[00:00:00] Speaker A: I was very good at writing but not reading.
[00:00:04] Speaker B: The solve is going to be technology.
[00:00:06] Speaker C: We are definitely doing school differently.
[00:00:08] Speaker D: I'm Richard Gerhardt.
[00:00:09] Speaker E: And I'm Elizabeth Gearhart. You just heard some snippets from our show. It was a great one. Stay tuned to hear tips about how you can start your business.
[00:00:19] Speaker F: Ramping up your business.
[00:00:21] Speaker D: The time is near.
[00:00:22] Speaker F: You've given it heart, now get it in gear. It's Passage to Profit with Richard and Elizabeth Gearhart.
[00:00:30] Speaker D: I'm Richard Gerhardt, founder of Gearhart Law, a full service intellectual property law firm specializing in patents, trademarks and copyrights.
[00:00:38] Speaker E: And I'm Elizabeth Gearhart, not an attorney, but I do marketing for Gearhart Law and I have my own startups and podcasts.
[00:00:44] Speaker D: Welcome to Passage to Profit the Road to Entrepreneurship, where we talk with entrepreneurs and celebrities who tell their stories about their business journey and also share helpful insights about the successes that they've had.
[00:00:56] Speaker E: Did you know that 2 in 5Americans want to start a new business or are business owners? We have lots of information to help them too.
[00:01:04] Speaker D: And we also talk a little about the intellectual property that helps them flourish. We have a super special guest, John A. Brink. He's the CEO of the Brink Group of companies. He's a best selling author, podcast host, philanthropist and educator. So really looking forward to working with him.
[00:01:22] Speaker E: And then we have two amazing people making the world a better place by doing things a little bit better. Neil K. Shaw has Care Yaya, which helps older people stay in their homes and get quality care. And Aman Cassels Aline has Kind Academy micro schools. She's going to be talking about how she's changing the look of education. Really excited to hear from both of them.
[00:01:45] Speaker D: That's great. But before we get to our distinguished guests, it's time for your new business journey. Two in five Americans want to start a new business or are already business owners and they have questions about entrepreneurship. We always like to ask our panel some questions that our listeners like to hear about. So today's question is, what is an essential mindset shift for aspiring entrepreneurs? So once you become an entrepreneur, it requires a different perspective and a different view. And so we'd like to hear from our panel. What's that all about? So, John, tell us, what kind of shift do entrepreneurs need to make mentally in order to be successful?
[00:02:27] Speaker A: One thing to be entrepreneurs, Richard, is that some people have the idea that what entrepreneurs do and successful business people do, they plan holidays and bring money to the bank. That's mainly what they do. The opposite, obviously is the truth, you have to, especially at the beginning, you have to learn to sleep fast and work long hours. So I, I always said, I work 247 and I sleep fast. So that's when I did the first 30 years of my entrepreneurial journey.
[00:03:02] Speaker D: That's great advice. How did you learn to sleep fast?
[00:03:05] Speaker A: The company called on me and said, hey, we want you here at, you know, 4:00 in the morning.
[00:03:11] Speaker E: For anyone that's had a new baby in their family, it kind of sounds like the same thing.
[00:03:16] Speaker A: It likes ears.
[00:03:17] Speaker D: Thanks for that, Neil. Mindset shift.
[00:03:20] Speaker B: I think the biggest mindset shift is don't think that you are going into entrepreneurship to be your own boss. Think you're going to serve others. You know, that's a reality. A lot of times people realize when they get into it is that you don't control things. You actually need to serve people who are going to use your product or service. So you're serving them and what do they need? You're going to be serving the people you work with or that work for you. And what kind of environment can you create? The people that are stakeholders in your business that are investing in you, are buying products from you and supporting you. So I think if you think about it, with that type of mindset, it really kind of really frees up creativity and starts making you think, okay, let me design solutions, get feedback. Okay, they want this, they want this. But I think that's a thing. A lot of people just think, oh, I'm going to be entrepreneurship, I'm going to be own boss. No, it's like you're actually going in there to serve other people and in effect, they're going to be your boss.
[00:04:06] Speaker D: What an amazing point. That was excellent image. Welcome to the show and tell us, what do you think?
[00:04:12] Speaker C: Yeah, I think the big one is failure. Like learning that I really had to. Everyone's like, yeah, I really had to get very comfortable with failing and failing forward and just understanding that that was a part of it and I had to learn from it. But there are plenty of days that I fail. Failed constantly. And beginning is all about failing and learning and getting feedback and doing better the next time and not giving up.
[00:04:30] Speaker D: That's a great point. We all make a lot of mistakes. I often tell my team that I've made more mistakes and cost our firm more money than all of them combined. You know, it's just part of the game.
[00:04:41] Speaker E: I think you have to be prepared for the shock of not getting a regular paycheck.
[00:04:47] Speaker D: Yeah, you have to Toughen up. You know, when you're an entrepreneur, you're directly interfacing with the world. There's no corporate shield there protecting you. You have to deal and you have to negotiate and you have to push. Those are important skills. And I think it's, you know, toughening up and just really being able to ride out the ups and downs. That's always good for our audience to hear some of the things that they have to factor in when they're making a decision about starting their own business. So now it's time for our future guest, John A. Brink. I had the good fortune of being on John's podcast a while ago. It was one of the best podcasts I'd ever been on. It got a lot of attention, too. And I think it's just John had such an amazing way of conducting the whole program. Such an engaging guy. So welcome, John. So nice to see you. Maybe you could talk a little bit about your childhood. I remember you told us a story about starting out in Europe, and so maybe you can enlighten our audience.
[00:05:47] Speaker A: Sure. Richard and Elizabeth, is that I was born in 1940, November 1, 1940. And obviously I was born in Holland, the northeastern part of Holland, just before the war. And so, you know, things were pretty tough. My.
