[00:00:00] Speaker A: My takeaways are treat people like their people.
[00:00:02] Speaker B: We wanted to get the most out of our morning routines.
[00:00:05] Speaker C: The passage to Profit is how many good decisions can you make in a row in pursuit of your profit?
[00:00:11] Speaker D: I'm Richard Gerhart.
[00:00:13] Speaker E: And I'm Elizabeth Gearhart. You've just heard some snippets from our show. Do you want to know more about starting your business? Stay tuned.
[00:00:21] Speaker F: Ramping up your business.
[00:00:22] Speaker D: The time is near.
[00:00:24] Speaker F: You've given it hard, now get it in gear. It's Passage to Profit with Richard and Elizabeth Gearhart.
[00:00:31] Speaker D: I'm Richard Gerhart, founder of Gearhart Law, a full service intellectual property law firm specializing in patents, trademarks and copyrights.
[00:00:39] Speaker E: And I'm Elizabeth Gearhart. Not an attorney, but I do marketing for Gearhart Law and I have my own startups and podcasts.
[00:00:45] Speaker D: Welcome to Passage to Profit, the road to Entrepreneurship where we talk with celebrities and entrepreneurs about their stories in the business world. On the show, a special treat, Jess and James. He's a world renowned, nine time award winning international speaker, entrepreneur and business mentor and we really look forward to hearing from him.
[00:01:05] Speaker E: And then we have two other amazing guests. We have Skyler Williamson, who has just done so many different things. He's an experienced real estate agent, investor, keynote speaker, entrepreneur, the remarkable record of success in the military and business. We're going to ask him how he did it all.
[00:01:20] Speaker D: Big to do list then.
[00:01:22] Speaker E: This next one was hard to read this morning while I hadn't had enough caffeine yet. But Lindsay and Scott Sozio are from Lavender, a luxurious line of wellness oriented coffees roasted for balance, never bitter nor sour, sustainably grown from small farm holders around the globe. I love good coffee, but I hate bitter coffee, so can hardly wait to hear from them. And later on, we'll hear from our friend Alicia Morrissey, a great jazz singer.
[00:01:47] Speaker D: But before we get to our distinguished guests, it's time for your new business journey. Two in five Americans, our business owners are there thinking about starting a business and we always like to ask our guests a question that may be relevant to them. So today's question is going to be, have you ever pivoted? And if you did, how did it make you feel? And we mean pivot in a business sense here. We don't mean just like spinning around, you know, that would be ridiculous. So, Justin, welcome to the show. Let's talk about a professional pivot that you may have had.
[00:02:17] Speaker A: I've had a career change on a few occasions. However, people know me as being a former psychiatric nurse. And that's when I pivoted from psychiatric nursing into business. Not through choice, but there's often a saying, if you don't move on life, life moves on you. And during the downturn of the economy in 2008, 2009, my employer decided that they don't need me anymore after climbing the ranks in the medical field. And that forced me to actually pivot into setting up my own healthcare company, which was a blessing, really. And as a result of becoming quite successful in that and becoming financially free and all that kind of lovely stuff, I. I then pivoted again because I believe money brings you a certain level of happiness, it doesn't bring you fulfillment. And fulf for me, comes in the form of giving back. So I then pivoted and retrained as a professional speaker in 2015, and it's just been one hell of a journey. But it's something that I love. I get to do something I love, I get paid for that, but I also get to make the world a better place. So what a beautiful pivot.
[00:03:10] Speaker D: What was your emotional state during these pivots?
[00:03:14] Speaker A: When I lost my job, it was like, my goodness, what. What on earth. I mean, anyway, you know, anyone would go into panic mode, which is quite normal. And. And it's. It. That's what happened to me. I can't say it was all glorious and wonderful. You know, it was like, what's going on here? My immediate default was to go back to my comfort zone, which is what a lot of entrepreneurs or a lot of people do in the first place, which is, okay, great, you don't want me, but another company will because of my skillset. So it was immediately, should I go and get another job? And I could have actually got another job in a private hospital that would have taken me in a heartbeat. However, that will be putting myself back in the same situation again, where I'm exposed to perhaps being made redundant again. And so I decided to not do that. And often I like to say when the emotions high, the intelligence is low. So I like to level myself out first and really reflect on what is it that I want to do. And I actually realized that what I was doing in my job was being an intrapreneur. I was entrepreneurial within someone else's organization. So I really wanted to do my own thing. I was just doing it under the comfort of somebody else. So I thought, well, hey, look, if I'm going to do this, I've got the knowledge. I know healthcare, I'm a nurse, I've Got this. So that was the brave emotion kicking in. And then two minutes later, my little voice goes, what on earth are you doing? And that was tough. But I guess it was a roller coaster, if I'm very honest, guys, it was a roller coaster of emotions from highs, lows, left, right, name it. However, for me, it was more being very, very clear on what I wanted. And what I wanted was to be able to have some level of freedom which unfortunately, employment doesn't bring you. And I guess I, I guess I made my value for freedom stronger than my value for, for security. Often people get it mixed up. They want to be free, but they value security over freedom. So they stay in jobs they don't like versus starting a business, or they stay in relationships that don't serve them versus stepping out into the big bad world. So I had to really changed the value hierarchy of mine and go, right, Freedom is the biggest value of mine right now. 110%.
[00:05:02] Speaker D: Great. Skyler, tell us about a pivot that you've done and how did you feel.
[00:05:07] Speaker C: When you were pivoting, like Justin? I've had several. The first one really was when I moved from the military as a career into corporate America. And I would say I was afraid. You know, everything I studied in my undergraduate, you know, I didn't practice for the first six years. I was just an infantryman fighting in Iraq and Afghanistan. And then, you know, I had these aspirations of going doing something special in corporate America. And then I was disappointed. You know, the military, I, I fought with some very elite units that had some special leaders. And then the people that I was interviewing with in corporate America, they just, they weren't special to me. And I thought, I was thinking to myself, am I really going to go work for these leaders that I just, I'm not inspired by, I'm not impressed by. Eventually I found the leader that I wanted to work for and, and I made that transition. And then there was a transition into being an entrepreneur from my W2, which I was excited for. You know, I, I was married through all, throughout all of this. And you know, like most mama bears, you know, she, we were playing our cards safe. And I had been asking for years, like, let me go do this. I know I can do it. And so when she finally said, we need to do this, I was so fired up to go do it that I hit the road running.
[00:06:15] Speaker D: And so how would you characterize your emotional state?
[00:06:18] Speaker C: I would say if there was ever a time that I was ever depressed, it was when I left my Career, you know, as a ranger, airborne ranger, captain in the military to corporate America. That, that would be that time. I felt lost. You know, I didn't have my people. I was an expert at something and then I knew nothing moving in. So I, I would say if there was ever a time I was depressed, it would be then my emotional state. Becoming an entrepreneur. I would just say I was motivated, excited. You know, I was just full of energy at that point.
