Entrepreneurs: Build a Social Media Empire and Grow Your Audience with Jessica Dante

[00:00:00] Speaker A: I knew I wanted to start my own thing, but I wasn't quite sure what. [00:00:03] Speaker B: Well, I'm not an important person. Who would want to hack me? [00:00:06] Speaker C: I reprogram your subconscious brain. [00:00:09] Speaker D: I'm Richard Gerhart. [00:00:11] Speaker E: And I'm Elizabeth Gearhart. You've just heard some snippets from our show. Do you want to know more about starting your business? Stay tuned. [00:00:18] Speaker F: Ramping up your business. [00:00:20] Speaker D: The time is near. [00:00:22] Speaker F: You've given it heart, now get it in gear. It's Passage to Profit with Richard and Elizabeth Gearhart. [00:00:29] Speaker D: I'm Richard Gerhardt, founder of Gearhart, a full service intellectual property law firm specializing in patents, trademarks and copyrights. [00:00:37] Speaker E: And I'm Elizabeth Gearhart, not an attorney, but I do marketing for Gearhart Law and I have my own startups and podcasts. [00:00:43] Speaker D: Welcome to Passage to Profit the Road to Entrepreneurship, where we talk with entrepreneurs and celebrities who tell their stories about their business journey and also share helpful insights about the successes that they've had. We have a very, very special guest, Jessica Dante, who's the founder of Dante Media Ltd. A digital media company. Helps tourists to visit Europe like locals do. [00:01:06] Speaker E: And then we have two really great businesses. Following that, we have Donna Campbell. She's the founder of the Healing Heart, an international business that provides life changing services to clients all over the world. I encourage you to go to everybody's websites and really find out what they are about, but you'll hear about it on the show too. And then we have Ian L. Patterson. So, okay, this guy's gotta be in high demand these days. He's the CEO of pluralock, a global cyber solutions provider and maker of Pluralock AI. [00:01:37] Speaker D: Sounds great. [00:01:37] Speaker E: Yeah. [00:01:38] Speaker D: But before we get to our distinguished guests, it's time for your new business journey. Two in five Americans, our business owners are thinking about starting a new business and we'd like to ask our panel a question to get their opinion on a very important issue. So today's question is going to be how to spot unseen opportunities as an entrepreneur. So let's go to Jessica. Welcome to the show, Jessica. So nice to see you. How do you spot unseen opportunities as an entrepreneur? [00:02:08] Speaker A: Well, I do this by just consistently putting myself in the shoes of my audience and our potential customers. And while I can't do that for people who are coming to visit London, because I live in London, I do that whenever I travel abroad. And I love to travel. So I'm always traveling multiple times a year. And every time I go somewhere new, I pay really close attention to what are the things that I'm searching for that I need help with. What are the things I need to know? What is something that I'm like, actually, it would be so cool if I could just like, buy this thing or find this really easily. And I basically take notes every trip that I go on. And it's a really good reminder of, first of all, what it's like to be in my customer's shoes. But I can kind of dig in and be like, oh, actually, we don't cover this topic enough, or maybe there's a guide we can do about this. Because if I'm having a problem with this in a different city, then maybe it's something that people in London or in Paris need help with too. So I always am just on the lookout for things like that while I'm also traveling. [00:03:17] Speaker D: That's really a great idea. And getting out of your regular routine and shifting your perspective and putting yourself in the shoes of your customers is really a great way to find new ideas. Donna, what about you? How do you spot unseen opportunities as an entrepreneur? [00:03:34] Speaker C: Well, I like to look at it in two different steps. The first step, similar to Jessica, is putting yourself in a room of the people that you would like to be with, collaborate with people who are your mentors, people who can open up doors for opportunities for you. But it's not just being in the same room as them, because I don't think unseen opportunities are to be spotted. For me, it's more of a feeling. It's an intuition. And it's when you're living in that harmonic flow, opportunities present themselves. And it's not this big, grand loud announcement. It might be that quiet whisper inside. And sometimes it's feeling. It's like, oh, I have to answer that phone call, but not this one. Or it's the person sitting next to you on a plane. And it's looking inside for those opportunities while being in those external environments. Because we're not looking outside. And if we're too busy looking outside of ourselves, we're going to miss the opportunities. So it's like, what do you resonate with? It's like a tuning fork. When one is at a note of C, you're also at a note of. [00:04:41] Speaker D: C. I love that. Because paying attention to your intuition is so important. We have all sorts of things going on in our head and our subconscious all the times. And lots of times they speak wisdom to us. And if we just pay attention to that, we'll find more opportunities, business opportunities, but other opportunities. So thank you very much for that. Ian, how do you spot unseen opportunities as an entrepreneur? [00:05:11] Speaker B: I'm actually going to go a bit of a different direction. I'm going to kind of use technology. And for me, the thing that I've always found incredibly powerful is to listen to the questions that are being posed. Questions from your customer, questions from partners, even potentially questions from job seekers. What are the questions that people are asking? Because that usually exposes some intent. Now what's interesting here, you think about, well, that seems pretty basic. I mean, how valuable could that be? Well, if you think about Google, which is really the first place that most people go when they have questions, oh, let me just go Google, that Google pays billions of dollars to partners like Apple to try and make sure that the Google search engine is where people turn to first. Because what Google has figured out is that there is so much power behind the questions that people ask that it is so valuable they have to be in that position. And so as entrepreneurs, I think we can all take away from that. Listen, if Google's spending billions of dollars, maybe this is something we should pay attention to too. [00:06:13] Speaker D: I think that's a great suggestion too. And I really love this discussion that we're having because everybody approaches it, you know, slightly differently. So Jessica talked about putting herself in the shoes of her customers. Donna talked about listening to her intuition, and Ian talked about using technology to sometimes cover areas that we're not so aware of. So I think this has been a fantastic discussion. Elizabeth. [00:06:39] Speaker E: I just like to learn as many new things as I possibly can. That's basically what I live for. And then sometimes I can put them together and say, wow, wouldn't it be cool to do it like this? Or, you know, this seems like an unmet need and people are starting to address it. But maybe I can jump in here. [00:06:56] Speaker D: I think I rely on a combination of really all of the things. What Elizabeth has said and what our guests have said, it's not just a one size fits all approach for me. I like to do a lot of different things. But spotting those opportunities as an entrepreneur is critical because you have to move your business in the right directions. And distinguishing yourself from other companies is so important. Finding those unseen opportunities is one of the ways to do that. So thanks everybody. Now it's time for our first guest. I really enjoyed my conversation with Jessica before the show. She is a London based New Yorker, so she's an ex pat right now. She's the founder of Dante Media and a trailblazing figure in travel and social media. She's built an online Business. With a community of over 900,000 followers, Dante Media is a travel company that helps tourists in London and Paris avoid the overhyped and overdone so they can have the trip of their life. So welcome to the show, Dante, Jessica. So, you know, I'm sorry, but I sometimes I was thinking of like Dante's Inferno and I, you know, so I just kind of went there and I'll get the quiet part out loud so we can get over it and get out to earn. [00:08:13] Speaker E: Well, I, you know, Jessica does sometimes put her bloopers in the middle of her videos because I watched a couple of her videos. That was cute. I love your videos. So I do want to say, having gone to your website and watched a couple of your videos, they're super good and they have stuff in there. And I'm old, I've lived a long time. I haven't traveled all over the world as much, but there was stuff in there that I didn't realize that was going on. Like the whole street performer thing with the three shells of the ball underneath. [00:08:42] Speaker A: The ball and cup game. Yes. Oh, my gosh. Yeah. [00:08:45] Speaker D: So why is that interesting though? I mean, we've seen. I used to play that when I was a kid. [00:08:49] Speaker E: I'm gonna let Jessica say, because it's her, she figured it out. [00:08:52] Speaker D: Oh, oh, so you figured out the trick to the game. [00:08:55] Speaker A: So I won't take. [00:08:56] Speaker D: Put it on YouTube. Okay. [00:08:57] Speaker A: Yeah. I did not personally figure it out, but it's a pretty well known scam that happens across the world in major cities. And so we have done a couple of videos where we've said you need to avoid this game because they always play it on Westminster Bridge, which is where just all the tourists are. And it's a scam because they make it look like, oh, it's winnable and you put some money down and someone else won so I could win. And