[00:00:00] Speaker A: I said, but there's a problem. I'm gonna live until I'm 120.
[00:00:04] Speaker B: Something next is coming, but they don't quite know what it is.
[00:00:07] Speaker C: We wanted to really bring great, comfortable, fashionable footwear, added value.
[00:00:12] Speaker D: I'm Richard Gearhart.
[00:00:13] Speaker E: And I'm Elizabeth Gearhart. You just heard some snippets from our show. We had amazing people on. Listen for the rest of it.
[00:00:21] Speaker F: Ramping up your business. The time is near. You've given it heart, now get it in gear.
It's Passage to Profit with Richard and Elizabeth Gearhart.
[00:00:32] Speaker D: I'm Richard Gearhart, founder of Gearhart Law, a full service intellectual property law firm specializing in patents, trademarks, and copyrights.
[00:00:39] Speaker E: And I'm Elizabeth Gearhart, not an attorney, but I do marketing for Gearhart Law. And I am the founder of Gear Media Studios, a full service podcast studio.
[00:00:48] Speaker D: Welcome to Passage to Profit, the road to entrepreneurship, where we talk with celebrities and entrepreneurs about their stories and their business ventures. We have a very special guest. His name is Carl Barney, a fearless educational innovator. After walking away from a near fatal plane crash, he reshaped his life to redefine what it means to live, give, and be happy. His new book, the Happiness Experiment, is a wake up call to anyone who's ever asked, is this all there is?
[00:01:16] Speaker E: And then coming to us from Spain, we have Jenna Harrison, founder of the Uncommon Way. It's a go to mindset and she's a business coach for ambitious women ready to ditch the overwhelm and have a wonderful life. And after her, we have Jerry Bragg with Mekos. He's the coo, a reinvented footwear company where style meets cloud, like comfort. Nice.
[00:01:41] Speaker D: That sounds great.
[00:01:42] Speaker E: And coming up later on, it's Noah's retrospective along with secrets of the entrepreneurial mind.
[00:01:49] Speaker D: But before we get to our distinguished guests, it's time for your new business journey. Two in five Americans are business owners are thinking about starting a business. And so we're going to ask our panel what was an early mistake that taught you the most as a business leader?
[00:02:07] Speaker B: I got one right away.
[00:02:09] Speaker E: Jenna Harrison.
[00:02:10] Speaker B: Yeah, mine was waiting too long, so I actually spent two decades swirling in indecision about what business to start. And then when I did start, I spent a year or two building a website, believe it or not, just hiding out and not actually going for it. So don't do that.
[00:02:29] Speaker E: Other thoughts, Jerry, Brag.
[00:02:30] Speaker C: Mine kind of started that same way. And, you know, we, we jumped in and started right away. But my big mistake and one that I'VE learned from. And one that I've talked to a lot of people about is trying not to move too fast. You know, saying yes to the wrong accounts when you're not ready, when you don't have your foundation set up, you really put us in a bad situation and it's a mistake that I would not like to repeat. So, you know, go at your pace, make sure that you follow your game plan and not try to jump levels.
[00:02:56] Speaker E: I want to hear what Carl has to say too.
[00:02:58] Speaker A: Yeah, I approach this somewhat differently. I was 39 years old and still wondering what I wanted to do when I grew up. It was a late bloomer and so I did a lot of thinking and soul searchings to find out what I really wanted to do. I was investing in real estate and I was making a lot of money at it, but it wasn't satisfying. It wasn't soul satisfying. So did a lot of research, thinking, soul searching, and I came up with two values, two personal things. I love management.
Crazy if you like, but I love management. I love the ideas of management. And also I thought, well, what do I want to manage? What would I like? And I came up with another high value, which was education.
Education is very meaningful. Me personally, and I think education is terribly important in the world. So once I got those two values, I formulated a purpose I want to manage something to do with education. And once I decided that I could then go for and find a business that satisfy those two very high values, management and education, that's what I did.
[00:04:00] Speaker E: I do want to go back to Jenna's point just quickly before we leave this discussion, though. You can plan forever, never just, you know, take the next step forward. So there's a balance between the two. You have to have enough, I think, planning done and background information, and then at some point you have to just take the leap and start.
[00:04:20] Speaker D: I guess the takeaway from the segment then is that we all make mistakes. And I think we've demonstrated that we, we all learn from them, right. And we try to make adjustments and improvements. And I think the entrepreneurial journey is a journey, right. And part of it is learning as you go and, you know, hopefully improving. So with that, we're going to be interviewing Carl Barney Heard earlier he's no ordinary entrepreneur. After surviving a harrowing plane crash, he turned near death into an epiphany. He pioneered prequest, which is giving wealth away while you're still alive. And this will boost your happiness and help cement your legacy. His new book, the Happiness Experiment, will challenge how you Think about success, fulfillment and what it really means to live fully. So tell us a little bit about the prequests. Can you explain that for our audience?
[00:05:13] Speaker A: When I started to think about doing prequests, I went to the dictionary to look up the definition and found it's not there.
And then I thought, well, Google knows everything. So I went to Google, I said, what's a prequest? And it said, it's a rock group. So I thought, that's not going to work for me.
But, you know, it did start with that harrowing experience with a. On an airplane. We were climbing for altitude. The engines were very noisy as they climbing. We're a few thousand feet up and suddenly a massive explosion shook the whole plane. Kaboom.
And then everything was silent. No engines, no air conditioning noise. In fact, nobody's screaming. And the plane just continued to float up. It was really weird. But of course that was the momentum. But being gravity, whatever it is, you know, it started to dive down to the ground.
And as we were diving, one of the flight attendants got up and said, ladies and gentlemen, we have a technical problem.
[00:06:12] Speaker D: It's a tiny little technical problem.
[00:06:14] Speaker A: And then he said, and we're heading back to the airport. I said, no, we're not. We're heading right into the ground and we're all going to die.
And you know what goes through your mind when, when that happens? Well, it was just a shattering experience. I wasn't able to think, except, I mean, the first thing came into my mind. I was heading to a meeting, a business meeting, and I thought, oh crap, I'm going to miss my meeting.
And then the next thing I started to think about, well, I'm going to die. So the people in my will. I had 20 people in my will, employees, former employees and, and friends and teachers, people that I was very grateful for.
And I thought, well, they're all going to sit around and they're going to get a lot of money. And I said, well, I'm not going to be there to enjoy it. You know, they're going to have this and I wish I was there to explain it to them. So that was the beginning of the prequest idea.
[00:07:01] Speaker E: Where was the plane crash?
[00:07:03] Speaker A: I was flying out of Reno and into. Well, you're going to have to read the book to see if I survived.
[00:07:12] Speaker E: Your book is about the plane crash and how it changed your life. Is that.
[00:07:15] Speaker A: No, it's not. The plane cross is just where it started. The idea is that, well, let me tell you this. This what it really initiated my Sister's husband was dying, and so I flew to England because I wanted to help her and support him.
