[00:00:00] Speaker A: What if you had a crystal ball? What if you could see major changes in your industry coming before they hit and blow your competitors out of the water,
[00:00:11] Speaker B: ramping up your business?
[00:00:12] Speaker C: The time is near. You've given it heart, now get it in gear.
[00:00:17] Speaker B: It's Passage to Profit with Richard and Elizabeth Gearhart.
[00:00:21] Speaker A: I'm Richard Gearhart.
[00:00:23] Speaker D: And I'm Elizabeth Gearhart and we're your host.
[00:00:25] Speaker A: Welcome to Passage to Profit, the road to entrepreneurship. We're what is our future with AI and how do you turn uncertainty into opportunity and competitive advantage? We're honored to be joined by world renowned futurist, AI strategist, keynote speaker and bestselling author Daniel Buress, who is going to reveal how businesses can anticipate disruption before it happens and use AI and emerging technology to do just that.
[00:00:51] Speaker D: Then we have two more amazing guests. Let me ask you, how much physical pain are you in right now? Maybe I shouldn't ask. What if there was a device that could help? Developed by a NASA rocket scientist. Our amazing guest, Mark Fox is the inventor, author and entrepreneur exploring how resonance and cutting edge science can transform the way we heal, recover and thrive. And then our next presenter, he's going to answer the question, how does money really work and how can it work for you?
Well, from living paycheck to paycheck as a single dad to becoming a best selling author, financial educator and mentor, Dwight Heck is on a mission to help you live your life on purpose and not by accident.
[00:01:34] Speaker A: And on top of all of that, you'll learn about their secrets for success. But first, it's time for your new business journey. And we'd like to ask our panel, when you look back, what was the one decision or moment that most changed the trajectory of your business? And what, what did it cost you to make that decision?
Daniel Burris, welcome to the show. What was the one decision that you made that changed the trajectory of your business?
[00:01:59] Speaker C: Well, for me, it was the demand was high almost right away because I was doing something very innovative. We might talk about that later, but it was getting a PR firm involved to help me spread the word. I actually waited too long to do that because I was busy doing what I was doing. So the hindsight for me, which of course, hindsight can give you foresight, is I should have got a PR firm involved and had them help me to get the word out much faster. And that made a difference.
[00:02:31] Speaker A: Mark Fox, welcome to the program. Good to see you again. Mark, tell us, what was the one decision that you made that changed the trajectory of your Business.
[00:02:39] Speaker E: Well, we talked earlier about this doesn't have to be positive. So mine was, the first product that I developed was four days away from cutting money for mold tooling, which was a big investment. Our financial advisor embezzled me and my wife, so we lost half of our retirement. And so what did it cost me? Okay, a lot of emotional pain. I'll go with that.
Literally, it cost me most of the rest of my retirement. Right. Because we lost so much money. But it's. The product almost didn't exist for that reason. So I just sat around like, doing nothing for like four or five days. And finally my wife, I go, do. I go back to aerospace, go get a job on rockets again. And my wife's like, you'll be impossible to live with. You've been working on this design for so long as, you know, go ahead and spend the money, whatever it takes to go ahead and build this thing and bring it into the world. So not a positive term for sure, but the company and the product almost didn't exist.
[00:03:31] Speaker A: How did you feel when you found out about that?
[00:03:35] Speaker E: Like anyone, it'd be awful. Especially when, theoretically, the guy was my friend for 25 years. Right. You know, I, you know, you find out more and more people who have been embezzled that want to be secret about it. But I, you know, I did all the due diligence and had tons and tons and tons of MOUs and documents and contracts and everything. When I first hired him to make sure I couldn't get screwed over and they were all still alive, he went through great lengths to make sure it was all legitimate. And if he called somebody, he had somebody answering the phone somewhere else. So all of that stuff. So, yeah, you know, cup kind of half full. I could go crawl into a hole. Or you just go, screw him. I'm gonna. I'm gonna make what he stole from me. Rounding error, and I'm just gonna. He hung himself the same day he got caught. So you can't throw him in jail or anything. It was like, oh, wow, he's gone. So I'm not gonna let him run my life. So that's how I felt is just, I gotta take care of it myself.
[00:04:30] Speaker A: Wow. Well, thanks for sharing that, Mark. And you're a survivor and we admire and respect your ability to bounce back after something like that. Dwight Heck. Good to see you again, Dwight. This is our. Our third encounter. Tell me, what decision did you make that changed the trajectory of your business?
[00:04:46] Speaker F: I have three major ones. And I've been thinking about which one to talk about in 25 years of doing this. Yeah, hills and valleys happen. I'll talk about the latest one. It was specifically directed to the pandemic.
And in my financial industry, in beginning of 2020, I was set to have a record year. I was going to make close to, I won't even say the number. It was pretty generous. I was having a real epiphany in my business and it was very centered around helping people, helping businesses, personal individuals. The pandemic hit and everybody's wallets screwed shut. They just didn't shut. They screwed them shut. And people that were going to do things within their businesses or their individual lives decided it wasn't the time to do it. And I didn' blame them. But my business went from going to be on a high to a low. So I had to sit back and realize, with some mentorship help, what was I going to do over the next couple years? Right. Who knows how long the pandemic was going to be? Two weeks, two months, two years. And they challenged me to be that person that comes out the other side, that's grown and developed. So I went knee deep, as hard as I could to build a brand, which is Give a Heck. I had all the same principles and everything, but I didn't really have a forward facing marketing portion of my life where I was changing other people's lives that weren't local. I was going and speaking in the U.S. i was speaking in Canada, I was talking to select groups, but I didn't really have a global presence where I felt I could actually take the information I understand in regards to the rules of the money game and help people. So over those few year periods, I created the Give a Heck brand, got it trademarked, have my podcast that's been around for five years, wrote a best selling book, created different processes to ensure that I could help people no matter where they live, couldn't help them with the products, but I could help them with their mindset. And that's one of the biggest problems with people and money is their mindset.
[00:06:47] Speaker A: That's great. Thank you very much again. You know, another comeback story. Elizabeth.
[00:06:52] Speaker D: I'm going to piggyback off Daniel, because I had the same thought before this. When I worked in corporate, I worked in the plant, in the lab, as a chemist and marketing got all this money and it was like, why does marketing get all the money?
[00:07:07] Speaker A: You wanted to buy new glassware.
[00:07:10] Speaker D: Yes.
Anyway, then when you're an entrepreneur, you realize without marketing, it doesn't matter how good your product Is right. So without marketing, if nobody knows about it, you really can't do, do anything. You're not going to be successful. So I really took a deep dive into marketing at Gearhart Law, actually, and just kind of made that my career going forward. And has it been tough? Well, yeah, I'm totally self taught, but we had agencies that helped and, you know, I guess things have moved so fast now. I really went into digital marketing that there are a lot of resources to teach you how to do marketing and do it right. I don't know if I do it super well, but we have agencies that help, like I said.
And I think what it cost me was I had to kind of pivot my identity a little bit. That's what it cost me.
[00:07:56] Speaker A: Yeah, I mean, you were a scientist. You still are, but you, that was your training and you did a pivot into marketing. Very impressive.
No wonder I married you.
[00:08:08] Speaker D: Is that the only reason? Because I pivoted into marketing?
[00:08:11] Speaker A: Yeah, that maybe one or two others. But so, so, you know, it's funny, I had this idea independently, you know, I was driving in the car on my way over here. I'm like, well, what am I going to say during this segment of the show? And I thought, well, you know, one thing that changed the trajectory of our business was hiring a social media person.
So here we are all talking about marketing. It must be karma. But we hired Carolina. She's full time and she's just blasting it out over social.
And the visibility of the firm just has just been tremendous. And I have to say it's resulted in more business. So all of the rumors that you've heard about social media bringing you business are in fact true. At least they are.
[00:08:57] Speaker D: She does YouTube as well.
[00:08:58] Speaker A: And she does YouTube. So that's it for your new business journey. I guess the moral of the story is do more marketing. And now it is time for our featured guest. What if the future isn't that terrifying or uncertain at all? Most businesses are simply planning the wrong way. And we have with us world renowned futurist and AI strategist Daniel Burris, who says many of the things that you've been thinking about just aren't really that true. And he likes to talk about. What is it, Daniel?
[00:09:30] Speaker C: Hard trends, trends versus soft trends.
[00:09:32] Speaker A: Right. Hard trends versus soft trends. So welcome to the show again. Tell us about hard trends versus soft trends.
[00:09:38] Speaker C: Well, first of all, we're going to spend the rest of our life in the future. Maybe we should think about it a little bit, the general thinking and I've met CEOs from Fortune 10, Fortune 50. I've worked globally for many years. I've given presentations at this point in 51 countries.