it's basically, they have three cups and you try to figure out which cup the ball is under and it's not winnable, so they rip you off. So, and it's funny because we find, and you know, this is, this is not a hot take. It's quite well known in marketing. But the content that we create that is about what not to do and what to avoid and what to be careful of actually often outperforms the things that we talk about to do or you should do this or do something this way. It's psychological that people are more worried about the not to do's than the to do's. So we do a lot of content around stuff like that, but also we like to do the, you know, here's great cafes and pubs and other things to do. [00:10:05] Speaker D: But I do want to kind of ask you then if the name of the program is Love and London, aren't you kind of going against the grain there because you're talking about love on the one hand and scams on the other? [00:10:16] Speaker A: Well, I mean, I do, we do overall love London, so I think that it does, it works. And you know, you can love a city despite some of its flaws. [00:10:28] Speaker D: And I think you lived in New York, right? So, I mean, that's the poster child for love hate, right? [00:10:34] Speaker A: I mean, exactly, exactly. And in my, my opinion, we like to give the information about things not to do and things to avoid so that you can enjoy the good parts a lot more. You're going to be a little bit, you know, the tour that you do of Westminster or like the really nice pub lunch you have on a Sunday is going to be overshadowed if you got pickpocketed three hours before. So if we can help you guys avoid that, then it makes the overall trip so much better. [00:11:04] Speaker E: And I love that it's based in London, but really those lessons on that short 10 minute video, which I also appreciate, I think it was maybe less than 10 minutes even, are for any city, anywhere, even small towns. [00:11:15] Speaker D: Like, I was traveling in Italy. I have so many stories about being scammed in Europe. We could spend a whole episode on that. But I was in the Italian train station and I reached around to get my wallet, it was gone. And I found that there was a slit cut in my pants right under where my wallet was supposed to be. And so somebody just slipped my pants open back there and my wallet fell out and that was that. And I'm just grateful that they were skilled with that because like, an inch closer and I could be, you know. [00:11:48] Speaker E: We won't go into that. So this is such a cool idea. And I encourage everyone to go to Jessica's website and watch her videos. They're really well done. They're not too long. She has all sorts of interesting things cut into them and everything. But how did you get started? What gave you this idea? [00:12:07] Speaker A: So back when I first moved over, I, I mean, I've always been entrepreneurial. Ever since I was a kid. I was always figuring out how can I get my parents to buy Costco candy in bulk and then how can I sell it to my peers at school and make money for the Disney trip that we were going to go on? But when I first moved over here, I was. I've always worked in social media and I knew I wanted to start my own thing, but I wasn't quite sure what. But then I realized that I was watching so much YouTube content. This was really like the heyday of YouTube where there was a lot of creators starting to make good money and it was starting to be a respected thing to do. So I noticed that there just. There was some travel content, but there wasn't too much specifically about visiting London. So I tried out. I just tried a bunch of content. I learned how to, like, make my first YouTube video and how to be a good presenter, how to make cuts in the video clips and all those things. And I did one specific video that was 10 important things to know before you come to London. With some of the knowledge I'd picked up from living for a couple of years at that point in the city. And despite not having very many subscribers, the video did really well because this was back when nobody was doing any content like that and people were finding it helpful. So the algorithm served it to lots of people pretty quickly. So I was like, okay, this is a good niche. I don't have to travel to make this content. And I'm already exploring my city and I love actually sharing anywhere I've lived in the past. I love to share cool things to do and places to go. So. So yeah, I just learned how to grow that channel. And along the way, as a side hustle, I was also, you know, building up an email list and working on Instagram and the website and a blog and eventually started making enough money that I could work on it full time. And that was about six and a half years ago. And it's just continued to grow. I brought on. Started to bring on team members slowly to help with certain things. I wasn't as good that. And it really just kind of was this big snowball effect. And we actually have over a million followers across our, our platforms now. Just for London and then for Paris, where we're doing really well too. We launched that last year, so it's been really great. And I think we stand out a little bit because I'm really honest in our videos as well, which you don't find that much with other creators that are doing similar to what I do. I will, as we kind of talked about, but I will tell you, do not go to Eminem World. Do not go to Shrek's Great Adventure. Don't go to Madame Tussaud, go to Shrek's Great Event. [00:14:37] Speaker D: I'm so disappointed. [00:14:38] Speaker A: I'm sorry you do you. But I'm gonna, I will judge you. I'm sorry. I will. [00:14:43] Speaker E: So, you know, it's interesting that you say that because years ago we were there with our kids. Long time ago. And they were little kids and we sat at this table and these Australians were there and they're like, oh, you've gotta go to this museum. It's great. [00:14:56] Speaker D: Oh yeah, I remember that. Yeah. [00:14:58] Speaker E: And it was so disgusting. [00:15:00] Speaker D: It was, it was the Tower of London Wax Museum or something. [00:15:02] Speaker E: No, it wasn't the Tower of London. It was something else. It was like the Torture Museum or something. I don't know what it was. [00:15:07] Speaker A: The dungeon. The London dungeon. Yeah, yeah. [00:15:11] Speaker E: Little kids and it was like, oh my God, we gotta get out of here. I have avoided that. [00:15:17] Speaker D: Thumbs up or thumbs down. [00:15:18] Speaker A: Yeah, yeah. I don't even want to spend my own money to know for sure. I just know it's not going to be because they're all, they, they've got multiple locations and it's 18 year old actors, you know, do your thing, guys. But it's just not, it's a very, it's very Disney World in a city that doesn't need to be Disney fied. So. [00:15:36] Speaker D: So let me ask you, who are you now compared to when you first started your business? [00:15:43] Speaker A: Now I have learned a lot about managing people. I've had a lot of like trials and tribulations of that because when I first started everything was me and I started when I was about 25, so I never had any experience in the corporate world managing people. So I think I've gotten, I've definitely improved from when I started and I've learned a lot of like, skills on how to be a better manager and also what to look for when hiring and what to do if people, if it just isn't a good fit and things like that. [00:16:12] Speaker D: Has all the attention that you've gotten changed you in any way? I mean you, you went to all of a sudden being on all sorts of programs and YouTube videos. [00:16:23] Speaker A: I love the attention, I will not lie. It's really like I am. It's exactly where I'm meant to be. No, I love it. It's really, it's. I love meeting people in person so often when we're actually, when we're filming around central London because you can spot us really easily because there's the camera person and me. And people will often come up and be like, oh my God, we watch. I watched all your videos. Thank you so Much. And I love it. And it makes my day, especially because 90% of what I do is behind a laptop. And I don't actually get to. It's a lot of numbers and it's so many people watching, but I don't. I rarely get to actually see these people and put actual humans to the. The stats. So I. It honestly just makes my day when people come up and say hi, and it, like, if it happens with a friend, they're always like, you're glowing. I'm like, I know. I just love it so much. So, no, I really enjoy it. And it's not. Thankfully, it's not to the level where it's like, oh, my God, I have to wear sunglasses because I'm getting papped and I just can't enjoy myself. Everyone keeps coming up to me. So it's a really nice, like, a nice, enjoyable level of that. But it's been great. I really enjoy it. [00:17:28] Speaker E: So what did you want to be when you were a kid? Like, what do you think actually led you here? Because it does seem like this is the perfect fit for you. [00:17:35] Speaker A: I always wanted to, like, 100% wanted to own my own business. I loved, like, Oprah, and I was like, I'm going to have a business that I make millions of dollars. I'm going to be the boss. Oprah is going to interview me on her show because I'm going to be doing such amazing things. So I've always gone in that direction. But I also, when I dance, when I was younger, I was a dancer, so I loved being on stage. And I've always been, like, quite extroverted. So it was kind of a natural fit for me to start being on camera. And it all makes sense, especially if you ask my parents. They're like, yeah, we. We kind of saw the signs that this would potentially be where you led. [00:18:13] Speaker D: So what things have happened in your business that you didn't really anticipate when you started? [00:18:20] Speaker A: Well, I didn't anticipate there would be a year and a half long worldwide pandemic that. [00:18:25] Speaker D: Oh, surprise. [00:18:27] Speaker E: Yeah. [00:18:28] Speaker A: That wasn't on my bingo card for any of