[00:00:00] Speaker A: You can start looking at Personas. A buying Persona.
[00:00:03] Speaker B: I hate stock images.
[00:00:05] Speaker C: Our primary focus right now is educating the artist into thinking like an entrepreneur.
[00:00:11] Speaker D: I'm Richard Gerhart.
[00:00:12] Speaker E: And I'm Elizabeth Gerhardt. You've just heard some snippets from our show. Do you want to know more about starting your business? Stay tuned.
[00:00:20] Speaker D: Ramping up your business. The time is near. You've given it heart, now get it in gear. It's passage to profit with Richard and Elizabeth Gearharthe. I'm Richard Gerhardt, founder of Gerhardt Law, a full service intellectual property law firm specializing in patents, trademarks, and copyrights.
[00:00:39] Speaker E: And I'm Elizabeth Gerhart. Not an attorney, but I do marketing for Gearhart Law. And I have my own startups and podcasts.
[00:00:45] Speaker D: Are you one of the two in five Americans wanting to start your own business or already a business owner? Stay tuned. This show is about starting and growing your business. Welcome to passage to the road to entrepreneurship, where we learn why and how ordinary people, just like you, started and grew their businesses. And we also talk about the intellectual property that helps protect your innovations. We have Ernesto Coulari and Barbara Wardell, founders of Wardell and Kolari, and they're geofencing experts. I really want to know what geofencing is all about, so looking forward to speaking with them.
[00:01:21] Speaker E: And after that, we have Remi Leibovic, and she has an amazing social media company. She does it differently and better and everyone else. So you'll want to hear from her, of course. And then a repeat offender, Gerard Longo. He was on the show a few months ago. He has the UMC Nashville, the underground music collective in Nashville. And he's just doing some really exciting things with creators. So we're happy to hear from him again.
[00:01:48] Speaker D: That's great. But before we get to our distinguished guests, it's time for your new business journey. As I mentioned before, two in five Americans want to start a new business. And they want to know, should I start a new business journey? One of the questions that our audience frequently asks are, what kind of marketing do I need to do for my new business? And so I'd like to ask our guests, maybe starting with Ernesto. Welcome to the show.
[00:02:15] Speaker A: Thank you.
[00:02:16] Speaker D: Tell us what you did to start marketing your new business.
[00:02:20] Speaker A: I started talking about it. I started talking about what we do, started talking about how I was single minded in my focus and how I wasn't trying to be a jack of all trades, but I was trying to master one. And I made sure I told the biggest people in the first industry that we broke into that we were the most competent at what we do.
[00:02:40] Speaker D: That's great. I think starting with a small niche like that and focusing on your competence is great.
[00:02:46] Speaker F: Barbara, I have to agree with Ernesto. That's exactly how we started. But also I think building a solid foundation when you're starting a business is very important. Whether it's financial, whether it's creative, whether it's marketing, they're all a big part of growing that very big base. So when you grow, you grow strong. It's very important.
[00:03:11] Speaker D: That's great. Gerard, welcome back. Tell us, what did you do when you were starting your new business?
[00:03:17] Speaker C: Well, first, thanks for having me back. And I want to echo something that Barbara said, and it's about having a strong foundation. So, so important. And honestly, something I wish I knew at the beginning of the journey where you having your systems in place, having ways to capture data, having a plan for what to do with that data, super, super important. And if you have that at the beginning, you're going to save yourself a lot of time having to go back and fix.
[00:03:40] Speaker D: That's great advice. Remy, what did you do when you first started your business to market it?
[00:03:45] Speaker B: One of the first things that I did was I went out and I joined multiple chambers of commerce. That was the best way to meet local business owners in my area who needed help in my services. And it was just a great way of physically putting myself out there. And then after, when the pandemic hit and we all went virtual, I still had those connections that I had met in person that helped create a strong foundation for my business and set up a referral network for me and RCL media.
[00:04:15] Speaker D: That's great. Elizabeth.
[00:04:17] Speaker E: Well, I want to talk about the business we're working on now, which is remodeling our podcast studio that we used all during COVID for passage to profit so we can rent it out to other people. Really, when you have a physical location, I think that's probably the best thing to do.
[00:04:32] Speaker D: Yeah, absolutely. When we started Gearhart Law, we started it out of the attic in our house. And so for me, the primary mode of getting clients was to go to networking events and meet people and create relationships. This was back in 2005 when attorney marketing on the Internet was not such a big thing. We did, though, start a website, and a lot of people at the time told me, you're never going to get legal clients from a website. Well, guess what? We got a lot of clients from our website, and it turned out to.
[00:05:05] Speaker E: Be the greatest thing almost 20 years ago, though. We were laughing about it in the car on the way here. We had to put the word patent like 25 times on the homepage in different ways.
[00:05:15] Speaker D: You either had to have a really clunky sounding website that used your keywords every other sentence or you could write eloquently and not get any hits. So things are a lot better nowadays.
[00:05:27] Speaker F: I do have a question about the attic. Was it a pull down or a walk up?
[00:05:34] Speaker D: We had a walk up.
[00:05:35] Speaker E: Fortunately, it was a walk up with a low ceiling.
[00:05:40] Speaker D: So anyway, it's time now for our distinguished guests and we're really looking forward to this. Ernesto Killari and Barbara Wardell. You guys are like geofencing whizzes. So tell us a little bit.
[00:05:52] Speaker F: We dominate our industry.
[00:05:55] Speaker D: What is geofencing? Tell us what it is and how it can help us.
[00:05:59] Speaker A: First, thanks for having us. I'm Ernesto Collieri. I'm co founder, along with Barbara Wardell of Killarian Wardell. And we specialize in geofencing, which is the use of GPS satellites to draw virtual fences around targets of interests. So when someone walks into a target of interest, we can capture their device could be a smartwatch smartphone. We anonymize their device and then we have the privilege and the legal right to follow them everywhere.
[00:06:28] Speaker F: Yes.
[00:06:29] Speaker A: And the good news is we can then send them ads to come to your store or to download your app. And when they do come to your location, your office, your podcast studio, the satellite will ping us, alerting us that a new visit has taken place. And in three countries, Canada or the Canada, as I like to call it today, the US and Australia, we send on a monthly average up to 5000 visits satellite, 5000 gps satellite verified visits a month. So to make it more human, if you own a small restaurant, a coffee shop or a music venue and you want to look at your competition and say, hey, whoever goes there should also be coming to my business, you can then send them a customized message. It's just a higher form of targeted communications. You can send them a bespoke message, give them a call to action, whether it's come visit us or download our app. But the great news is you can measure in real time and in real way, tangible ways your return on investment.
[00:07:30] Speaker D: So you're sort of watching where people go and what stores they visit. And then are you combining that with other information about them too, like data? Like what kinds of things they like to buy and income and all of that stuff?
[00:07:43] Speaker A: Yeah. So on the one level you have geofencing, which is basically gps based. And it's nothing more than drawing inferences based on where people have been. But then when you back up a little bit, you could do what's called geotargeting, which is where we can look at people based on their banking information, household income. You can look at recent purchases, credit card history, and again, all this is anonymized and then categorized based on zip code. When you do it that way, then you can start looking at Personas, a buying Persona. So if we're looking at speaking to other musicians or say, you're a comedian and, you know, Joe Rogan just built his new comedy center in Austin and he wants to communicate to other comedians. He could do that. He could target them by demographic and then location.