And I can tell you right now, the vast majority think the only thing you can be absolutely certain about is death and taxes. Yet in this part of the world, right now, as we're doing this, we're just entering spring. Next will be summer. I'll be right now. What did I just do? I just gave you an example of a cycle. And there are over 200 known cycles, business cycles, weather cycles, biological cycles. Matter of fact, there's even sales cycles. By the way, I like to have the sale completed before the cycle begins. What I'm getting at is you can use cycles to your advantage. And frankly, all of you already know about cycles. You maybe just didn't realize consciously how much you use them.
But what I'm talking about is another way to find certainty in an uncertain world. You see, when you're uncertain, what do you do? You say, let's wait and see what'll happen. By the way, in business today, you can wait and see yourself right out of business, because the world's changing. Are you. Secondly, if you are uncertain and you're talking to someone and you're trying to sell them and they're uncertain, when you're done talking to them, here's what they'll say. I'll get back to you. And I know you've all heard that. Why? Well, they weren't certain. But when they have high levels of certainty, they have the confidence to make a bold move. They have the confidence to write the big check. They have the confidence to say yes, because they've got certainty. So what I've done is I've come up with a methodology that is actually quite simple that helps you find that. Because today, given what's going on with AI, you're either going to be the disruptor or the disrupted.
The middle is actually gone.
You're either going to be more relevant or less relevant. The middle is gone. You can't coast.
Well, you can coast, but you can only coast downhill. And there is a bottom. So in this case, there's no shortage of trends. The problem is which ones will happen as we look to the future, how do we find that certainty? So I'm going to teach you about this. Today, all trends fit into one of two categories.
They're either a hard trend based on a future fact that absolutely will happen. The litmus test, by the way, is it can't be changed. And I'LL give you some examples in a minute. Let me just lay out the concepts and then we'll open it up. Some questions. So hard trends, what do they do? They let you see disruptions before they disrupt, turning disruption into a choice.
Those of you that have read one of the seven books I've written, like, if you go way back to 1993, my book Techno Trends, there's a little section in there that it's got Blockbuster is busted, and underneath it is a description of Netflix. Today, I've talked About the smartphone in 93, what the iPhone became. Of course, I didn't know they'd call it Netflix or the iPhone. You got to leave out the parts you can be wrong about. The key is how much you can be right when you know how to look. And again, my goal here is to teach, not to tell. In this little segment that you gave us, again, I don't have a career.
I have a calling. I know I'm on the planet, and I'm not on the planet to tell you some trends and say, good luck, I'm on the planet to teach you how to actively shape a better future for yourself, for your family, for your business, and for others. Rather than be a passive receiver of the future with a wait and see attitude, how you can be anticipatory versus reactionary. So to continue on teaching you a few more concepts, I gave you the hard trends. Again. I'll give you some examples in a minute. Let me give you the other soft trends. Now, soft trends are based on an assumption that may or may not happen. Now, I didn't say it won't, but may or may not is very different than absolutely will. And by the way, I love soft trends. What do I love about them? If you don't like them, you can change them. What do I love about a hard trend? I can see problems before I have them so I can pre solve them. How many times have you said, I knew that would happen?
And I would say, then why did you let it, by the way? I know why you let it happen.
[00:13:48] Speaker A: He says that all the time, by the way. I mean.
[00:13:50] Speaker C: Yeah, yeah, well, see, and I know why you didn't pre solve the problem because you weren't 100% sure. What if you were? What if you were sure that will happen and it's going to impact me? Well, you know what? You'd pre solve it. I'm going to show you how to do that. So soft trends, hard trends, let me give you all a little test. Boy, I just began to teach this to you. And by the way, it's okay to be wrong. This is the teaching moment. Let's give you a trend.
US health care costs have been going up, up, up, up, up for decades. By the way, that's a trend. Going up, up, up, up, up is the rise in health care costs. Is that a hard trend or a soft trend? Just take a stab at it. Go ahead, let me hear you harder.
[00:14:34] Speaker A: Soft, I would say it's a hard trend.
[00:14:35] Speaker D: Soft, I'd say it's a soft trend.
[00:14:38] Speaker C: What about we got a mixture, hard and soft? All right, it's a total soft trend. Now government thinks it's a hard trend. Not just this government. The last one or the one before that, because it's been going up for 20 years. Surely it'll just continue to go. But that's an assumption. For example, did you know that an aspirin in a hospital costs $20?
[00:14:59] Speaker E: No.
[00:14:59] Speaker C: If you knew that I've heard of that, you'd have your spouse bring it. Did you know that a artificial knee made by the same company, so same size, same, everything can vary in price by a hundred percent in the same network. You didn't know that, did you? No, because it's in transparent. So what if we put it all on a blockchain that had super security and you may not know what a blockchain is, but it's very secure and by the way, transparent. So you can see what sayer and what the prices are.
Well, prices would come down. You wouldn't be able to charge 20 bucks for an aspirin anymore. By the way, there is a blockchain for health care that got 100 million in its first round of funding. Now, I could go on. I won't giving you examples of how we could dramatically bring the cost of health care down because it's soft. Or we can assume it's a hard trend and let it continue to get more expensive. You see, soft trends give you choices.
[00:15:49] Speaker A: I understand the difference. But as a single person on this broadcast who got the wrong answer, I want to say, how long does it have to go in order to prove that it's a hard trend? Is it forever? Because I was thinking, well, yeah, there's AI that could be used to reduce costs. But for the foreseeable future, I mean, the next year, it's the costs are probably going to continue to rise. So how do you kind of deal with that?
[00:16:13] Speaker C: Easily. First of all, you don't have to wait more than a couple of minutes to know if it's A hard trend or a soft trend, when you know how to do it, you don't have to wait for a year or two or three. And I'll give you some examples, all right, of hard trends so you get a better sense of it. But again, what do I love about a soft trend? Don't like it, you can change it. What do I love about a hard trend that helps me see the future before it happens? Let's take AI. AI has been increasing at a beyond exponential rate for quite a while. And by the way, a lot of other digital technologies have been increasing at an exponential rate, by the way, at the same time, their price has been dropping at the same time. Now that's been going on for a long time. So let's say you don't like AI. Can we turn it off? Can we stop it? No, it's a hard trend. It will continue to grow more powerful. What's the soft trend? How you're going to use it, or even if you're going to use it. And Richard, when you were stating your thing of how will we know what will happen? There was a hard and a soft element to that. Let me give you an example. There are 10,000 people every day in the United States that are turning 70, 10,000 a day. Just let that sink in for a minute. By the way, hard trend, they're not going to get chronologically younger, they're going to get older.
They're getting older. By the way, I can predict a lot of problems and pre solve them or let them happen. I could see all kinds of new opportunities. Let me give you an opportunity that fits in the healthcare bracket and tell you something. It doesn't exist. All right? Right now, if you're in your mid-80s or 90s and you fall, a lot of people fall and probably break a hip and that could be deadly or at least extremely painful. And by the way, very expensive. Why do people fall? When they get older, their muscles and their legs get weaker, especially the smaller, finer muscles that help control balance. That's why a young person can trip and not fall. And older person is boom, down.
So there is something called an exoskeleton. An exoskeleton is something that you can put on. It's got little motors and little batteries and by the way, very thin.
Right now a 90 pound nurse in Japan can lift a 200 pound patient by herself into bed without straining, thanks to an exoskeleton. So I'm going to tell you something that doesn't exist today. Why don't we design the exoskeleton for seniors that goes on their legs up to their hips so they could easily walk up and down steps and they would have the dexterity of a 20 year old and the muscular of an athlete so they would not be falling. And by the way, will the cost of exoskeletons get less every year? Yes. Will the batteries get smaller and the motors get smaller every year? What do you think? Yes, of course. Yeah, of course they will. By the way, hard trends. Yeah.
Now, right now there is not an exoskeleton for seniors. Now, I would like you all to think to yourself in your mind right now.
I'd like you to mentally raise your hand if you think we're never going to get one of those. I'll bet none of you put your mental hand up.
Why? Because if it's based on a hard trend, if it can be done, it will be done. If you don't do it, someone else will.
[00:19:25] Speaker D: Well, the reason why is because there's so many rich old men that want it.
It's going to be totally driven by investor funding.
[00:19:33] Speaker A: Right. We're going to see Bill Gates,
[00:19:39] Speaker C: how you can invent with low risk. Stick with the demographic hard trend, because technology is a category of hard trends. Amazingly predictable.
We went from 3G wireless to 4G wireless to 5G wireless. We have now. Is that it? No. Followed by six and seven. We're putting more in the cloud. Is the cloud getting full? No, the cloud is not getting full.