[00:06:48] Speaker D: Well, thank you for sharing. Lindsay, welcome to the show. Why don't you tell us about a time you've pivoted and how you felt.
[00:06:55] Speaker B: I had a bit of a non linear journey to get where I am now. After college, I was in marketing and advertising. Fun learning experience. I worked for some really great people. I worked on some really interesting projects, learned about how to do brand storytelling and how to develop a brand and learn about consumer behavior. And then we had kids. So Scott and I are married, we had kids and I transitioned from being in marketing to being a full time mom at home. And I decided that I needed a little something alongside with raising our kids. So I started a small interior design business and my goal was really to create spaces that make people feel grounded and at ease and that transitioned from there into this love story that we started with lavender. And it is based on, you know, bringing together my marketing experience and my kids experience and also my interior design business and married it with my love of my morning ritual of coffee and taking that minute for myself. And I wanted to create some sort of a space and a brand that fit with that, that people could connect with in the morning and actually throughout the day to, you know, have coffee be a really wonderful part of a ritual. So anyway, I guess, you know, emotionally it's been a roller coaster and I guess as far as where I am now and being an entrepreneur in this position with this brand and what I'm doing now, it's invigorating. It's also terrifying. But every day is different and I appreciate that versus having been in corporate. So I'm really happy to be here and be in this position and get to talk about it.
[00:08:39] Speaker D: Great. Scott, tell us about a time you've pivoted and your emotional state.
[00:08:44] Speaker G: I've worked in finance my, my whole career and so my main pivot or major pivot has been from finance to entrepreneur. And in finance, you know, you get to invest in companies and see those leaders and how they make decisions and how they grow their businesses and you know, sometimes you're jealous of those decisions. They get to make. And other times you say, oh, my goodness, why'd they make that decision? When you're the entrepreneur, you're in the hot seat for all that. And so it's been a fun transition from kind of being, you know, on the investor side and watching it happen to being the one that has to make it happen.
[00:09:17] Speaker D: All right, Elizabeth, tell us about your pivots.
[00:09:20] Speaker E: I have pivoted.
[00:09:21] Speaker D: And your emotional state.
[00:09:23] Speaker E: I have pivoted and then pivoted.
[00:09:24] Speaker D: Be honest, because I was there.
[00:09:26] Speaker E: Yes. And then pivoted on that pivot and done another pivot.
[00:09:29] Speaker D: Pivoted quite a bit.
[00:09:31] Speaker E: Honestly though, it's exhilarating and fun because I love learning new things and terrifying at the same time.
[00:09:37] Speaker D: So my most recent biggest pivot came when I moved from the corporate sector as a practicing attorney to Gerhardt Law, starting my own practice at the suggestion of my charming wife, Elizabeth. And it was pretty scary, hectic. When you're in the corporate world, you have an IT department, you have an HR department, you have all this infrastructure. All you have to do is what you're, you know, hired to do. And as an entrepreneur, I had to learn all of these new things and I had to learn them really quick. And so I made a lot of mistakes. And so there were times when I was really frustrated. I had no idea how to send invoices to clients, for example. That was a learning curve in and of itself. And understanding the finances of the business was another piece. So I was excited about what I saw as the potential, but I was also concerned because, you know, our family was relying on this income, so we needed money pretty fast. And fortunately everything worked out. So I guess the moral of the story is if you're starting a business and you're making a pivot, then, you know, you got to expect some stress and some frustration and some challenges along the way. I think that was a common theme of all of our guests. So keep that in mind, entrepreneurs. And now it's time for Jessen James, a world renowned, nine time award winning international speaker, entrepreneur and business mentor. And he mentioned that he was an ex psychiatric nurse. I don't even know what that means, but probably means you're very smart and you can read people like a book. And he specializes in public speaking, communication skills, psychology, sales and marketing. So welcome to the show. What are you doing these days?
[00:11:24] Speaker A: That's a great. My dad still tries to figure that out. He asks me every day, when are you going to get a real job? What do you actually do? So, great question. I'M still trying to figure that out myself. But yeah, psychiatric nurse, that's a UK thing. I actually stumbled into that career. That wasn't my career choice. My career choice was actually to go to university here year and study business information technology, joint honors degree with French, because I speak French. My background is from Mauritius and that was a smart thing to do, allegedly. Which clearly wasn't because it was terrible. So I decided to take a gap year and during that gap year at university, a friend of mine introduced me to this local psychiatric hospital that was hiring care assistants, which is something I was doing. I thought, well, I'll get a job for now and figure it out, wait for, go back to university or whatever. And to be perfectly honest, I was 19 years old and I was thrusted into this what we call a psychiatric intensive care unit, which basically was full of patients who were detained under the Mental Health act here in the uk, which basically means they were locked up and they weren't allowed to leave. So not physically injured, but mentally unwell to the point where they're either a danger to themselves or other people. Now, as a 19 year old, that will freak you out because I was like, what's, what's going on here? This is, this is crazy what's going on here. However, it taught me a lot about human behavior, it taught me a lot about people. And if I'm very honest, I actually fell in love with, I was fascinated with it. It just fascinated me to see people from everyday walks of lives being susceptible to mental illness.
[00:12:49] Speaker D: So I think that would be a fascinating job too. What were sort of your, some of the takeaways?
[00:12:53] Speaker A: My takeaways are treat people like they're people. And let me give you an example. I, you know, touch wood works my whole career in psychiatric nursing and it's not just that particular unit. I've worked in some high profile prisons here in the UK for where criminals are there and all kinds of stuff with mental health issues. I pride myself on the fact that not once was I assaulted by any patient. I was never assaulted. However, I watched many of my colleagues get assaulted. Now why is that? Because mental illness are not. People are people. They get triggered the same way we get triggered, except their filters are less than ours, so their resistance or tolerance to those triggers are less than ours. So why are you irritating somebody in that way? Talk to them like they're human beings. And for me it really was an eye opener. Because if I, if I can have an influential conversation with someone who's mentally unwell, then what can that do for me in the outside world? And that's when I first really started understanding how to communicate with people, how to take the emotion out of a situation, how to depersonalize things. And it actually helped me as an individual outside of work as well. So for me, it massively helps me understand the human brain, how we process information and how we like to be spoken to.
[00:13:57] Speaker E: Yes. And I listened to one of your podcasts this morning. I love your podcast. It's only 10 minutes long. I think that's the perfect length. And what's the name of your podcast again?
[00:14:04] Speaker A: Mind Over Money Podcast. The Mind Over Money Podcast.