[00:08:27] Speaker E: So I'm kind of assuming here that we're all kind of being stocked by software. I mean, we already knew we were with Google and Amazon and everything. So here's another one to add to the list. But it is amazing how this works. So how do your clients typically use it? Do they find people maybe that are shopping at Nordstrom and then they want to send an ad for a jewelry store or something to them in the same mall or something? Like, how does that work?
[00:08:52] Speaker A: Barbara and I tried to do this in combination. We start everyone off with just hardcore, where are they located?
[00:08:58] Speaker F: And to our radius.
[00:09:00] Speaker A: Yeah. And, you know, location, we say all the time is indicative of what you can really do in the real world.
[00:09:05] Speaker F: Because if you're looking on your phone, that doesn't mean that you're going to buy that. Whatever you're looking at. You could look at Mercedes all day long. That doesn't mean you're actually going to buy it. But if you walked into a Mercedes lot, that's different.
[00:09:16] Speaker A: So we use that firsthand, first party data in real time. We're collecting devices, but then we mix it with what we were just talking about, which is a buyer Persona. Are we targeting musicians? Are we targeting listeners? Are we targeting people who are getting divorced? Are we targeting people that are in the market to refinance their home based on location?
[00:09:35] Speaker D: How do you know whether somebody's getting divorced, they're going to see a divorce attorney? Or how do you track that?
[00:09:41] Speaker A: For that? We would if we're working with a divorce attorney. Sadly, liquor stores strip cars.
[00:09:47] Speaker E: There's a behavior to this.
How do you draw data from other sources? Because the weirdest thing happened to me. I have a granddaughter and I just got a magazine for women's clothing. And on the back page was a little section with baby clothes. Did they change their back cover just for me because they knew I'm buying baby clothes now? Cause I've never seen that on any of these catalogs before.
[00:10:12] Speaker A: That is the first time I've heard that question. But I have to tell you that if that advertiser is using a form in a particular platform, I'm not gonna say what platform, but if they're using a particular platform, they can send you in a magazine, an ad that is bespoke to you based on the parameters that that brand is using to target someone. So part of it, I would say that is geotargeting. So, for example, if everyone here wanted to advertising Sports Illustrated, you can. And you could do it by page, and you could do it by zip code, and you can send a targeted, real world ad in a real magazine to someone like they did to you. So someone geo targeted you is what I would suspect.
[00:10:51] Speaker E: Wow.
[00:10:51] Speaker A: Based on your past purchase history and.
[00:10:54] Speaker F: Your location, and that's what Facebook and Google does. So, remember, if you buy something from, say, a Facebook ad or Instagram, you will actually get more of that. So if you bought a blouse, all of a sudden you're getting more. You looked at a t shirt. You're getting more of those constantly now. Like, my Instagram is so filled with it now, it's crazy where it wasn't. Now it is.
[00:11:17] Speaker D: Marketing is always such a huge challenge. You know, getting your message to the right people is really important. Getting those people to come to you and pay you is what allows you to pay your bills, right, and employ people. So I'm all for this, but there's another part of me that is a little uncomfortable thinking that I'm being tracked wherever I go. And it feels a little creepy, to be honest.
[00:11:44] Speaker F: I totally understand, because when I first looked at this business, I saw all the data that they have, and I thought they had a lot of data. They have way more data than you ever could imagine on you. And I actually put it down and said, I don't know about this business. But then I thought about it is they're never giving us that privacy back, just like everything else, so use it for good. And during COVID everything happened with some of our favorite businesses shutting down. So that's why we decided to. To take this on, to build the small and mid sized businesses with Facebook. They know your name, so they can't have all the other information that we have because we don't know your name. We give your phone identifier. And that's how we follow you.
[00:12:24] Speaker D: I think that's good. But I do get concerned that down the road, this could be abused by people.
[00:12:30] Speaker A: There's one legal situation now in Texas. Law enforcement is using off the shelf technology to track people. And because there's really no legislation surrounding it, the government is able to do that. On the other hand, you know, our company really took off during COVID We're the only ones in Australia, for example, doing geofencing, except for the australian government. They were using it to make sure you weren't on the beach.
[00:12:55] Speaker D: Oh, during COVID yes.
[00:12:57] Speaker A: So the only bad actors thus far have been the government. We're advertisers. We're an agency. What we want to do is make people small, middle class businesses. We want to help them grow. We're invested in protecting people's privacy, whereas the government is always, no matter what side of the aisle you're on, it doesn't matter. They are taking your privacy no matter what. So we're empowering people to put their information to good use.
[00:13:23] Speaker E: It is important because people are hit with so many ads and so much information from every different direction. I think the more personalized stuff does kind of help because it is maybe something you actually do want to see, and it helps you filter out through all the other junk that's out there. So I see a place for it.
[00:13:42] Speaker A: It's even the premise of this podcast and this radio show. It's geared towards people who are interested in helping themselves grow their business through better marketing, intellectual property, and things like that. Well, imagine, no matter what, your interests are only receiving things that you're interested in. So therefore, then advertising becomes advertisement. Like what this very program is, is edutainment. Advertisement is really giving people something that helps them, that they're interested in, that benefits them and brings more joy to their life.
[00:14:15] Speaker E: That's the thing. Small businesses waste a lot of money if they can't target the right audience.
[00:14:19] Speaker F: And that's why we're so precise in our targeting.
[00:14:22] Speaker D: So what makes your company able to work with small, midsize businesses? Is it your pricing model? If we were to come to you and ask for some geo targeting help, give us some idea of how you would work with us.
[00:14:35] Speaker F: The first thing that we would do is we'd have a free consultation with you and find out what your wants, needs, and actually who is your customer. And then from there, we would do a foot traffic study of your business for a year to see where your customers go an hour before, an hour after, to see kind of what your foot traffic is. And to kind of get that whole, where do they go? Are they in the working area? Is that where they're coming from? Do they live in the area? It depends on what kind of business, whether you're a laundromat, whether you're a boutique. But we look at the business like that at first to see the broader picture, and then we work to figure out, okay, now what are we going to do here?
[00:15:19] Speaker D: Is the business model really only help businesses that are brick and mortar? What if you have a virtual business? Is there a way to incorporate geotargeting in that circumstance?
[00:15:29] Speaker A: Geofencing and geotargeting can be used to drive online traffic, specifically for app downloads and things like that. But what location allows us to do is identify people who are already spending money in a certain demographic. So even though we're trying to drive an online conversion or online behavior, whether it's to watch a tv show or whether it's to come to, even if it's like psychological counseling or anything like that, you know, or coaching, business coaching location is truly indicative of what you can do in the real world. So we can draw certain inferences. So if you're in downtown Austin, you're most likely to buy country music online. You're more likely to listen to Nashville artists, you're more likely to listen to comedians. You're also more likely to be a fitness minded person. So location truly is beneficial. Getting some intelligence on our clients, and that's what we do. Foot traffic studies is one of them. Census data is another. We also do listening campaigns to try and identify the amount of available devices to capture and speak to. But getting some intelligence on a client is one of the first things we would do in a consultation. And then I think what segue to what I think your question is, is like, how affordable is this? Nearly any business should be able to afford $1,000 ad spend a month. If you can afford $1,000 ad spend a month, then we can drastically change the trajectory of your business.