And I could go through example upon example of how technology is easy to predict. I've been doing it for, for decades, accurately. But demographics is easy to predict. If you looked at some of my older books from 15, 20 years ago, I was talking about baby boomers in the future. What's going to happen about now? And if you read my stuff, you'd see what I said. We're going to have a shortage of bus drivers, we're going to have shortage of doctors, of nurses, of all these careers because massive numbers of baby boomers will be retiring. And by the way, there was a baby bust shortly after that. There's not enough people to replace them. By the way, here we are. So let me give you another way you could make money using. Let's take the older demographic. A lot of people love to go fishing, they love to go boating. But when you get in your 80s or 90s, it's kind of hard to launch the boat. So what if we got together with an engineer and designed the easy launch trailer for seniors and we did a good job of it. Would we have a growing number of potential buyers every year? Yeah. 10,000 people a day are turning 70. Yeah. By the way, I could take those numbers to the bank. They're solid demographic numbers. By the way, would I know which countries to export it to? Yeah, we know the aging populations and we know the young populations. In other words, you got a low risk innovation that has got an easy way to move forward. By the way, raise your mental hand right now if you think, well, we're not going to see one of those.
I bet you didn't put your hand up on that either. Again, if it can't be done, it will be done. If you don't, someone else will.
So hard trends is a way to see disruption before it disrupts. So disruption becomes a choice. I'd like you to have a choice. It gives you the ability to act. Let me show one other complex example here I've caused about complex. I'm going to take you all to the next level and that is, this is a little tricky. I'm going to make a trend statement and that is a lot of people in our company will be retiring in the next couple of years and when they do, they'll take their knowledge and expertise with them when they leave. Now you'll have trouble figuring out if that's hard or solved. Why? Because the word and was in there.
The trick I'm giving you, if there's a word and or a comma, you probably have two. Usually the first is hard, the second is soft. Let me restate it for you. Listen to it. A lot of people will be retiring in our company over the next several years and they'll take their knowledge and wisdom with them when they leave.
Well, that last part is totally soft. You could let them leave with it or you could do some mentoring to make sure they're sharing it with the younger people before they leave. You've got a database. Do you have a wisdom base? Do you have a knowledge base? We could start creating that before they leave. You see what I'm getting at?
So the beauty of a soft trend is you can take action on it. It helps you see the things that you can change.
The beauty of a hard trend is you can see what you know will happen. You can see the future and problems before they happen so you can pre solve them. I call that being anticipatory. That's why I called my last book the Anticipatory Organization versus the Reactionary Organization.
That's why I called the book before that, flash foresight instead of flash hindsight.
Frankly, I think we've got hindsight and crisis management down pretty well.
[00:23:22] Speaker D: I love what you're saying, And I totally, 100% agree.
Sometimes you opportunistically fall into something without realizing that you've made a good choice. And I feel like Richard and I did this when we started this podcast and radio show almost eight years ago. We had no idea we couldn't see the future, that podcasting was going to explode, and that we would need all these videos online to show up in digital search results. But how are you seeing the future? I know you're saying you're looking at these trends, but these ideas you're coming up with, like, are you in contact with aliens or something?
[00:23:55] Speaker A: I mean, that's the question. Million dollar question is how do you identify the trends? They sound obvious when you say them, but unless you're thinking about it, they may be hard to see.
[00:24:05] Speaker C: Luckily for you, over the decades, I've been doing this for a long time. I've done a lot of thinking about it. And again, I was put in the planet to teach. I love helping people. That's why I'm with you today. I don't care if you don't buy my books. I don't care if you don't read any of my stuff. Right now. We got a point of time together. We are all together right now. And I want to have an impact on you. And so it is not that hard if you give it a little chance. Now, if you are on LinkedIn, I've got 1.2 million followers there. Why? Because I share a lot of this. It's free. Why don't you connect with me there? You can go to my website, burris.com. there's free resources there if you'd like to learn more, which we don't have time to do during this entire thing. But to answer your question specifically, there is a process to be able to look at hard trends. Is this a hard trend or is this a soft trend? That's one of the main things I'm teaching right now. And the second thing I'm teaching you all is a trend by itself is academic. Who cares?
Until you attach an opportunity to it, then it bursts into actionable life. So if you develop, here's a hard trend, I know this will happen. All right, so what's the opportunity for you?
And you mentioned podcasting again. I have written thousands of blogs over the years. I've been doing this for a while. When podcasting, first started, they were all audio, as you might guess. And because bandwidth wasn't good enough for video at the time. And at the time I said, well, we're going to have video podcasting and here's about when it'll happen. Why did I know that? Because as I mentioned, technology is accelerating digital technology at an exponential pace. You can just take a look at the curve and say, here's when we have enough bandwidth for audio. Oh, here's when we have enough bandwidth for video. There's the year we'll actually start having video podcasting. And what'll it do? Enable anyone to have their own television program. Voila, here you are. And it's empowering.
So again, when you can predict the future, you have some advantage. Now I can predict the future. There is a break coming up, so let's let you get us into that break.
[00:26:15] Speaker A: I was just going to say, you know, I'm learning a lot. We're with Daniel Burris, futurist and world renowned speaker.
Such a pleasure to have him on. Stay tuned. You're going to be finding out. Speaking of trends, you may find out if your patent is going to issue before you die. Stay tuned. We'll have IP in the news coming up soon.
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[00:28:35] Speaker B: Now back to passage to profit once
[00:28:37] Speaker C: again, Richard and Elizabeth Gearhart and our
[00:28:40] Speaker D: special guest, Daniel Burris. And he is a futurist and he's teaching us how to be futurists and how to make money and get opportunities by being futurists.
[00:28:50] Speaker A: It's really kind of what the show is all about, though. We like to talk about the future and innovation. Innovation and prepare our audience for what comes next. So perfect guest.
[00:29:00] Speaker D: Yeah. And I imagine he sits at home and just comes up with ideas all day long because he's been doing this here and he's like, wow, Some of these ideas he's come up with and shared on the show are pretty amazing. I'm definitely following you on LinkedIn, Daniel Buress and also Dwight Heck and Mark Fox who are on the show today too. So anyway, you have something that I have not seen before that I just love because I am a fan of Star Trek. I've watched both Star Treks and, and Star Trek, the old Star Trek, the newer Star Trek and Star Wars. I like them all. But you offer a hologram keynote presentation.
[00:29:36] Speaker C: I do, I do. I've been doing that for several years now and it's pretty amazing. First of all, it is just like beaming in on Star Trek when I'm on stage, the virtual, you know, the hologram of me. It's a life size hologram of me. Right. And it looks like Star Trek.
And all of a sudden I'm there.
[00:29:55] Speaker A: You beam in.
[00:29:57] Speaker C: If you want to know exactly how that looks again, you can go to burrus.com b u r r u s.com and you can click on the hologram and it'll actually show you how that looks. And so I can give a speech live.
I did one in Dubai not long ago, about, oh, five, four or five months ago, where I was in California, where I am right now. But I beamed in live on stage, life size, gave a speech. And because I had them have some cameras on the audience, it was a pretty good sized audience, 2000, you know, I could see them. Of course they could see me. I could talk with them, I could take questions. And then I Z and I beamed away. And one of the most fun things I do on stage with that is I will actually be on stage as the real me giving a speech. And then at some point I'll say, boy, I'd sure like to ask the future me a few questions. And I beam in next to me from the future and I have a dialogue with myself now.
[00:30:57] Speaker D: Okay, what software. What software are you using for this?
[00:31:00] Speaker C: Well, it isn't just software. It's a system. There's a company that does that, and they do the same ones for.
There are a number. Whitney Houston has done concerts where it's a hologram of her, but in front of a live audience, it's the same company.
So I just have been using them and they have offices all over the world. So I can. So they come in with equipment. Right. And do it that way.
[00:31:26] Speaker A: So are you in the same building or can you actually be in California when you're in.
[00:31:31] Speaker C: I'm in California and they can be somewhere else in the world.
[00:31:33] Speaker A: Wow.
[00:31:34] Speaker C: I want to do that. So I have to be in a special studio. See, it's more than software. I have to be in a studio where they have special cameras, and then on the other end, they have a team that goes in with the right equipment to set it up so the hologram works and looks great.
[00:31:50] Speaker D: Interesting.
[00:31:51] Speaker A: That's amazing.
[00:31:51] Speaker C: It is very cool. Blows people away.
[00:31:54] Speaker A: Let's take a little bit of a different track now. And you are also very involved in artificial intelligence and thinking about where that's going. How do you see artificial intelligence affecting the everyday lives of everyday people going into the future?