When Hitler decided that he would take over Europe and invaded with the blitzkrieg Holland. My mom and dad were married in 1938. They had a boy and a girl fairly quickly. And then In April of 1940, my dad was called into the Dutch army. And the last time they heard from him or saw him was just before the bombing of Rotterdam. And thousands and thousands of people died. They would not know for five years if he had survived. That set the foundation for what happened next. We had my mom pregnant with me and had a little girl and a little boy. And things were tough for her, but they were tough for everybody around her as well. So he was pretty much on her own. The first thing that I remember when I was three and a half years old was bombers overhead bombing Germany and their infrastructure. And again, think northeast and Holland, the northwestern side of Germany, at Bremen, Kiel, Hamburg. And they were bombing that infrastructure that built weapons. And my mom used to take us outside because she felt safer outside than inside. In the distance, we saw the sky being red from all the fires. So that's what I remember even still today, the sound of 200, 300 planes, bombers in the air. The next thing that I remember is that the winter of 1944 was called the hunger. Winter is where they had Cut off all the food. And then my brother, my sister and myself. I was four years old then, four and a half years old. And they were five and a half and six. We would go every morning we would go to the railroad yards and pick up anything edible and burnable. The reason that we did as kids is the Germans wouldn't shoot us. They would boot us one, but we'd be back the following day. The next thing that I remember then, it was then the coldest winter on record. And I can still even today, feel the hunger 80 years later in the cold. And the next thing that changed my life is we were liberated by the Canadian army as part of the allied forces in April 12, 1945. And it made such an impression on me that I knew from that time forward, five years old, I would go to the land of my heroes, Canada. And I did that Then I was going to go when I was 17, was drafted into the Dutch Air Force for two years. And they said I was too young at that point. And then was in the air force for two years. And then I left Holland. And I wanted to start with nothing. And I had the other dream of I wanted to build a lumber mill. The reason that I wanted to build a lumber mill is because my dad worked in the lumber before that and so did my grandfather was the master carpenter. That was my dream. And so I wanted to start with nothing. I had one suitcase, three books, two sets of clothes and little money. I took the plane to Montreal, took the train across Canada. Oh my God, that's a long way. Four days, five nights. And then arrived in Vancouver. Couldn't speak the language, didn't know soul, didn't have any family. Fortunately there was a German fella that worked there. I told him what I wanted. I wanted to build a sawmill, Lindber Mill. He said, go to Prince George, 500 miles north. And I did that. When I came off the bus, I had my suitcase, three books, two sets of clothes. I counted my money three times. I had $25.47. But I did have lots of attitude. I always have been an optimist, no matter what. Passion, work ethic. I work harder than anybody. Even still today at 82, I get up at 5:30 in the morning and I always think I'm late. I always make my bet.
[00:10:15] Speaker E: Can I just say something? So John held up a little plaque that he had made that's about the size of a book that had all that information on there.
[00:10:24] Speaker D: John A. Brink. He's the CEO of the Brink Group of Companies. Let me ask you a question. What is it about your childhood and your upbringing that brought you to where you are today?
[00:10:37] Speaker A: PTSD is still part of me today. And then the other part, the fear of losing that family that are the parent that we had, at least during the war, is the inner child was part of me as well. And so from there on in, the other part that probably affected me, but I already was, and it will come up, is that I was not a success story academically. I failed grade three and I failed grade seven three times. Edwards sake. Then till I was 62 that I was diagnosed with ADHD. I wrote a book about that, actually, ADHD unlocked. And so I didn't know that then, but so I was so determined about being successful, going to Canada. I was going to build a lumber mill, but I wanted to start with nothing. And so started as a cleanup man, came to Prince George here, and obviously I have a lumber mill, several of them right now. Ten other companies of all kinds of different descriptions. So what probably drove me is probably the foundation of what happened then during the war and then having challenges because I failed grade three, failed grade seven, was kind of looked at. He must be dumb or stupid or what do we do with this guy? Send him to. Some people said to my parents, maybe send him to a mentally challenge school. They said, no, we're not going to do that, so we'll train him to become a craftsman. So they sent me to a furniture factory and in the evening I would become a furniture maker. But the interesting part about me was that I have an amazing memory and I was very good at writing, but not reading. I was ADHD and had dyslexia. And so I was very good at writing and I was very good at numbers. And I've always been like that. And then determination, staying the course. I already did that when I was young. I already was entrepreneurial, sold papers, did this. I was already then entrepreneurial. So for me, I wanted to make it really difficult because I still felt deep down is I'm different than the others. Why is that? So it obviously took me Till I was 62, when I was already diagnosed with ADHD.
[00:13:07] Speaker E: I think a lot of people have things they need to overcome. I love what you did because some people will say, oh, pity, poor me, I'm the victim because I have this. And other people will say, I have this and I'm going to live my life and conquer it anyway. I think that's the best attitude to.
[00:13:22] Speaker A: Have and everything is possible. That's the attitude that I have and staying the course, you know, never give up. And starting with nothing is that success probably is staying the course in most cases, and determination. Be a dream or dream big and then pursue it. Never give up. And I still do that today.
[00:13:45] Speaker D: So let me ask about some of the other people that you've interviewed on your podcast. I know you've probably got something like 350, 360 episodes out there. Do most of the people that you've interviewed have early childhood challenges that sort of spurred them on to success?
[00:14:04] Speaker A: I believe it is common, Richard, but that's not what we seeking out. We are booking through a pot match, and I interview people from a variety of different areas. It's not limited to one or the other, but amazingly, there are a lot of people that have challenges and a lot of people that find inspiration, maybe, and what I did and my pursuit. And so that's what is the beauty of podcasting, is because as we are sitting here, you in New York, me in central British Columbia, Canada, we already know hundreds of thousands of people are watching us from around the world. It's amazing. The new media is really podcasting, and.
[00:14:50] Speaker E: Video podcasting is becoming huge, too. And so that leads me into something else, because I see there's a book behind you called Living Young, Dying Old.
[00:15:01] Speaker D: Written by you for our listeners. He's showing up a book where he's doing this muscle man pose, right? And his biceps are bulging out of his arms. You have quite a set of guns there, John.
[00:15:13] Speaker A: I'm the oldest competitive bodybuilder in North America.
[00:15:17] Speaker E: I think that for an entrepreneur or any business person, I think being in good health really helps a lot. Right.
[00:15:22] Speaker A: This is critical at any age. But I say my foundation is attitude, passion, work ethic, but will follow his success at any age.
[00:15:33] Speaker E: So how did you discipline yourself to stay in such good shape? And what's your diet like?