the years of my life. That was a challenge because obviously, for almost a year and a half, nobody was coming to London. And I make my money off of people coming to London. So that was. That's the biggest, to this day, the biggest challenge that I've ever faced in the business. And just in general, I would say, in my life, probably. So, yeah, that was massive. That was huge. And thankfully got through it. And you know, I've never really had big overheads. My team was much smaller back then. Everyone was freelance at the time, so I did have to let a few people go. I got a bit of government assistance to keep me ticking along until everything opened back up. And then once everything did, it took off very fast. So the recovery was amazing and I was really grateful for that. And it's kind of not slowed down since, so it's been a bit crazy. But I'm really still very, very grateful for it. [00:19:20] Speaker E: So, Jessica, are you ready to do in person meet and greets with your fans? Is that something you're planning? [00:19:27] Speaker A: We have done them in the past and they're really fun. We've done them in London, but actually this year I'm going to try to do ones in the States because a lot of our audience are there. And also the tricky part about when we do ones in London is that it's a very small percentage of people who would actually be in London for the date that we would be having it. So we've done bigger ones, we've done smaller ones. But I think it'd be really cool to do, I want to do one in, in New York maybe in September or October and have like a half day thing where people come and we do some, maybe a couple of like sit downs and we help with, with planning and then maybe we'll do like a tour or something of New York. And yeah, I love doing stuff like that. It's, it's good fun. [00:20:10] Speaker E: That sounds great. [00:20:12] Speaker D: So shifting gears a little bit here. Elizabeth and I are content creators and we're always interested in finding out tricks and tips from other creators. So how do you make these amazing YouTube videos? [00:20:24] Speaker A: So YouTube's harder. I mean, you guys know it's a bigger, a much higher barrier to entry because it's requires a lot more planning. There's a lot more aspects to a YouTube video than creating like an Instagram video or TikTok. But also the good thing is that it's really easy to get your hands on some good tech if you want to do something say at home and talk about like your expertise or give tips on, let's say like you're really good at Excel and you want to give Excel tips. That's actually not, not that hard to do these days because we have so much technology at our fingertips. And then kind of the same thing of how I got started way back when. Things have changed now, but there's lots of free information online on like what makes a really good YouTube video. What gets people hooked in, how do you make that thumbnail? How do you make that a clickable title and things like that. And yeah, it's, it's a lot of work, but video is where all of this is going. I think if you're not doing video and business, you're. You're falling behind. [00:21:26] Speaker E: But I also feel like the best way to drive people to your business right now is YouTube shorts, because I think more people are on YouTube than just about anything else these days. Shorts. I was reading this article, Shorts get a lot of views. What do you think? [00:21:43] Speaker A: Yeah, I have read a lot of stuff saying the same. And they said last year, YouTube said that people are watching more shorts than long form. Which I was like, okay, that's interesting for us. I hear all these success stories, but it's just not done much for us. And we, we will repurpose our Instagram and TikTok videos to post on YouTube for shorts. What I'm finding personally and I, it could be just because our audience skews older on YouTube, but we're finding that people who watch the shorts are a very different audience than people who watch the longer videos. And as a business, like, I can't see the return on the shorts because we can't put a link. So if at the end of the video we say, go get our free guide. So we can't get them, like, onto our email list. And it's not like they're becoming a subscriber and then watching the longer videos which are generating ad revenue for us. So I think that's depends on like the business and who you're trying to reach. But that's what I've found. [00:22:48] Speaker D: Jessica Dante, everyone, our guest today. And we'll be back with more passage to profit after this. Remember, stay tuned. We have intellectual property news and secrets of the entrepreneurial mind coming up. So you don't want to miss that. [00:23:01] Speaker G: Let me tell you a story about Bill. Bill was a normal guy in his 50s. He had back surgery about two years ago. Bill was in a lot of pain. He dealt with his pain by taking the Percocets his doctor prescribed for him. Bill took more and more and more of them to help with the pain. Until one day, the prescriptions weren't enough to get rid of Bill's pain. Then one day, Bill found someone to help him get rid of the pain with illegal drugs he didn't need a prescription for. Fast forward to today. Bill lost his job and his family. The only thing he does have is his drug dealer. If you know Bill's story and you don't want to end up like Bill, call the detox and treatment help line right now to get away and get treatment. 8009-8017-6180-0980-1761. 800, 980-1761. That's 800-980-1761. Are you running a small business with two or more employees struggling to find affordable health insurance? Well, help is just a call away. Whether you're a restaurant owner, retail store manager, or a gig worker with staff, we've got you covered. Get quality health insurance plans starting as low as $120 a month. Our custom comparison tool finds plans tailored specifically to your business. We know it can be tough to find the right coverage. That's why we're here, to make the process seamless and stress free. Our plans include health, vision and dental coverage, all at unbeatable rates. Call the small Business Health Insurance hotline now. We'll compare top providers to get you the best deal in one quick phone call. Don't wait. Secure the benefits you and your employees deserve today. Call now. Rates may vary based on location and coverage options. 8024-9120-8480-2491-208-4802, 491-208-4802491, 2084. That's 802-491-20. 84. [00:25:01] Speaker F: Now back to passage to profit. Once again, Richard and Elizabeth Gearhole and. [00:25:06] Speaker E: Our special guest, Jessica Dante. She has the Love and London brand. It's a website, it's videos, it's travel guides. She tells you what to do, what not to do. Jessica, can you tell us a little bit more about your travel guides? [00:25:21] Speaker A: Yes. So we sell digital travel guides for London. And our biggest seller that I launched actually quite a few years ago is a series of itineraries. So I started, I think it was 2017. I launched a three day itinerary because I realized that like normal travel guides, traditional ones, it usually comes in like a big book. You can't click on a website, you can't click on a Google Map link. And also it doesn't give you a way to do it all. It's just kind of a bunch of suggestions. And for London, that's actually not great. People don't realize how expansive the city is. So you can't just be like, oh, I want to go to this, this and this and then just walk or hop on trans and do it all in a day. You really have to plan what you're doing so you're not traipsing around on the tube for two hours at a time. So I was like, okay, I'm going to put together an itinerary that I think is going to work for people and their interests and their travel pace. And I'm going to make the digital map for them so it goes right on their phone. They don't have to have an actual map. And it's done for them. And that just went really well when I first launched it. And they're our biggest sellers and our biggest revenue driver. [00:26:31] Speaker D: Do you have other guys besides this one? [00:26:33] Speaker A: Yes. So we have a line that's called the casual tourist guides. We also have smaller ones like a transport guide, which tells you everything that you need to know before you take public transport. Because I know a lot of people, it's quite scary for the first time when they do that. And a couple other small ones like a packing guide and things like that. [00:26:49] Speaker D: That's really great. Jessica. Where can people find you? [00:26:52] Speaker A: Love in London? And it's L O V E A N D London across all of the platforms. And then I'm Jessica Dante. I am on Instagram as well and LinkedIn and all that stuff. So. And we have Love in Paris, if you're going to Paris too. So check that out. [00:27:08] Speaker E: Passage to Profit with Richard and Elizabeth Gearhart. [00:27:10] Speaker D: And now it is time for Intellectual Property News, my favorite part of the show. Admittedly, I'm an intellectual property lawyer, so maybe I'm a little biased. Today we're going to be talking about what else? Artificial intelligence and copyright. And we talked about a collection of artists that wrote a letter to Congress. It was 4,000 artists signed this. These were performing artists. Now the newspapers are starting to get into the act. So I'm. I'm looking here at an opinion from USA Today. And they're talking now about how USA Today company is suing another company in order to stop them from brazenly using their intellectual property. So the company is called Cohere Inc. And Cohere Inc. Just actually in its AI products, takes the articles from newspapers verbatim and presents it in the content, which is like the most brazen copyright violation that I've seen. Right. So most of the time, AI will take data points from different places and it'll put them together and you won't really be able to identify the actual work that was the basis of the copyright issue. But Cohere just takes the whole thing and tosses it in there. So, Elizabeth, what do you think about all of