[00:14:07] Speaker E: You took this experience and you put it into your speaking so you could connect better with the audiences. Would you say that's true?
[00:14:14] Speaker A: 110%. Especially public speaking. If anybody is out there listening to this, obviously, as an entrepreneur or budding entrepreneur, please, please understand this, that communicators are the biggest earners. The way you articulate yourself to people is paramount. Whether that's one to one or one to many, you could be 10 out of 10 in your head. But when you open your mouth, you're a three out of ten to your prospect. That's not cool, because now you become the world's best kept secret. So for me, public speaking isn't just about presenting and getting rid of stage fright or whatever. When you open your mouth, you tell the world who you are. So I believe everyone should learn how to do that stuff. But for me, where I transferred my psychiatric nursing skills into public speaking, was thinking, well, how can I get inside the aud his head without them knowing I'm doing it? And it's very simple really, because public speaking, you don't need scripts for. You can actually speak by having a conversation with yourself, which is something that, as an ex psychiatric nurse, I'm very familiar with. Right. So when you're on stage, it's a series of questions. So you might make a statement, and then immediately, if you were sitting in the audience, the audience might go, what does he mean by that? So therefore, the next thing you say is you might be wondering, what do I mean by that? Then you explain what that means, and then the next question will be, what does that mean? So for me, it was always like, let me say something now, what might they be thinking? And then I'll answer it before they ask it. And that's where we go into flow. As a speaker, where you don't need notes, you don't need scripts, you make it conversational. So just understanding what people Are thinking when you say something will massively help direct how you communicate with them.
[00:15:40] Speaker D: Is there a way to develop communication skills if you're not a natural communicator? Because I agree with what you're saying about entrepreneurism. You have to have at least a little bit of sales in you, right? And usually the sales people are really good communicators, right? But if you're not naturally that way, are there things that somebody can do to up their game?
[00:16:00] Speaker A: Oh, 100. Look, for me being able to speak isn't the issue. I don't think anyone on this right now, anyone listening to this right now has an issue with speaking. Because if we were having a coffee together, you'd be able to quite easily tell me what it is that you do. So speaking isn't the issue. The issue is state management, which is how you manage your state. Because for most people they freeze when they speak to people because they're worried about what I might think or what people might think about me, all that kind of stuff. So yes, people can become better communicators. However, the first thing you need to do is manage your state. And one of the things I always say to people is taking the focus off of you and place it on your audience. You're not there for you, you're there for them. Because most of the time when we're backstage waiting to go on stage, we're like, what if I mess up? What if I forget my lines? What if they don't like me? What if they throw stuff at me? All this kind of stuff happens and it's all me, me, me, me, me. And it' you're there for them. So what can I do for them? How can I serve them? How can I show up for them today? Just a little mantra that you can say to yourself which takes the focus off for you, settles your nerves, all that kind of stuff. Now there's lots of other techniques which we don't have time here today to go into, otherwise this will turn into a full blown workshop. But what I'm trying to say is we need to manage our state first. That will allow us to say what we normally say in a conversation. That's one. The second thing that really, really needs to be worked on is, is charisma, if I'm very honest. And people often say you can't teach charisma or learn charisma. And I disagree. I believe some people weren't exposed to certain situations that allowed them to become charismatic. I was, I went to a school, I went to A place where we were encouraged to have conversations, we were encouraged to put ourselves out there, encouraged to step out. So I became charismatic by force. But most people haven't been exposed to that. So if you expose people to situations where they have to be charismatic and teach them how to do it, they can do that. And the last thing I'll say is people think you need to be confident in order to speak. And that's nonsense in my opinion, because if you say to someone you need to become confident as a speaker, most people will struggle with that because a lot of people struggle with confidence anyway. Now, contrary to popular belief, I don't actually think I'm the most confident person. Here's what I do instead. Before I speak, before I go into a sales conversation, before I do anything, I access a state of certainty. Because in my opinion, certainty breeds confidence. So it's a bit like when you're having an argument and you know you're right. Okay. What happens to your confidence when you know you're right? When you're certain about something, certain you have a great idea, certain you're knowledgeable in something, certain that your product or service can solve the person's problem, certain that you're able to serve them, certain that you're not selling something that's not going to help. When that level of certainty starts to bubble up, you naturally become confident. So I say to everyone, don't focus on confidence, focus on certainty. How certain are you in your knowledge, how certain you are in your experience, and how certain are you in your products or service? Watch your confident rise 100%.
[00:18:47] Speaker D: So we have to take a commercial break right now. You're listening to Passage to Profit with Richard and Elizabeth Gearhart. Special guest Jess and James. He's a world renowned nine time award winning international speaker, entrepreneur and business mentor. Stay tuned. We'll be right back.
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[00:21:03] Speaker F: Now back to passage to profit. Once again, Richard and Elizabeth Gearhart and.
[00:21:08] Speaker E: Our special guest, Jessen James. He's a keynote speaker. He is a world renowned international speaker and an ex psychiatric nurse. We've just had a wonderful conversation, but he also has an incredible podcast where he talked about, he was talking to this woman and he said, do you get up in the morning saying, oh, I'm so happy I get to do all this stuff for my business today. I'm so excited for my day. Or do you wake up and go, oh, I got all these chores I have to do for my business and how you can change your mindset to be the first way and that makes you more successful in business.
[00:21:43] Speaker A: Interestingly, a lot of people get into business because they want a specific outcome, right? They want to have a certain lifestyle, they want to have a certain income, they want to have a certain freedom. And that for me is the prize. That's the win. That's the ultimate, the goal, right? So often what happens is, as you just explained, Elizabeth, this lady I was speaking to was actually one of my clients. She was saying that, you know, she, she has to go, she has to do this and she has to do that. And she has to do this. But she's actually got quite a decent business. It's quite a good business. But she's drained by the everyday running of the business. So hence why when she wakes up in the morning, she's now resentful for having to go to work. I, I have to go and do this, I have to go and do that. So what I, what I was explaining on the podcast, what I'd like to explain to people here is can you shift your language pattern and change it to I get to go and do this, not I have to. And the reason for that is very, very simple, is gratitude. It's the equilibrium in life. You're never going to have everything the way you want it. For every dark, there's a light. For every up, there's a down. For every left, there's a right. And that's business. However, what we're looking for in business is quality of wins, not quantity. You will never outweigh your failures. You were going to fail more than you succeed. That's just a given. However, when you do win, it's so, so worth it. Focus on not just the prize, but be passionate about the process and also make sure that every single day when you're waking up, you just change your language patterns and say, you know what, I'm actually grateful because I get to do this where some people don't get to do that. So that's what I was trying to explain to her on the show.
[00:23:15] Speaker E: Elizabeth, unfortunately, we're out of time for this segment. We could talk about this all day, but how do people, first of all, are you taking private clients? And then how do people find you?