[00:32:11] Speaker C: Well, you mentioned the pandemic earlier, and the pandemic caused major changes for everybody. Right.
AI is bigger than the pandemic. Let's get that understood right off the bat. Much bigger in terms of the kind of changes it'll make.
Now, the power of AI is a hard trend. What you do and how you react to it is soft. Meaning that's up to you.
So let me explain how it will work with a really, I think a good example, because it's not replacing us, it's augmenting us.
It's magnifying humans rather than replacing them. So let me give you an example. Let's say you Know someone that has cancer, Heaven forbid. You'll probably need an oncologist. That's the kind of doctor that treats people with cancer. And right now, AI knows more about cancer than any living oncologist. It's absorbed every test, every X ray, every outcome, every. Every chemotherapy on the planet. It's got all that right there. And it can give you answers from that instantaneously. By the way, no human can keep all that in their head, right? I mean, it's everything.
So let's say you know someone with cancer. I'm going to give you one of three choices. Choice number one, a really good oncologist. Choice number two, just AI.
Choice number three, a really good oncologist that has access to AI.
Bingo.
That's the future. We're augmenting the oncologist with AI so they can even help you better and give even better answers. But we live not just in a technical world, my friends. We live in a human world. And by the way, in a human world, it's all about relationships. And the core of all relationships are trust.
So if I've got cancer, you know what? I'm not going to totally trust AI. I'm going to want to talk to a human here that I can have some trust with and some rapport with and might even have some empathy. And by the way, AI is lousy at all those things.
[00:34:17] Speaker D: Well, Daniel, one thing I want to say, too, to your point there, and I found this to be so true, is you have to know what questions to ask it, and you have to be aware that it lies and makes mistakes, and you have to know when something doesn't look right. So we recently had an example where we had a comment on a video, and our marketing assistant tried to do the response, and she sent it to the attorney, and the attorney was like, this is completely wrong. Where'd you get this? Oh, I got it from AI. Right. So it takes.
[00:34:49] Speaker C: So you're bringing up something really important. You are. And let me address what you're getting at, because it's really good. First of all, AI can make things up, right? As you even said, it can lie, by the way. Humans can make things up and lie.
Let's get that straight. I mean, we're saying AI is the only thing that can do that.
No.
Where do you think you learned all this stuff? So here's the key. Go back to what I said a few minutes ago.
It's all about trust.
We live in a human world. It's all about trust.
So if you are using AI and it's giving you some knowledge or help, or it's giving you some sources you need to verify. Because I want you to trust me. For example, I write a lot and I'm a good writer. I can write my own stuff. But if I'm going to use AI at all and put it in something that I wrote, what I'll do is say, here's what AI had to say, and I'll put it in italics.
Why do I do that? Because I want you to know when it's AI and when it's me.
Because if I don't let you know when it's AI and I'm using AI a lot and you start saying this sounds too much like AI, doesn't sound that much like Daniel, I'll lose your trust and it'll be hard to get it back. So my point is, us humans, we need to verify sources. And by the way, if you ask it for sources, it might give you a Fast Company article. But you know what? It can make that up, too. So you've got to go to fastcompany.com and see if you can actually find that article.
[00:36:22] Speaker D: That has happened many times.
[00:36:24] Speaker C: Well, I'm just telling you. So again, we have to, as humans, make sure that we are keeping trust in the forefront and not losing it and elevating it whenever possible. That means a little extra research on our end. And let me give you one other insight about AI. It'll get you 80% to what you're trying to do fast.
Not 100%. It's a first draft, not a last draft assistant. And a lot of people are getting lazy because the 80% is pretty good. So they're putting out the 80%.
Students are turning in homework based on the 80%.
And by the way, if you're a student right now in college and you're letting AI do your homework for you, guess what? When you graduate, we don't need you. We'll use AI because you learn nothing.
So what I want us to do is realize the most important part is the 20% that we're adding to it. Because we are not machines. We're humans. We understand all sorts of subtleties and so on. We're good at collaborating. It's not. We're good at communicating. It's good at forming relationships. It's good at establishing trust. It's good at strategic listening. Not just listening. There are so many human characteristics that we're great at. We need to get better at it. And by the way, for those of you that are not willing to learn some new things.
Let me say, if you're older, there's an old saying, well, you can't teach an old dog new tricks. The good news is, hey, we aren't dogs.
[00:37:56] Speaker D: So, Daniel, I love that. I'm going to stop you there. And we're going to go into our next segment, which is about AI.
And so this is called Live AI Use Cases Business Owners Roundtable. So everybody gets a chance to say one way they're using AI and then we all get to have a discussion about it because it's so important in changing our society so much right now. So, Daniel Burruss with burruss.com that's B U R R US dot com, what is one way you're using AI in your business right now?
[00:38:28] Speaker C: In March 2026, I added an AI assist feature that is blowing people away. Now, notice I use the word assist. I'm not having it do it. That's one of many ways I've been using AI.
[00:38:42] Speaker D: Excellent. Thank you. Mark Fox, what's one way you're using AI in your company?
[00:38:46] Speaker E: So just trying to sign up for an email system. It had, you know, 20 different screens and now I just say how, where do I go next? Or I just alt, print screen and keep throwing it into ChatGPT. That tells me what the next step is to go do and where to go find it. So it saves a ton of time on what's hidden in the next step and where do I go to finish signing up for this process.
[00:39:06] Speaker D: Excellent. Dwight Heck, what's one way you're using AI in your business today?
[00:39:10] Speaker F: So I've utilized it a lot in the last six months to fire marketing companies that were dealing with stuff for me, web design people that were supposedly doing what was best for my website to make sure that I had backup channel links that I had the right, you know, keywords and the right things in there. So I've used it to get rid of marketing companies. I've used it to take over it myself in a very efficient way. So now I've saved that money that's going to other places in my business and I've let AI help me. Obviously, like Daniel says, assist, not do. So that's just one way I've been using it.
[00:39:47] Speaker D: That's a great tip, too. So, Richard Gearhart with Gearhart Law, one way you've used AI recently?
[00:39:54] Speaker A: Well, I used it 20 minutes before the show. Today we're in the studio. We're in Gear Media Studios in Summit, New Jersey. Sometimes we tape in Manhattan. But sometimes we do, you know, zoom calls. Remote programs. Today's a remote program, but I took pictures of the lighting setup in the studio. The puffy lights, the key light, the hair light, and I fed it all into ChatGPT and I said, you know, what is the optimum placement and intensity for the lights to make us look as good as we can on camera? Well, there are some things that the lighting won't change, but by using ChatGPT and then taking pictures of the monitors, the way we look, I was able to fine tune the lighting. And I think it turned out pretty well, don't you?
[00:40:40] Speaker D: I think it turned out great.
[00:40:42] Speaker F: You guys look wonderful.
[00:40:43] Speaker A: Well, thank you.
[00:40:44] Speaker C: Thank you.
[00:40:44] Speaker D: You all do too. I love these lights Richard put behind us. Like, he's the one in charge of all the tech stuff for the studio
[00:40:50] Speaker A: because, yeah, I'm the official passage to profit geek.
[00:40:53] Speaker D: Yeah, he does the hardware.
But anyway, for me, Elizabeth Gearhart with Gear Media Studios, I use Gemini and chatgpt and Perplexity. And usually Perplexity is in the Claude model. Lately I've been using Google Gemini more than anything else. It's the one that's done the latest upgrades. I think it's better than. But I do have to still use Chat for some things because I've been writing these blogs and. And I put through them and said, can you optimize these for LLM search and give me the FAQs and give me something I can put schema code with for LLM search? Like someone else said here, I just go to it all the time. I use it every day for everything. Who doesn't anymore? And the thing is, it's not just chatgpt and Perplexity and Claude and Google Gemini anymore. Like, it's in practically every software program you use. Right. So I use Canva. It has its own AI image generation.
I use Descript to edit videos. And it's got. This is so funny. It's got its AI. It calls it Underlord.
[00:41:51] Speaker F: Yeah, it's the worst AI I've ever.
[00:41:57] Speaker D: But the way I used it most, not most recently, but the way I use it this week is I feel like my YouTube videos, they're doing okay on YouTube for this particular segment.
But I asked it how can I increase viewership?
And it said, you know, start with a good thumbnail, start with a good title, which I get help from AI for all of those, although sometimes the ones I make up myself are even better. But so, you know, you have to use your own judgment. But I did Put a video through and it said, make YouTube shorts. So I put one of the videos through and you kind of have to use Gemini for this because it's the multimedia one. It works the best for this kind of stuff. And I said, identify places where I can pull out clips. I had tried doing it with descript and it didn't work very well. But Gemini told me how to center their face in the clip. So I'm going to go through and pull out these three clips and put them on YouTube shorts. And I have the timestamps now. So it'll be pretty easy to do in descript if you know how to use the software. So that's my most recent use of it. What do you guys think are some of the best ways to use it and good for businesses to actually improve your bottom line?