[00:15:38] Speaker A: That's an interesting question, Elizabeth, that you asked that. Because my wife is vegetarian. I didn't listen as well as I should. I could have until I got a close call when I was 68 and I had a case of diverticulitis. That is the rupture of your colon where the toxins get through your body. And you have about 48 hours to fix it, or otherwise it's going to be very bad. So they took 20cm out of my colon. I came this close. The doc said the following day, he said, hey, John, you came this close. So from that point forward, I knew I had to do before that, I was just like everybody else, at the end of the year, we say, we're going to do this, that, that, that and that. And then I'm going to buy a membership to the gym and then two weeks later I can find 100 reasons why I'm too busy to go to the gym. And so I knew I had to get serious about this and I had to get serious about diets. And so that's what I did. And so now, 15 years later, and in the meantime, I was already Starting then at 69, going to the gym. After going to the gym as a trainer for about six years, somebody came up to us and say, hey, Jonah, have you ever thought about competing? I said, me? Really? And so I did. And so I came in second, bodybuilding, third in physique, Northern bc, worked my way all the way to the nationals and to the Arnolds. I want to go to the Arnold in 2025, and I'm 85. And so this, the diet, obviously I started paying more attention to my wife and started listening better. So amazingly, I do all the shopping. So if I go to a grocery store, I go through the outside of the grocery store because on the inside is all the prepared food that I don't know what is in it. So we being very conscious, very precise about diet. And I love it. I love going to the gym and I'm still very active in it. And in terms of diet is important. And I'm a vegan and probably 80, 20 or 90, 10 maybe even. And I love it because once you get used to it and you start understanding it, it can be very tasty. It does not have to be, you're missing something, but it helps your fitness and obviously your health.
And, you know, with age, it's not about the number, it's about quality of life. And a lot of people in the last decade of their life is usually when they become ill or sick and they have a whole handful of pills that are fix one thing, but probably create problems in other areas and, you know, on and on and on and on. So quality of life at any stage. And for me, the reason that I wrote the book, obviously that you can do this at any age, because I started 15 years ago when I was 68 and got a case of divachiculitis and then I was lucky. I'm not suggesting that anybody should wait because quality of life is critically important and it gives me the reward. Now, at my age, I have 10 different companies, I'm very, very active. I'm an author, I work on my sixth book. And then I'm a very active podcaster. You know, we top 1% globally and I think we got 650,000 subscribers on YouTube. And so we very active in that area. And I love that.
[00:19:14] Speaker D: John A. Brink, he's the CEO of the Brink Group of Companies. He's a bestselling author, podcast host, philanthropist and educator. You're listening to Passage to Profit with Richard and Elizabeth Gerhart. Stay tuned for Secrets of the Entrepreneurial Mind coming up later in the show. We'll be right back.
[00:19:32] Speaker G: Let me tell you a story about Bill. Bill was a normal guy in his 50s. He had back surgery about two years ago. Bill was in a lot of pain. He dealt with his pain by taking the Percocets his doctor prescribed for him. Bill took more and more and more of them to help with the pain until one day the prescriptions weren't enough to get rid of Bill's pain. Then one day, Bill found someone to help him get rid of the pain with illegal drugs he didn't need a prescription for. Fast forward to today. Bill lost his job and his family. The only thing he does have is his drug dealer. If you know Bill's story and you don't want to end up like Bill, call the detox and treatment help line right now to get away and get treatment. 8009-8017-6180-0980-1761, 900-1761. That's 800-980-1761. Are you running a small business with two or more employees struggling to find affordable health insurance? Well, help is just a call away. Whether you're whether you're a restaurant owner, retail store manager, or a gig worker with staff, we've got you covered. Get quality health insurance plans starting as low as $120 a month. Our custom comparison tool finds plans tailored specifically to your business. We know it can be tough to find the right coverage. That's why we're here, to make the process seamless and stress free. Our plans include health, vision and dental coverage, all at unbeatable rates. Call the Small Business Health Insurance Hotline now. We'll compare top providers to get you the best deal in one quick phone call. Don't wait. Secure the benefits you and your employees deserve today. Call now. Rates may vary based on location and coverage options. 8024-9120-8480-2491, 208480, 249120. 84 that's 802-491-2084 now back to passage.
[00:21:33] Speaker F: To profit once again, Richard and Elizabeth.
[00:21:36] Speaker E: Gearhart and our specialty special guest, John A. Brink. We just had a fabulous discussion with him, but it's not over yet. I want to dig deep into what he's doing and find out how he is able to simultaneously run a number of different companies and how he keeps them all afloat. John, please enlighten us.
[00:21:54] Speaker A: I started, obviously already you had the background obvious. Started with nothing and then I had to find a niche in the marketplace. So I did that on my initial company, Brink Forest Products Ltd, now part of the Brank Group of companies. I didn't have much money when I started it either, but did a good business plan and then convinced somebody to lend me $25,000 to start this company with three employees on a new product that became very, very successful through all the ups and downs, that is 50 years ago and business for 50 years. But I'm one of those people now that other people a lot of times listen to because of the different approach.
[00:22:37] Speaker D: John A. Brink, CEO of the Brink Group of Companies. John, can you tell our listeners where they can reach you?
[00:22:44] Speaker A: Joan A as in Arendt A R E N D or Adam brink.com I.
[00:22:51] Speaker D: Really recommend subscribing to his podcast channel. Just a wealth of information, lots of great personalities and information. It's a real gold mine. And of course you get to hear more of John Brink and his views on the world.
[00:23:06] Speaker E: Passage to profit with Richard and Elizabeth Gearhart.
[00:23:09] Speaker D: So now it is time for Intellectual Property News. We're going to do a little bit of a departure. We're not actually going to talk about patents, trademarks or copyrights. We're going to talk about an intellectual property court. This is a timely topic because we're kind of talking about maturity. And we have John here, who's a great example of someone who just keeps on going. Well, there's another person in the court system who also keeps on going. Her name is Judge Newman and she has been a judge in this court, this intellectual Property court, for over 50 years. And she's 97 years old, which is amazing. And everyone who interacts with her says that she's sharp as a tack. She's still able to write good judicial opinions. She understands the law. Yet the chief judge of the court for some reason believes that she should be retired. Right. That's Chief Justice Moore. They can't fire her because she's been appointed for life.
[00:24:08] Speaker A: Right.