[00:16:52] Speaker F: And we worked hard to get to that number because a lot of the corporations that use this technology, they have 30,000, 40,000 a month for their ad spend. Small businesses couldn't afford that. So we had to work really hard to figure out how we could bring a smaller budget to a vast amount.
[00:17:11] Speaker D: So let me ask you this. So what if I am a brick and mortar sportswear retailer? So could I hire your company to identify all the people who are going to, like, say, a New York Giants football game and they're going to the stadium and I know that those people are football fans and I can serve them with ads to come to my store. Would that make sense? Is that a sensible application?
[00:17:36] Speaker F: We can do events, yes.
[00:17:38] Speaker A: If you had multiple locations in the tri state area, for example, because we're in the tri state area, then it would make sense to target giant stadium. What would be more beneficial is if you had apparel or just a sporting goods store and you targeted everyone within a few zip codes that, say, goes to a baseball park or a high school game. So we try to go down the funnel, that sales funnel, and pick what is the closest thing to conversion? Where can they be found in a physical location. So whether it's a digital conversion you're looking for, the more you know about your audience, the more you know about your customer. And the closer you can make them an offer towards the bottom of the funnel, the better off and the more money you're going to save them. The top of the funnel is the furthest from a sale. The bottom of the funnel is the closest to consummation or to conversion. The closer we can get towards the bottom of that funnel, the more value.
[00:18:35] Speaker D: So if somebody's trying to decide between geo targeting or geofencing and say more well known types of advertising, where does geofencing sort of fit into that overall advertising strategy?
[00:18:50] Speaker F: We think you should do everything with a modest budget, but geofencing is because it's satellite verified. You know how much you spent on that ad and you know where they saw that ad and when they came in to.
[00:19:03] Speaker E: With digital marketing, getting attribution is one of the toughest things. I've been trying that for years and I've asked experts on this show, okay, how do I know where my clients came from? If they just say Internet, how can I narrow it down? They're like, oh, well, you know, send out an email and if your leads go up, then you know it was that email. I'm like, yeah, I know that. But like, attribution, that's huge. If you can do absolute attribution, that is a big perk.
[00:19:27] Speaker A: We're going to brag a little bit. $5.75 is our national average. To bring a visit through someone's door.
[00:19:35] Speaker D: That's great. That's amazing.
[00:19:36] Speaker A: That's like, giving it is pretty insane.
[00:19:39] Speaker F: And our best client does just over $2.11.
[00:19:42] Speaker D: Wow.
[00:19:43] Speaker E: And do they buy something when they're there?
[00:19:45] Speaker A: It's a laundry. So we send them about 500 to 1000 new clients a month.
[00:19:50] Speaker D: That's a lot of dirty laundry it is. We have to take a break now, so you're listening to passage to profit with Richard and Elizabeth Gearhart. We'll be back right after this. And stay tuned for secrets of the entrepreneurial mind, coming up soon.
[00:20:04] Speaker G: Have you considered getting life insurance? But you smoke and youve been told more than once that you need to pay smoker rates and those rates are too expensive for you. Are you between the ages of 40 and 70? Now you can call our special toll free number at the term lifeline and learn how to qualify for a life insurance policy at non smoker rates. Thats right. Now you can get a life insurance policy even if youre a smoker. At non smoker rates, you can save significantly on a life insurance policy. Call right now. Ask our specialist how you can qualify for non smoker life insurance rates even if you are a smoker. We'll shop all the top life insurance companies and provide you rates that you can afford. Call now and ask our agents how you can qualify for non smoker life insurance rates.
[00:20:51] Speaker H: 800 5652-4308-0056-5243-0800-5652-430 that's 805 6524. 30.
[00:21:04] Speaker E: Learn how thousands of smart homeowners are investing about a dollar to avoid expensive home repair bills. John, a former non customer said, my air conditioner broke and I had to spend $1,900 to fix it. Jeff, a customer wrote, my air conditioner broke and I got a new one at no out of pocket cost. Mary, a former non customer wrote, my heating system stopped running. I had to spend $3,000 to get a new one. Lisa, a customer wrote, my heater stopped working. I got it fixed at no out of pocket cost for about $1 a day. You can have all the major appliances and systems in your home guaranteed, fixed or replaced. Call now if the lines are busy, please call back.
[00:21:46] Speaker H: Call the home Warranty hotline now at 802 5549-408-0024 802 554940. That's 802 five five, 4940.
[00:22:03] Speaker A: Now back to passage to profit.
[00:22:05] Speaker D: Once again, Richard and Elizabeth Gearhart and.
[00:22:08] Speaker E: Our special guest Ernesto Clari and Barbara Wardell. We are talking about a very unique and very effective marketing tool for brick and mortar businesses, geofencing and how it fits into your marketing plan. And you are saying it should be the one thing a small business with a physical location does.
[00:22:27] Speaker A: If you want people to show up and or download an app, geofencing is the best way to get a great return on investment. I did start off as a commercial songwriter and still was not able to tie things together. How do you tie an artist, their content, and an audience together? It wasn't until we discovered geofencing were we able to pull building something. Because, as Barbara always says, you can build something, but they will not always come. Geofencing allowed us to build something for each of our clients. They were the builders, right? But we were the ones that tie it together. We're the ones that take your audience and matches it to your product.
[00:23:05] Speaker D: So what if you're a service based business and you're interested in geofencing as opposed to a brick and mortar kind of business? How would you go about implementing a geofencing targeting program for somebody in that line of work?
[00:23:19] Speaker A: If you could build a Persona, then you can find your client. If you could put together a Persona for who your client is, then you can serve them an ad within a given geography and you can measure a conversion online. Or if you're a clinician or a professional and you want them to set up an appointment for a consultation, you could do that online as well. So you can look at it from a demographic, personality, buying Persona perspective and restrict it to geography. You pick out four zip codes, five zip codes, and you can communicate to them specifically.
[00:23:53] Speaker E: And I think the Persona is one of the fundamentals of marketing. Right. We have client Personas for Gearhart law. We also get, believe it or not, walk ins, people that see the sign and come in and want to spend lots of money on patents and trademark.
[00:24:06] Speaker D: You never know.
[00:24:07] Speaker A: Yeah.
[00:24:07] Speaker D: I drive by your office all the time, and I've had this idea for.
[00:24:11] Speaker A: Years, so I think that's awesome. Yeah. Shows you what a great country we live in, where the average person actually probably does have a brilliant business idea.
[00:24:18] Speaker E: They do.
[00:24:19] Speaker D: Just about everybody does, right? Two in five.
[00:24:22] Speaker F: And I think it's a need now for everyone to see that they really want to build their own brand, their own business, be separate and not in the corporate world anymore. I think it's a big thing.
[00:24:33] Speaker D: I think. So I left the corporate world. I love the fact that I am able to run Gearhart law the way I want to. It's sort of my canvas. I get to paint on that, and that's where my creativity goes. People express themselves through their work. You don't always get that opportunity when you work for a big company.
[00:24:53] Speaker F: Both Ernesto and I were in the medical industry before we got into everything.
[00:24:58] Speaker A: That was my day job.
[00:24:59] Speaker F: I did specialty medicines. And it was hard because you wanted to point the doctors in the right direction and they couldn't do those things for those patients. Now we don't have those anymore, and we can help as many small businesses as we want.