[00:43:03] Speaker E: Because I used it yesterday, right, So I won't name it, but one of the best AIs for doing graphic design and stuff. They charged me a thousand dollars three times in one day. So I said, you had to upgrade a thousand, you had to upgrade a thousand, you upgrade a thousand. So I'm like, all right, stop. What are you guys doing? And they're like, instead of explaining it to me or your system screwed up is it's like, nevermind, we'll just cancel your subscription. We're charging you too much. I'm like, that's a. So that's super advanced AI with the dumbest business model in the world that they didn't explain to me why I just spent $3,000 to make three pamphlets. It's like, so I can't, you know, let them cancel that one. So it's like, there's gotta be some common sense stuff too with the business model that goes with all this AI.
[00:43:42] Speaker D: This has been AI Use Cases, Business Owners Roundtable. You're listening to the passage to Profit Show. We will be right back.
[00:43:49] Speaker H: Here's a real life story that affects 50% of all of us out there. It's called Divorce. If you've gotten divorced and now you're struggling to pay your bills and your credit card debts are completely out of control, you need to call this special debt relief hotline right now. We help people with all kinds of money problems caused by different life challenges. A divorce, a job loss, even heavy medical bills, all these life events can sometimes financially stress you out and cause you to get out of control. We help people get their lives back by showing them ways to consolidate and reduce their debt. In some cases for a fraction of what they owe. If your credit card balances are more than $10,000. Call us and learn how to reduce your credit card bills and monthly payments Now. Here's our number paid for by debt.com
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[00:44:49] Speaker I: Learn how thousands of smart homeowners are investing at the About a dollar to avoid expensive home repair bills. John A former non customer said, my air conditioner broke and I had to spend $1,900 to fix it. Jeff A customer wrote, my air conditioner broke and I got a new one at no out of pocket cost. Mary A former non customer, wrote, my heating system stopped running. I had to spend $3,000 to get a new one. Lisa A customer wrote, my heater stopped working. I got it fixed at no out of pocket cost. For about $1 a day, you can have all the major appliances and systems in your home guaranteed fixed or replaced. Call now. If the lines are busy, please call back.
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[00:45:48] Speaker C: Passage to profit continues with Richard and Elizabeth Gearhart.
[00:45:52] Speaker A: Quick shout out to our friends at KGNC 7, 10am and 97.5 FM in Amarillo, Texas. Thanks for listening. And if you're new here, Passage to Profit is a top ranked entrepreneur, podcast and radio show heard in 38 markets across the country. It's a place where founders share what really works. And now it's time for Intellectual Property News. Will your patent issue before you die? Have you ever wondered, will your patent actually issue before you die? I'm not joking. If you file a patent application today, depending on the technology in the backlog at the patent office, it might take years before that patent finally issues. As patent professionals, we make jokes about the delays all the time. But if you're an inventor in your 60s, 70s, 80s, or even 90s, that question becomes a little bit more interesting. And the truth is, some of the greatest inventions in history were created later in life. So today we're going to talk about older inventors leaving a legacy through patents and how you can actually speed up the patent Office. If time matters, there's a myth that invention belongs to young founders in hoodies. History says otherwise. Some of the most important inventions were made by people with decades of experience. For example, John B. Goodenough invented computer and battery technology and continued filing patents into his 80s and 90s, and eventually won the Nobel Prize in chemistry at age 97. Thomas Edison filed his last patent at age 84, just months before he died. And the Patent Office issued one of his patents two years after he was gone. So if you're worried about whether your patent will issue before you die, you're not the first inventor to think about that. Innovation happens after years of experience, when you finally understand a problem well enough to solve it. Here's some interesting things about patents. They outlive you. A patent lasts 20 years from filing, which means your invention can still be influencing the world long after you're gone. You might pass away, but your invention could still be licensed or manufactured or improving people's lives.
And it could be cited by future inventors. In fact, we when a patent issues, your name becomes part of the permanent scientific and legal record. That's a pretty remarkable legacy, considering only 1/4 of 1% of the US population are inventors on a granted US patent. For some inventors, a patent isn't just about money. It's about being remembered for solving a problem that mattered.
Now, let's talk about the elephant in the room. The U.S. patent and Trademark Office receives hundreds of thousands of applications every year. Depending on the technology area, it may take two or three years or longer before you get a final decision. But fortunately, the patent system does offer ways to speed things up. There are several ways to accelerate a patent application. One of the most interesting is something called age based expedited examination. If an inventor is 65 or older, the application can be moved ahead in the examination queue.
No special fee is required. The Patent Office basically says, let's not make this inventor wait forever. There's also a program called Track one, prioritized examination. With Track one, the application jumps to the front of the line. The Patent Office tries to reach a final decision at about 12 months. There's an additional fee, but for some inventors, especially startups or older inventors, the speed can be worth it. There are also programs for serious health considerations, environmentally beneficial inventions, and certain technology areas.
So if timing matters, there are actually strategic tools available.
So will your patent issue before you die? Hopefully, yes. But even if the process takes time, patents offer something powerful. They allow inventors to leave a lasting mark on the world.
Long after you're gone, someone may still open a patent document, read your name, and build on your idea. And that's one of the reasons why innovation matters. If you have an idea or invention you want to protect. The team at Gearhart Law helps entrepreneurs turn ideas into protected assets. You can visit learnmoreaboutpatents.com or learnmoreaboutrademarks.com for a free consultation and practical guides to get you started. Later we'll hear secrets of the entrepreneur mind, what successful founders think about things that most people never hear.
[00:50:26] Speaker D: And now it is my pleasure to introduce Mark Fox. Your health should not feel like guesswork. At Resona Health, they combine cutting edge science with personalized care to help you understand your body, take control of your wellness and start feeling better faster because you can't really do anything if you don't feel good. So welcome. Mark, tell us all about Resona Health.
[00:50:47] Speaker E: You know, I'm an ex rocket scientist. I never plan to get into health or energy therapy or any of that stuff. About 30 years ago, my dog couldn't come up the stairs one morning and we took her to the vet and she had severe arthritis in her spine.
And the veterinarians I can't do a lot for. And then I knew another veterinarian who was on a board of directors with me and he's like, hey, there's this magic machine that puts out energy that can reverse arthritis. I'm like, well, that's B.S. but I'm going to go look into it anyway because it's my dog, right? This is important and a way I try to explain it is nothing in the world happens without energy exchange, right? You don't eat food, you don't drive your car, you don't fall down or hurt yourself. And energy can be transferred to the body with light, sound, vibration, PMF or electrical current. Everyone's familiar with a TENS unit, everyone's been sunburned. So that's light.
PEMF is just a way to transfer energy to your body that's convenient because you don't have to have wires on you. You can just have the device around your neck or in your pocket. So that's what the technologies are.
We're doing things. There's like 60 different protocols. You mentioned earlier about feeling well. Well, it's both physical and mental. So it's, it's both. And most people that'll come to this technology do so because they're long term physical or mental pain or both. And everything else that's been presented to them doesn't work. So that's people find this technology as they go. Search it on yourself.
We're talking really about soft trends, hard trends and stuff. When I didn't raise my Hand, virtually. I was gonna say, more and more people are fed up with the whole medical system and the drugs and the average person being on four medications in the United States anyway. And they're looking for alternative ways to find relief. So that's what this technology is. I saw what it could do for ptsd and it was being held hostage in clinical environments with very expensive machines. So I naively said, I'm a chemical engineer as my undergraduate and not an electrical engineer, but I'm like, I'm just going to go build an affordable device. So that's what the technology is. We have a new device for cognitive impairment that puts out. So MIT discovered about 10 years ago that 40 Hertz reverses plaque in the brain and increases cognitive ability. So we created a device that puts out both light and pmf and you just kind of wear it around your neck like that. Super, super excited. We have 100% success rate right now in our clinical trials.
[00:53:12] Speaker A: What is the science behind that? Radio waves. What kind of waves at that frequency?
[00:53:17] Speaker E: So the pulse electromagnetic field. I'm going to this, I'll make every doctor mad. But here's how I'm going to explain it. Because I've done this many, many times. When people start getting into the doctors especially, it's like, what's the mechanism action? Explain to me exactly how it's. I go, dude, you don't know how aspirin works. And it's been around for 3,000 years. You don't know how any drug works. You have theories. Okay, the theory is, and this has been measured multiple times, pulse electromagnetic fields going into your body do two things. Primarily, the cells in your body have electrical charge, like a car battery. And if that voltage gets low, you're unhealthy, you feel bad, and you get sick. So it increases the voltage on your cells. The other thing is ATP, which is the main fuel that your cells use for food.