[00:24:08] Speaker D: And it creates kind of an interesting debate if somebody's Capable, should they be allowed to continue or should we let other people take her spot? How do we do that?
[00:24:20] Speaker E: So I just want to say this came from IP Watchdog and this article was written by Judge Paul Mitchell. He's retired. But there's a quote at the beginning of the article and says, to be sure, the public needs to be protected from incapable judges, whatever their age. But absent a search for truth in a trial like proceeding, how can one determine either the chief's motivations or Judge Newman's competence? So it's kind of like one person gets to decide, you know, it's time for you to retire. Sorry.
[00:24:47] Speaker D: She's undergone competency tests and she's passed them anyway. I personally, I guess I have to take the position since I'm probably closer to her age bracket than my teenage years, that we should really focus on ability and competence. And as our population ages, people are becoming more and more capable and competent and we shouldn't necessarily be drawing arbitrary lines. But I wanted to turn this over to the panel and see what you, your opinions are.
[00:25:16] Speaker B: Neil, I work in the aging field every day, you know, and help tons of older Americans. And I think one, you should never kind of force somebody out of a position because I think a lot of times people find purpose and meaning and I think you'll correlate that with life expectancy. You know, if you have somebody who's doing work that they like and they're thriving in at the age of 97 and you suddenly remove them from that, you know, you really create a psychological devastation in the person. So I think if they're competent and doing a good job, sure, let them keep working. And then I think the second thing that we need to ensure as a society is that as we have a rapidly aging population, we need to ensure a lot of growth in our economy so that younger and middle aged people still feel like, hey, I can be a judge one day and I can have these CEO positions that these companies open up and the person is just going to keep the position forever. So I think by ensuring growth, you also create new opportunities for the generations behind them.
[00:26:03] Speaker E: That's a really good point.
[00:26:04] Speaker D: So, Emin, what are your thoughts on this topic?
[00:26:07] Speaker C: I think that absolutely, if people can still do the job, if they've taken the competency test, this is not a my opinion versus your opinion. Like, let's look at the test, let's look at the data. And if it comes down to a, I just don't think that they should be up there without any evidence that is not a good place to be. That is really a slippery slope. If she's put up there for life, she really should be up there for life. And that's the way that it's been, unless you want to change that law. And that's a whole nother conversation to have.
[00:26:31] Speaker D: So it is kind of a political issue for, for judges.
[00:26:34] Speaker A: JOHN well, that's exactly what I would say. And I'm in Canada, obviously you're in the United States, but we watch you guys very closely.
[00:26:42] Speaker E: Who gets to decide? That's the question. Who gets to decide when you're no longer useful to society and you should be put out to pasture, to put it bluntly, and in this case, one person decided, but the Constitution says otherwise.
[00:26:55] Speaker D: In any case, it's time for another commercial break. You're listening to Passage to Profit, nationally syndicated, heard on 38 stations across the United States. We're also in the top 3% of podcasts globally according to Listen Notes. And we were recently ranked as a top 10 entrepreneur interview podcast on Feedspot Database. So more Passage to Profit right after this.
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[00:29:20] Speaker F: Passage to profit continues with Richard and Elizabeth Gearhart.
[00:29:24] Speaker D: Time for my favorite segment of the show.
[00:29:27] Speaker E: Oh, that se sweet.
[00:29:28] Speaker D: It's Elizabeth's projects, and she's going to tell us what she's been up to in the world of business.
[00:29:34] Speaker E: So I have another podcast besides this one called the Jersey Podcast Podcast that I started with Danielle Woolley. Danielle is an amazing co host and we talk about cat health issues and just general cat things. She had a cat in a tree and she had to hire somebody to go up with a canvas bag, and the cat went up to the very top of the tree. The guy got up there, put the cat in the bag, and brought it down. She has all these stories. And so that's one thing. And then I have a meetup called podcast and YouTube creators community that I host with Stacy Sherman. It's hybrid. We have people come into Gearhart Law in Summit, New Jersey, in person, but we also have it on Zoom. And Richard and I are remodeling our podcast studio. So during COVID Richard put together all the technical pieces and we got a table and a backdrop and a camera shooting pointing on us in one room in the law firm building upstairs and recorded our Passage Profit show from there. But after everything, all the dust settled. I said to Richard, maybe we should rent this out once Covid was over and everything. But it was a mess, so we had to remodel it. So we're still remodeling it, but it's also going to be an event space because it's got a kitchen and a bathroom. So we're in the middle of that. Almost done, hopefully. So that's enough about that. Now we're going to do the Medical Minute. I was looking for Medical Daily News and for Medical News today by Yasmin Nicolasake. She found these different articles. So can drinking coffee lower diabetes and heart disease risk?
[00:31:00] Speaker D: Can it?
[00:31:00] Speaker E: Well, there are a number of studies that say yes, and they say 300 milligrams. 200 to 300 milligrams seems to be the magic number. So they found that people compared to control group had a 48.1% or 40.7% reduced risk of developing cardiometabolic diseases if they drink coffee and they don't know if it's coffee or caffeine in general. I drink tea, so I hope it's caffeine. Then another study was done where people that drank a lot of caffeine over five days a week for over a year, like 400 milligrams or more, actually had the opposite effect. They had increased heart rates and blood pressure and they were drinking about 600 milligrams. So you tell me, I don't know.
[00:31:42] Speaker D: How many studies have they done on coffee and caffeine? And it just seems to bounce back, back and forth. I don't feel like I know anything that I didn't learn before. But I mean, I drink a lot of coffee, right? But I. I have to really don't.
[00:31:57] Speaker E: You pour a lot of cups of coffee and drink about a third to half of it and the other half.
[00:32:01] Speaker D: Well, that's true. I don't like it after it gets cold. But anyway. So Neil, are you a coffee drinker and which study do you think is right?
[00:32:10] Speaker B: You know, I think tea is great for everyone because it's lower caffeine, it's spread out and it doesn't give you kind of the high low. And then there's a lot of studies that came out on the brain benefits and neuroprotective benefits of tea. So I'm a big tea guy. I do green tea, black tea, herbal tea at night if I'm like getting ready to go to sleep. But I probably do like four or five teas a day.
[00:32:29] Speaker D: Imin what about you? Do you have an opinion on this?
