaker E: Yeah, I love the augmented reality aspect of where these glasses are going. I was just on vacation in Japan, and I was using the Google translate app quite a bit, using their camera functionality, where you can just have it overlay the translations. And to be able to do that in glasses automatically based off where my eyes are looking, would be incredibly useful for any traveler, especially where you're not able to read the local language. So I could see the ability to track where you're looking to be an important ip for the apple glasses.
[00:04:26] Speaker B: If you put it in that kind of context, it has a real practical benefit. Don't forget that if you want to learn more about patents like the one we just talked about, you can go to learn more about patents.com, or you can go to learn more about trademarks.com. and in either place, you can download a white paper or you can set up a consultation with a Gerhardt law attorney. Passage to profit is a nationally syndicated radio show appearing in 31 markets across the United States. Thank you to the P two P team, our producer Noah Fleishman and our program director, Alicia Morrissey. Look for our podcast tomorrow, anywhere you get your podcasts. Our podcast is ranked in the top 3% globally. You can also find us on Facebook, Instagram x, and on our YouTube channel. And remember, while the information on this program is believed to be correct, never take a legal step without checking with your legal professional first. Gerhart Law is here for your patent, trademark and copyright needs. You can find
[email protected] and contact us for free free consultation. Take care, everybody. Thanks for listening and we'll be back next week.