And so I sat down with my sister and I said, you know, you're in my will. And it was a lot of money for her because she didn't have any money, and I'm fortunate, I have some money. And I said, you're in my will for a lot of money and I'm going to bring it forward and make it a prequest. And she said, what's a prequest? I said, well, rather than getting it when I die, you can get it all now. And she said, all that money now?
I said, yeah. And so she burst into tears.
She was overjoyed. And I said, you know, we know that Colin is not going to die. You know, he'd been given six months. And we said, no, we know he's not going to die, but just in case, you can use this money to fulfill your last wishes to, to pursue some dreams. And she does exactly what she did. Unfortunately, he did pass.
And so she. She had a wonderful time them in his final months. So that was where the prequest idea was born. But then it was, well, if I do that to my sister, what about the other 20 people, not relatives in my will, Should I make them a prequest too?
[00:08:29] Speaker E: Oh, that's interesting. I mean, I feel like we've prequested a lot of money to our kids, but that's different. That's not exactly what you're talking about.
[00:08:37] Speaker D: But the lawyer in me is coming out now and saying, as opposed to a bequest, it's a prequest. Right. So typically when you're drafting a will, you bequest something to.
[00:08:46] Speaker E: I think if you can afford to do it. That's a marvelous idea. I mean, look at the gift that you gave your sister. That's just priceless, right?
[00:08:54] Speaker A: Yeah. Well, you know, Elizabeth, we do that to family and I did that with my family. But this is. These are 20 people who are not family, they're employees, former employees, friends, teachers. There was a housekeeper, driver, 20 different people who interest enough. I was very grateful for they had been generous in some way to me and I wanted to tell them thank you. And so I had these people listed, big thank yous for when I died. But then I wasn't planning to die in itunes. So I sat down with each of these 20 people and I said, look, I'm very grateful for what you've done for me. And they had been generous, they'd done a lot for me. And I said, I Want to give you a big thank you. So you're in my will for, you know, how much money. And they thought, wow, that's great. I said, but there's a problem.
And they said, well, what's your problem? I said, I'm going to live until I'm 120.
You may not see it, all of it. And so they say, yeah, that is a problem, you know. And I said, look, I also. I'd be dead. I wouldn't be able to see you enjoying this. And I want you. I want to see this. And also if you'd enjoy it while you're young enough to enjoy it, I have the money now, so I'm going to bring it forward now and give it to you as a prequest. And they said, wow, that's really great. They were very. It had a big emotional impact, but the next step was, you know, I. I just didn't want to give somebody a lot of money and overwhelm them, because you can overwhelm it. It can actually hurt people if you give them too much money too soon. And I said, before I give you the money, I want to know a plan, an investment plan and another plan so that you know what to do with it when this money hits your bank account. And they said, well, what kind of plan? And I said, well, a happiness plan. And they said, what's a happiness plan? So I said, I'll hire a coach for you and Jenna, this is where you can hire a happiness coach. So they'll sit with you and help you do the happiness planning. Create a happiness plan. Let me see it. Not to approve it, but just let me see that you've done the planning, and I'll send you all of the money one time and you can pursue your happiness.
[00:10:52] Speaker D: That's great.
[00:10:53] Speaker E: So did they all do it?
[00:10:55] Speaker A: They all did. They all created plans. Some people created a plan within three weeks. Others took 10 months. And one person took 10 months to create the plan. So they really got into it with their coach. And the coaches were terrific. Some.
A lot of it was the coaching that made the biggest difference, not the money. The money was important, but the coaching was the big thing. And so they come up with these. Some people's plans were rather simple, straightforward. Others were elaborate with pictures and slides. It was a. It was a whole presentation, but it made a big impact on them. And some of them said at the end of the time, it wasn't the money, the one that loved the money, but it was the planning that made the difference. And so that was very special.
[00:11:35] Speaker D: You state that your giving has elevated your happiness level. Can you talk a little bit about that?
[00:11:41] Speaker A: Really, this was very interesting because when I started to think about doing this, I thought, this is ridiculous. How can you get your friends together and say, look, I'm going to give you all this money now rather than when I died? And so how do I go about that? And I had to do this authentically. It had to mean be real and credible for me. And so I thought about the people. Why were they in my will? And it all came back to the same thing. I was grateful to them. And then I thought, well, why am I so grateful to these people? And then I realized that all done something for me, it may have been something small or something big. When I needed help, when I needed advice, when I needed support, they were there, particularly employees and former employees to whom I'm really grateful because I wouldn't have been able to create wealth and success without them. So I was grateful, and I identified where this gratitude come from, and it was their generosity to me. And really what I was saying was, thank you. I was expressing gratitude. And I think that enriches us, and I think that's why it enriches us, because it's. It's a fair thing to do if they've been significantly helpful to you. So, of course, I became happier. I'm surrounded by 20 very happy friends who are pursuing their happiness. So how could I not be happy? They send me postcards and tell me about what they're doing to enjoy their life. It's lovely.
[00:12:58] Speaker D: Well, that's very nice. So have you run out of money? I mean, do you.
[00:13:03] Speaker A: I saved a little bit for myself. No, I have a lot. I have plenty of money. Oh, over.
I've been quite fortunate with my wealth, and I. I have a lot of charities that I also want to support if I finally die. But I'm still working to 120.
[00:13:19] Speaker E: Good for you.
What became instantly unimportant after you survived that plane crash, when you hit the ground and whatever happened, and you said, my God, I'm alive. Was that business meeting still important you said? Initially it was.
But what became unimportant to you?
[00:13:35] Speaker A: I think some things became more important and others didn't. And I resolved to spend more time pursuing my own personal happiness. So that was a commitment. But I get a lot of happiness pursuing my work, you know, as entrepreneurs. And Jerry and Jenna will say this. This is what we. If we had complete choice, it's what we would do. And I I loved meeting with my executive team and running the schools, but it did give me some pause. And when you know you're going to die, it's a pivotal experience. It makes you think. And I certainly did a lot more thinking about it. And I did resolve to pursue more of the things I love to do, take more time to read, more time with friends. And I think that was a really big thing for me because in, in business I'd forgotten a lot of long term friendships because all my friends were at work now and so I had not done that. So I consciously thought I'm going to reconnect with friends. And that's what I did. And that was enriching. And these are many of the friends who are in my will today or were in my will, but now they've got requests.
[00:14:34] Speaker E: And having friends is one of the hallmarks of people who live long lives is they have these social relationships.
[00:14:41] Speaker A: That's absolutely true.
[00:14:42] Speaker E: Yeah, they have the support.
[00:14:44] Speaker D: So are there any habits that you would recommend to people for maybe working toward becoming more happy? It seems like generosity is a theme here and that being generous to those around you can increase your happiness.