[00:23:24] Speaker A: Absolutely. So two ways to do that. You can head over to JessandJames.com you can have over to my website and, you know, you can get in contact with us there. However, I'm very, very active across social media, especially Instagram. So if you head over to Jess and James underscore official on Instagram and just drop me a DM and mention this show, I will personally, not my team, I will personally respond to that person as a thank you to all of your audience. And I also have some gifts for them if they, if they want to get involved more with training and public speaking and stuff, things like that, you know, so that'll be, that'll be great. And also you can go check out my podcast, the Mind Over Money show, which is available on Spotify, itunes, all over the place. So, so, yeah, it'd be a pleasure to connect.
[00:24:06] Speaker D: Great. So it's time for intellectual property news. And I'm a little biased because as an intellectual property news, this is one of my favorite segments in the show.
[00:24:17] Speaker E: So there is a grocery store in Costa Rica named Super Mario. Nintendo didn't find out about this the first time they registered their trademark, but then they did find out when they went to renew and they were like, wait a minute. So any. Anyway, Nintendo created Super Mario, who is a little guy who runs around through video games. Nintendo makes the hardware and the software. So they have owned the trademark many places, but they did not register it in the grocery store category.
[00:24:41] Speaker D: So this is a very important point Elizabeth is making, and that is that trademarks, when they're registered, are registered for particular classes of goods. So you can get a trademark for identical words but just in different classes of goods. So, for example, Delta faucets and Delta Airlines, they both have the word Delta trademark. But since one is an airline and the other one sells faucets, it's okay to have the same word registered as a trademark.
[00:25:09] Speaker E: So Nintendo sued and lost and this guy gets to keep his grocery store. The name it is.
[00:25:13] Speaker D: The question is, is do people going into this grocery store think that they're buying something from Nintendo? I think that the chances of that would be pretty low. But that's what the confusion analysis is based on. Our customers actually confused. What's interesting too is Nintendo and Super Mario Brothers is pretty famous mark. And so if you have a trademark that's famous, then you get more protection than if it's a less famous mark. They probably would have won in the US but not in Costa Rica.
[00:25:43] Speaker E: No. And also it goes to show you that if you do have a trademark in the US and you want to use it in other countries, you need to trademark it there too.
[00:25:50] Speaker D: So, Lindsay, tell us, what do you think about Super Mario Brothers in Costa Rica?
[00:25:55] Speaker B: I guess, you know, it's good for him to get that business, I'm sure.
[00:25:59] Speaker D: Scott, what are your thoughts?
[00:26:01] Speaker G: You know, in this case, the Costa Rican guy went about as far as he could with it. And his grocery store called Super Mario, I'm sure gets him more attention than he wouldn't otherwise.
[00:26:11] Speaker D: Skyler.
[00:26:12] Speaker C: Hey, they're out there. Just it's free advertising. We're not losing any market share over that. Like, let's find some bigger payoff targets. That guy's advertising for us there.
[00:26:20] Speaker D: Justin.
[00:26:21] Speaker A: I'm actually glad he he won. It's he basically stood his ground and he won something. And fair play to him. He's not trying to steal from anybody. He's just trying to feed his family and put, you know, do what he needs to do.
[00:26:31] Speaker D: And if you want to learn more about trademarks, now is the time to bring it up, I think. Go to our website. Learn more about Trademarks.com you can download a free white paper on trademarks and also book an appointment with one of our Gearhart law attorneys.
[00:26:46] Speaker E: And now it's time for us to.
[00:26:48] Speaker D: Go to a Break Passage to Profit with Richard and Elizabeth Gerhardt.
[00:26:51] Speaker E: We will be right back.
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[00:28:51] Speaker F: Passage to profit continues with Richard and Elizabeth Gearhart.
[00:28:55] Speaker D: Passage to Profit is a nationally syndicated radio show heard in 38 markets across the US. Our podcast is also ranked in the global top 3% of podcasts according to Listen Notes, and we've also been recently selected by Feedspot Podcasters Database as a top 10 entrepreneur interview podcast. So how about that?
[00:29:19] Speaker E: And in case you wondered if this makes any difference to the Google Gods or any of those AI programs, I asked Perplexity this morning what passage to profit was about. And it had that exact paragraph as the answer. So whatever you say on your podcast, they're listening.
[00:29:36] Speaker D: They're listening. So now it's time for Elizabeth's spotlight. So we're putting the spotlight onto her. Tell us what you've been up to.
[00:29:43] Speaker E: Well, right now I'm doing marketing for Gearhart Law, and I've made most of my objectives this quarter. I have one really tough one I'm still trying to climb over, which is the one that's driving me crazy, but we won't talk about that. And I'm also Richard and I are finishing the podcast studio. We're going to have a grand opening for a podcast studio on April 28th. So if anybody is near Summit, New Jersey, come and see us. We're going to let people do little podcasts from our studio that day. And two Jessen's Point I woke up this morning really early and thought I know what the flyer should look like and went got up, sprang out of bed, went downstairs and started working in Canva on my flyer for the grand opening. So these are the kind of things I love to do. I also have a cat podcast with Danielle Woolley called the Jersey Podcast, which we're keeping active, talking about weird cat illnesses and what we're doing about them, and a meetup called podcast and YouTube creators community, which I started to see if people wanted to come to the studio. And it's gotten quite a bit of interest. And this month it's on trademarks and copyrights. And the star is going to be Richard.
[00:30:46] Speaker D: Yeah, I'll be sending you my bill after the program.
[00:30:49] Speaker E: Oh, no, better keep it to six minute increments. Enough about me. Now it's time for our medical minute. And this medical minute made me very happy. So I'm always looking for these medical minutes that are kind of like justifying what I do with my diet. I always talk about how milk is good for you. Now oranges are really good for you.
[00:31:06] Speaker D: We're going to go through every major.
[00:31:08] Speaker E: Food category, but there's a new study that shows that eating citrus fruit like oranges is tied to 20% lower depression risk. And it's in what I found interesting about this article is that there's a larger amount of beneficial bacteria in your gut linked with eating citrus. So they looked at middle aged women at 32,000 of them, and they did DNA sequencing from stool samples and they found that in the gut biome there were 15 species, that it was beneficial for helping those grow. And those are the ones that you want. Fifteen good ones. And then it also helped depress a bad one. I'm not going to get into the names because they're all Latin and I never took Latin in school, but I just thought it was really interesting.
[00:31:49] Speaker D: How many people did they test for this study?
[00:31:51] Speaker E: 32,000 middle aged women.
[00:31:53] Speaker D: That's a lot of people to test. Oranges. It is, but I guess that makes it scientific.