this. Where do we stand on this issue. [00:28:39] Speaker E: That used to be called plagiarism? [00:28:41] Speaker D: Isn't that the truth? [00:28:43] Speaker E: But I do want to say this article was written by Danielle Coffey, who is an opinion contributor. Let's give her credit where credit's due. [00:28:49] Speaker D: Absolutely. [00:28:50] Speaker E: When Pinterest first came out, my first thought was, this is a copyright nightmare and there are going to be so many lawsuits because you take somebody else's content and you put it out as yours or put it on your site or whatever. And who's policing that? How is that working? And we're in such new territory. I don't. We've talked to so many people about this, and the consensus is we need legislation. But the other thing is that these companies that are just taking AI, a lot of them, like Google and open source AI, and they have tons of money and they're huge. [00:29:21] Speaker D: Right. And I use AI. I think it's a great tool. We're looking for ways to implement it at the law firm. So I'm not anti AI, but I just think there needs to be some guardrails because we do want to protect our creative community. And my concern is that there's just going to be so much content generated by these computers that it's just going to overwhelm our artists and our artistic people. And they're not going to want to create anymore. [00:29:50] Speaker E: No, they're always going to want to create. They're just not going to be able to create and stay alive because they won't be able to feed themselves. [00:29:56] Speaker D: They're going to go do something else. Yeah. [00:29:58] Speaker E: Yes. I mean, back in the day, they had patrons for the arts, rich people that would support artists. But I don't know. [00:30:04] Speaker D: So things are changing and I guess we'll see how this lawsuit works out. There's been a concerted effort by the technology side to really say, well, if you want to stay ahead in AI, if you want to beat the other countries that are like, especially China, you have to loosen up on the copyright stuff. Otherwise we're not going to be able to move as quickly and we're not going to be able to compete with China where they don't recognize intellectual property rights. Anyway, I'd like to get some opinions on this. Ian, you're a tech guy, so you probably hate everything I just said, but what do you think about this situation in particular using copyrighted material to generate AI content? [00:30:44] Speaker B: Well, so a couple of things. I mean, one we actually saw, I think it was last week, potentially the week before OpenAI was lobbying US government to relax some of its, its stance around copyrighted materials. And they actually use the exact same argument. They said, listen, if we are not allowed to train on copyrighted materials and use copyrighted materials, other people, AKA China are going to be able to. And it's, it's a competitive disadvantage. So I think that that argument is being tested right now. But you know, I think, I think the other thing to your point is that there's, there's a whole class of people out there who make their living through the creation of work. And so we have to think about the equities involved with both sides. Now I will say this, broadly speaking, one of the rules around artificial intelligence, but also machine learning, which was, you know, what, what we were all talking about in the 2010s-2020 era before we jumped on the AI bandwagon. The simple rule is whoever has the most data wins. And so if you think about multiple competing companies, for instance, like self driving car companies, whoever has the most data generally will win that race. Pun somewhat intended. And so with AI companies as well, whoever has most data to train their models will in theory have access to a competitive advantage. And so then you have to ask the question, well, if that's a truism, and to be clear so far, certainly from a machine learning standpoint that's played out. Whoever has had the most data, AKA Google, has historically won any machine learning contest, competitive contest. So if that same thing holds true for AI, you then have to say, well, okay, how does copyright fall into that? So I think it's an ongoing discussion. I don't think that there's been a clear conclusion in that regard. Although what I will say is that there's at least rumors, if not actual proof that a lot of the early training for these AI models have been quite, quite fulsome and they've pulled anything and everything they possibly could in order to train on those models. [00:32:48] Speaker D: Good points. I like what you said. It's kind of like a wait and see. It's probably an evolving discussion. The challenge is the technology's moving so fast and it's probably going to move faster than our Congress. Right. So, you know, so I guess all we can do is really monitor it. Donna, what are your thoughts? [00:33:09] Speaker C: I look at it a little bit more from an end user standpoint. As a content creator and having been in various platforms learning how to use all of this and as an author, one of the biggest concerns is if you write a book and you're utilizing AI who owns the copyright? Is it the AI? Is it you? Is it a prompt engineer that you're. You were working with? And where does that really fall at? And legislation doesn't have that in place. And I can't tell you how many times I've been in courses where they've said, we've had countless conversations with different attorneys trying to figure this out, because there's no hard and fast ruling yet. And what's really interesting is, unbeknownst to us, every time we upload anything to the cloud, whether it be our own pictures and for storage, we're programming AI in a different way and it's all machine learning. So if we're putting that information out there freely, is there intellectual property, can it be copyrighted in that way? If we're willingly doing this, maybe not knowing. So those are some of the things that I look at and see. [00:34:19] Speaker D: Well, you certainly raise a lot of interesting issues, but just to the last one, yeah, just because you're loading it up to the cloud, you still have ownership rights in that. Right. And that's really the question is if they're using it without your permission, if they're using that photo in some manner without your permission and it's not fair use, and the company, the AI company, is making a profit, then I think that's where, you know, the tension is so far. The courts seem to be holding that there has to be a human participation, a human component to the content to get a copyright. But it's still an area of evolving law. And, you know, I think it is a matter of concern for content creators especially, so. So thank you for that. Jessica, what are your thoughts? [00:35:05] Speaker A: Yeah, I mean, my entire business is based on video and written and photographic content. So it's something that we make a bit of money licensing. And it's a lot of stuff that I've built up this knowledge for, for years. And I'm definitely concerned with my content that we're producing being scraped and then us not getting credit, us not getting views and it being used somewhere else else. As my presence gets bigger and bigger, I'm also concerned with, as this gets all more advanced, people using my likeness to create content for their own channels and their own gain without my permission. And that also becomes quite scary because that could just be used for absolutely anything and people won't know it's not me. And then if they get scammed out of something or they buy something that wasn't mine, then they come to me because they're mad and I'm like that's not me. And how, but how am I supposed to, how are people supposed to differentiate that? And I don't really, honestly don't think that's fair because I've worked really hard to build up my presence and my knowledge and for that to be taken and used in, in various different ways is going back to your point, Elizabeth, like, why would I keep creating? So it's interesting and scary. [00:36:24] Speaker D: Speaking of intellectual property, if you have an intellectual property issue and you'd like some help with it, you can certainly contact Gearhart Law. We're [email protected] and if you have an idea or an invention that you want to protect, you can contact us or you can go to learn more about patents.com, download a free white paper, and maybe even set up a consultation with one of our attorneys. So we'll be back shortly. Don't forget, we have secrets of the entrepreneurial mind coming up soon. We'll be back right after this. On Passage to Prosper Profit, learn how. [00:36:59] Speaker H: Thousands of smart homeowners are investing about a dollar to avoid expensive home repair bills. John a former non customer said, my air conditioner broke and I had to spend nineteen hundred dollars to fix it. Jeff A customer wrote, my air conditioner broke and I got a new one at no out of pocket cost. Mary, a former non customer, wrote, my heating system stopped running. I had to spend $3,000 to get a new one. Lisa a customer wrote, my heater stopped working. I got it fixed at no out of pocket cost. For about $1 a day, you can have all the major appliances and systems in your home guaranteed fixed or replaced. Call now. If the lines are busy, please call back. [00:37:40] Speaker G: Call the Home Warranty Hotline now at 8002-5549-4080-0255-4948. 800-255-4940. That's 800-255-4940. [00:37:57] Speaker F: Are you looking for the cheapest prices on car insurance? Then call the Cheap Car Insurance Hotline right now. You're guaranteed to save money on your car insurance. Most car insurances can be canceled at any time. That means if you find a better deal, you can switch right away. We're not just one company. We offer most of the major brands of car insurance. We're like a discount supermarke for car insurance. And it doesn't matter if you have a good record or a bad driving record. Our agents are experts at finding you the right car insurance for your needs. Our average customer saves hundreds of dollars A year when they call us to switch. So why don't you make this 100% free call right now and see how much you can save on your car insurance. [00:38:42] Speaker G: 8004-3067-2280-0430-6722. 