[00:14:58] Speaker A: That's a great question, Richard, because one of the books I've liked is Atomic Habits and I've listed in my book Happiness Habits, things that we can do every day and throughout our lives to increase our happiness. And I go back to thinking and planning. Think about what it is that makes you happy, what you can put into your plan, your dreams. I'm a big believer in dreams. If you can imagine you've got all the time, all the money, all the help you receive, what would you do? And I created a dreams list and I'm working on that dreams list. So I think that's a really important step toward happiness. And also identify a central purpose. A central purpose. We have lots of purposes, but a central purpose is really critical. And there's another thing that I.
[00:15:39] Speaker D: And so what would be your central purpose?
[00:15:42] Speaker A: That was management and education.
Pursuing.
Well, it became creating a group of private career colleges and a university, Independence University.
And I'm still working on that purpose. I'm now working on creating a great university through using modern technology such as AI and avatar teachers. So this is my central purpose.
[00:16:04] Speaker D: In your opinion, is there a difference between happiness and satisfaction?
[00:16:09] Speaker A: No, satisfaction is a level of happiness. There's a scale of happiness. And if you're going to increase happiness, satisfaction is a sort of a contentment. That's a very nice level of happiness.
But there can be more. It can be more fascination, more interest in life, enthusiasm about life, exhilaration, exaltation, even ecstasy. You know, we have this levels of happiness where you get to a point where you're just loving life, loving your own life, and that's a very high level of happiness. But wherever we are, and we go up and down all the time, but there's a. There's a steady level. We can increase that gradually. And contentment is a fine level, but it's. It's a lower level.
[00:16:49] Speaker E: Well, I was going to ask you about that. Up and down. So what do you do if you're trying to maintain your happiness or increase your happiness and negative thoughts keep creeping in or negative things keep happening, how do you rethink those in your mind?
[00:17:01] Speaker A: Well, I think that. I think you answered the question, Elizabeth. You rethink, you think and think and plan. And I'm a big proponent of coaches. You know, the Beatles sang, we all get by with a little help from our friends.
We will get by with a little help from coaching. And, you know, it can be coaching from a spouse, each, the other's coaches, the other and friends and therapists or whomever we can. We get that coaching. And I think that that's what's needed. And I love the idea of thinking teams. A team, a team thinker, a duo thinking. And a coach is really a thinking partner, and that helps enormously. And spouses can be thinking partners for each other. But this is my, my. This is my default. Go back to it if it's a problem or even if it's an opportunity, and especially if it's an opportunity, think, how is this an opportunity? How can I pursue that opportunity and then create a plan? And that's worked for me ever since I was a kid. And there's a story how that all started. If we have time, I could tell you that story.
[00:18:03] Speaker E: I would like to hear that story.
[00:18:04] Speaker D: So would I. Hold that thought. We have to take a commercial break. You're listening to Passage to Profit with Richard and Elizabeth Gerhardt. Carl Barney, author of the Happiness Experiment. Don't forget, if you want to experience more of Passage to Profit, you can do so by subscribing to us on Facebook, Instagram X and YouTube. Or you can subscribe to our podcast. Anywhere that you get your podcast, just look for the Passage to Profit show on any of these platforms. Coming up, we have Intellectual Property news and then everyone's favorite secrets of the entrepreneurial mind. So stay tuned. We'll be back right after this.
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[00:20:38] Speaker F: Now back to passage to profit once again, Richard and Elizabeth Gearhart and our.
[00:20:43] Speaker E: Special guest, Carl Barney. Happiness is his thing. I love it. And he's got a story to tell us about his childhood, starting early and how he got to where he is. So, Carl, we are dying to hear the story.
[00:20:57] Speaker A: Okay. Well, I'm 17 years old, I'm a kid and I read in the newspaper, I'm in London. I was, I'm English originally, American by choice. But in London, I read this little item in the newspaper which said two young men are going to drive a car overland, obviously to Australia. And they were looking for two others to go with them.
So that night in the cafe, I sat down with my friends. I said, hey guys, these two, two chaps, these two fellows are Going to drive a car down to our story. Isn't that exciting? Isn't that terrific? And they said, what? Drive a car? That's impossible. That can't be done. I said, sure, it can be done. Well, what if you get sick? What if the car broke down? All of these problems. I said, no, no, no, they'll be able to do it. So after about an hour, half an hour, I lost the argument. So I said, well, I'll go with them. So I called them and I went down. And for month after month, we were kids. We knew nothing, was 17, 18, I think, one was 19. We had no idea what a passport was, what a visa was. We didn't have maps. There was no Internet. There was nothing. All this. So we had to figure this out. And that's where I started to learn to ask and answer questions, which is the essence of thinking. And we had a hundred questions. What should we take? What medical supplies? What if the plane, the car did break down? What kind of stores did we need to take? What kind of food? Where would we eat? Where would we sleep? All of those questions we had to answer. So we worked on this for months and months, month after month. And I got that lesson ingrained into my. Into my being.
But what? Well, I'll teach you just. Just one other little thing. After we'd done this, we're ready to leave. One of the fellows said, there's four of us. One of them said, said, my mother's not well, so I'm not coming.
And then another one said, I'm sorry, fellas. I'm sorry, chaps.
My girlfriend and I've got serious. We're going to get married, so I'm not coming.
And then the last one said, well, Carl, two of us, that's not enough. So it's off. And I was crushed.
I thought, well, this is. This is not going to work. And I sat there devastated for several minutes. And one of them said, well, what are you going to do, Carl? I said, well, I'll. If I have to, I'll walk.
I'll walk to Australia.
He said, that's ridiculous. How are you going to walk? I said, well, I'll backpack. I'll hitchhike. I'll do whatever I need to do. And that's exactly what I did. I, quote, walked to Australia. And that story is in my book.
[00:23:17] Speaker E: Wow.
Well, and, you know, I feel like there always has to be a plan B. I mean, we've gone to plan B so many times.
Plan C, D, E. But every. Every time, it Seems like every time I try to do something around here, something goes wrong. And so we always have to have a backup. But I've never had a backup plan that has walked thousands of miles.
Do you know how many miles you walked?
[00:23:45] Speaker A: It's about 10,000 miles overland. And I went through. I went through. I went. I flew from England to France, went through France, Italy, Yugoslavia, Bulgaria, Turkey, went across Iran, down to Pakistan, through Pakistan to India.
They're all around India, down to Ceylon, which is now called Sri Lanka, and then took a ship from Sri Lanka to Perth, Australia.
And so I got there overland. It took about five months, and it was quite, quite a trip.
[00:24:16] Speaker D: So after you got there, did you just turn around and go back or did you stay for a while?
[00:24:22] Speaker A: I stayed for five years and I traveled around Australia.
And then I always had a. I was admired. America and Americans I had a feeling for. I love the movies. And the Americans I'd met in England, they were so. They were upbeat and cheerful and ambitious. And I thought, well, I'm going to spend time in Australia. I mean, in America. So I came to Australia, America, and I've been here over 50 years now.
[00:24:47] Speaker E: Wow. Where do you live?
[00:24:48] Speaker A: Laguna Beach, California, and Orange County. Laguna beach is beautiful.