[00:31:58] Speaker E: And oranges are good. And so as always, eat your fruits and vegetables, have a healthy diet. So anyway, enough about me and my stuff. I am so excited about our next two presentations. Our next one is Skyler Williamson. He's an experienced real estate agent, I would say so. An investor, keynote speaker and entrepreneur with a remarkable track record of success in both the military and in business. And his holdings are quite impressive. So welcome, Skyler. Tell us how you did it all.
[00:32:27] Speaker C: First off, I should just say that I've been incredibly blessed. You know, I think that we all are given some gifts and then were raised first by our parents and then raised by mentors and coaches and leaders and, and I just, you know, as I look back over my life, I just thank God because I've been blessed at every step. I've been blessed, I've been protected, I've been mentored and groomed. And then I was blessed with the gift of motivation. So I, I'm a hard worker and I'll. I'll get after it. So first, you know, I just say that I've been blessed. Beyond that, it really is about making good decisions. The passage to profit is how many good decisions can you make in a row in pursuit of your profit? And I think that the leaders, and specifically the entrepreneurs that figure that out, they start to spend more time thinking. And when you can think, all of the chaos that you go through in business or personally or whatever it might be, you seek clarity and you take your time to think so that you can respond to situations and not react. The leaders that get themselves in the problems, they're the ones that are reacting. They're reacting to their people, they're reacting to business issues. They're just reacting all day long. And when you're reacting you're making poor decisions. And when you make poor decisions, those things compound, just like good decisions do. And it becomes harder and harder to get yourself out of that issue. When you're in the business of I do it like I am the business and I do everything, there's a lot to do. But I will say this. There's only one thing that's the top priority in the moment. Moment. And within that top priority, there's only one task that's the top task to do in that moment. And to the extent that you can keep yourself focused and doing the things that are most important, in sequential order of the importance, you're going to find your success. And then it becomes a game of, like, managing your resources. And so in the beginning, if you're the business, if it's, I do everything, your resources, time and money. And so you got to manage your time. That's. That's staying on priority. Your money, you've got to save it, right? Because the only way to grow your business beyond just your own time in it is the money that you use for leverage, right? So you can. The only way to add people is to have money in the bank and be able to afford them. Right. The only way to add software for your platform is to have the money in the bank to afford that software there. And so when you're moving from a solo entrepreneur to what I call, we do it a business of people and you do it together, it goes back to making good decisions, right? Making good decisions with your time and then making good decisions with your money and then understanding where you're going, like understanding your vision and growing your company to a vision in that direction.
[00:35:03] Speaker D: So can you talk about a transition that you made from being a solo entrepreneur to somebody with more assistance? More help. How did that transition take place for you?
[00:35:14] Speaker C: My very first employee was my executive assistant, who I still had today, 11 years later. And so in the beginning, I was so busy. It was chaotic, but I had a really good idea of where I needed to be. And I read a book written by Dave Ramsey, who gave me a formula for leveraging myself kind of out of a solo to a team. And the way it looked was I need to double my capacity. And to do that and to double the size of my company, I need to reduce all the things I'm doing to just. Just the 20% that matters the most. And so I broke out a piece of paper and I wrote down everything that I'm doing. What am I doing hourly? What am I doing daily? What am I doing weekly, monthly, quarterly, annually. I wrote it all down, and then I organized it in order of importance. And I drew a line and said, okay, these 20%, most important things, that's going to be my new job. I got to go find someone who can do the 80%. And so I went and that. That was my first hire, was an executive assistant. I said, hey, look, I need you to act like me. And specifically, I need you to take this 80%. I need you to take it off my plate and do it for me as if you were me while I focus on this 20%, which is really going to grow our business. And so my job became the 20%, and I expanded on that, which brought a whole lot more income into the business. And my assistant, she, out of my email, out of my name, did the 80%, took it off my plate. It still got done. You know, it's important. It's just not as important, these other things. So it still got done. And that. That was my first employee. And that's how I did. I literally wrote my list down, drew a line and said, hey, I need somebody that can do this and do and. And have it. Have no ego in it. Do it from my name. So it still looks like I'm doing everything so that we can kind of get this thing to the next step.
[00:37:00] Speaker E: Well, that's really brilliant. I think having assistants, we have virtual assistants because to get the people that really fit your specific needs, you cannot have somebody that's just in your area. You have to look worldwide and find the right assistant.
[00:37:13] Speaker C: What people gravitate toward is what's important. And I like to do. That's what they gravitate to. And you, you gotta be really careful not to just do what you like to do in business. That is not the most important thing. Always. People compliment me all the time. They're like, oh, Skyler, you're so disciplined. Really, all that means is I'm really good at saying no. That's what that means. I say no to all the things that don't matter.
[00:37:35] Speaker E: Skyler, are you using AI to help you manage your workload?
[00:37:40] Speaker C: Oh, yeah, we use it. We use it daily. It's an incredible resource. And I, you know, listen, you can. You can work with things or you can work against them. Something like AI, you don't want to work against. As soon as it had a version that was workable, I started using it. I've got a peer group where we're all business owners, and we chat about it, like, hey, how are you using it? I'm using it this way. Can we kind of swap tactics? You know, I've read the books. I'm a big reader. I read every single morning and I read to solve problems in my business. So I've read the books on AI and how to leverage it. It is the thing that will level the playing field the fastest. If you've got a deficiency in your education or in your experience, AI will fill that very quickly if you know how to work with it.
[00:38:23] Speaker E: Jesslyn, did you have a comment or.
[00:38:24] Speaker A: Question you mentioned about people just tackling these tasks and getting going and having discipline? What advice could you give to people listening right now to really ignite that fire in them and stay focused and on track?