800-430-6722. That's 800-430-6722. [00:38:57] Speaker F: Passage to profit continues with Richard and Elizabeth Gearhart. [00:39:01] Speaker D: Special guest Jessica Dante. And love and London and love in Paris. I don't. Did we find love in London when we went there? I thought we did, but I guess that was a while ago. [00:39:14] Speaker E: Had two kids with us for a. [00:39:16] Speaker D: What's that? [00:39:17] Speaker E: We had two kids with us. [00:39:18] Speaker D: Well, that's the best kind of love there is a family. Right? So we had lots of love. All right, so tell us what's going on with your projects. [00:39:25] Speaker E: Oh, boy. Okay. Well, so I'm still trying to do Jersey podcasts with my partner, Danielle Woolley. She's gotten really busy, but we're going to pick it up again. It's our podcast. It's kind of just for research and fun, and we like to talk about cats. So that one we I still have, and. And I still have the meetup group podcast and YouTube creators community. And this week is going to be Richard talking about copyrights and trademarks. We have a lot of people signed up for that. We do a hybrid on Zoom and in the law firm, too. [00:39:54] Speaker D: Oh, yeah. So I. I always get nervous before presentations, so. [00:39:59] Speaker E: You'll be fine. [00:40:00] Speaker D: Maybe you can coach me a little bit. [00:40:02] Speaker E: So, anyway, so, yeah, and I have a couple podcast clients I'm coaching, and I'm teaching a class for the adult. Adult school, which we had our first class last Monday night. [00:40:10] Speaker D: It went really well. She was glowing when she came back, and she really connected with her students. [00:40:16] Speaker E: So it was really fun. [00:40:18] Speaker D: We were really happy. [00:40:19] Speaker E: But the big thing now. Now, of course, doing the marketing for Carrot Love. The big thing is we're finishing up the studio in Summit, New Jersey, and it's almost done. And we're going to have a grand opening ceremony April 28th. So if anybody's listening out there and they're in the Summit, New Jersey, area. [00:40:35] Speaker D: Or if you're somewhere else, if you're in one of our syndicated markets, hop on a plan train and come join us. [00:40:41] Speaker E: Yes. Come meet us at the grand opening. So I'm teaching a class lunch and learn from noon to one about podcasting. Then we're going to have an open house so people can just wander through and do short videos if they want to on our equipment just to kind of test it out and see what it's like. And then at 5, we're having happy hour with appetizers and food. And the mayor's coming and we're going to do the ribbon cutting. So she has the giant pair of scissors. And so we got to get the ribbon and do the ribbon cutting for Gear Media Studio. Now it's on to the medical minute. Oh yeah, I like to eat carbs. And you're not supposed to if you want to lose weight. But there's this new article by Erica Watts, fat Checked by Jennifer Chiesek, msj and it's on medical news today. And it says new research finds a link between bacteria, fiber and carbs in one's diet and colorectal cancer risk. And if you go on a low carb diet, you can get get colorectal cancer more easily because a low carb, low fiber diet combined with a particular strain of E. Coli, which we all have E. Coli all the time, just sometimes it acts up, can lead to developing colorectal cancer. So I guess everything in moderation, right? [00:41:48] Speaker B: Right. [00:41:49] Speaker E: So, okay, I am really excited to hear from our next guest, Donna Campbell. So have you ever heard of the Mind whisper? If not, you're in for a huge treat. What is your business about and how do you help people? [00:42:05] Speaker C: I do have an international healing practice and what I actually do, this is a mouthful, but I reprogram your subconscious brain through the quantum field to get you instantaneous results. So it's an alignment process because often we'll think something like I'm rich in abundance. But yet on the inside we feel a lack energy. Less than imposter. Who am I? Well, in the quantum field we will attract back the stronger energy, which if it's that lack energy, you're not going to be rich and abundant. So I take you through a process. We recode the vibration and the frequency through emotion and then you get the instantaneous results of exactly what you are asking for. [00:42:49] Speaker D: So how does that work? That sounds pretty interesting. You could talk a little bit about the quantum field and then how we are connected to that. [00:42:57] Speaker C: Yes, every single one of us has a vibrational energy field measured by science. And through our energy vibrational field, we're always emitting out signals like a radio tower and a receiver. So whatever you're feeling on emotional component, moment by moment are the signals that are being sent out. And then that is what magnetizes and draws back into you, you. So we all know when we're in an office meeting and it's getting ready to, you know, level up and you're say you're walking down the hallway, you know exactly if that meeting is going to be a really good meeting and everyone made their sales numbers or nobody made their sales numbers, and we have to ramp it up. You know that before you get to the meeting, why, you can feel it energetically, and it's reading that subconscious energy field. If you're in a grocery store and you're walking down an aisle, intuitively you will walk around a person you don't want to talk to or be closer to, somebody that looks happy and pleasant that you might want to strike up a conversation with. And so we all have this innate ability, and we're all doing it 24 7. We just don't realize we're doing that. So when we have something in our life that we're trying to accomplish, reach the next level, get to the next layer, and we don't know what that is, we have to look at the emotional components it and understand what it is that we're feeling. And if we can change that one piece, then you'll magnetize the result that you're looking for. [00:44:22] Speaker E: I agree 100% with that. [00:44:24] Speaker C: And so usually what happens for us is we get into a life situation later in life. We don't understand how we got there. But that pattern or the energy was really anchored in your childhood. So if we go back to when it first started, we can understand where that is. And then when we shift the frequency to something different, something that we needed, everything else in your life changes. And it works on health, it works on your finances, it works on your mental mindset, it works on your emotions, it works in all aspects of your life. Because the universe, it's always giving and receiving. So if we're always sending out signals and we're always receiving back, it's 24 7. And so it's an automatic response system. And if we go in and change the programming, then we send out a different signal. It's like changing the dial on the radio. Oh, I'm tired of listening to rock. I'm going to switch over here to country now. So it's kind of that same process, but we're doing it for ourselves, elevating up in frequency and vibration. So we can release, like, sadness and anger and frustration and overwhelmed. And we can go into happiness and balance and peace and kindness. Because those frequencies will bring back more, faster. [00:45:38] Speaker A: Right? [00:45:38] Speaker E: And other people feel those, because I know my coach Sonia Sartre is my coach, and she's at such a high frequency all the time that you just feel good around her because she's such a positive, high frequency, happy person, and it kind of rubs off. So, Jessica, did you have a question? [00:45:55] Speaker A: I think that it's quite interesting hearing you talk about this, because I listen to a lot of of dating podcasts, and a lot of them will touch on stuff like this. Is this something that you feel like comes into the dating world quite a lot, too? [00:46:09] Speaker C: It's in every aspect of your life. And let me share with you my own story. There was a person that I was dating, and he wasn't as truthful as he told me he was. Found out some things. I didn't want to go out with him anymore. And so I was in avoidance and resistance and just trying to placate. No, I'm not. I'm not interested. I'm not. I can't go out, et cetera. And I go a couple of days later, and I sit down in front of a friend to have lunch, and she goes, what is all this resistance around you? And I'm like, what do you mean? She goes, there's just resistance everywhere. That's all I feel. And I'm like, I don't know what you're talking about. And then it clicked. I was resisting the energy of this one person in the dating world. Therefore, I was resisting everything else in my life, and it was on a subconscious level. I didn't realize I was sending out that frequency. So I had to go in, do my own programming, release the resistance, and then that opened up the doorway for everything else to flow in. Because if I'm in the energy of resistance, guess what? I'm resisting money, I'm resisting friends, I'm resisting, you know, all the other things life has to offer. And I wasn't aware of it. She had to point it out. So, yes, it's in all aspects of your life, because it's not just, oh, I'm going to resist in dating, or I'm going to resist over here. It's everything. We're the only ones that separate and compartmentalize. [00:47:35] Speaker D: Once you had that realization, what did you do? [00:47:38] Speaker C: I shifted myself. So I have a whole process. It takes me two days to teach you how to do it for yourself, or I can do it for you in a matter of minutes. But it's understanding where the resistance is at, where it's located in the body, going back to a time where you felt that same resistance might not even be Related and then understanding what it was that you needed in that moment. Because