[00:24:53] Speaker D: So did you think you were happier back then, or are you happier now?
[00:24:58] Speaker A: I'm definitely happier now. You know, I. I figure I've been figuring we. For me, I'm always figuring things out, always getting smarter, always learning something. But it's been a very gradual process. Getting happier is not overnight. Sometimes something happens overnight. You fall in love or something special happens, and you get a boost to your happiness, and that happens. But generally it's little by little, little by little, and little is enough. You know, just keep it increasing, keep it working. And it's like growing a business. You know, you. You get a few more customers and you come up with something new, and then you do a little bit more and a little bit more, and the business finally flourishes and becomes very profitable. I love your title. For instance, Passage to Profit. Is that. What is it? Pursuit? Profit. Passage to Profit.
[00:25:43] Speaker E: Passage to Profit.
[00:25:44] Speaker A: I love it. It's a great name. And you know what? That's the same thing as the passage to wealth and the passage to happiness.
You get a lot of happiness running our business and doing our work?
[00:25:55] Speaker E: I think so. And I wanted to ask you for one thing to make yourself happy. Do you think people should try to laugh more?
[00:26:02] Speaker A: Oh, I think humor and laughter is wonderful. Yeah, I think that's. I think happy people do Laugh and smile a lot, you know, and, and I think that's a way we can gauge, are we happy today? How much time did we smile, how much time did we laugh or this week?
You know, I think that's, that's a significant hallmark.
The other thing is for me is, like, I like to do little dances, little jigs around when I'm, you know, excited and so forth. So I sort of know. And the other way, you know, you can tell whether you're happy is, is sleep is a terrific barometer of your happiness and your mental state. If you're sleeping well, you, you put your head on the pillar and, you know, within minutes you're sleeping and you wake up with a smile.
You look forward to the day you're happy.
[00:26:49] Speaker E: Yeah. And do you feel like happiness is infectious? Because when one person starts laughing, another person will start laughing. Can you spread the happiness to others and kind of lift them up with you?
[00:26:58] Speaker A: You know, that's. That, that was something I noticed in the book when, when I. Well, not in the book when I noticed when I was doing this experiment because my friends were becoming happier and their families became happier and their friends became happier. So it definitely spread. It ripples out.
No question. And we know this. When we were with happy people, we tend to smile and be happy with them. And that's definitely true, I think.
[00:27:25] Speaker E: Carl, Barney, Carl.
[00:27:27] Speaker D: Where can people find you and where can they get your amazing book?
[00:27:30] Speaker A: Well, thank you for that opportunity, Richard. It's on sale in all of the usual places, Amazon, of course, in, in various formats. It's there with. On Kindle books or audiobooks, and it's also at Barnes and Noble. And we're making some bestseller lists already, which I'm very happy about that. Great.
[00:27:48] Speaker D: Well, thank you. And now it's time I can announce in a very happy way for intellectual property news today, we're going to do something a little different from our normal beaten path. We're going to have a trademark quiz.
So we're going to ask our panelists today whether or not the word is trademarked or not. The first word that we're going to throw out there is apple pie.
[00:28:16] Speaker A: No, no, no.
[00:28:19] Speaker E: Everybody's right.
[00:28:20] Speaker C: Yay.
[00:28:21] Speaker E: Okay.
[00:28:23] Speaker D: Do you know why they're right? Well, because the word is generic. And so you cannot trademark something that's so commonly used that it would prevent other people from using it. Now, there's another word, Apple, for Apple computers, which is heavily trademarked. And the reason that they were able to get a trademark is because is trademarks are associated with particular goods. So if you were to use the word Apple in association with computers and just limit it to that use, that would be a legitimate trademark.
[00:28:53] Speaker E: Here's a tricky one.
How about that's hot?
[00:28:57] Speaker C: Yes.
[00:28:58] Speaker A: I don't think so.
[00:28:59] Speaker B: I would have said no, but I have a feeling Jerry knows something we don't know.
[00:29:03] Speaker E: Yeah.
So Jerry is right.
I was joking with Richard. I'm like, yeah, we can pretend like we're Alex Trebek and go, oh, no, you got that wrong. And it's like, well, yeah, because you have all.
[00:29:15] Speaker D: Yeah, well, we have all the answers here.
So we planned this ahead of time.
[00:29:21] Speaker E: Tilt managed to trademark. That's hot. I don't know how. Do you know how?
[00:29:26] Speaker D: No. I mean, yes.
[00:29:28] Speaker E: Talk about generic again.
[00:29:29] Speaker D: She filed the application and narrowed it to very specific fashion accessories. So by associating the word with only particular goods or services, you can get a trademark even if it sounds generic.
[00:29:44] Speaker E: How many categories of goods and services are there? Do you have any idea?
[00:29:48] Speaker D: There's 83.
[00:29:49] Speaker E: 83. Okay, so you have 83 choices.
[00:29:53] Speaker D: Yeah.
[00:29:54] Speaker E: Some people file in wisely, some people file in more than one category. Okay, so last one. It's one word. Superhero.
[00:30:03] Speaker B: No.
[00:30:05] Speaker A: I think it's trademarked. Yeah, I think it's trademarked.
[00:30:09] Speaker E: Pearl, you get the.
[00:30:10] Speaker D: Yep.
[00:30:11] Speaker E: So it. Believe it or not, it's a jointly owned trademark. It's owned by Marvel and DC Comics. Right. Who would have thought, like, I never would have guessed that.
[00:30:23] Speaker C: Maybe an original filings, but both DC and Marvel are now owned by Disney. So Disney actually owns the trademark.
[00:30:30] Speaker E: Yeah, like I said, you're walking encyclopedia. Do you play Jeopardy?
[00:30:34] Speaker C: I watch it a lot.
[00:30:38] Speaker D: And speaking of trademarks, if you have a brand that you would like to trademark or protect, contact us at Gearhart Law, we work with entrepreneurs worldwide to help them through the entire process of obtaining trademarks and patents. And if you'd like to learn more, you can visit. Learn more about trademark or learn more about patents.com. you can book a free consultation with a Gearhart law attorney, or you can download the Entrepreneur's quick guide to Trademark. So we'll be back. Stay tuned for Secrets of the entrepreneurial mind, coming up soon.
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[00:32:00] Speaker G: 705-1198, 8007-0511-9880-0705-1198. That's 800-705-1198.
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[00:32:58] Speaker G: 8007-3853-3280-0738-5332-800738-53332. That's 800-738-5332. Paid for by zero debt.
[00:33:12] Speaker F: Passage to profit continues with Richard and Elizabeth Gearhart.
[00:33:16] Speaker D: Passage to Profit is a nationally syndicated radio show heard in 38 markets across the U.S. we'd like to do a shout out to our affiliate, affiliate WARK in Washington, D.C. and Hagerstown, Maryland. Also, our podcast is ranked in the top 3% of podcasts globally. And we've also been recently selected by Feedspot Podcasters Database as a top 10 entrepreneur interview podcast. So subscribe to the Passage to Profit show on Facebook, Instagram, YouTube and on the Iheart app too. So now it's time for Elizabeth Spotlight. So what's up with you?