[00:25:14] Speaker D: There you go. That sounds good. Where can people find you guys if they want to get some geo targeting in their life?
[00:25:22] Speaker F: You can locate us at www. Dot collari cullari media m e dash dash.com.
[00:25:30] Speaker D: And if I just hold up a sign to the sky, it says, I want geo targeting, you guys will find me.
[00:25:35] Speaker A: You know what? Just turn your phone on. Don't worry, we'll find a.
[00:25:40] Speaker D: Okay. Well, now it's time for IP in the news. What's going on with IP in the news this week, Elizabeth?
[00:25:46] Speaker E: Well, another case went to the Supreme Court. I mean, it's pretty amazing how many of these intellectual property things make it to the Supreme Court. Somebody wanted to take the name of a celebrity and put something snarky about them and make their name and the snarkiness into a trademarked phrase. And the Supreme Court said, no, not without that person's consent.
[00:26:05] Speaker D: Yeah, I mean, the trademark law is pretty clear that you can't get a trademark on somebody else's name that's not yours without their consent. And so they were complaining that this is unconstitutional and it violates their free speech. It's not that you can't use their name, it's that you can't get a trademark on it. And so that's what got everybody all excited about it. And the Supreme Court decided unanimously this law that Congress passed is legit and shouldn't be overturned. So now we're turning to our guest to find out what you think about this. Gerard.
[00:26:39] Speaker C: Yeah, I'm just kind of mind boggled by who has the time to try to trademark this and then follow the trail all the way to the supreme court.
[00:26:46] Speaker D: Whatever.
[00:26:47] Speaker C: The thing is, like, you know, at a certain point, it's like, you know, you just kind of give up that ghost. Right. But let's put some positivity out into the world and, you know, not call people names. I think that's what we all learned, Remy.
[00:26:58] Speaker B: I would not personally want other people going out there and trying to use my name in whatever way, shape and form that it could possibly be.
[00:27:08] Speaker E: Why would somebody take something like this and put it on a t shirt and wear it?
[00:27:13] Speaker C: What if the other person was in on it, though? It's like, well, you know, okay, like, it gets my name out there, then.
[00:27:18] Speaker F: They would have got the trademark with that person.
[00:27:20] Speaker C: Oh, it's true. Good point. Good point.
[00:27:23] Speaker D: Yeah, I think if you want something to go viral, though, kind of the last thing you want to do is put a trademark on it. You want it to be out there. You don't want to restrict who can use it.
[00:27:34] Speaker F: Well, they wanted to make the money off of it.
[00:27:36] Speaker D: I guess the moral of the story is if you want to trademark somebody else's name, get their permission, right?
[00:27:42] Speaker E: Yeah.
[00:27:43] Speaker D: You're listening to Richard and Elizabeth Gerhardt. It's passage to profit, and we'll be back after this. Commercial break. Stay tuned for secrets of the entrepreneurial mind.
[00:27:52] Speaker H: Do you hear that? That's the sound of uncertainty lurking under your hood. You know the feeling. I know I do. That sudden sinking sensation when you see a check engine light or your car unexpectedly breaks down and you're faced with sky high repair bills. It's time to shield against unexpected repairs with Carshield. Carshield is America's most trusted auto protection company and has an a rating with the Better Business bureau. Don't let the fear of a breakdown keep you up at night. Trust the shield car shield and say goodbye to terrifying repair bills and hello to peace of mind. Your plan also comes with 24/7 roadside assistance assistance, courtesy towing, rental car options, and so much more. Don't wait till it's too late. Call Carshield now before a breakdown. Protect your wallet. Protect your car with car shield. Get our best protection ever. Call now. You'll thank me later. 800 9870-6188-0098-7061-8 that's 809. Eight 70 618.
[00:28:52] Speaker E: If you're worried about losing your health insurance through Medicaid, we have great news for you. New government regulations have expanded the Affordable Care act, and now you may qualify to get health insurance for you and your family through the Affordable Care act. Call now to learn if you qualify. We know the health care regulations regarding Medicaid, and we've helped thousands of people find quality, affordable health insurance. Plus, all our research is free to you. So call us. With just one call, we'll shop from hundreds of different insurance companies to find you the right affordable health insurance plan. So if you're worried about losing your Medicaid insurance, call right now, speak with a licensed agent and find how you may qualify for a new health insurance plan.
[00:29:35] Speaker H: 800 4105-9148-0041-0591-4800-4105-914 that's 804 10 5914. Paid for by the health insurance hotline.
[00:29:52] Speaker D: Passage to profit continues with Richard and Elizabeth Gearharthe. Time for Elizabeth and her projects tell us what's been going on, Elizabeth.
[00:30:00] Speaker E: I have a bunch of different things going on. Richard and I are remodeling the top floor of the building that we have the law firm in to be a podcast studio that we can rent out to people. But the other piece of this is talking earlier about how we started our marketing, what our plans were before we even started this. We had been using the studio for passage to profit during COVID So we had really good equipment and stuff. I said, I'm going to start a meetup group and see if there's any local interest in podcasting. So I started, and I met another woman who was interested in starting a meetup group, too. So we did. She wanted to do it virtual and in person. I was thinking just in person. Her name is Stacey Sherman, by the way. You can find her on LinkedIn. She said, I have a lot of connections on LinkedIn. Let's do a hybrid. So we decided to do a hybrid, and we used eventbrite, and we used eventbrite advertising to promote this event. And we're just blown away. Not everybody that registers comes, but we have an event in a couple days, and right now we have almost 350 people signed up. So I guess that answers the question that I had about whether we should spend the money on a podcast studio or not. Video is very important, so we want a video studio, definitely. And most people are doing video studios, but we have another room. So we decided we'll do just strictly audio studio, too, so people can pay less and just do the audio piece of it. So we'll have both studios, and then we're going to have another room for people to use for DIY. So it could be if photographers want to come and do photo shoots there, or somebody wants to do a short video shoot there, they can bring their own equipment and set up there. So there's a lot of space that we weren't using. So enough about me. We have Remi Liebovic. She is amazing. She does social media. And I do see in my notes here that she's like, yeah, people throw stuff together on canva and put it on their posts, and I can do way better than that. I'm like, guilty.
So, Remy, please introduce yourself and tell us all about your agency.
[00:31:52] Speaker B: Well, it's pretty funny that you're talking about commercial real estate, because I have a new client that's based in commercial real estate. And I can tell you this, people are definitely interested in commercial real estate. And for me, even though I am what they call a digital nomad. I've kind of reached capacity with my home office. Like, I love my dog, I love seeing her every day, but you know, sometimes I just need to break away and go to these different office spaces and just really hyper focus in. So hello, my name is Romi Lubik. I am the owner of RCL Media, a social media marketing agency based in northern New Jersey. We service clients in the tri state area and I have been running and growing the business for the last four years to serve both b, two b and B two C businesses in the restaurant, construction and lifestyle based industries. We offer social media based marketing services such as strategic consulting, content creation. So again, making original content and on site content creation where we utilize photographers and videographers to actually go on site and create original content that can be used for your business and platform management, and paid and organic social media. So our mission is to create, communicate and amplify so that we can give our clients audiences a memorable experience that makes an impact on their businesses. We do this by sticking to our values of leadership, creativity, innovation, and providing both top quality service and custom tailored solutions to our clients. And I know that was just a lot of marketing speech, so I'll simplify it down for everybody. I hate stock images. I don't think that they properly convey a business on social media. So let's get into it right before.