whatever happened in the situation, you put up resistance. So you might have needed understanding or nurturing or love. And so in the mind whispering process, what we do then is we reprogram that eventually the events don't change, but we reprogram that event with the different emotional frequency of what it was you needed, say understanding. And then when that reprogramming happens because you're, it's like updating the software system but for your brain. Next thing you know, you have understanding, you have a whole different context and the resistance is gone. And then when you look at your current situation, you have understanding, not resistance. And so it's a technique that I learned from studying with some other teachers through how the different universal laws work. Because in every moment, every frequency exists. We just got stuck on resistance to teach us something. And if that changed, then it opens up all those doors. [00:48:58] Speaker E: And I see that you've written a book here, a few books actually. Financially Fit Living the Secrets to an Abundant and Prosperous Life. You were in the financial sector before and you co authored one Cracking the Rich Code with Tony Robbins, Jim Britton, Kevin Harrington. Are most people's problems that they come to to get healing for around money or is it just everything? [00:49:18] Speaker C: This is how it works. It's all of the above. I often talk about money because how you think and feel about yourself on a soul level is how money responds to you in life. And so people will come and they will say, I want more money. And you're like, great, why? And then they will tell you about a relationship or a lifestyle that they want to live or to create. And about 15 minutes into the conversation they're like, is that why I have this in my stomach? Yeah. And then they, they make the connection, they'll start talking about money. A lot of people do come for health because every physical level disease has an emotional component to it. Earlier we were talking about the medical moment and about cancer in food and carbs. Well, cancer relates to the energy of resample resentment. So in my world I'm looking at what are you resenting? And if you're in the energy of resenting eating the carbs and you believe that study, you'll probably create it. But if you're not in the energy of resentment, you love bread. And bread is different in London than it is in the United States. And you're in that happiness. Guess what? Cancer resonating to the energy of resentment can't come in because you're in an energy of happiness. So there's no connection. [00:50:29] Speaker E: I love that. Donna Campbell, the Mind Whisperer. [00:50:34] Speaker D: So what experience did you have as a child that led you to this spot now? [00:50:40] Speaker C: A lot of experiences, actually. The very first story I can recall one time my mom asked me what I really wanted to be when I grow up. And I thought I knew the answer and I was so excited and I said to her, well, well, I think I'm just going to join Greenpeace and save the whales. And my mom was a very angry person. So you had to be very careful with your responses because you didn't want that anger to come at you. And it literally lightning flashed in her eyes. I got yelled at, she slammed the door in my face and I went outside going, what did I do wrong? And so I started reformatting my own self and went, well, I guess if she needs to hear that I'm a teacher or a scientist or something, I'll say that. That because I don't want to experience the anger anymore. That's safety in the subconscious. And I'm like, what I really want to do, I want to travel the world and be a gypsy and read palms and crystal balls and oh, look, shiny rock. I do a form of that today. But in that process, I also learned being in Silicon Valley, not everyone was created the same. Meaning that my family grew up near poverty, which was as food stamps, welfare, public assistance. And by 14, I had my own job. My first job to buy school lunch and buy my own clothes. So that's why I became a financial advisor, was because I really wanted to help middle class America to get ahead in life. But then after 10 years in that career, I realized nobody was further ahead, even though we followed all the rules. And then other life events happened, I started looking at this from different points of view. And then my healing career launched. Really? [00:52:21] Speaker E: That's great. [00:52:22] Speaker D: So why do you think your mother had the reaction she did? [00:52:26] Speaker C: You know, I've often thought about that. It was during the time of the women's liberation movement and at the time that women had opportunities that they didn't have before, and she saw me as an extension of herself and that I had the ability to become anything I put my heart out there to do. Where she grew up, in a time where you were limited or only certain types of jobs were available, and that we could have it all and that we could be in this profession and these careers, still have a family and raise all of it. I just didn't know at the time I said that answer. I told her I was going to be some sort of activist or anything like that. And I had no contacts. I had no idea. Of course I could be anything I wanted to be, because why not? But I didn't know. But looking back, I think it was really, that's what she was trying to teach me. [00:53:20] Speaker D: Where do you want to take your practice now? Where do you see your future going? [00:53:24] Speaker C: Right now? I've expanded my healing practice, so I'm in the writing world as an author, several other books, including the Abundant Soul. I write for Best Holistic Life magazine as a columnist. I also am in the speaking world, sharing all of the gifts and talents and instead of just working with people privately one on one, expanding into being able to do the work on stage and transforming the entire audience. Between that and retreats and podcasting, the next layer that was presented and where I've been going is into film. And with film you can produce the documentaries and put out the information to really make an impact, change the world in a different way. And so I do produce movies now with the Los Angeles Tribune, sharing these universal truths to make the impact for the upcoming generations. [00:54:15] Speaker B: Excellent. [00:54:16] Speaker D: That's great. [00:54:16] Speaker C: The first one that's going to be released is called Pillars of Power, the Hidden Secret behind Achieving Greatness. And I have several of the original cast members from the movie the Secret, so that'll be fun. [00:54:27] Speaker E: Awesome. I can hardly wait. How can people find you? [00:54:30] Speaker C: The easiest way is to go to bookdonna.com and on there there's different ways to connect with me. If you want to just book directly or to be connected through social media. [00:54:40] Speaker E: It'S bettercalldana.com D A W N A this has been fascinating. Definitely are going to look at more of what you're doing. [00:54:47] Speaker D: Passage to Profit with Richard and Elizabeth Gerhardt. [00:54:50] Speaker E: Now we're going to be talking to Ian L. Patterson about cybersecurity. He has Plurilock. Really interesting and relevant topic these days. So welcome, Ian. [00:54:59] Speaker B: Thank you. Well, unfortunately, lots of people are getting hacked. [00:55:02] Speaker D: How does your company work? How do people not get hacked based on what you do? [00:55:08] Speaker B: Well, it's a great question and unfortunately it's not an easy answer, but I'll give you a little bit of background. So Ianl Patterson, I'm CEO here at Plurlock. For the most part, Plurlock is set up to help larger organizations, enterprise commercial customers. We also have a very large practice in the public sector. So working with with the U.S. army and the U.S. navy, all branches of the of the U.S. federal government, as well as a couple of other allied nations. Portalock is a company that I actually took public in 2020, and maybe we can talk about that. When we committed to going public, we did not think that there was going to be a global pandemic that would shut down all air travel as part of our go public process. So it's been an interesting journey, for sure. You know, I think that my, my goal here today is, is to talk to people and kind of let them know that there actually are some things that they can do personally to stay safe and excited to get into. [00:55:56] Speaker D: How do you assess the level of threat that an average computer user, one of our listeners at home, they have a computer, they have an iPad. What is the likelihood that they're going to get hacked? [00:56:08] Speaker B: Well, it's a pretty good likelihood that they're going to run into some badness. Now, getting hacked has a specific meaning. I think if we expand that a little bit and if we say, how likely is the average person to be the victim of some sort of cyber fraud or cyber attack, or be exposed to malware, or be exposed to misinformation or disinformation online? The odds are actually pretty good. And that's why, you know, I was saying at the beginning, this is an issue that is affecting everybody. Whether you're a big business, whether you're a small business, whether you're an individual. In fact, even teens now who are, who are first starting to get online. This is something that they have to be aware of is the dangers of these types of threats online. I think what people may not understand, though, is how widespread and automated some of these, these threats are. So it used to be that, you know, somebody could say to themselves, well, I'm not an important person. I don't have valuable data. Who would want to hack me? And that's actually not the right way to think about it. The right way to think about it in today's economy is do you have something of value that a cyber criminal might want to get? And that could be as, as small as a, as a $50 gift card purchase, or that could be as small as getting access to your social media account accounts so that they