[00:33:52] Speaker E: Well, I take a few minutes to talk about my entrepreneurial journey. So I've done a few things all including video in the last few years and marketing. And so before COVID Richard and I would go into the city and record our radio show and we started adding some video to it. Then Covid struck and we started doing it On Zoom. And then Richard, of course, he likes gadgets. He's the gadget guy. He put together the. This studio upstairs in the law firm building. Of course, everybody was gone from the law firm because they're all working from home during COVID So he bought these really good microphones, he bought cameras, he bought monitors, he bought lights. He bought everything and put together a studio for us to do passage to profit from because we had to have super good sound. So he bought super expensive mic. Well, not super expensive, but expensive microphones and a sound mixing board.
[00:34:41] Speaker D: Anything to make me sound better.
[00:34:42] Speaker E: Well, it worked. So we could get really good sound for the radio show and then video for social media.
So after Covid, we still do some on Zoom, as you can see, because we can't get people from California necessarily to come into New York to be on the show. And of course, Jenny's in Spain. So we just found some zoom shows were better because we could get a really great group of people together. But we still go into the city to record about once a month. So I said to Richard, I said, well, maybe we should rent out the studio. We've bought all this equipment and everything. So we spent a month remodeling the whole upstairs of the law firm building and had our grand opening in April and opened our podcast studio. First it was a podcast studio. And I, as I said earlier in the show, I had done a deep dive into podcast research because we actually started with a radio show that was turned into a podcast. I knew nothing about the industry, learned a lot about podcasting through the years. We're in our eighth year now of the radio show, but I still needed to know more if I was going to run my own studio. So we just a lot of research into this, and now it's going strong. I have a few clients coming up, as I had said earlier, that are repeat customers that are doing podcasts and different kinds of content creation. So it went just from podcast to content generation. People are using it for different reasons now. They like this setup that Richard and I are using right now for YouTube videos. We have an audio studio. People want to use it for social media clips, et cetera, and the possibilities are endless. Richard uses this to practice. He found some software so he can practice before he actually records. He's doing some short videos for YouTube shorts for the law firm. It's generating revenue, but it's not profitable yet. It has a lot of money to pay back for all the money we sunk into it.
[00:36:23] Speaker D: But we're having fun and we're happy.
[00:36:25] Speaker E: But it's making me very happy. I feel very happy doing it. I had a couple guys on yesterday interviewing each other doing YouTube, and one of them is a comedian. And I was just trying so hard not to laugh out loud while I was sitting behind there taping these guys. It was really fun. You know, I also have a meetup group called podcast and YouTube creators community that meets every month. And this month we're doing what's your why? For what you're doing, which I think goes to Carl's point, too. I think that's something everybody needs to explore very deeply is what is your why?
And we're going to be talking about that in terms of podcasting and then also using Canva to create podcast art, which it's a really fun program if you like playing around with software. It's really a blast and it helps you be very creative.
And then in September, we're taking August off. In September, we're going to do a big meetup. We're going to have one of our attorneys here who is a copyright expert. We're going to be talking about AI and podcasting and AI advances in general. So I know people probably use ChatGPT. A new version of ChatGPT is rolling out in August. So September we're going to be talking about that, and we're going to be talking about how people react to AI generated content versus human content. If there's any difference, what the trends are. Hopefully they're. There'll be some trackable trends by then. And also about copywriting, AI generated content, and combinations of that. So that's going to be hybrid in the studio and also on Zoom. So got a lot going on.
[00:37:53] Speaker D: Okay, what about the medical minute?
[00:37:55] Speaker E: The medical minute. I found this online. A simple blood test could indicate how long you might live. It'll give you an answer. But there are also things that you can do to prolong your life. And I think that we all kind of have an idea of what they are. I think Carl's probably doing all of them. Them.
But if they say what you're doing now with your body, you'll probably live to be 70. But if you do these other things and take the blood test after you've been doing them for a year, let's recheck you. Maybe you'll be up to 75. They have this term that they've coined, intrinsic capacity. And it's the sum of a person's mental and physical capacities and is a measure of aging.
And they can determine it from a single drop of blood or saliva. They measured DNA methylation. So using data from 1014 people from the INSPIRE T cohort aged between 20 and 102 years old, researchers developed an IC score using the five aspects of age related decline cognition. We all know that 1. Locomotion. I say when you quit moving, you die. I really feel like that. Sensory, vision and hearing, psychological and vitality. And what can you do? Here's a quote I love. If your body is functioning well internally, you're more likely to live longer and stay healthier, really.
[00:39:18] Speaker D: Passage to Profit with Richard Ann Elizabeth Gerhardt.
[00:39:20] Speaker E: So now we're going to talk to our two presenters about their company. So we're going to start with Jenna Harrison, founder of the Uncommon Way. And please, Jenna, tell us all about your company, what you're doing, any stories of people you've helped. We'd love to hear it.
[00:39:33] Speaker B: Oh, great. Well, this was actually the perfect segue into here because really what I'm helping women do is create a business and a life that they really love. So they tend to come to me when they're feeling like something's just not landing for them in their business. It's just not dialed in. Maybe they're feeling frustrated, overwhelmed, Right. They might be working a lot. I work with a lot of people that come to me and they are working these crazy hours, but also maybe they're just feeling unclear or unfulfilled. Right. Something next is coming, but they don't quite know what it is. And so usually what's missing is that the business isn't really made for them. They haven't built it in a way where it's really highlighting their unique genius, their strengths, and also the strategies that really work for them as well. It's not really their business. A lot of times they're just doing what they think they have to do.
And that often comes across in life as well. And so what we do is we really work to reverse engineer the business that they want, centered around their big why and their purpose and their their unique strengths, and then make sure that they are having the life, you know, having the business in order to have the life as well. And so many of my clients are looking to grow their business in terms of wealth, but a lot of them are also looking to grow their lifestyle by working fewer hours. So I actually have a podcast called the Three Day Work Week. And many of my clients do choose, after our work together, to start minimizing the hours they work and not to reduce their business growth sometimes to accelerate their Business growth by working less.
[00:41:16] Speaker D: Wow, how does that happen?
[00:41:18] Speaker E: That's a great plan.
[00:41:19] Speaker B: Isn't it interesting? You'd be amazed. What happens is that we think that we don't want constraint, we think we want unlimited freedom. And in some ways of course that's wonderful. We do want to daydream, we do want to experiment. But what we don't realize is that our brains will keep going, will keep working on all different things, will maybe take more time that's needed. And when you constrain yourself, you're forced to answer questions that you wouldn't otherwise have to answer. And very often that thing that you need to answer in order to work fewer hours is exactly what you needed to up level in your business. Maybe it's a different system that has to come into play, maybe it's a stronger offer.