[00:33:36] Speaker D: We go too far. What is a stock image?
[00:33:39] Speaker B: So, a stock image is an image that everyone else and their mother can use. They pay a monthly fee to adobe, canva, or all of these very commonly known platforms. Unsplash also has stock images now. And essentially how I personally feel as an agency owner is that it's kind of lazy, especially when you have clients who have portfolios of work. So, for instance, one of my construction clients, they build out closets. They're called closet butler. They have an entire library of photos of before and afters. And through the build process of all of their builds and their projects, why would I not be posting that? Why would I not be going on site to shoot that?
[00:34:25] Speaker D: Yeah, no, I mean, I think it makes perfect sense. So stock images are basically images that you buy and you're. The focus is on using the materials that the client already has or creating new materials that are really personal to the client, which I think is really important. Cause it does send a much better message. Right, right.
[00:34:44] Speaker B: At RCL Media, like I said, custom tailored solutions. We've made reels for client where a 15 2nd reel got them a $15,000 project because someone was just scrolling on Instagram and was just like, hey, I want that. Called them up. And they were like, where did you find this from? And they're like, well, we saw it on Instagram. And then I get a call, like saying, hey, social media actually works. So I'm like, yes. Because my clientele are mostly small to mid sized businesses, and to many of them, especially for b, two B and b, two C. They're very new to the whole social media, Instagram, Facebook, TikTok, and LinkedIn.
[00:35:24] Speaker E: That's a good point. So, creating content that is specific to your client and probably geared towards the Personas, as we were talking about before, are like, your superpowers. Is that what you're saying? So is there anything else that you do that you feel set your agency apart from other agencies?
[00:35:41] Speaker B: I personally believe that a business's social media presence is their mission statement in action. If you can go to any social media page, let's say Instagram, and you can pick apart each and every post, as long as you can pick each separate post. And then you see their mission statement, and you can see how that mission statement is alive and in action through that post, then that means that social media manager was doing their job, and that's what we do at RCL Media. So I want to really quick talk about a success story that we did through a consulting service through LinkedIn, because I feel that a lot of people here are very b, two b, and very based into advertising services to other businesses. So we have a success story with one of our consulting clients where we grew out their LinkedIn business page. First off, we started with maybe about 400 people following the page, which is good back in February. Now it's June. They have over 600 followers that they've gained organically through invites and messaging and engagement. And we also established a newsletter for them, which they really only need, like, 80 people are a part of this organization. Right. However, this newsletter now has over 200 subscribers. And within that newsletter is all these industry insights that they publish on their blog onto their website. So the newsletter is launching through LinkedIn and bringing people back to their website, which is leading to conversions for them in business and only making them look more professional on LinkedIn. So it's quite incredible.
[00:37:32] Speaker D: Oh, that's great. It's always wonderful when you can help a client make progress. And I take it that because of this activity, they're getting more business.
[00:37:39] Speaker B: Absolutely. And again, that was a consulting client. So we're not going on site and taking photos and videos for them, but for the clients that we are taking photos and videos we can see by pulling up competitive businesses and comparing our social media platforms that RCL media manages for them, and then comparing to whoever's just running the competitors pages. We kind of set the tone for one of my restaurant clients. Whenever we do something or we start and implement a new strategy, which, by the way, your social media strategy needs to be in line with your quarterly business goals. So everybody's is different. However, every time that we create a new strategy for this restaurant where we're implementing new audio or new techniques, a lot of other restaurants seem to start following suit with that.
[00:38:31] Speaker D: Well, that's great. So when you meet with a new client for the first time, what are the things that you go over in order to help establish a social media campaign for them?
[00:38:41] Speaker B: First thing I say, what are your goals for this quarter? What do you want your business? What is a service that you want to push? What is a product that you want to sell? And who are the people that you either want to get in here because you are a brick and mortar, or who are the people that you want to be connected with because you are a b two b business? They tell me that information and then from there, what we do is we craft a strategy, because some clients only want to be on LinkedIn and some clients want to be across all platforms with meta platforms, LinkedIn, TikTok, the whole gambit, right? What we do is each platform needs its own unique approach and each platform has its own level of content. I mean, you can pretty much post videos across all platforms. Right? However, what is the trending template on TikTok versus the trending templates on Instagram? Whereas Instagram hasn't started implementing that.
[00:39:45] Speaker D: That's an interesting point. Ernesto, do you have a question for Remy?
[00:39:49] Speaker A: No, I'm appreciating the difficulty of what she's saying. You know, you have to tick Tock is completely different than a Facebook story. A Facebook story should be completely different than an Instagram story or reel. You know, your LinkedIn content should also be distinguished. So it's important that you work with an agency like hers because you really do need to differentiate how you're communicating on each platform.
[00:40:11] Speaker D: Barbara Wardell.
[00:40:12] Speaker F: I agree with Ernesto and Remy as she. I like the fact that she is actually doing original content because you want that customer, you want them to feel like, oh, it's familiar to me because they saw that ad.
[00:40:25] Speaker A: It's that authentic trust.
[00:40:26] Speaker F: I really great deal.
[00:40:27] Speaker E: I'm helping people with podcasting, and one of the marketing things we're doing for social media with podcasting and with this show and with everything is we're using some of these programs to pull out SEO clips. So I don't know if you're familiar with Opus Pro. I assume that you are. So Opus will pull out a 32nd clip and it'll give you the SEO score. What do you think of those for social media?
[00:40:47] Speaker B: Well, what I can tell you is that social media, especially meta, we've now launched the meta AI search platform within Facebook and Instagram. And I can confidently tell you that now there is such a thing such as video SEO and that is being utilized on YouTube, TikTok and across these platforms. And for those of you listening and we're sounding like we're talking with jargon, essentially, I like to cook, right? So if I go on Instagram now and I type in on the search bar 30 minutes recipes for after work, I will be given 30 minutes recipes of which the algorithm and the AI find those keywords just looking within the captions. So us at RCL media, we make it a point to make sure that all of our captions have calls to actions. They have geotags like literally in the hashtags, and on top of that they have relevant wording so that if someone is looking for something specific within that niche, that search bar is going to be easier to be found. So what she's talking about with search engine optimization through these keywords is that essentially social media platforms are now starting to use and utilize the keywords. Did I answer everybody's question?
[00:42:15] Speaker E: I think so.
[00:42:16] Speaker B: Don't get too complicated.
[00:42:17] Speaker E: So would you recommend then pulling out a little piece of video from your video podcast and using it on social media?
[00:42:24] Speaker B: Absolutely. Because what that does is not everybody has time to listen to podcasts. Unfortunately, I love listening to podcasts. But just getting those brief clips of summaries or maybe something to spark my interest, like maybe I never knew that stuff about IP and patents and huh, this sounds like a show that I want to listen to because I'm interested in IP and patents and meta can tell from my search history that I've been looking into IP and patents.
[00:42:56] Speaker D: So going back to the entrepreneur who's just starting out, we talked a little bit at the beginning of the show about what a new business needs to do to get their marketing footing. And so of course we heard from Ernesto and Barbara who are strongly recommending geo targeting. What are your recommendations?