It increases ATP up to 500%.
So those two things, it's recharging cells, batteries, amplifying the food supply for the cells so the body can do what it does best, heal itself. Now, when you get beyond technical rabbit holes, beyond that, I try and stay away from them because you can't prove it. And the argument I was getting with a doctor, and they can't make this bridge normally, which drives me crazy. I was like, have you ever heated a slice of pizza in a microwave oven? And they go, yeah. I go, well, how does that work?
And they go, well, a rocket scientist just asked me, so maybe it's a trick question. Then they go, it bounces stuff around and it heats it.
So, yeah, the theory, not the proof. The theory is it's the rotational energy of a water molecule, which means the water molecule is spinning on its own axis, causing friction to heat up the food. Nobody in the world has ever taken a picture or photographed a spinning water molecule because that technology does not exist today.
So it's still a theory, it's not proof. But we still heat pizza. So relief before reason. That's how I usually answer. How it works is I don't go too deep. And it sounds weird from a scientist. I actually don't care a whole lot how it works. I just want to see the results.
And that's what we're getting.
[00:55:11] Speaker D: And you have a lot of empirical data to back up your hypothesis on that, that it actually works. And when you were saying the brain, were you talking about Alzheimer's?
[00:55:20] Speaker E: It helps with cognitive impairment. And you can go, anyone can go Google the MIT studies and stuff that were done on it. I'm just making a device that's got dual action, PEMF and light. MIT actually discovered it by literally buying a white rope light from Home Depot, running a completely different study on mice in a box. And like, hey, we cut up their brains and all this plaque disappeared. So that's what ran them down this path.
[00:55:46] Speaker C: Right.
[00:55:46] Speaker E: So I got to school the MIT professor, PhD MD made me feel really good. He goes, what frequencies does your stuff run at? I go, one to a thousand hertz. He goes, well, nobody can see anything past 50, 60 hertz, Mike. You're right. But you didn't tape the rat's eyes open. So how did they get the energy in their body? He goes, we never figured that out. So I tell him this story to one of the top radiologists, pediatric radiologists in the country. She goes, mark, we discovered 20 something years ago that your skin has light receptors. So I went back to the MIT guy and go, you know how the energy got in the body is the light went to the light receptors in your skin. He goes, that doesn't exist. Skin doesn't have light receptors. I'm like, okay. So I sent him all the documentation that said it did.
So that's how the energy is getting your body with light putting on the back of your neck, on the blue vibe, specifically the one I was just showing you, or on the inside of your wrist is where the two meridians are. Now, this is funny. And we'll go back to AI real quick.
I went to ChatGPT and I said, where are the two meridians best for this? And it said, right there and right there and here's why. And I said, so I assume it's red light therapy. And they go, nope, blue light's better. For these reasons. Do you want the part numbers and where to buy them? Yes.
So that's another use we covered earlier, how I use AI to design this thing. Right. Is where do I go get the parts? Why is it the best way? What's the right choice?
[00:57:02] Speaker D: I'm surprised you got the pushback because people do believe in seasonal affective disorder. Sad. And they do buy lamps and stuff.
And I think doctors buy into that. I mean, that's like, what do you
[00:57:13] Speaker E: mean by pushback from who? That's why I was from like the
[00:57:16] Speaker D: doctors saying, oh, we don't know if this is real.
[00:57:18] Speaker E: No, the pushback's very simple. They're owned by the drug companies. So the only continuing education doctors get is to fly you to a resort so the drug company can introduce the new drug. That's literally continuing education for most MDs, they're just not aware of it is one number two perfect example. I tried to walk into my doctor and said, hey, about cholesterol and blood pressure, please read this summary because I've done all the homework for you. And she turned her head, said, I'm not going to do anything the American Medical association doesn't allow me to do. I don't want to learn anything new. I go, that's pathetic. But that is a large majority of the medical community is because of legal ramifications. And I try something different. I don't have the AMA behind me to protect me. Right. So that's part of it. What's interesting though is most wholesalers I get for doctors, it's hilarious because it's usually blood sugar. Type 2 diabetes. A patient comes in, they go, hey. The doctor goes, your A1C is 5.4. It's never been below 8. You finally changed your diet and started doing the things I told you to. And they're like, I bought this thing. So then the doctors call me and go, what the hell's that? And I explain it to them like I just did, and they become wholesalers. So that's like my fastest growing segment is actually mostly naturopaths, chiropractors, some MDs. Right. But people try to explore, as I said early on, different alternatives for long term mental and physical pain that nothing else is working for.
[00:58:40] Speaker A: Mark Fox from Resona Health. Daniel, do you have any questions or Comments for Mark.
[00:58:45] Speaker C: Yeah, Mark, how. First of all, there is a bioelectrical element to all of our human bodies, so definitely. And so let me ask you, where's your business right now in terms of.
Are you just in a launch phase? Have you already got it distributed quite widely? Give me a little idea of where you are in your business journey with this.
[00:59:07] Speaker E: This year will be our fourth year, and we're growing 500% a year.
[00:59:10] Speaker C: And the outlet for it is through naturopaths.
[00:59:13] Speaker E: And most of it's. Mark Zuckerberg has all my money. And it's. Facebook and Google Ads is where we're at right now. So we do Sirius XM Radio and Peacock TV as well. But the company was me in the fish tank behind me two years ago, and now I got about 12 women in pajamas scattered around the country shipping product and answering emails and phone calls and stuff.
[00:59:32] Speaker D: So consumers can buy it directly from your website, Right?
[00:59:36] Speaker E: Yeah. That's where most of the sales are. Risona Health, it's not dot com, but that's where we have most of the sales happening. But the AI assist thing, when you said assist, Daniel, is taking your own data. Yes. We've taken Zendesk stuff, 40,000 emails, telephone conversations, and put them into our own AI assistance, where that is an assist because we still don't answer an email without reading what it said. Right. Because it's not medical advice. I can't even say that. But we want to be careful because everyone's like, what do I use for this? They want medical advice, we can't give it to them. But we filter all that to make sure, based on our opinion, this is the best advice we give you based on what the AI told us. But it's funny because it finds stuff, and I know you'll agree with this, that I wrote years ago and I forgot I wrote it. Right. It'll go find documents and books I wrote. And I'm like, oh, yeah, that. I forgot about that piece of it. That is correct. So it's. Yeah, that's where we buy. It's mostly B2C. We're trying to grow the B2B part of it, but that's where we're at. Daniel, long answer.
[01:00:34] Speaker D: Yeah.
[01:00:34] Speaker C: Great. If people listening to this would like to get that device, what's the best way to get it? I'd love to have you share that with everybody.
[01:00:43] Speaker E: Yeah, it's Verzona Health. R E S O N A.
[01:00:46] Speaker C: That's the best way to do it. Okay, got it.
[01:00:48] Speaker E: Best way to do it. If you type in Mark Fox, you're going to find a Navy admiral and you're going to find a basketball coach. If you type in Mark El Fox, you will find nothing but me.
[01:00:57] Speaker D: Okay, I'm going to put that up.
[01:00:58] Speaker C: All right, got it.
[01:01:00] Speaker D: So are there any negative side effects
[01:01:02] Speaker E: at all if you use it? Here's what usually happens is once in a while they'll say, it's making me a little tired. And we'll immediately go, how many times a day use it? And the answer is usually 20. Okay, stop doing that. Concentrate on the one or two things because your body needs time to take the energy and you don't use it if you have pacemaker, insulin pump or pregnant. Just because that's what the industry will tell you, right, is just don't do any of that stuff. And that's another, another rabbit hole to go down. The one that is the biggest challenge is causation is not correlation. If it makes you feel sick, you might have an infection because it's releasing inflammation around it. So we always say go to your dentist, go get a blood test. You might have infection. But that's the only known side effects of it.
There really aren't any.
[01:01:44] Speaker F: Is it only available in the US or is it available other places?
[01:01:49] Speaker E: We ship worldwide for free.
[01:01:51] Speaker D: There you go, Dwight. So what is your favorite success story with this device and someone using it?
[01:01:58] Speaker E: So a 17 year old girl told me, mark, I'll never have a date in my life because I have Tourette's. Every boy in school thinks I'm a monster. It's awful. This life sucks. I ran the brain balancing protocol, my Tourette's disappeared and I have a date Saturday night. Then she married the guy two years later. I didn't tell her.