[00:32:33] Speaker C: Yeah, I think that it is really a personal, like how your body reacts to it. I didn't drink any coffee until I hit like 34 and I had three kids at that point and I was like, this is why everybody's awake. I get it. But over the past two years it started giving me jitters and I was like, you know, my anxiety was getting higher and I was like, I'm old now. I can't drink coffee anymore. So now I drink like mushroom coffee sometimes like where it's not actual coffee, but it tastes a really good beneficial like Reishi's in there, Maca's in there. But tea as well really, depending on my mood, sometimes hot chocolate to get that like dark chocolate flavor. But no more coffee for me. I kind of miss it.
[00:33:09] Speaker D: John, what are your caffeine habits?
[00:33:11] Speaker A: Like maybe I have three or Four cups of coffee all together in the daytime, if that.
[00:33:16] Speaker E: I do drink coffee sometimes. I don't know if I get much of a buzz from coffee. At one point I used to drink it and it would keep me going, but then my body switched somehow and it didn't work for me anymore.
[00:33:27] Speaker D: That was more than a medical minute. That was fun.
[00:33:31] Speaker E: I enjoyed it.
[00:33:32] Speaker D: Yeah.
[00:33:32] Speaker E: But now we want to talk about Neal's business. So Neil Keshaw has care. Yaya. And for all of us getting a little older, like, we are so into this, so welcome. Neil, tell us about what you're doing.
[00:33:43] Speaker B: We are building the Uber of caregiving. We connect people who need help at home, whether they're caring for a spouse or an aging parent who just kind of wants to stay independent, you know, to your point, wants this age in place and doesn't want to go live in a facility. We connect them with great caregivers through our online app. And best of all, the caregivers are all college students who want to go into the healthcare field. So people who are pre med, nursing, pre physician assistant, et cetera. We're about two and a half years old. You know, started the startup out of deeply personal experiences in caregiving and realize how broken the home care market is. And I think, you know, society needs better caregiving solutions. But pleased to say we've grown very fast. We now have over 25,000 students across the country at over 30 universities. And it's really cool. Yeah, it's really cool. Because families are getting affordable, convenient care from people that they really can rely on. Students are getting a great experience of interacting with older adults in their community and kind of helping people. And I think the best part of the whole thing is just a lot of intergenerational relationships are forming around the country that, you know, without us, you know, when was the last time a 20 year old college student interacted with somebody above 60, you know, besides their own grandparents, you know, probably minimal. So we're like really changing the way society thinks about aging, which is really cool.
[00:34:53] Speaker E: That's excellent. Where are you located?
[00:34:54] Speaker B: We started out of the Research Triangle park in Raleigh, Durham, North Carolina. So our first universities were Duke University and UNC Chapel Hill. And then we're kind of spread out all over the place. So we are in your area, the New York, New Jersey area. We're at several schools there. We're all over California, parts of Florida, Texas. It's. Yeah, it's growing all over the country.
[00:35:13] Speaker E: So will Medicare cover this cost of having a caregiver or Is it out of pocket from families?
[00:35:19] Speaker B: Great question. Believe it or not, Medicare currently does not cover any home based care besides just brief recovery from surgery. I think that's one of the biggest challenges of our time. And I think in the next few years, Medicare is going to have to change its policy. Medicare disproportionately currently covers facility based care. So if you kind of move into it, and this is why I think many families put somebody into assisted living, facility or nursing home, because Medicare will partially pay for that. But if you take care of somebody in your home the way it is currently today in the US it's all on you. It's all out of pocket. So one of our biggest innovations and I think the reason we're growing so fast is the traditional home care agency industry, which is out of pocket. Care charges, let's say in the New York, New Jersey area, 35 to $45 an hour to get you a caregiver. And then the business model is they turn around and pay less than half of that money to the caregiver. And all the rest is sales, marketing, administrative overhead, you know, because these are very localized companies running with like franchise or franchisee relations. So something like Carrie comes in and we say not only will we get you better than typical caregivers, right, because these are highly educated people. You know, compared to in the traditional care industry, most people don't have even, you know, high school degree, let alone any college attendance. But on top of that, we have done a business model innovation on cost. So our service is running at around $20 an hour, which is 30 to 40% lower cost than traditional care. And that's really expanding access to a lot of people. Currently, the cost of home care in America for traditional, you know, just a family taking care of spouse or mom and dad 40 hours a week is pushing $70,000 a year out of pocket. Can you imagine? Like most people can't afford that. So Keria is delivering that at like almost 40% lower cost. And I think that's, that's why it's like spreading fast, because a lot of families are struggling with how they pay for care for a loved one.
[00:36:57] Speaker D: Your prospects for continued growth sound like they're pretty good. Can you talk about the aging population, the senior population in the United States, and how it's changing?
[00:37:09] Speaker B: Yeah, it's growing very rapidly. You know, by 2030, here's an interesting statistic, we're going to have more people above 65 than below 18. First time in recorded history. You know, the population, you know, if you think about the population, it used to be like this, right? Pyramid, a lot of young people. Then over time, you know, due to life expectancy and you know, medicine, et cetera, X amount of people make it to middle age and then X amount of people, if they're lucky enough, make it to 70, 80, et cetera. Now it's more like this. With advances in longevity, advances in science, healthcare, even food access, there are a ton of people living longer. And then interestingly, the birth rates are down over the last like decades. So you have a, instead of a pyramid, it's just almost a flat, which is great, you know, for society and progress, but it creates a real challenge of who takes care of the older people. You know, if you have one older person for every 10 younger people, then certainly you can take care of them. But if it's now getting closer to one to one, I think you're going to have a challenge. And I think it creates opportunity, but it also creates societal stress. As we're seeing right now with like widespread caregiver shortages. A lot of older people can't get the help they need. It's not affordable. We collaborate a lot with aarp, you know, the association for Retired Persons and one of their interesting statistics they have is for decades there were seven middle aged people in America for every one person that was above 70. And this decade that ratio collapses to three to one. So there's just a very large cohort of baby boomers. And then after the baby boom there was a baby bust. So you know, 1945 or 1960, there were very high birth rates across the world, you know, after the end of World War II. But 1960 onwards, there were very low birth rates for a while. And then in the last 20 years there's been very low birth rates. So you just, I think you have a shortage of workforce to take care of older adults. And I think it demands innovations.