There are all different pieces, different levers in your business. And this constraint actually helps you make smarter decisions. Work better, work smarter, not harder. It's a cliche, but there's some, there's something behind it. I'm thinking of one woman who came to me and she was a freelancer, she had a multiple six figure business and she was working with non profits and really helping them visualize the data that was coming in so that they could present it to their founders.
And while she loved that work and she thought it was so, so, so meaningful, she was really saying yes to everybody that would come to her. She was in a big growth phase in her business. Things were going really, really well. She was young, she was very excited by it all, but she was also getting very little sleep, she was very stressed all the time. She really had no life outside of the business and it just felt unsustainable, just felt like she couldn't continue. And looking back in hindsight, we can chart it now how much brain fog she had, how much extra work she was doing because she wasn't clear headed to what Jerry was saying earlier.
And so we ended up really zoning in on her unique strengths and creating a really powerful offer around that that she did sell at premium prices. She was no longer the artist in the room, she was actually the strategic thinker coming in to partner with these organizations. She ended up building out an agency, moving into a seven figure business and constraining herself to work three days a week.
[00:43:36] Speaker E: That's going to be my goal.
[00:43:38] Speaker B: I really think of the three day work week as a metaphor. Some people, yes, do want a three day work week, but others really just want to start working less. You know, they want to Work a little smarter and want to start amplifying their life outside of the business business as well. So it's really, what it really comes down to is what do you want, right? What's the life and the business that you want to design?
And then how can we show that it's actually possible?
You know, people are used to 40 hour weeks and we all work 40 hour weeks. But what if we were all used to three day weeks? What can we actually achieve with our minds by opening them to possibilities?
[00:44:18] Speaker E: Well, we're just trying to get away from the seven day work week right now. But I mean part of it for us is we love what we do. I mean, there's frustrations and there's problems to be solved all the time, but we do love what we do. So it doesn't always feel like work. I have a coach who's got a very similar approach to yours and she's kind of life and business.
And I'm telling you, the strides I have made in the last year since I've been working with her are completely unbelievable.
And as Carl was saying, I would advise everybody who's serious about moving their life or business forward to get a coach that they click with, that they really like, that understands them. Because having that person in your corner and they're not your cheerleader, right? Like you're not always going to say, oh yes, you're so wonderful. Like people make jokes about chat GPT. Chat GPT is like, oh, that's the best idea I've ever heard. But that's not you, right? Like a coach doesn't just say everything you do is wonderful, right?
[00:45:17] Speaker B: No, absolutely not. In fact, we're the one. So often people come to us because everyone around them is saying yes, yes, yes. And they need someone that will actually cut through the BS and tell it like it is.
[00:45:30] Speaker D: So how do you help your clients define success for them? What steps do you go through? Because I would think that that's really a first step in the process is understanding what somebody defines as a successful life.
[00:45:43] Speaker B: Well, we always start with the business first because that's what they come to me first. And so we really make sure that that is centered around their why. Why Some people come to me and they know exactly what they want to contribute to the world. For instance, they know why they're doing it. For instance, I had a client who was a supermarket owner and she believed that small supermarkets were really like the linchpin of small towns and that if that small town didn't have a supermarket where people could just stroll into and talk and meet people, then it would start to decline. And so she had a really strong mission around saving small town America. But a lot of people don't come to me like that. They come to me feeling like they have a lot of potential. And these are sometimes very successful business owners already, but there's something that's unfulfilled within them, right? Something that's unrealized still. And so we start with the business and I do have a process called connect the dots to really help them zero in on what that is, that they want to build the business around what that underlying want is.
And then what happens is that as we start to do the mindset work, to break down all the reasons why that wouldn't be possible or why that might not be smart, or why they can't have it that way. For instance, a lot of people say, oh, but this is where the market is, it's over here. As opposed to, I create a market around me when I understand my people well enough and my offer speaks to that and is strong enough enough for them. And so once they start doing that mind work, they start realizing, wait a minute, if I could create this in my business, why don't I create that in my life? And what I found, to answer your question directly, is that when people are well rested, when they are feeling fulfilled and they're not in scarcity about their business, like they do feel like income is coming in and they have that space, that there are always answers, then your intuition can step up, right? Then you can really hear that small voice voice. It's just that so often we're so busy we don't hear it, but it's there. My clients definitely are motivated by money. They don't want to be the starving artist or the unpaid, you know, social worker, but they tend to have come from well paying jobs in corporate and they realize that that wasn't fulfilling for them. So they don't want to sacrifice on the income, but they are no longer willing to sell their time for something that's not meaningful.
[00:48:10] Speaker D: Carl, do you have any questions or comments?
[00:48:12] Speaker A: No, I think that's right for Jenna when she's talking about profit. Money is extremely important. I mean, after all, all businesses must and pursue profit. And that's central. But I think that the pursuit for an entrepreneur is the same pursuit that Aristotle defined. Aristotle said that happiness is the meaning and purpose of life.
And I think that the happiness is also the meaning and pursuit, pursuit of profit, the pursuit of a business, the Pursuit of an entrepreneur.
So that resonates with me. Money's great, it's wonderful, we need it, we must pursue it. But there's more to it than profit. And I think if I had to choose between something that's going to make us satisfied, happy, fulfill us, or making money, if that was the choice, I would lead with the fulfillment, pursuing values, pursuing joy, and then make as much money at it as we possibly can. But lead first with what we love.
[00:49:08] Speaker B: Yeah. And I think that really is conditioned into us in the old way of thinking is that we did kind of have to sacrifice and do the right thing and not enjoy our job in order to create long standing wealth for ourselves. But luckily that is switching, as we know. And it's an amazing thing that we do get to pursue something that we. That lights us up, that's interesting to us, and we can make money.
[00:49:32] Speaker E: Yeah. I think my coach has helped me kind of reframe that some because I do know a lot about podcasting. I study it all the time, and I do deserve to get paid for sharing it with other people. And, you know, I would always just give it away for free. And I still, my meetup is free, but people are willing to pay me for my consulting services now and I'm gonna bill them the full amount. So in the past, I would have been reluctant to do that. It's kind of hard to get over that hump sometimes.
[00:50:00] Speaker B: Absolutely. Because so many things, especially for women, that we're conditioned with, like always giving and never asking for anything in return. I mean, some of these are kind of universal archetypes that we see among both genders in movies and things, but especially for women. Right. We are never asking anything for ourselves and just doing and doing and giving for others. And so that shift to entrepreneurism can. Even though it, on a logical sense, we're not necessarily thinking that way subconsciously, there's still a lot floating around there.
[00:50:33] Speaker E: There is. There is. And especially if you've raised children, I mean, you have to be so selfless. And to carry that further into your life is probably not healthy for you as a. As a woman. So, Jenna Harrison, founder of the Uncommon Way. How do people find you?
[00:50:47] Speaker B: Please come to my website, the Uncommon Way. I also am on social media everywhere at the Uncommon Way Way, and my podcast is called the Three Day Work Week.