[01:02:15] Speaker A: That's amazing.
[01:02:16] Speaker E: We have hundreds and hundreds of stories like that. PTSD have so many of people that are suicidal, a lot of military veterans and stuff. And now they're not. Or somebody's going to get divorced and now they're not. Or the kids don't want to hang out with them. Now they do.
[01:02:31] Speaker A: So all these changes charging for these things, probably not enough.
[01:02:37] Speaker E: These are $300.
[01:02:40] Speaker D: Which one is it? I did buy one. I haven't used it yet. I'm sorry. After I talked to you before, I bought one, I want to try it on my cat and on myself. But which one is the best for fixing your brain? Like if you wanted to fix something
[01:02:50] Speaker E: like Tourette's neck, one brain balance is going to be on the vibe. It's going to be this one. Or the vagus nerve protocol that's on here will help with that as well.
And this pendant, I don't know if you have the pendant, but this is a vagus nerve toner that you just wear like a piece of jewelry over your heart.
What you just asked though, is what we get asked about 300 times a day. And you gotta like think for a minute about what they're asking and sometimes say, what part of your brain is giving you trouble? Right. Is it sleep? Is it anxiety? Is it ptsd? Is it depression?
[01:03:20] Speaker D: I'm gonna go look at your website. What's your website again?
[01:03:23] Speaker E: R E S O N A. It's short for resonance. R E S O N A Health.
[01:03:28] Speaker D: Okay, well, thank you very much, Mark L. Fox. That was great.
[01:03:32] Speaker A: Passage to Profit with Richard and Elizabeth Gerhardt.
[01:03:35] Speaker D: We still have another really interesting presentation that I looking forward to. All about money.
[01:03:42] Speaker C: It's about heck, give a hack, Give a hack. Yeah.
[01:03:46] Speaker D: Dwight hack of giveaheck.com, tell us your story.
[01:03:51] Speaker F: My core has always been the same as helping people live life on purpose, not by accident.
And what do I mean by that is so many people in life are living on a hamster wheel. They go to work, go home, get paid. They hit a certain age in their life and they've hit a brick wall. They don't even realize that they've camped their brain, they've camped their life. They don't climb anymore. They don't move forward. They don't understand why they're feeling a certain way. So my business isn't just about dealing with numbers. It's about dealing with the human condition of lack of knowledge. Ignorance, right? Taking them out of an ignorance phase that were maybe taught to them from learned behavior as a child or their circumstances of around them as they get raised into young adults, right? The different outside influences that teach them different patterns and behaviors that are false or are half truths. Right. So they're not really armed with the right tools to understand the life monsters or money monsters that they experience.
So I spend a lot of time in communication, building relationships.
I find a segment of the population that's interested most in how I do my practice and goal set with people and teach them how to budget and understand and be realistic about their short term goals and their long term goals based on their money. Rules of the money game are pretty simple. If you're bringing in a dollar and spending a dollar 50, what's going to happen to your life? How are you going to get out of it. How can you stop your 6 inches between your ears from telling you, oh, I'm depressed, so I'm going to depressive eat. They gain weight or you're going to go out and buy something and when you buy that thing, you get a temporary dopamine hit and you're happy. But then you have buyer's remorse after. So I educ them to get past themselves, if that makes sense.
[01:05:37] Speaker A: So I was just going to ask you, why do people engage in that behavior?
[01:05:42] Speaker F: Our money monsters, our life monsters always have a root. They always have an anchor back in our life. It doesn't matter if it's. It could be three generations back because that generation taught their kids nutritional, they taught them financial, they taught them how to respond. They picked it up. By the time they're seven, eight years of age, it's locked into their brain and it develops and gets a little bit different. But as they age, it gets more stubborn. So at the end of the day, they seen their family, dad went out and bought a new car, mom went out and bought new this. They did stuff together. They went on a holiday. They were excited when they left. When they came home for the next few months, they were kind of grumpy. Well, that's because the hard realization of the payment to pay off that credit card vacation, which a lot of people, over 91% of people in North America, I've done talks on it, I've got proof of it. Right. Statistical proof. Are dead or dead broke at the age of 65 because of that ignorance and that knowledge that was unfortunately, unintentionally taught to them as a learned behavior as a child. Right. So literally that dopamine hit a lot of it's learned behavior they seen, but they didn't understand the repercussions after the fact because their parents didn't talk to them about money. Didn't talk to them about the fact. Oh my gosh, Now I'm paying $1.50 a month and I'm only making a dollar and I'm getting 50% more in debt every single month because they've never been taught the rules of the money game. And to understand their feelings tied to money.
[01:07:10] Speaker D: Well, there are rules and things you can do. Richard was taught from, I don't know, the time he was three years old maybe. Yeah, save for retirement.
[01:07:20] Speaker A: I was pretty tight.
[01:07:22] Speaker D: He was taught to save for retirement.
[01:07:24] Speaker A: Elizabeth has loosened me up over the years though. So there's a certain balance though. You do have to enjoy yourself, right? I mean, why, why Work hard if you can't, you know, enjoy it. But by the same token, yeah, I was always terrified that, you know, my dad grew up during the Great Depression and you know, he had this phobia of running out of money in his old age. And so he and my mom both, you know, saved a lot of money. And I heard that constantly when I was growing. Save your money, save your money.
[01:07:58] Speaker F: And that learned behavior became ingrained in you and it became a filter for you and how you filtered things in life, right? And it actually robbed, it robbed you of some joy, but it also gave you something. So I teach people you can have both learn how to save before you spend, learn your numbers. So you're living off the difference after you've saved, right. But also understand and plan for that vacation, plan for that spoiling toy, right where you're going to go out and buy yourself something. And it's just hehehe, I bought this, I really shouldn't have. It was a, it was a want, not a need.
[01:08:30] Speaker C: Right?
[01:08:31] Speaker F: We need to learn that. But it's a process. It can't just even stuff I've written articles or talks I've done, it's still a process. It takes time, right?
Look how long it takes people to gain weight and they want to lose it in a month, but yet it took them 10 years to gain it. Well, you've got 20, 30, 40 years of poor financial planning. It takes time. So you really have to step based on where that person's at. So again it's back to that relationship and communication. Some people, I can collapse timeframes because there's somebody that learns really quickly, another person, it's really slow and I have to use wordsmithing and I have to deal with them and you know, kid gloves. Right. So everybody's unique in their financial position.
[01:09:14] Speaker A: We're with Dwight Heck, who's a lifestyle and finance coach. And Daniel, do you have any thoughts or comments about Dwight's message?
[01:09:21] Speaker C: Well, I think it's really important and again we've, we can't deny ourselves of any pleasure but at the same time we need to be responsible and keep the future in mind.
[01:09:32] Speaker D: I have a really hard time throwing away stuff I don't need or getting rid of stuff I don't need. And I won't say that I'm a hoarder, I'm not to that point, but I do have a lot of stuff. I should probably just say, okay, I don't really need this anymore. It's a poverty mentality. Right. Because you feel like you're never going to be able to buy it again and you might need it someday.
[01:09:52] Speaker E: Yeah.
[01:09:53] Speaker A: I mean, it doesn't have to necessarily be a poverty mentality. It's like, well, I may, I may want it again.
[01:09:58] Speaker F: I'll answer that question as, as this. And it will shock some people. My dad is one of 18 children. My mom is one of nine children back in the depression and everything that they went through, it became natural for them to keep something because, oh, one day you might need that. So my dad, very successful, very wealthy businessman. He's 85 years old, still alive. So is my mom.
He hoarded everything. It got so bad. My dad did not throw away even wood. So if something got tore down, he put a pile of wood back in his shop lot because he had three acres of land and he'd build stuff with it. He'd buy buckets and nails. He'd buy buckets and nails at an auction, bent nails that were taken out of stuff. And my dad, multi seven figure guy would go, okay, Dwight, here's the bench, here's the nails and I'll straighten them. We're going to use them again. On the flip side, my dad has created the most unique and wonderful things from all this recycled wood from the nails and stuff. I drove by an old house I used to own. It's been over 20 years ago. I drove by this last week because I just nostalgia. I was in the area of city of Edmonton, so I went over to and I looked and the two sheds he built, one of them's gone. Right. But the other one is still there on the one side. Right.
And he put a lot of care and attention into that and. And it was all built with. Nothing was thrown away. It was all recycled. He didn't believe in throwing away stuff. So back to your thing, Elizabeth, that you might have too much stuff and you really don't need it. I've had to get past that. Learned, taught behavior, not to say 100%. Cause some of it's very logical, reduce, reuse, recycle. But some of it I had to like, why do I have this? This has been 15 years. I haven't even looked at it or used it. It's sat, it's collected. I can see the dust lines around it. Cause it's up on the she.