[00:38:52] Speaker D: Well, what kinds of innovations are you thinking about?
[00:38:55] Speaker B: Huge innovation. So we started first Care AI with workforce innovation. You know, we realized that, okay, we need to get new people into the caregiving industry because the traditional caregiver in America is a 45 or 50 year old person that's doing this as a career, which is great, you know, wonderful that there's people doing that, but it's going in the wrong direction. A lot of people are burning out of the industry. No one wants to do the work anymore. Covid, I think was very difficult on people. So it burned a lot of people out of care and healthcare related work. And the industry struggling to attract new people. So we thought, okay, there's a younger generation of today's students who want to go into healthcare careers and we can empower them through a geek economy app to care for people in their community. So we did workforce first. I still think even if we succeed at great scale, where right now we have 25,000 students, I think if we can maximize our opportunity, we can get 800,000 to a million college students in the country on this, you know, but that's going to take a lot of work. But it's possible, right? We have 20 million college students all over our country. So if we get a million of them, maybe 5% share, but that still won't be enough. By 2030, there's projected to be a 5 million workforce shortage for care workers for our aging population. And I think that the solve is going to be technology and that's kind of our phase two. We are going to need people to develop health monitoring solutions through tech. We're going to have to leverage AI to develop companion related solutions. We're going to have to do something with robotics. I mean, I think they're doing a lot of cool stuff in Japan.
[00:40:13] Speaker E: That's what I thought of. I want a robot.
[00:40:15] Speaker B: And then you know, it's like people may not want or they may want, but it might just be a necessity. You know, unless you have enough people to help with this stuff, it's better than nothing. And I think that there's great health consequences when you don't have that. You know, if you need somebody to help you eat, to help you make meals, to help you, you know, just with mobility, to walk to your bathroom or walk outside, you know, you need help and there just are not people to do it.
[00:40:38] Speaker D: John, do you have any questions or comments?
[00:40:41] Speaker A: I like the model that Neil presented to us where obviously finding the workforce that can help with that, that is affordable or that have the need and to that niche is very interesting, I believe and has certainly potential. I like what Neil's company is doing and I can understand where it has grown so rapidly.
[00:41:10] Speaker E: I agree. Neil, what are your plans for marketing? How are you going to get the word out about this?
[00:41:14] Speaker B: We are doing a lot of kind of grassroots awareness. I think one of the competitive advantages or opportunities to build within the caregiving industry is that the industry over relies on advertising, kind of paid ads and tons of local salespeople. And we thought there was just an open field here through social media. And the way media is changing that we as a small startup within Two and a half years have now built the largest social media following in the entire industry. And this is like a $200 billion industry. Right. And we're just a, we're a relatively small startup where we now have a huge influence over LinkedIn, that's our biggest platform. We also have Instagram, Facebook and then you know, kind of our own podcasts and other. So that's been a key number one because with a thin to no marketing budget, we can build that and we can have widespread reach where a lot of people are aware of it and then as people are aware of it this way and then they book. This is a massive cost advantage over our competitors. Our Competitors are spending $1,000 per customer to acquire. We are spending less than 20. Game over for the industry. Right. If you can scale that. So I think that's a powerful tool. And our industry is so stodgy where elder care in America is a multi hundred billion dollar industry that doesn't innovate. You know, so they're, they're relying on the practices that they were doing in 1980s and 1990s and they're not thinking about this stuff.
[00:42:26] Speaker E: That is really forward thinking. A podcast is really a part of your overall digital marketing strategy.
[00:42:32] Speaker B: Yes. And it's really community, community based marketing where we don't want to reach everyone, but the family caregivers of America feel really isolated and alone and there was a gap in podcast to inform and educate them about the journey they're about to go through. So it's our podcast isn't, you know, the most listened to? You know, because we don't have a broader audience, but the people who listen love it and find such valuable information and then they tell their friends. So it's really kind of community based marketing where you're building a community and focusing on a niche.
[00:43:00] Speaker E: What is your most followed Social media? Which platform were you the Most successful on?
[00:43:04] Speaker B: LinkedIn by far? Okay. Yeah, we are like very. Because there's a huge middle aged professional audience on there and that audience is often taking care of aging parents and looking for kind of tips. And then Instagram is probably our second most. But I'd say we far and away have found a big advantage on LinkedIn because it's been under leveraged by other entrepreneurs, especially in our industry, like the aging and caregiving industry, given how large it is, is like fairly antiquated in how it operates. So a lot of people still use paid Facebook ads and paid Google search as their primary marketing channels. Very few have content creation. Certainly some of them have been using Facebook as content creation. Very few are focusing on Instagram and then almost no one's been focusing on LinkedIn. So in our industry these are big advantages. Yeah.
[00:43:48] Speaker E: Neel K. Shaw has Kera Yaya, which helps older people stay in their homes and get quality care.
[00:43:54] Speaker B: Definitely connect with me on LinkedIn. You know, it's Neil K. My middle initial and then Shah at Carrie Aya and then also we are pretty active on Instagram, Twitter and Facebook and all of them. It's at we are Carry Aya so you can connect with us across all our socials. And our podcast is the future of caregiving. But that's like as I said, it's a niche podcast if you're going through caregiving your life.
[00:44:16] Speaker E: And Kariya is spelled C A R E care Y A Y A and there's a story behind the name. But you have to reach out to Neil to find out what it is.
[00:44:24] Speaker B: That you can see it on our website, carryya.org, C-A-R e y-a y a.org and then if you go to the about page, we have a detailed story about our founding and the name meaning behind the name.
[00:44:35] Speaker D: So s passage to profit with Richard and Elizabeth Gerhardt.
[00:44:38] Speaker E: We are on to another really cool kind of groundbreaking thing that people hadn't really thought of. But we really need Amon Cassels. Elaine has Kind academy micro schools kindacademy.org a new way of doing schooling. So welcome Iman.
[00:44:55] Speaker C: Thank you so much for having me. We are basically now a network of passion based, project based, place based micro schools. We are definitely doing school differently. The entire idea is really to kind of like flip what schools are on their head. The idea of what traditional schooling is is incredibly outdated. Some of the concepts we talk about is that the jobs that we are still preparing students for will all be gone within five to 10 years at this point. So it's really time to start thinking about doing things very differently. And we've been doing this for about seven to eight years. So back then it was like laughed at. After Covid, people started going, maybe that makes sense. And now we're really like everyone else is kind of starting to come into the idea that education has to change.