can perpetrate further cybercrime? So because it is very cheap or bad guys to commit these types of attacks, whether it's fraud or targeted hacking, people do need to be a little bit elbows up and they do need to take some precautions. Now, the good news is that if you can do the basics, you will set yourself apart from the average Internet User. And so there's, you know, it's kind of that story. I'm sure most people have heard about it. But it's, it's two hikers and they run into a bear bear. And one hiker, you know, sits down and he starts taking his hiking boots off. And the other hiker says, what on earth are you doing? You can't possibly outrun the bear. You know, as, as the first hiker is putting on his running shoes. And of course, what does he say? He says, I don't need to outrun the bear. I just need to outrun you. So there's definitely some things that you can do here to outrun your average Internet competitor, if you will. I'll give you five specific tips. First is you should always try and use a unique password. So if you're logging into Facebook and Gmail, use a different password. [00:58:25] Speaker D: Wait, wait, wait, wait, wait. Guilty as charged. I've got so many different softwares that I have to access, it would be impossible for me to have a different password for each one. How do you actually do that? [00:58:39] Speaker B: Tip number two is use a password manager to keep track of all of your different passwords. Now listen, it doesn't matter which one you use. You can, you can use ones provided by Apple or Microsoft or Google. You can go to a third party one like LastPass or, or 1Password. The point is just use something so that you do have a unique password that you're using for each individual site. [00:58:59] Speaker D: The password manager. What does that do? [00:59:02] Speaker B: It keeps you from having to remember all these things. [00:59:05] Speaker E: Do you have one password for password manager? [00:59:07] Speaker B: Exactly. The longer it is, typically the stronger it is. And so you can use phrases. They don't have to make sense necessarily, but that's actually a great strategy for picking your passwords. But here's a better strategy. Use that password manager and let it pick it for you. And that way you don't even have to come up with it yourself or remember it. [00:59:26] Speaker E: What if you forget the password to password manager or get locked out of it like it just happened to somebody? I know. [00:59:32] Speaker B: Well, generally there's going to be a recovery mechanism. And so that's actually a great, a great question. Some people might feel concerned about entrusting all of their passwords to this password manager, fearful that they might get locked in, out. Generally there's going to be a recovery mechanism. So this is something that you might print off like a recovery code. You put it in a safety deposit box. You can also use what's called multi factor authentication. And so this is a complex way of saying different ways of proving your identity. So it could be a biometric, it could be an actual USB key that you put into your computer. Those are actually really strong. Those are great. And so you can use these forms of multi factor authentication, both for protecting your password manager. Manager, but also, and this is tip number three, you should try and use that those multi factor authentication options at all of the different websites. Anytime you have an option, hey, do you want me to collect a phone number so I can send you a six digit code that greatly enhances your security as well? [01:00:29] Speaker D: Well, there's always a trade off, I guess, between security and convenience. Right. Because if I forget my phone and I go into the office, I'm screwed for the rest of the day because I can't do anything right. And so I can't look at my bank account, I can't log into Google. I'm pretty much done at that point because I'm so dependent. Everything is so based on this two factor authentication. [01:00:52] Speaker E: Yeah, the two factor thing is a blessing and a curse because if you're working with somebody and they're trying to do some work on your account, which we have assistants that help us with that, they have to make sure that they can get a hold of you. A hold of me. Cause it always comes to my phone. So it's our marketing people, it's our website people. Oh, it's this, that, the other thing. So we just have to make sure that I'm available when this code comes through. Yeah, sometimes I'm sitting there and a code comes through, I'm like, what the heck for? [01:01:18] Speaker D: Somebody somewhere is doing something. So no, I understand though how that would make things more secure and I understand why a lot of companies and institutions are implementing those solutions for sure. What about storing passwords in your browser? I mean, because that's like the easiest thing in the world. My browser will memorize my user ID and my passwords for me. How secure is that? [01:01:43] Speaker B: Well, it's going to be better than using the same password on all of the websites that you go to. So to your point, right, security is always a trade off. You're trading off one safety element versus another. So what I would say is if that's a strategy you're going to pursue, I would then use tip number four, which is making sure that you keep your systems patched and up to date. So if you're trusting the browser and if you're saying this is where I'm to store all my passwords, then the Thing that you should be doing is you should be making sure that your, your computer, your laptop, your phone, whichever one it is, is downloading all the patches. You're regularly updating your system because those patches are really what's keeping your system safe from new vulnerabilities. So bad guys are always finding vulnerabilities in software and it's, it's a bit of an arms race, right? So Google and Microsoft and all the manufacturers, they're constantly providing patches and updates to, to try and defend against these vulnerabilities. So what you can do is you can keep things patched and up to date. And that's, that's tip number four. So number five is back up what you need and delete what you don't. So when we're talking about actual data theft, this could be financial documents, this could be photos, this could be sensitive business information. The best thing to do is to keep in mind that you should always try and have three copies of anything really important. There's an old adage which is 3 is 2 and 2 is 1 and 1 is non mean, meaning if you only have one copy of something, forget it, you might as well already just accept that you've lost it. So you should try and have multiple copies of the important things that you need. However, things that you don't need to store is actually a liability. So you should try and actually delete, reduce the amount of data that you have in the digital ecosystem. Sometimes we call this digital dust, which is just data that's kind of sitting there. There are accounts you don't use, it's old emails, et cetera, etc. Rather than trying to safeguard that and prevent that from falling into the hands of bad guys, just delete it. And that's actually something that people don't necessarily think about around data security. But if you just remove, remove the data, or the industry term is reduce your attack surface, then this is something that can actually keep you safe as well. [01:03:48] Speaker E: Can you help people do that? Because I have a lot of old data sitting on my computer, old emails and everything, and I try to remove downloads because otherwise my hard drive is full. But so someone that can help you do that, or do you have to sit down like every night or every weekend or whatever and go through and just delete all the old stuff on there. [01:04:06] Speaker B: So Plurlock, we don't work with individuals, but we do help businesses at a, at a large scale, at an enterprise scale, you know, think through these types of problems. When, when you're a big Business, because guess what, the same problem you just described, having too much data on your computer. Businesses have the same thing. Businesses are, are chock full of data that's accumulated over the years. Maybe they've done some acquisitions, they've had employees come in and out the door and there's just data all over the place. And this is a huge area of vulnerability, particularly because from a business perspective, there's more and more privacy legislation and laws that are coming into effect such that if a business is found to not be storing data to the best of its ability, they can, can be charged in some jurisdictions, like Europe, up to 4% of revenue. So the fines are really, really big. So the answer to your question is are there people who can help? Yes, absolutely. I would, I would be looking for somebody who can help an individual. Again, you know, here at Pluralock we're really focused on, on, on helping businesses. But the same principle applies. [01:05:08] Speaker E: If I go out and buy a computer, I buy an Apple laptop or I buy a Microsoft Windows desktop or whatever, does it have any protection on it already or should I buy protection for that? The antivirus program pop up and want you to buy them? [01:05:23] Speaker B: It depends, unfortunately. Are there tools out there? Are there, is there technology that helps keep you safe from threats? Yes, kind of depends on what the threats are. Depends on your specific circumstances. Cybersecurity as an industry is absolutely huge. Just, just last week, in fact, one of the largest acquisitions was announced. Google is buying a cloud security company called wiz for $34 billion. This is actually more than all of Google's previous purchases combined. So is there technology out there? Absolutely, there is a ton. And in fact, cybersecurity as an industry continues to grow. By some estimates that it is. Cybersecurity again as an industry is over a trillion dollars, depending on how you count. So there's a lot of technology out there. There's a lot of tools. All of those tools though are not going to keep you safe unless you do those basics. You need to be doing those basics if you've done those and then you can start to layer on anti malware, antivirus additional, you could actually get commercial two factor authentication options. 