[00:38:35] Speaker C: The quick answer is you have to lead yourself before you ever get to lead a team or lead a business. Your first leadership job is to lead yourself. And I think people skip that. They, you know, parents at home, they wake up and they get right away into leading their kids. People show up to work and they get right away of leading their team. And there is a part where you have to lead yourself first. And you know, it factors into your energy, it factors into your ability to perform at a higher level. You know, are you, are you making progress? Are you developing your skills and training yourself? I'll tell you how I lead myself first in the morning, but I'm going to tell you first why I do it. I believe you have to be healthy to be your best performer as a leader. You have to be healthy. And for me, you have to be healthy physically, mentally and spiritually to be able to operate in chaos and be a steady leader. You have to have health there. And so to me, just real quick, being mentally strong means that you have a growth mindset and that you're continuously thinking about opportunities to improve yourself, to be healthy physically. I love the way the stoics talk about this. Is in the morning, are you telling your body what it's going to do or is your body telling you? Is your body saying, oh, snooze and stay in bed a little bit longer? Are you saying, hey, get up, let's go work out? And then after we work out, we're going to put in a 10 hour day and then after 10 hours you're going to be super dead. And then after you put your kids to bed, you're going to be an awesome husband? I mean, can your body do that? Is your body an asset or a liability? And then spiritually, are you free of the things of this world? Can you make decisions without the things impacting your decisions. When you wake up in the morning, do you think about what you're going to do for other people, or do you think about what you're going to get? And all of that, Your spiritual health matters in all of that. And so every morning, I wake up very early. No one can wake up as early as I do without a good cup of coffee. I read my Bible, I pray, I read business books, I go work out. And then, you know, and I pray one more time a prayer of gratitude, and then I go wake up. And so. And this is my first opportunity to transfer extraordinary energy to someone else. When I wake my kids up, you know, I always start with my son because he's younger and he's easier than my daughter. My daughter's getting to the age now it's a little bit harder to wake her up. But I wake my son up and I go, hey, man. He's like, hey, dad. My son thinks it's polite to just repeat back things. And so, hey, I've been missing you, dude. He goes, I've been missing you too, dad. I mean, he just woke up. And I go, do you know how proud I am of you? I just. I just love you so much. And he goes, yeah, I'm proud of you too, dad. I go, hey, today's gonna be an awesome day. He's like, yeah, I know. All right, let's go. Now, in that moment, I woke my son up and I told him that I've been missing him. So he knows his father misses him. He knows his father's proud of him and loves him, and he. He knows that his day is a choice, and he made it. I made the choice for him, that he's gonna have a great day. And then we bust out of there. So I leave myself in the morning so that I have good mental, physical, and spiritual health. And then I'm intentionally pouring that into everyone that I'm leading all day long. And it's intentional. And I think that if you can do that, then your organization is going to be steady. And the more steady you are, the more capable you are going to be able to make good decisions. And the more good decisions you make, the quicker you get the profit. I mean, that's just. To me, that's as basic as it can be.
[00:41:54] Speaker D: We have to wrap up the segment, but I did want to ask you about your book that's coming out, right, called the Steady Leader, and you can tell us a little bit about that.
[00:42:02] Speaker C: Yep. I asked myself, you know what's the gift that I bring the world, and that's that I'm, I'm a steady leader. And so what I've done is I wrote a book that every model that I've accumulated and I use to lead myself, leave my team and lead my business, I just took all those models and I put it in the book. And I just pray that, you know, young leaders out there will read the book and they will implement the models. And if they implement the model, I mean, I wrote down, certainty gives confidence. I mean, Justin said that to me. To solve a chaotic moment, you have to seek clarity. And the quickest way to gain clarity in your thinking is to leverage a model, a model that's already been successful. So I just pray that people grab this book, they implement the models, and they just become steady leaders and they just blow their organizations up.
[00:42:48] Speaker E: I just pray they become parents like you. You should be giving parenting lessons. You should have a podcast every day. This is how you treat your kid.
[00:42:55] Speaker C: Pray for my wife. I'm a bit much in the morning.
[00:42:57] Speaker E: Skyler, before we end your segment, could you please spell your first name?
[00:43:01] Speaker C: Yeah, it's S C H U Y L E R. And I tell you what, if, if people follow me on LinkedIn, I'm the only Skyler Williamson spelled that way in Austin, Texas. If you follow me on LinkedIn, every single morning, I read a business book and I post my journal notes from that reading on LinkedIn. And so if you don't, if you're not a big reader, if you just want to get the good stuff out of the books, you can just read that there.
[00:43:27] Speaker D: Great Passage to Profit with Richard and Elizabeth Gerhardt.
[00:43:30] Speaker E: That was an amazing segment. Now, we've all been waiting for this coffee segment. We've all been thinking about coffee first thing when you get up in the morning. So Lindsay and Scott Sozio have lavender coffee lavendercb.com and I want to tell you a little bit about it before I introduce Lavender is a coffee and wellness company dedicated to being an integral part of your daily routine. Well, that's good because we all need caffeine every day. Offering specialty coffee and curated wellness essentials from their Denver cafe and online stores. Their house roasted health focused coffees and carefully crafted formulations are designed to nourish your body, mind and spirit. So this is awesome. You told us a little bit about how you got into it, but please tell us your story.
[00:44:16] Speaker B: We started this idea of like, let's come up with a way to leverage this idea of getting the most out of Your morning routine. And I think it's been really fun to hear Skylar talk about this, and Jessen talked about it a little bit, too. So it's a really good segue for us. We wanted to get the most out of our morning routines and just approach the day with a calm demeanor, you know, like, I think I just. I believe very firmly in the thought that you can't really get anything done if ever. Everything around you is always chaos. And I guess being a mom, I know a little bit about how that feels. And now and being a business owner, too, I like to approach my day with calm. You know, I don't think much gets done. Kind of as Skylar said, too, if you get up in the morning and you are rushed to do everything, I mean, your day can start in a really calm way, or it can start in this sort of rushed way where you just feel like you're constantly late to things. You feel like maybe you haven't made the best decision in the food you've eaten. So, you know, we're developing this brand and this concept, which is more than just our coffees and our cafes. It's really a lifestyle sort of concept where how can you have the most productive, the best day? And what are the tools that we can help get people through their day? And it. You can use it at various times throughout the day. But anyway, we start with this idea of, like, gratitude and calmness and feeling like you have control over what's going to happen in your day and making one good decision after another. So, you know, that's kind of the basis of this company. And with that, we wanted to create an actual space where we could have people experience this and kind of come into the space. And it's very aesthetically pleasing. It's a very calming space so that they could not just. Just enjoy their coffee, but also get this really great sense of calm and mindfulness and intentionality to start their day and then carry that through is what our hope is through the rest of their day. So that's kind of the basis of what our concept is. And so we have this great cafe here in Denver, and it's done really well, and we are looking at expanding, which is great. Yeah.
[00:46:31] Speaker E: The pictures on your website, it looks like a very beautiful, beautiful space.
[00:46:34] Speaker B: So we start off with, like, the best coffees. So we're a specialty coffee company, and we actually own our roastery here in Denver, and we roast all of our coffees out of that. We source our coffees from small farm holders around the world. And we source to a certain profile. We want a gentle acidity through our coffees. We want a sort of a delicate sweetness. It's a well rounded experience, but also has these health benefits. Like, you know, it's gentle on your stomach because we, we roast for a lower acidic. Prof. And we also have a line of hemp infused coffees as well to add a little bit of a functional wellness. So we're, we're playing in that space and looking at how we can, you know, make it more functional benefits available to people really easily through their coffee.