[00:43:16] Speaker B: They're going to love this. Step one, get a Google business page so they could actually start the targeting.
[00:43:22] Speaker D: So how do you get a Google business page?
[00:43:24] Speaker B: What you need to do? So if I was completely new to this and I just started my llc, number one, get a website and make sure that you own your domain. Number two, make sure that your website, even if it's just a landing page, even if it's just a home page, has your address, or if you are a services business and you don't have a physical location that has the areas in which you operate. Also following that, because most people that find on most of my clients website back ends, the data that I'm able to see through their website is that most of their leads are now coming from social media. They're coming from Facebook, Instagram, LinkedIn, we're tracking that. And essentially what you need to do is, number one, make that landing page, put in your locations, put in about all that fun stuff, and then start working on your social media presence. You must, and I underline this, you must have some sort of brand and brand guideline. And this is where I really highly recommend that people work with a graphic designer to create a brand guideline, to create a logo, all that identity stuff. Because here's the thing, I love canva because it's so diverse and it can help people make things on the fly and everything. However, someone that uses canva is not to the skill set and level of someone who actually went to a graphic design program.
[00:44:58] Speaker E: I agree with you 100% on that.
[00:44:59] Speaker B: And then my final thing is once you have your brand, your website, your Google page, all that stuff set up, you're going to start posting. Where do you find your clients? Right? So if you're an interior designer, you're looking to Facebook, Instagram and Pinterest, you're also looking on house and all these other things and LinkedIn as well, especially if you're doing commercial spaces. However, organic social media, which just means that you're creating it yourself, it's originally yours. Organic and consistent social media builds a level of trust and that type of repetition then says, oh, I recognize that person from that logo or that brand and I'm able to identify that they're not really thinking that, but it's in the back of their heads. Because again, showing up consistently is what you're going to need to do. Before anyone runs any paid social or paid advertising at this point in time for completely new businesses, and even for businesses that have been in the game for a while, grand repetition. And before you spend anything on paid social, you need to have a consistent presence for at least three months. They need to at least be seeing you active and posting and engaging with your audience for at least three months consistently before you do a booster campaign or anything because the organic social is going to help those ads run better and hit more people than if you're just doing paid. Because I am dealing with clients where I need to show my ROI and I need to understand why campaigns don't work. And I've just figured it out through these years that when you have an organic and consistent strategy and you do paid, it will come out so much better. The results will be the clicks. Everything will be so much more utilized.
[00:46:56] Speaker E: Remy Leibovic thank you, Remy. How do people find you so you.
[00:47:00] Speaker B: Can find mercylmediaofficial on Instagram and RCL Media, LLC, on Facebook, on LinkedIn? We are RCL Media, LLC and you can visit my website at rcl media.net.
[00:47:13] Speaker E: Okay, thank you very much.
[00:47:15] Speaker D: Passage to profit with Richard and Elizabeth Gerhart.
[00:47:18] Speaker E: Time to move on to our last guest. Last but certainly not least, Gerard Longo, who has been here before. He has the Quinn Spin podcast, but he's really talking about the underground music collective Nashville, umcnashville.com. he's putting together this community of creators. Like, what he's doing is amazing and fascinating. So please tell us all about it.
[00:47:37] Speaker C: Well, first of all, again, thanks for having me back. And I'm learning so much just from sitting here. And I hope every artist in my network who's listening to this has paid close attention to both what Ernesto, Barbara and of course, Remy have had to say, because these are all very key components to building your business. Because as an independent artist, you're also an entrepreneur. And so underground music collective, of course, you know, we've gone through many different lives over the past eleven years. It started with the Quinn spin. Now our primary focus right now is educating the artist into thinking like an entrepreneur. What we're doing here is we are instilling the principles of entrepreneurship into creativity.
[00:48:18] Speaker B: Right?
[00:48:19] Speaker C: Because I think what happens is a lot of artists will come into the industry, come into music thinking that, you know, the whole trope of do what you love and you'll never have to work a day in your life, do what you love and you're gonna work ten times harder. Right. And you're going to have to learn all.
[00:48:32] Speaker E: Yes, yes.
[00:48:34] Speaker C: Because you're building it from nothing. You're building from scratch. I went to art school and there are all these things that like, you know, you can make art, you can make music, and you can just do that as a hobby. But if you want to turn it into a career, then there are all these things that just simply cannot be ignored. And if you don't want to do them, you at least have to know how they work so you can delegate and hire a team to do them for you.
[00:48:56] Speaker D: Yeah, I mean, in the old days, it used to be that the record companies would spot talent and they would do everything for you. Right.
[00:49:03] Speaker F: But they also took a huge percentage.
[00:49:05] Speaker D: They also took a huge percentage. But nowadays, it's really up to the artists to promote themselves, and they have to be business people, or at least have strong relationships with people who are business people who can handle this entrepreneurial piece.
[00:49:19] Speaker C: Absolutely. And I'm so glad you said that, because the artist, the creative in general, even if you're not a musician, you have more power at your disposal than you've ever had before. You have all the tools. Social media is a tool. Spotify, if you're a musician, is a tool. Like, you have all these tools to collect data and figure out what to do with that data, kind of like we talked about before in the opening segment. And it's up to you to take the action on that. You don't need to sit and wait for somebody to come give you an opportunity. And I think what happens, mindset wise, it's this whole idea, again, of, like, not only do what you love and you'll never work a day in your life, but somebody's just going to recognize your talent and discover you. That doesn't happen, at least not the way we think. I've seen so many people move to Nashville, having lived there for five and a half years, and like, oh, well, I just need to go out and bus got you to go out and play writers rounds and someone's going to find me. You've got to do the work, you've got to build relationships, and you have to know what to do from there. You have to know what to do with the data, the information. You have to know how to follow up and with relationships, you have to know how to provide value. What value are you giving to the relationship in exchange for the value that you're getting back?
[00:50:22] Speaker E: You're 100% correct. I think for a lot of creative stuff, like podcasts, especially 70% is marketing. For podcasts, I feel like that's my personal opinion. And for these creators, marketing. Do you remember Milli Vanilli?
[00:50:35] Speaker C: I sure do. Yeah.
[00:50:35] Speaker E: Yeah. And they were lip syncing the whole time, right? But they were what the people in control thought they could market.
[00:50:42] Speaker C: Yeah. And the other great thing about the day and age that we live in is you get to decide based on your values, what your mission and vision are. And from there, you get to attract your audience. And then again, it's that game of figuring out exactly how to keep them engaged, how to grow that audience. But as an independent coach, you know, when I was last on the show, we had first launched our coaching program. Officially, we've been at this, you know, officially with the UMC Academy for a little over a year. I start with the values. I start, it's. I call it my VMV method. Values, mission, and vision. The reason we start with values, because you have to know who you are and why you're doing this, not only so you can connect that to your audience, but let's be honest, this ain't easy. And it's going to light your dark hours where fame and money are. The prospect of those things won't. Right? So you have to know your purpose, you have to know why you're doing this, and you have to know what you want to put into the world and then turn that into your mission, which is to say, what do those values empower you to do in the world and your vision, which are, what does it look like, sound like, feel like? What kind of experience does it create? How does it make that world a better place? How does it create that impact for your audience? How does it connect them to you and to each other?