[00:50:58] Speaker E: And do you work with people on Zoom? On phone, in person.
[00:51:01] Speaker B: Mostly on Zoom. I do have some people that fly over here to Mallorca for VIP days, so that's always a possibility.
[00:51:09] Speaker E: Ooh that sounds like fun.
[00:51:12] Speaker D: Passage to Profit with Richard and Elizabeth Gerhardt.
[00:51:15] Speaker E: And now he's been waiting so patiently. We have Jerry Brag with Mika Shoes. Tell us what, what drove you to reinvent this footwear company and all this stuff that you're doing and all about it.
[00:51:29] Speaker C: Yeah, thanks, Elizabeth. I appreciate it and appreciate the forum to talk about it. I've been in the shoe industry myself for 30 years, and we had a brand that, you know, was kind of a heritage brand. And when I first came to the brand, I like to refer to it as a commodity brand. We made really great product for great people, but there was not a lot of focus on, on building a brand and really like doing things with purpose. It kind of goes back to something that, that one of you guys just said. I think it was you, Elizabeth, that said, what is your why? And that was a question that I brought. What, what was our why? Why are we doing this? Were we just making shoes to make money? And when we started to sit down and focus on it, we decided we wanted to bring a different product to the market. So about 18 months ago, we decided to rebrand, completely, refocus the company and focus on, on a why. You know, we wanted to really bring great, comfortable, fashionable footwear at a value that most people could afford that was really focused around, you know, kind of the globe trotter or that person with the wanderlust mindset. You know, people that want to go out and see the world. You know, after today's discussion, we were making shoes for Carl's 10,000 mile journey many years after he made that journey. But, you know, the focus on super comfortable footwear that's fashionable, that's at a price everybody can afford, and, you know, really trying to stay on that same focus and making sure that the product speaks loudly to the audience that it's going after.
[00:52:53] Speaker D: So how have footwear trends changed over the years? If you've been in this business, you said 30 years, so it seems like things have changed a lot.
[00:53:02] Speaker C: Yeah, well, so, you know, I mean, I'd say the biggest change in footwear has probably been the entrepreneur, like the, in the office business, you know, suit and tie. You know, obviously business has become a lot more casual over the years and there's a lot more hybrid footwear out there and stuff like that. So. So, you know, coming up with product that, you know, can go from the gym to the boardroom has been something that's been a real focus of the footwear industry. And it's constantly changing. You know, from athletic brands dipping their toes into more fashion and fashion brands dipping their toes into more athletic. What we saw, the big opportunity we saw was we spent a lot of time in airports. Obviously, if we're going to visit clients or we're going to visit, you know, chain or we're going, you know, to see a, you know, international trade show.
Spent a lot of time in airports and looking around at people's feet. What we start to see was a lot of people wearing technical running shoes because of the comfort and the multi use of them. So what we wanted to do was take that mindset of we can make shoes that are just as comfortable, but really focus it on multi use. You're going to fly to London and walk around and hang out in Piccadilly Circus. You want shoes that are going to be comfortable for that full day walking. Or if you're going to fly into New York City, you want to walk around Central park or you have that business meeting on, on Avenue of the Americas. There's a lot of different things that you can do with versatile footwear and that's really what we wanted to focus on. And also the innovation of footwear. We really wanted to focus on innovation as well. Being in the footwear industry, traveling a lot, sometimes you show up at an airport and your bags don't show up. Seems like every time I fly through Charles de Gaulle in Paris, there's some sort of baggage strike or something like that. So my bags don't necessarily make it all the time. So luckily I was wearing a pair of our shoes that really could transition from, from, you know, all night travel to, you know, a meeting that I had with a large client in, in Paris. And you know, it was more of a buttoned up type of meeting. So I had to run and go buy some slacks and a nice shirt because I wasn't necessarily prepared for that.
Yeah, the shoes made the transition.
[00:55:02] Speaker D: So what experience did you have before getting into the shoe industry that made you attracted to the shoe industry?
[00:55:11] Speaker C: My entry into the shoe industry industry is probably different than 99% of people that are in the shoe industry. I actually got into the shoe industry. I was working at a skateboard shop in Los Angeles. I was born and raised in la. I was really into skateboarding as a kid. I was working at a store and we had a lot of professional skateboarders that would come in every month after they get their monthly shipment from the companies that they were representing and they would trade in their products basically or sell their extra products to the store. Store for extra spending money.
And it was during a time, this was kind of in the early 90s, where there wasn't a lot of action sports specific footwear outside of vans and a few other brands at the time. And in the store, you know, we, we couldn't get enough product in the store. So, you know, we sat down myself and, and the owners of the store and a couple other partners and said, God, shoes are going to be huge in this industry. Let's, let's start a shoe company. Company.
So we started a shoe company. You know, we built it up, built a portfolio of brands and the rest is kind of history. You know, it's a different entry. You know, I don't come from the athletic world. A lot of people in the industry either come from, you know, running or technical use footwear. And mine just came from, you know, jumping downstairs when I was a kid.
[00:56:27] Speaker D: Well, being in the shoe business though, has got to be very competitive.
[00:56:30] Speaker C: It's a very competitive world. And, you know, the good thing is, as I mentioned, it's small industry and there is a camaraderie around on the companies as well. So even competing companies, you know, when we're next to somebody who we view as a competitor at a show, you know, there's a lot of that talk between each other, hey, how's this working for you? How's that working for you? So it is a, it is a helpful community, but it's also cutthroat as well. I think one of the things that we're doing to differentiate ourselves is we're going beyond just the footwear. You know, we're trying to, again, I mentioned innovation in the footwear, but we're also trying to be innovative and how we present our brand and how we present our future to people. So we've dedicated a lot of time and efforts into coming up with new technologies. We have on our website right now a technology called the Wandercast, and it's for that traveler. And anybody can go on to our website. Look at the Wandercast. It's right on, you know, the header. If you're traveling anywhere in the world, it will give you, you know, you put in where you're traveling and when you're traveling and it'll tell you what's the average temperature during that time of the year. What can you expect?
[00:57:28] Speaker E: What is your website and can you spell it?
[00:57:31] Speaker C: Yeah, our website is www.mikos m y k o os.com and also all of our social medias at Meos as well. The Wandercast is something that people can use to know what they're going to expect. You know, when you're planning travel and since we're travel focused, you're not planning it for tomorrow. You know, you're usually planning it months out in advance. So knowing what average temperatures are, knowing what average weather is like. And then the website's really smart and intuitive as well. It'll give you kind of recommendations from our website. But it's a really cool thing that we developed and gradually lot of fun.
[00:58:03] Speaker E: So we have to give the man who walked 10,000 miles a chance to chime in here on this shoe company. Well, what do you think?
[00:58:11] Speaker A: I could have used those shoes. I'm looking forward to your shoes, Jerry, because I think it's a terrific idea. Consider you've got a client with me for sure.