[00:47:22] Speaker E: Well, and people use coffee in so many different ways. I'll sit down and have a cup of tea or coffee and just use it as a little break. But I think that Justin said earlier, you know, people meet over a cup of coffee so that it's such a part of our society. And I think having a nice place to sit and eat is important too. Every coffee shop has a different vibe and I have to tell you, I hate really acidic drinks. So I'm dying to try your coffee. I'm just wondering what are your plans for expansion? Are you going to go into other states? Are you going to try to conquer all of Colorado?
[00:47:53] Speaker G: Our initial attention is to conquer Colorado. That's a nice way of saying it. I think that's what we'll do. We have plans for another two stores in the works and we'll continue to have that concentration here and really establish ourselves as a Colorado brand first and foremost. And then our products are available online as well. So that's how we service the rest of the country for now and we'll see where the growth plans go from there. And I actually want to touch on one thing you mentioned of the kind of the community of coffee and let's sit down and have a coffee and that whole concept. And I tested that actually with Lindsay once when I told her before we started on this project that I was going to give up coffee for several months. And I knew right then with her reaction that coffee is more than just taking in caffeine because she said, you cannot stop drinking coffee. I was like, what does it matter? I'll heat up some water and put it in a cup and we'll sit down together. She's like, no, it's not the same. You have to drink the coffee with me. And so, you know, there was the proof for me that, you know, coffee is more than more than caffeine. And, you know, we're trying to make it more than caffeine from an experience perspective. But then also Adding the functional benefits as well, which is very convenient to take in the form of coffee because you're doing it anyway. It's already part of your routine. You're not adding something to your routine. You're not going to just grab a sugar bomb from some coffee place and then set yourself up for, well, I just had all this sugar. So if I have another donut or if I have something else, it doesn't matter because I've already gone down that path. So part of the purpose of setting that intention from the beginning allows you to continue your day in that way.
[00:49:37] Speaker E: I agree. So, Jesslyn, do you have a comment or question?
[00:49:40] Speaker A: I think what you're trying to do here is a beautiful thing. People in this digital world have forgotten about actually meeting up with people and having a conversation. And scar, you were talking in the morning about how you pray and you stay blessed and you connect with yourself and you connect with your inner, your inner self and your higher self and all that kind of stuff. And four out of five people wake up in one and pick up a phone. So I'm just curious, this community that you've created within your cafe, and if I'm ever blessed enough to get over to Denver, Colorado, I'll definitely be visiting. What do you see people doing when they're in your cafe? Because are they still on their phones? Because often you see people having a coffee and drinking and stuff and then they're both on their phones and looking at stuff or whatever. What happens there? Because I'd love to know.
[00:50:20] Speaker B: It's kind of amazing to see what has happened. I mean, we have couples come in and they are bringing crossword puzz to do together. They are doing games. We do have a fair amount of people that come in and work kind of like midday, but on the weekends and more in the afternoons and I think first thing in the morning we have people who come in and they sit down and they connect. And you know, I think that that is something that people are really looking for right now. And our culture has kind of gotten away from it, you know, with the quick serve culture of coffee. And it used to be that, you know, you would, you'd go and sit down and meet up with people for a coffee. And now it's just like, let's just go through the drive through. And so we see this community come in. They actually connect beautifully with our baristas and our staff. And, you know, we have regulars that come in sometimes twice a day, which is amazing because they just, they, they love the experience. They Love having that sense of community and that sense of connection and taking a minute for themselves and for, you know, just really appreciating where they are in that particular moment. So we're delighted and we're grateful to have this experience. And, you know, a funny story, an example of a. A customer who actually, she started following us on Instagram. And then I got this note through Instagram from her that she said, I finally made it to your cafe. I was flying across the country. I'm from South Dakota. I had a layover in Denver. So I made my layover long enough that I came to your cafe to get. And she ordered, like, every drink on the menu. And she sat and she sent. She sent a picture of herself with all these drinks around her. And she just said, that was just the most amazing, special experience. And I'm so excited that I was able to do it. So for us, it just feels really amazing that we've been able to create something that people are really connecting with and are appreciating in their life.
[00:52:09] Speaker D: What experience did you have in your life that made you and Scott want to start a coffee shop?
[00:52:16] Speaker B: Many years ago, before we lived in Colorado, we actually, we lived in Connecticut, and we lived in this cute little coastal town. And there was this one open retail space that had been open forever. And Scott would always say, I just think that a coffee shop would be so good there. I'd love to just have a space where we could create it. You know, you can do the design, and it would be really just amazing. And then, anyway, so life fast forward, that was like 10 years ago. So now here we are. So I think maybe this has been something that's sort of been percolating in.
[00:52:45] Speaker D: The back of our minds, I feel, pardon the pun.
[00:52:47] Speaker B: And so now here we are. And it's an interesting, fun experience to be going through with your significant other. But also, you know, it's fun to bring this sort of vision to life.
[00:52:57] Speaker C: Yeah.
[00:52:57] Speaker G: And I think also I was an early adapter of the work from home scenario. I was doing that before COVID and maybe it was just, you know, I wanted a great space to go to where, you know, I knew the baristas and, you know, could take meetings and. And do all the things you do in a great coffee shop. So I think that was just an experience we were looking to create for ourselves, and we were hoping that others would enjoy it as well.
[00:53:22] Speaker E: Yeah, I love great spaces. We've been remodeling the podcast studio. We have a green room, which is a Fairly decent sized room and we have a sofa and chairs in there. And now when I meet with my girlfriends and we just want a cup of coffee or something, that's where we meet because it's a cool space to hang out.
[00:53:35] Speaker D: Well, we need some lavender coffee for that space.
[00:53:38] Speaker E: Yes. I'm going to put some lavender coffee up here.
[00:53:40] Speaker B: Here, I'll send you some.
[00:53:41] Speaker E: Perfect. Awesome.
[00:53:42] Speaker D: That would be awesome.
[00:53:43] Speaker E: So how do people find you on.
[00:53:45] Speaker B: Our website, lavendercb.com we're also on social media. Our handle is@lavender CB. And you can also find us at our Denver cafe, 1219 S. Pearl St. In Denver. It's in the Platte park neighborhood and it's a great little spot.
[00:54:01] Speaker E: Listeners, you are listening to the Passage to Profit show with Richard and Elizabeth Gearhart. Our special guest today, Jess and James. And we have just been having wonderful conversations. Don't go away. We're going to do Secrets of the entrepreneurial Mind when we come back.
[00:54:15] Speaker F: Man, I had a rough night's sleep, boy. I got a letter from the IRS yesterday and I. I just couldn't sleep, man. I'm dying here. Somebody help me. IRS problems affect more than just your finances. If you're ready to take back control of your life and you owe more than $10,000, you need to call the tax doctor. Their expert stage can immediately protect you from the IRS and state collectors and get you the best possible tax settlement guaranteed. The IRS has recently released new programs geared in helping struggling taxpayers where you may qualify to settle your tax debt and wipe out up to 85% or more of what you currently owe. If you owe $10,000 or more in back taxes, call the tax doctor right now. See if you qualify to pay less.