[00:51:48] Speaker F: But if you're authentic to who you are, it will resonate with every single person that you come in contact with, whether it's your audience or the people that you work with.
[00:51:57] Speaker C: Absolutely. You can't fake that.
[00:51:58] Speaker B: No.
[00:51:58] Speaker C: Eventually it's going to catch up to you. Right.
[00:52:00] Speaker F: It'll be a one hit wonder again, right?
[00:52:02] Speaker D: Mm hmm.
[00:52:02] Speaker C: Yeah. And that's the thing. Lightning can strike for anybody, right. But to sustain that, like we look at Taylor Swift right now, in my opinion, Taylor Swift is the greatest of all time when it comes to engaging her audience and keeping them there because of the ways that she's created that connection, the ways that she inserts things into her songs, into her videos, into her experiences that her audience can relate to pick up and make their own. And the way that she continues that conversation, the way she presents herself as a real person, telling her story through these experiences, in my opinion, has been second to none, especially when you consider the longevity. She's been added, what, almost 20 years in the mainstream now, and she's more.
[00:52:42] Speaker F: Popular now than ever.
[00:52:44] Speaker D: Engagement is not just the innate talent of the person. It's all of these other factors that you're talking about.
[00:52:50] Speaker C: And another thing she has, she is a remarkable businesswoman. She knows how to market herself. She knows how to surround herself with.
[00:52:56] Speaker F: People who know what they're doing.
[00:52:58] Speaker C: Exactly. She has built a world class team. And that's another important key. You can't do it by yourself, and you need to identify the people. You need to surround yourself with what skills they bring to the table, the culture that you're creating within your organization.
Another great example of this is Bon Jovi. The documentary just came out. Thank you. Good night. And John, in the early nineties, saw that they were kind of going down the path of touring too much, getting burnout, kind of going down the path of a lot of their contemporaries. Fired the management team, fired a bunch of other people, took the reins, and decided that he was going to be the quarterback of the organization. And look at them now. You know, he got them into group therapy. He got them, you know, moving in directions that bands at that time, in the late eighties, early nineties, weren't moving. And here we are in 2024. Just release an element.
[00:53:43] Speaker D: Yeah, I think you bring up a really good point, and that is, is that trust in an organization, and a business organization really is important, because if you're second guessing the people that you're working with, you're spending a lot of time checking out what they're doing. You're not making decisions as easily and as quickly because you're like, well, I have to go check this out before I can just give this person the project. That is really key. And I think that's one of the great things that's kind of evolved in our business culture over the years, is the notion that you really do have to have trust amongst your business team members, because without it, your organization just doesn't function as a fisherman.
[00:54:24] Speaker F: It's not strong. The foundation is not strong. It's like Ernesto and I. I have my lane, he has his. We work it together, but we each have our responsibilities that are our focus.
[00:54:35] Speaker A: She tells me to stay in my lane a lot.
[00:54:38] Speaker F: Well, you know, you gotta keep them in their lane.
[00:54:42] Speaker C: That's where I think kind of, to bring it back to coaching in the academy. It helps to have a mentor who's been there. It helps to have somebody in your circle who can, like, recognize patterns before, maybe as somebody who's newer to this and shrink down the time it takes to get to where you want to go.
[00:54:55] Speaker F: How did you get started with that.
[00:54:57] Speaker C: You know, it's funny because, like, originally I was, you know, taking odd jobs for people like, you know, okay, post on my social media about gigs, you know, come and do this freelance thing, take my photos, whatever, like, just cobbling it together. And I would always end up coaching them. They would always end up coming to me for advice. They'd always end up coming like, what do you think about this, and what direction should I go? And eventually, I was just like, I should just launch a program, base it on the foundation of what I've built here, which is, you know, merging art and entrepreneurship. You know, underground music collective is a creative platform, but I've had to learn these lessons myself, and I. The thing is, I always say this. I meet you where you are, I walk with you instead of come at you, and I don't teach you anything I haven't had to already learn myself, even though I'm not an active musician. I will drop the mixtape one day, but not yet. Like, there are so many parallels between this journey and the journey of an artist, because you are building something from zero. I literally started my podcast in my childhood bedroom eleven years ago with a usb mic and a laptop. Somehow we're still kicking.
[00:55:55] Speaker D: So if you meet a new potential client, what are the steps that you go through to kind of get them started on the right path?
[00:56:02] Speaker C: We have a free consultation at first. You know, we identify what your goals are. We identify what you really want to pull out of your art, the direction you want to go, the types of connections you want to make right. And, you know, part of that consultation is also to make sure we're a good fit for each other, because just like, not everyone's ready for management, not everyone's necessarily ready for coaching. A lot of times, especially when people are starting out, folks don't necessarily realize that they need that or what the value of it's going to be. So somebody who comes to me, chances are, already has an idea of the value of it, what they're going to look to get out of it, and we're going to be able to identify ways during that consult to help each other and move forward. And then, of course, we start with the VMV, with the values, the mission, the vision. We work on the audience connection, identifying that audience, which, surprise is in line with you and your values, your mission, your vision. And then we take all that information, we devise ways to get more of those people in, track the data, identify opportunities, and then we go from there to approaching those opportunities, building more relationships. I have a course that I'm actually teaching in Pennsylvania at a conference, the Music fest music industry and Education conference, August 2, called perfect, your pitch, which covers all of this, from, okay, who am I, and what do I do as an artist? To how do I get on festivals? How do I get media placements? How do I find partners and sponsors? And what it comes down to is relationships. Building that strong foundation, building relationships not only with your audience, but with the tastemakers, but also, it comes back to that value. What value are you giving them? To not only listen to you, but to want to do business with you, to want to have that relationship with you?
[00:57:35] Speaker D: So have you ever found it to be the case that people with sort of less intrinsic talent do better in the music industry than those who have more music ability because of their business skills?
[00:57:50] Speaker A: I'm ready to talk about Bon Jovi and Bruce Springsteen.
[00:57:54] Speaker C: To that point. Jon has even said, like, I'm not the best singer in the world. I'm not the best player in the world. I'm the hardest worker in the world, you know? So it's exactly that point. But I love that question, because perfect, your pitch, that course I mentioned, starts with what I call the two harsh yet simple truths that, especially if you haven't heard these yet, you might be shocked or even dismayed to hear. Number one is being a good musician is not enough, and number two is you have to give people a reason to care. So I think it's not necessarily that people who are more or less talented are more successful. I think it's your relationship with that talent as the thing that's going to take you there, because talent alone won't do it. You think about it, there are thousands, if not millions of people with musical talent in the world who, if they applied that talent, could make a run at this thing and, of course, followed all these steps. Right. But what sets you apart and what sets you apart is the way that you connect are the systems you have in place, the people you have on your team, and how you bring that all together.
[00:58:47] Speaker A: Gerard, some of the value that I see, certainly right off the bat for what you bring, a lot of people don't want to deal with someone who's green. So the fact that you're providing a safe opportunity for them to grow and mature and start setting realistic goals and expectations, then it's possible, yeah, you could get their attention.
[00:59:06] Speaker C: I end up working with some of my clients on different projects after they've graduated. Right. Like, there are a couple right now who have either graduated or getting ready to. And we're talking more about, okay, how can we collaborate? How can we help each other build and grow and win?