[00:58:20] Speaker C: Awesome. And that's exactly what we're trying to do is just make it easy for people and pack more experience into your trip, not more shoes.
[00:58:26] Speaker E: And I will say shoes do make me happy be but I think it's definitely a difficult industry. There are so many options for people in the shoe industry. But it does sound like you have a specific niche that has been unmet, honestly. Because I would like a pair of shoes that I could tromp through New York and through the subway and all that stuff with. This is the thing I like the very most about your brand is that I have wide feet and you have shoes for women's wide feet.
[00:58:52] Speaker C: There's a global standard in footwear. Everybody's different. And to make shoes for everybody is part of our why as well. When we sat down, you know, we talked about narrows and wides and, and mediums and making sure that we had product for everybody.
[00:59:05] Speaker E: Moos.com Go look at the shoes. I looked and the price point amazed me too. You know, especially for wide foot shoes. You I'm used to paying through the roof for those. The price points are very good on their website for these shoes. So with that we're going to take a break. Listeners, you are listening to the Passage to profit show with Richard and Elizabeth Gearhart. Our special guest today, Carl Barney. And this is like been the happiness show but we're not happy yet. We have more happiness to come.
[00:59:33] Speaker H: I am a non attorney spokesperson representing a team of lawyers who help people that have been injured or wronged. If you've been involved in a serious car, truck or motorcycle accident or injured at work, you have rights and you may be entitled to money for your suffering. Don't accept an offer you get from an insurance company until you talk to a lawyer. And we represent some of the best personal injury lawyers you can find, tough lawyers that will fight to win your case. And they're so good, they stake their reputation on it by only getting paid if you win. So if you've been in a serious car, truck or motorcycle accident or hurt on the job, find out today for free what kind of compensation you may be entitled to. Call the legal help line right, right now.
[01:00:18] Speaker G: 8004-927014-80492-701484, 927014.
That's 800-492-7014.
[01:00:32] Speaker F: It's passage to Profit.
[01:00:34] Speaker D: Now it's time for Noah's retrospective.
[01:00:38] Speaker E: Noah Fleishman is our producer here at Passage to Profit. And he just has a way of putting his best memories in, in perspective.
[01:00:45] Speaker I: We're just going to have to do something about all the fast advancing technology and consumer electronics out there these days. We can't even enjoy or appreciate a new gadget or device before we have to change or upgrade it without even enjoying or appreciating the one that we already have. You know, when I was a child growing up in my uncle's home in the 1970s, we had a black and white television set and I loved it. We had friends and family with color tv and I'd seen plenty of it, but I wasn't impressed. The wizard of Oz looked great to me in black and white. More importantly, television was a very important part of our lives as a family unit. It gave us the chance to sit around the living room together and enjoy something without any disputes or issues. That all changed when my uncle came home one night with a brand new Zenith Chromacolor television set. It was one of those one week trials and it was the longest week of my life. And it didn't even last a full seven days. No matter what was on the screen, it caused a dispute in the living room. This is too yellow. That's too blue. Can you do something about his orange hair? I was just praying for the black and white TV to come back so I could enjoy my television shows again. Well, soon I got my wish wish. After about four days, everyone got so tired of fighting, they sent the color TV out of the house. Peace at last. You know, there's advancements in radio too, high definition, digital, all those sorts of things and they're wonderful. But for me, I still like to listen in black and white.
[01:01:59] Speaker F: Now more with Richard and Elizabeth. Passage to Profit.
[01:02:02] Speaker E: Now we're down to secrets of the entrepreneurial mind.
[01:02:07] Speaker C: I don't think it's much of a secret, but it is a focus. Focus to never vary off of your target. You know, staying focused, setting that goal, knowing who you're talking to, making sure that everything that you're doing is connected to that target. And if you stay that course and if you're diligent, you're well rested and you're happy, then you're going to make it to the goal. And success will find you in different ways. Whatever you define as your success.
[01:02:30] Speaker E: Yeah, I think everybody's kind of been saying the same thing almost. Right, you guys. Yeah.
[01:02:35] Speaker B: It's amazing how you brought us together. Together.
We didn't even know each other, but we all are vibing and. Yeah. Have similar philosophies.
[01:02:43] Speaker A: Yeah.
[01:02:43] Speaker E: Every once in a while we have a show like this where everybody just meshes and it's really cool.
[01:02:49] Speaker A: You know, that's really important. Having a central purpose. We have the central purpose, a core purpose, that thing that is central to our life and every day and every week, every month.
Knowing that purpose, formulating the purpose. You don't know it, finding it. But what about opportunity, opportunities? Let's look at all the different opportunities we can pursue. Focusing more on opportunities, not ignoring problems, but if necessary, ignore them or put a band aid on them because they really didn't need to be solved. Let's pursue opportunities. And the other thing that really made a big difference when I started to say, what's working?
How are we being successful?
Identify those things in the business, business clearly and thoughtfully and talk about them and think about what is working for us, what is being successful and then taking it and reinforcing it. Pour resources into it. Make a big deal out of success, because that's, after all, what we're trying to achieve. Then making it grow.
Can't ignore problems, but focus more on opportunities. But definitely identify success. Success and make it bigger.
[01:04:01] Speaker E: But I also feel like successes need to be celebrated. Would you agree with that?
[01:04:05] Speaker A: Oh, absolutely. Identify it, celebrate it, but also acknowledge those that made it possible. If it's yourself, then go out and buy a new car or treat yourself. But if it's one of your executive team, your employees, rewards are just so important. Identify somebody that's done something special, achieved something, made a good goal, and then reward them. And one of my favorite rewards was finding the best restaurant in town, something that most people couldn't afford to, and then giving that restaurant your credit card and say, there's no limit, but I want you to entertain special guests and you would name the the executive or the employee that did something special and tell them go to this restaurant with your spouse. It's very important that they have take along the spot because frequently the spouse the other partner is maybe has, you know, sacrifice evenings and weekends too. So go to there and order anything you want and have a wonderful time. That was always a wonderful reward for people and I love to do that.
[01:05:09] Speaker E: So if you can give somebody a good experience like that, I think that can really be important.
[01:05:14] Speaker D: Yeah, that's great. Passage to Profit is a nationally syndicated radio show appearing in 38 markets across the United States states. In addition, Passage to Profit has also been recently selected by Feedspot Podcasters Database as a top 10 entrepreneur interview podcast. Thank you to the P2P team, our producer Noah Fleishman and our program coordinator Alicia Morrissey, our studio assistant Rishiket Bussari and our social media powerhouse Carolina Tabares. Look for our podcast tomorrow anywhere you get your podcasts. Our podcast is ranked in the top three podcast globally. You can also find us on Facebook, Instagram X and on our YouTube channel. And remember, while the information on this program is believed to be correct, never take a legal step without checking with your legal professional first. Gearhart Law is here for your patent, trademark, and copyright needs. You can find
[email protected] and contact us for a free consultation. Take care everybody. Thanks for listening and we'll be back next week.