[00:54:58] Speaker H: 8002-6219-2680-0262-1926.
800-262-1926. That's 800-262-1926.
[00:55:14] Speaker F: It's passage to Profit.
[00:55:15] Speaker E: Alicia Morrissey is our program coordinator here on Passage to Profit, and she's also a fantastic jazz vocalist. You can scroll to the bottom of the passagetoprophetshow.com website and check out her album. You are listening to the past. It's your Profit show with Richard and Elizabeth Gearhart and our special guest today, Jess and James. And now it is time for Secrets of the entrepreneurial Mind. And we are going to start with Justin James. Justin, what's a secret you can share?
[00:55:42] Speaker A: I think for many people, they think entrepreneurs need to have it all together. We need to know everything. We need to have all our Ducks lined up and all that kind of stuff. And we should be aware of all the risks and all the things that business poses. And for me, I guess it's one of my secrets. I don't think I talk about this enough is. Is I have this level of ignorance when it comes to making business decisions. And Skylar was talking earlier on about making important decisions. And for me, not deciding is still a decision. So when I find myself in situations where I feel that perhaps I'm unsure of what the outcome would be, I almost operate from this place of ignorance that, hey, look, if we're doing everything we can to get to the outcome that we want to get to, then let's give it a go, and if we mess it up, we'll learn something. So I guess overthinking will affect you from moving forward. So often people overanalyze everything, and I often say thinking is sinking. If you think overthink too much, you will overanalyze something, and you'll. You'll not move forwards, and. And that will cause you to. To not act or do anything. So I guess for me, I don't think it's an actual secret, but I just want to let everybody know is, please don't think for a second I have everything together. Please don't think for a second that I know how everything's going to pan out. And please don't think that you had me fooled. You know, I always say, you know, follow your heart, but take your head with you. Don't just make rash decisions, but, you know, think things through. However, stop overthinking stuff, because it's very easy to hallucinate about it going wrong, but it's also the same energy to hallucinate it about going right.
[00:57:03] Speaker E: I love that. Yes.
[00:57:05] Speaker A: Thank you.
[00:57:05] Speaker E: And I try to catch myself when I do that.
[00:57:07] Speaker A: Yeah.
[00:57:07] Speaker E: Turn it around. So, Skyler Williamson, what is your secret?
[00:57:12] Speaker C: I've got two beautiful gifts that I'll share with you from the military. And just serving in a combat zone, more times than not, you have time to think before you have to make a decision. A lot of people, when they're faced with a decision, they just make it. And you know what? Great leaders make decisions. They take action, and they take it with might. But if you just take a second, you have time to think. And, you know, I tell my kids this all the time, like, hey, you made a decision, but you didn't think. Like, can we think before we speak? Can we think before we act? You know, people. People depend on you to think before you do something. And then the second thing is whenever you plan right, and you should operate with a plan in the military, the first paragraph of planning is the situation paragraph. And they ask themselves in the military now, they ask themselves, what's the environment? What do we have at our disposal for friendly forces? What does the enemy have for their enemy forces? And before you take your first step of actually planning what you're going to do, you understand the situation completely. And I just beg your leaders out there that are running their business before they start taking action, before they, they sit down to write the first step of their plan, that they first fully understand the situation so that they can make a more accurate decision.
[00:58:25] Speaker E: That's great advice.
[00:58:26] Speaker D: Very good. Yeah, I like that.
[00:58:28] Speaker E: So, Lindsay Sozio, what is your secret?
[00:58:30] Speaker B: I think that you can't be afraid to fail. You can't be afraid to take a risk because there's so much learning that happens when you make mistakes. And I think that's probably the only way you can really learn and you can figure out the right way to do it.
[00:58:45] Speaker E: So, Scott Sozio, what is your secret?
[00:58:47] Speaker G: It be thankful when bad things happen, which maybe doesn't sound right. And, you know, maybe you have to take a second and endure the bad thing before you can say, well, I'm really thankful for that. But if people believe that the path to success is a straight line, no one believes that. Right. It's going to be windy. There are bumps in the road. You deal with things along the way. So when one of those bad things that you already know are in your future, they're going to happen. So when they happen, say, okay, well, I'm glad that happened because now I know I'm on my path to success because it was never going to be a straight line anyway. So it's a perspective, it's a way to deal with things. But you are going to deal with it, so you better be prepared to know how to deal with it. And a lot of these things, you'll get through the thing you think is the worst thing to happen. It's going to mean everything fails and you'll never succeed. You know, most of the time you're giving it more credit than it's worth and you'll get through it and it'll be in the past and you won't think about it again. So you might as well take things with a perspective of, I'm thankful for this, I've dealt with it, now let's move on.
[00:59:49] Speaker E: I think you think of it every once in a while and you're really glad it's over. But that's really good advice. Yes, absolutely.
[00:59:57] Speaker B: So, Richard Gearhart, well, start every day.
[01:00:00] Speaker D: With a good cup of coffee is one secret and another one is just don't forget your why. I think your why will why you're doing this, what your purpose is, will serve you well and keep your spirits elevated when times are tough. And I think that is a good habit to get into.
[01:00:18] Speaker E: I'm going to go down in the weeds. I'm not going to go down as far in the weeds as I was going to go, but I'm going to go down in the weeds because this.
[01:00:24] Speaker D: Is the big reveal.
[01:00:25] Speaker E: No, I'm not going to do that huge reveal. I'm going to do a mini reveal.
[01:00:28] Speaker D: But I think mini reveal.
[01:00:30] Speaker E: People who know about marketing. So, Lindsay, you know about this. The more places you are online, the more authority Google gives to you and the more domain authority it gives to your website. Website. So you should be in directories. You should try to maximize where people can find you. And you should go on podcasts, because that helps with that. But also they're fun, right? We all love being on podcasts.
[01:00:53] Speaker D: Passage to Profit is a nationally syndicated radio show appearing in 38 markets across the United States. In addition, Passage to Profit has also been recently selected by Feedspot Podcasters Database as a top 10 entrepreneur interview podcast. Thank you to the P2P team, our producer, Noah Fleishman, and our program coordinator, Alicia Morrissey, and our studio assistant, Risiket Bussari. Look for our podcast tomorrow anywhere you get your podcasts. Our podcast is ranked in the top 3% globally. You can also find us on Facebook, Instagram X and on our YouTube channel. And remember, while the information on this program is believed to be correct, never take a legal step without checking with your legal professional first. Gearhart Law is here for your patent, trademark and copyright needs. You can find
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