100%. You can go and you can buy stuff. But what we like to do is to try and help people and businesses really take ownership of their situation first, later on technology second. [01:06:31] Speaker E: Ian L. Patterson, according to my show notes, you're an active angel investor with over a dozen investments in early stage tech ventures. Is there anything really exciting coming down the pike that you're seeing right now. [01:06:44] Speaker B: I think that there's a lot of focus and enthusiasm around AI right now across the board. Right. Not only AI as it pertains to cybersecurity, but just AI across the board. I think the other large theme that's starting to gain some interest is quantum. So we've seen some large announcements from companies like Google and Microsoft around quantum capabilities which could revolutionize how we do computing in the future. So I think that there are some large technology shifts and anytime you have these large technology shifts, there's an opportunity to try and pick some winners and potentially invest in them. I think the thing that I find most exciting and also just most relevant is actually specific to cybersecurity, which is that this thing ain't going away way, meaning there's nothing on the horizon to indicate that we will quote, solve cybersecurity. This is something that is, is going to stay with us. It's going to be present for as far as the eye can see. And part of the reason that I took Pluralog public in 2020 was there weren't actually a lot of investment opportunities for earlier stage cybersecurity companies in the public markets, which is where, you know, the average investor is able to invest. Definitely there's a lot of private cybersecurity companies, but they're, you know, unless you have access and kind of know who to talk to, they're, they're harder to, to gain access to. So I think that cybersecurity overall has, has just massive tailwinds. If you were to layer on some of these other themes like AI Quantum. I think there's some others little pockets of, of opportunity that are either further or nearer on the adoption curve. But there's, there's a lot out there. There's no shortage of, of interesting companies to spend time with. [01:08:27] Speaker E: Sounds like it. Well, thank you very much. How do people get ahold of you? [01:08:30] Speaker B: Ian L. Patterson I'm probably easily, most easily found. And then if folks want to check things out that we're [email protected] IR is the best starting point and jumping off point. I will also say we've just recently launched a new media series called Code and Country. So you can find this wherever you find podcasts and Code and Country is where I'm interviewing some of the foremost experts in the world around cybersecurity and national security. That's where we try and educate and break down what's actually happening on the world stage when it comes to cybersecurity security. We've had A series of notable guests, including Admiral Mike McConnell, he was the former director of the NSA and director of national intelligence, actually briefed the U.S. president on a daily basis in the Oval Office and others. So highly encourage folks to check out CodeAndCountry FM if they're looking to learn more about the industry. [01:09:26] Speaker D: That's great. We need to take a commercial break. You're listening to Passage to Profit with Richard and Elizabeth Gerhardt. We'll be back right after this. [01:09:34] Speaker F: Man, I had a rough night's sleep, boy. I got a letter from, from the IRS yesterday and I just couldn't sleep. Man, I'm dying here. Somebody help me. IRS problems affect more than just your finances. If you're ready to take back control of your life and you owe more than $10,000, you need to call the tax doctor. Their expert staff can immediately protect you from the IRS and state collectors and get you the best possible tax settlement guaranteed. The IRS has recently released new programs geared in helping struggling people, taxpayers, where you may qualify to settle your tax debt and wipe out up to 85% or more of what you currently owe. If you owe $10,000 or more in back taxes, call the tax doctor right now. See if you qualify to pay less. [01:10:17] Speaker G: 8002-6219-2680-0262-1926. 800-262-1926. That's 800-262-1926. [01:10:32] Speaker F: It's passage to Profit. [01:10:34] Speaker D: Alicia Morrissey is our programming director at Passage to Profit, and she's also a fantastic jazz vocalist. You can scroll to the bottom of the passage to profitshow.com website and check out her album. [01:10:48] Speaker E: It is time for Secrets of the Entrepreneurial Mind. And I'm going to start with Jessica Dante. What is your secret? [01:10:56] Speaker A: Secret something that is really important that I think a lot of companies and people on social media are not understanding to cut through. And we kind of talked about this earlier, but to cut through the noise and to cut through the competition, taking a stance on something and having an opinion on something is actually a really easy and free way to be able to do that. And especially on social media, where it's really easy to get people riled up, up, it's actually can be good to do that because if you have a stance on something and your company has a stance on something and it gets some people really angry, it also means you're going to reach the people who agree with that or who that resonates with. And they might not be as, like, chatty in the comments, but they're going to feel more connected to you and your brand. And that's what we find with love in London. And that's a huge part of where. Where our success over the last few years has come from. But I've heard this from a couple other people who run companies that are similar and especially in the travel space, that it helps you to stand out, but it also makes sure that you reach the people who you are trying to reach and that it resonates with. [01:12:06] Speaker E: That's awesome. Donna Campbell, what is your secret? [01:12:09] Speaker C: I'm gonna share something that a mentor of mine shared with me not too long ago. He is a financially independent person, and he said to me that it's no longer about giving and receiving. It is about receiving so that I can share. And then he shares a personal story of how he felt incredibly guilty. See, he sold over 9 million books out of all of the books that he has written. And he was feeling guilty that all of these trees, which were sacred where he's from, were being used for the books. So what he did to balance out the guilt was to donate money for more trees to be planted so the trees could keep giving so he could produce more books. And he said I had to receive money first to be able to share and share back with the world. World. In this case, I'm sharing back to plant trees, which then brings joy to everybody else because it's in these beautiful parks. So we're to receive as entrepreneurs, so then we have the ability to share philanthropy in different venues instead of the reciprocal balance, giving, receiving to the same person. [01:13:33] Speaker E: Oh, I love that. Yeah, I love that. So, Ian L. Patterson, what is your secret? [01:13:40] Speaker B: I think the secret is that entrepreneurs and business leaders are just people, too. And at the end of the day, if you can look at somebody who's potentially in a position of authority and power and think, oh, I could never think to reach out and talk to them. Just remember that they're people, too. And in fact, some of the most humble, giving, generous people that I've had the opportunity to meet with have been the people who I would ordinarily think, think, wow, these people are way too impressive and are not going to give me the time of day. Just reach out, just reach out and amazing things will happen. [01:14:12] Speaker E: That's great advice, Richard. What is your secret points? [01:14:15] Speaker D: I think that if you're trying to persuade somebody of something, tell a story and don't make arguments, because I think even speaking as an attorney, right, we make our arguments, but they have to have an emotional appeal. And so if you want to change somebody mind or move them in a particular direction, logic is not going to do it. You have to hit them in the heart and then they'll open up and consider your position. So I think stories are very important. [01:14:46] Speaker E: Well, that's excellent. And mine this time is going to be don't forget about the power of networking. I think during COVID we all just kind of huddled into ourselves and it's slowly opening up now. We're. I don't know that we're still seeing as many people going to things as we used to, but networking is so powerful and you never know when you're really going to need your network for whatever you're doing. So get out there and network and it's fun. [01:15:11] Speaker D: And so that's it for us this week. Passage to Profit is a nationally syndicated radio show appearing in 38 markets across the United States. In addition, Passage to Profit has also been recently selected by FeedSport Podcasters Database as a top 10 entrepreneur interview podcast. Thank you to the P2P team, our producer Noah Fleishman and our program coordinator Alicia Morrissey, and our studio assistant, Risiket Bussari. Look for our podcast tomorrow anywhere you get your podcasts. Our podcast is ranked in the top 3% globally. You can also find us on Facebook, Instagram X and on our YouTube channel. And remember, while the information on this program is believed to be correct, never take a legal step without checking with your legal professional first. Gearhart Law is here for your patent, trademark, and copyright needs. You can find [email protected] and contact us for a free consultation. Take care everybody. Thanks for listening and we'll be back next week.