[00:59:19] Speaker E: What do you think? The absolute biggest challenge is?
[00:59:22] Speaker C: Realizing that it's the long game. There's this idea that we have and that is just projected toward us, you know, that overnight success is a real thing and it's not. But I think a lot of the challenge is realizing that this takes time and this takes work and it takes trial and error. So that's what I'm here for now, is to help people cut down that window of trial and error so they can get to where they want to go.
[00:59:45] Speaker E: Gerard Longo how do people find you?
[00:59:48] Speaker C: Umcnashville.com is our central hub. Umcnashville on Instagram, TikTok threads, all of those, you can also find the Quinn Spin podcast, two ends and Quinn twins and spin Spotify, Apple Podcasts, YouTube and more. That's where you can find me and find us. And then also music fest.org has information on that conference if you're going to be in the northeast August 1. And second, the music fest, music industry and Education conference.
[01:00:11] Speaker E: Where is the conference?
[01:00:12] Speaker C: It's in Bethlehem, Pennsylvania, attached to the largest free outdoor music festival in the country.
[01:00:18] Speaker E: Oh, wow. Excellent. Well, thank you. So, listeners, you are listening to the passage to profit show with Richard and Elizabeth Gearhart. And we will be right back for secrets of the entrepreneurial mind. Don't go away.
[01:00:29] Speaker H: Do you feel like the cost of car ownership has gotten out of control? Take charge by refinancing your auto loan. Today, one called for rate genius can save drivers an average of $1,200 per year. The loan specialists at rate genius have helped people for more than 20 years replace high interest auto loans, lower their payments and spend less in interest rate genius. Genius works with over 150 lenders to find you the most competitive terms. Customers lower their rate an average of three percentage points. That's huge savings. It's absolutely free to apply for refinancing through rate genius. And when you refinance your auto loan, you won't owe a payment for 45 days. Make the five minute no obligation call today and get on your way toward affordable car ownership. Call 804 7074-488-4707 7448. That's 804 70748. Rate of payment values are calculated by using the average savings for customers from January 1, 2022, through December 31, 2022. Not all applicants qualify for a loan or rate savings. Actual offer terms, including APR, are determined at the time of your application based on credit, worthiness, value of the vehicle, on term and other factors.
[01:01:29] Speaker D: It's passage to profit. Now it's time for Noah's retrospective.
[01:01:34] Speaker E: Noah Fleischman is our producer here at passage to profit, and he just has a way of putting his best memories in perspective.
[01:01:41] Speaker I: I'll never forget the night of my 10th birthday. My mother and I watched Casablanca on the late movie. It was wonderful because she provided all the narration, telling me about Humphrey Bogart, Lauren Bacall, Peter Lorre explaining World War Two, all the detail in the picture. It was great when it was all done. She said, when I was your age, my mother couldn't show me a movie on late tv and explain about it. There was no tv to show it on. Just think. Now we have the Internet, YouTube, virtual reality. Any one of us can go anywhere in time that we want for any period of time. It's unbelievable. And what better activity for family night? Mom can put on the wraparound shades and the headset, spend time in a luncheonette in 1956. Dad can go and hang out in a cocktail lounge in 1968. The daughter can toss on her acid wash denim jacket, virtually, of course, and go to the mall in 1986. Family night. That's what you call togetherness. Until the Internet goes down. Then all we'll have is each other.
[01:02:43] Speaker D: Now more with Richard and Elizabeth.
[01:02:45] Speaker A: Passage to profit.
[01:02:47] Speaker E: And now we have come to secrets of the entrepreneurial mind. So I'm going to ask each of our guests here if they have a secret they are willing to share. So let's start with Barbara.
[01:03:00] Speaker F: I think the main thing is really what your passion is and really figure that out before you kind of. I mean, you can throw the spaghetti on the wall, but look deep in, quiet your mind a little bit and figure out where you want to focus on Ernesto.
[01:03:17] Speaker A: My secret is, admit what your weaknesses are. I think so many type A personalities, business owners, entrepreneurs, we may know what we're good at, but we have to be honest with ourselves about what we're not good at. I was running my company, Killary Media, and I realized, you know, I need someone different than me. I need someone, in my case, like Barbara. She can take talent, be organized and collaborate. And I realized, like, wow. Meeting someone like her made me realize where my weaknesses were. Then you have to be honest and humble about it and say, hey, we're two sojourners on the same road. Maybe we could partner up. But you can't get there. If you can't admit that you shouldn't be doing it all yourself that you can't be good at every aspect of your business. It's important to make real relationships, genuine relationships, after you're being honest with yourself.
[01:04:04] Speaker E: Remy, what is your secret that you're willing to share?
[01:04:07] Speaker B: Networking. I have found so many more genuine connections through networking than just going and posting and trying to connect online with all these different people. You're going to find that you're going to learn so much more. I mean, some of my best friends that I've gotten from entrepreneurship, some are chefs, some are it people, some are in construction, all these different things. I would have never been friends with these people had I not had a business. And all those connections started within networking. When you go out and you network, you get to pitch yourself, you get to be yourself and you get to represent your business. Networking is so crucial.
[01:04:49] Speaker E: I agree. Okay, Gerard, what is a secret you're willing to share?
[01:04:54] Speaker C: You're going to make mistakes. There are going to be times where you don't know what you're doing. There are going to be times where you don't think you can figure it out. There are going to be times where you go the complete wrong direction only to realize you were on the right path all along. That's fine. Keep going and don't be ashamed of that. As a matter of fact, you can use that to help somebody else going through something similar. You're going to make mistakes. It's part of the process.
[01:05:15] Speaker E: I agree.
Richard Gearhart, what's the secret of your entrepreneurial mind?
[01:05:20] Speaker D: I think I'm just going to go this week with the plain old consistency thing. Remy was talking about posting consistently, but showing up consistently stands for a lot. I mean, it makes a big difference. Sometimes it's not so easy. Like Gerard said, you go off in a wrong direction, you make a mistake. All of those things happen, and sometimes they happen a lot. But if you stay with it, usually you'll figure it out and you'll be able to get to the next level, or at least where you want to go. So just staying in there, making that consistent effort is, in my opinion, an important secret.
[01:05:57] Speaker E: And my secret is showing up but being present. So not just showing up like coming and sitting down in a chair and talking to people, but being present and letting, as we spoke earlier, letting your authentic self come through. Because so many times we're so distracted and we're not really paying attention to what's going on right in front of us. And I think you're more effective if you can do that. I know it's hard sometimes, but that would be my secret.
[01:06:22] Speaker D: Well, unfortunately, it's no secret that we've come to the end of our program. Passage to profit is a nationally syndicated radio show appearing in 31 markets across the United States. Thank you to the P two P team, our producer, Noah Fleischman, and our program coordinators, Alicia Morrissey and Rishikat Busari. Look for our podcast tomorrow, anywhere you get your podcasts. Our podcast is ranked in the top 3% globally. You can also find us on Facebook, Instagram X, and on our YouTube channel. And remember, while the information on this program is believed to be correct, never take a legal step without checking with your legal professional first. Gerhardt Law is here for your patent, trademark and copyright needs. You can find
[email protected] and contact us for a free consultation. Take care, everybody. Thanks for listening, and we'll be back next week.