[00:45:36] Speaker D: What is a micro school?
[00:45:37] Speaker C: We generally like to say the schools themselves are generally less than 40 students or so, sometimes less than 30. We have schools that go as small as about five students. I like to say especially now that generally the teacher to student ratio is anywhere from about one teacher to eight students depending on the age of the students at max. And we feel like that really assists the teachers to build relationships, students to really feel like they're seen and valued. And that really makes the idea of a microschool what it is. So that's the idea of it.
[00:46:10] Speaker D: So how far are you in this project?
[00:46:12] Speaker C: At this point, we have 42 micro schools that utilize our framework and philosophy in our network. And that's been happening over the past two years. But over the past six years, I've helped hundreds of other micro schools launch and scale and grow their microschool vision. I generally get calls at like 3am of people crying, going, I don't know what I'm doing here, but I need to stop being a teacher in the classroom. Please help. So we've been coaching people for about six years now.
[00:46:37] Speaker D: That's great.
[00:46:38] Speaker E: So are these private schools, are they paid for by the parents, tuition?
[00:46:42] Speaker C: It really depends on where they're at. Every school kind of does a different thing and we really wanted to make it very accessible because we are nationwide now. In Florida, a lot of times the microschools are paid for by the parent in addition to scholarship funding that comes through the state. In D.C. they don't have state funding, so it's generally just paid for by the school scholarship sometimes, but also by the parents. So it really depends on where the family is, where the microschool is, and not necessarily private schools only. We've actually like supported charter schools, micro schools, private schools, private tutoring centers, learning centers. Anything can kind of be a micro school if you do it in this framework that we give.
[00:47:19] Speaker E: Do you have corporate donors?
[00:47:21] Speaker C: We have regular donors, not necessarily corporate donors, but we generally get actual grants from organizations that really help to support us and in the scaling efforts.
[00:47:30] Speaker D: So, John, do you have any questions or comments?
[00:47:33] Speaker A: Yeah, I like this, Iman, your comments are absolutely correct. And you know, the same issues are in Canada. And then obviously in my case there, I failed grade three and failed grade seven three times. At 13, I left school. A lot of people said to me, does that really bother you that you left school at 13? And I said, yeah, it still does, even now. I should have left earlier.
So, like a comment that I was going to make, ADHD is really not recognized in the schooling system. And in my book I interacted with a professor on the BC Technology Center University in British Columbia and we talked about the concept because when I wrote the book about the teaching system does not work for people that have trauma or demands ADHD or in a lot of cases are not effective in doing for all the reasons five years from now, all the jobs that you're doing, they're training for all those issues I like. So the concept that we introduce in the book, but it's already being used, is micro certification. Part of teaching is saying that why should you be in a school for four years if only six months should be designated to the skill set that you want to require and make the other ones add ons. Now a lot of times the schools are so preoccupied, things are simply not relevant that they make it so immensely difficult. Not only these people, ADHD or trauma, but anyone. My true certification is magical, in my opinion.
[00:49:29] Speaker D: Did you have an experience earlier on that propelled you to this?
[00:49:35] Speaker C: Yeah, I mean, I did great in school up until high school, and then I dropped out. It just got to the point that it was like, I'm not, you know, I was always gifted and I was in these classes that I knew were not things I didn't want to do. Chemistry. I didn't want to spend a year doing, you know, a biology course that I just knew that I was not going to need. And it was just so redundant to me even then. I was like, it just didn't make sense. So I fell in with the wrong crowd, dropped out, got my ged. Nobody taught me anything about college. Like, by then they were like, you're a lost cause. You're not doing anything with your life. Anyway, I met some other people at a job that I was at and they were going to college for art. And I remember asking them, oh, so you can go to classes and do what you like. Like, you can learn things you want to learn. And once I learned that, I got a degree in education, I got a degree in school counseling. I did things I was passionate about. And that totally shifted my idea on what education could be. It really should be passion based. And at this point in our world, if it's not with the fact that we have AI, we have all of these things that my son, at three years old, I knew he was not going to. He was just not that kind of kid that could sit in a classroom and didn't want to. And I was like, let's do something different. So we started homeschooling. And even now he's like a major, he codes things that are just like outrageous. I can't, I can't do those things. And I'm like, do your math homework. And he's like, mom, I can code the answers to my math homework. At this point, you know, the future's catching up.
[00:50:54] Speaker E: Yeah, well, I went to Catholic school when I was young. In fifth grade, I got to go to public school and it's really tough to sit through school. It does need to be changed.
[00:51:04] Speaker A: I agree with all the comments that education is not necessarily in a school setting, but I'm sending the best education that I got was after I turned 13 and learned trades, but at the same time started focusing on things that interested me and so became very good at it. That then made me successful in all the things that I do now.
[00:51:32] Speaker D: But the school is designed to teach you what the school is interested in as opposed to what you're interested in.
[00:51:39] Speaker E: Do students get to pick their own subjects and do they have to be exposed to everything and learn everything? How does it work?
[00:51:44] Speaker C: That's such a great, such a great question. I think like, we're all sitting here as entrepreneurs. I think entrepreneurs are the biggest, like dropouts, the biggest quote, unquote failures in school. And then we come out and we do these amazing things. And that's really the way it works because we really think outside the box in our school. We basically are building entrepreneurs is really the big goal. So in the morning, we do utilize AI tools in addition to certified teachers to guide our students in the regular academic core curriculum. Because of the way that we do it, it can be done versus in six hours. We do it in about an hour and a half per day with the small ratios super easy, super fast. Our students all perform very well. A lot of them are special needs, which in all reality just meant that they didn't want to sit in the class for six hours or they weren't getting what they need. After that, the rest of the day is generally theirs. We do lunch, we have an actual true hour of lunch and recess. And then we have project based learning where they all work on their own passion projects in the afternoon, sometimes with a guide, sometimes self directed. We have entrepreneurs, we have coders, we have stem, we have robotics, we have literally everything. Cooking homec. Anything that the kids basically tell us that this is what they want to do, we find a way to make it happen.
[00:52:47] Speaker E: At the school.
[00:52:48] Speaker B: I have very extreme ADHD and they tried to give me drugs when I was a child. And my mom said, no way, you know, and thank God, you know, and she was like, he's just interested in other things. But I have a theory, as I've grown older, I think, you know, I would consider it myself as like a hunter in a farmer's world, you know, And I think that there are a subs. All of us have a genetic composition of what humans are like before 10,000 years ago, which were hunter gatherers for most of our history, which is adhd, you know, like hyper focused but then not doing the same thing every day very quickly adapting to changing environments. And then the world became farmers. Right. Agriculture. And they're trying to beat this out of you, but I think some of the most successful entrepreneurs have that, you know, old makeup. ADHD to me equals hunter gatherer. Maybe I'll, I'll write a book on that. A puncher in a farmer's world.
[00:53:32] Speaker E: I love it. This has been awesome. We could chat all day. You guys are such a great group. I'm loving this. But we can't because, you know, we're entrepreneurs. We have to go on to the next thing. But Iman, how do people find you?
[00:53:44] Speaker C: You can find us on our website, www.kindacademy.org. i also do coaching, consulting and media as
[email protected] my first name, last name.com. and I have a book that literally just getting released.
[00:53:56] Speaker E: Iman Cassel's the Passage to Profit show with Richard Elizabeth Gearhart. Our special guest today, John A. Brink. We've had such lively discussions. If you missed it, you can find the podcast tomorrow. We will be right back.
[00:54:10] Speaker F: Boy, man, I had a rough night's sleep. Boy. I got a letter from the IRS yesterday and I. I just couldn't sleep. Man, I'm dying here. Somebody help me. IRS problems affect more than just your finances. If you're ready to take back control of your life and you owe more than $10,000, you need to call the tax doctor. Their expert staff can immediately protect you from the IRS and state collectors and get you the best possible tax settlement guaranteed. The IRS has recently released new programs geared in helping struggling taxpayers where you may qualify to settle your tax debt and wipe out up to 85% or more of what you currently owe. If you owe $10,000 or more in back taxes, call the tax doctor right now. See if you qualify to pay less.
[00:54:54] Speaker G: 8002-6219-2680-0262, 1926.
800-262, 1926. That's 800-262-1926.
[00:55:09] Speaker A: It's passage to Profit.
[00:55:11] Speaker D: Alicia Morrissey is our programming director at Passage to Profit, and she's also a fantastic jazz vocalist. You can scroll to the bottom of the passage to prophetshow.com website and check out her album.
[00:55:25] Speaker E: And now it is time for Secrets of the Entrepreneurial Mind. So John, we'll start with you. Is there a secret you can share with our listeners?
[00:55:35] Speaker A: It's not really a secret. If you want to stay fit, get sunshine or vitamin D, sleep seven and a half to eight and a half hours a day, get some exercise, don't become an Olympian or bodybuilder and diet and you will be amazed. But will happen to you at any age.
[00:55:54] Speaker D: Very inspiring.
[00:55:55] Speaker B: Yes.
[00:55:56] Speaker E: Neil Shah with carry.
[00:55:57] Speaker A: Yeah.
[00:55:57] Speaker E: What is your secret?
[00:55:58] Speaker B: Secret to at least from entrepreneurship, I find is go for sources of competitive advantages in games other people aren't playing that you think could be valuable for you. So when we entered the elder care industry, we thought, okay, everybody's spending advertising, everybody has local salespeople hitting up the hospitals. So we're like, well, here's a source for competitive advantage, which is social media that people aren't leveraging and then of those which mediums. So you just kind of go all in on that and it's a lot easier to win games other people are playing. And then that game becomes very valuable and you've already built such a lead that you can't be defeated. So in everything we're doing, same with the college student caregiver population, everybody is recruiting certain type of caregivers and we're like, okay, we can enter there and be the hundredth company doing that, or we can be the company of one doing this to the point where no one else can do it. So that's how I kind of operate. It's just like competitive advantage first, then go build and then build such a dominant position that people can't disrupt you.
[00:56:53] Speaker E: That's a great secret, Mon.
[00:56:55] Speaker C: We are constantly stumbling. You see, big corporations make big mistakes all the time. They don't know what they're doing a lot of times, and they're learning as well. My secret is jump in, get your feet wet, make a mess, learn from it and keep going.
[00:57:06] Speaker D: I love that, too. I've been working with a coach lately, which I highly recommend. If you can find a good one, they're worth their weight in gold. What he said. And we're kind of working through our strategy now for 2025. He said one of his biggest challenges as a business Coach is getting CEOs to think big. So he asked me where we're going through our budgets and our strategy. He said, okay, what would it take to increase Your revenue by 10 times? What steps would you have to do as a business owner to make a humongous leap? And obviously the things that you would do to grow a business 10 times are a lot different than the things you would do to grow a business 20% or some smaller amount. And I just thought I'd pass that on. Because even if you decide, no matter what you decide or how you want to shoot, your thinking will change if you have a much higher goal in mind. So my tip is think big.
[00:58:05] Speaker E: I am going to say I think this is one thing that entrepreneurs overlook, and I've overlooked it myself. Sometimes it doesn't matter where you are or what you're doing. You are always your brand. You cannot turn around and scream at the lady behind you in the line at this grocery store because she rammed her cart into your butt because she. There may be somebody standing there who saw you on social media or something and they're like, wow, I didn't know she was so rotten. I'm not going to buy her stuff. So you're always your brand. You're always on. And that's a lot different than working in corporate, because with corporate, you can do whatever you want in your own time. Most. Most things, I mean, anyway, so that is mine.
[00:58:43] Speaker D: That's great. Passage to Profit is a nationally syndicated radio show appearing in 38 markets across the United States. In addition, Passage to Profit has also been recently selected by Feedspot Podcasters Database as a top 10 entrepreneur interview podcast. Thank you to the P2P team, our producer, Noah Fleishman, and our program coordinator, Alicia Morrissey, and our studio assistant, Risi Kat Bussari. Look for our podcast tomorrow. Anywhere you get your podcasts, our podcast is ranked in the top 3% globally. You can also find us on Facebook, Instagram X and on our YouTube channel. And remember, while the information on this program is believed to be correct, never take a legal step without checking with your legal professional first. Gearhart Law is here for your patent, trademark and copyright needs. You can find
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