Right. So it all goes back to learn behavior. Right. And we can. Anybody that says to me, old dog, new tricks. That is garbage. Anybody can learn. I'm going to learn and continue to learn and continue to educate Some of my best people to teach are the people that are 70s or into their 80s, that are. Their backs are against the wall. And what I mean by that is they're frustrated. They don't. They don't understand that they can be okay because nobody sat down and even gone through their numbers. And I'll go with. I went through this just recently with somebody that's approaching their 80s, and I went to the numbers. I said, oh, wow, you're doing quite well. They were shocked. They looked at me and go, what? No, we're not. Yes, you are. We just went through. And you give me all your numbers. These are all your numbers, right?
[01:12:31] Speaker C: Yeah.
[01:12:32] Speaker F: See what it says at the bottom, right? It says, you're over or you're under. You've never had a month. We just did this analysis for the last two years. You've never had a month where you're in the negative. So your mindset is holding you back from enjoying retirement and life.
[01:12:47] Speaker D: I feel like showing somebody it's so
[01:12:49] Speaker F: simple and basic, but people just overlook it. They're looking for the tough part. They're saying, oh, there has to be more advanced than that, Dwight. No, it's not. Here's a spreadsheet. Here's a piece of paper. Let's break down your goals. What do you want to do in the next 15, 20 years? Why are you feeling like that? And then they tell me stories of their parents, like, you guys have, too.
[01:13:07] Speaker D: Yeah, well, I feel like showing somebody your finances is like letting them see you naked.
It's kind of like, yeah, hey, these are all my deep, dark secrets, right?
And so it's kind of hard to do.
[01:13:20] Speaker A: So, Dwight, what do you tell somebody who is concerned? Maybe they have this little voice in the back of their head saying, you know, I should be looking at this a little bit carefully. What's the first step they should take to get on the right path?
[01:13:34] Speaker F: Admit to themselves they have a problem. Like, to actually have that thought, oh, maybe I'm listening to Deloitte's interview on his podcast, or I've watched his workshops or I've been to his presentations or whatever the case may be, and they kind of got that little irritation.
That's not good enough. You have to actually go, you know what? I have a serious problem. I've lived like this for 3, 5, 10, 15 years where I'm living with more month than I have money, right? Simplistically, days, it's the 15th of the month, and people are going into lines of credits, right? Credit cards, Overdraft and they let that feeling control them. It affects their health. They be. It can sends them to addictions. It does so many different things. When you don't look and admit to yourself you have a challenge and some. I've helped people get past all this stuff. All of a sudden their health issues are gone. They're not. My back isn't sore anymore. Well, you were all your jaw. My jaw used to be sore all the time. I had TMJ issues. Well, guess what? When you're clenching your teeth because you're always financially against the wall, your shoulders are always up, you're not breathing as much, you don't get in as much oxygen and it affects your health. I've done all this research in 25 years and I have a lot of professionals. We talk about this. We have a mastermind of people that we bounce ideas off because the human condition is trained by learned behaviors from generation after generation after generation. And when are we going to break that cycle, become the willing to change our lives and not say, I'm an old dog, I can't learn.
[01:15:10] Speaker A: I don't know if I'm going to go down that path.
I might have to give up my private jet.
[01:15:14] Speaker F: Can I have a ride first, please?
[01:15:16] Speaker D: I was going to say Dwight, I
[01:15:17] Speaker A: don't really have a private jet.
[01:15:20] Speaker D: So do you do the kind of chastising Alex Trebek?
[01:15:26] Speaker F: No, no.
Here's a prime example. A little quick story. I took a gentleman. I'm a huge hockey fan and we have the national hockey team here called Edmonton Oilers. So I went to a game last night and I took a. A gentleman that runs a couple radio stations here that I met at a hockey game and I became friends with him. He's like 20 some years younger than me. And we were talking, he says, what do you do with your business? So during the hockey game you can still watch it and have a conversation. And we started talking about. He says, well, what do you do? Are you going to be one of those people that's really harsh. Are you going to smack me upside the head? I said, you know what? We're going to have a conversation and I'm going to find out what your level of pain tolerance is. Are you going to want me to. I'll give you different levels of intensity. He goes, really? You've gotten to be that way? I says, absolutely, because some people need to be handheld, coddled like a baby, and other people just want it straight up. They don't want any fluff.
So I need to deal with people where they're at, not where I'm at. I have different avatars and it's not because I'm phony. It's because people need a different avatar in order for you to break down their walls. So now they become the willing.
So I am not an Alex Trebek. I basically say to people, and he says, well, what if somebody. He started throwing examples at me, right? I said, okay, well, I'd give you these three options and we won't get into it because they break down. And he goes, oh, my gosh. He says, our current financial person we've been dealing with for 15 years has never asked us any of that stuff. He's never ever given us that option. I said, it's not because he's a bad person.
It's because he is book taught and he's never gone outside of that. Life is gray. You can't be black and white when you're dealing with people.
[01:17:09] Speaker A: Thank you so much. I think that's fascinating.
[01:17:12] Speaker D: Yeah. Dwight Heck, how do people find you? And then we'll go to break.
[01:17:15] Speaker F: Just go to giveaheck.com, best place you can find out everything about me, my podcast, my book, my financial education, anything. You can book calls with me for free too, anywhere in the world.
[01:17:27] Speaker A: And I think Dwight does actually give a heck, so.
So stay tuned. We'll be back with secrets of the entrepreneurial coming up next.
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[01:18:35] Speaker C: It's passage to Profit.
[01:18:37] Speaker A: Now it's time for Noah's retrospective.
[01:18:40] Speaker D: Noah Fleishman is our producer here at Passage to Profit.
[01:18:43] Speaker A: And he just can't observe our future without recognizing our past.
[01:18:48] Speaker J: We've come a long way since the late 1800s. We don't have yellow journalism from some big newspaper mogul anymore. Now we have something called homepages. And they come from a diversity of huge sources. That's a lot of information.
Well, we need it. News is after all, a 24 hour element. So every source wants to make sure your eyes are on them every time you log on. There's always news happening and they'll make sure that there is. Like headlines that say legendary actor gone at 96 or blinking could be an early sign of this fatal disease.
Once you click and scroll through all the obligatory pop up ads and irrelevant introduction, it's nice to know you likely don't have oral ploculitis. And it's good to see that one time Hollywood extra Berlin Abnermeyer is getting his rightful posthumous recognition. When I was a kid, long before home pages, sometimes I actually felt a little guilty about switching over to an odd couple rerun when the 11 o' clock news came on. But scrolling past a commercial homepage in reality, that's pretty virtual now more with
[01:19:51] Speaker B: Richard and Elizabeth Passage to profit.
[01:19:54] Speaker D: Our special guest today, Daniel Buress. And now it is time for Secrets of the Entrepreneurial Mind.
So Daniel Buress with buress.com what is a secret you can share?
[01:20:05] Speaker C: Well, having started six companies and have five who are profitable in the first year, four were national leaders in the US in the first year. I don't just write books and give speeches. So with that in mind, let me give you a couple of key takeaways that helped me right from the beginning. Number one, I don't like to compete. You see, the more you look at the competition, the more you'll be like the competition. The more you'll act like the competition and the more you'll be competing with them, I want them to be looking at me. I don't want to be looking at them. Secondly, what I want to do is fail fast because I can't afford to fail slow.
And most of us have success.
We're doing something and we know this is what success looks like.
Well, you know what failure looks like. You should have that figured out too, so you know which direction you're going.
Because if you fail fast, you'll learn faster. So those are a couple of things that can really help. And then the third is separate the hard trends based on future facts from the soft trends based on assumptions. When I have those future facts, I have certainty and that gives me the confidence to make a bold move because I know if I don't do it, someone else will.
[01:21:12] Speaker D: I agree. Everybody check out Daniel Burris website. And really, I think there's a ton of great information there.
[01:21:19] Speaker A: I've been thinking a lot about trends after this program. I think that's really important.
[01:21:23] Speaker D: We can watch his YouTube videos tonight.
[01:21:24] Speaker C: Yeah. So let me give you one more quick one that I think you'll all enjoy. And that is whatever problem you've got. That's not it.
Yeah. I call it the skip it principle. It's very powerful. Two quick examples. I'll make this fast because I know we want to get around everybody here. And that is. I had my niece call me the other day. She has her first job. She said, uncle Dan, I'm having trouble saving money. I'm working really hard at saving money. By the way, she knows it's possible her older sister can save money. Hallie can't save it. I'm trying to save money. I just can't do it. What's wrong? And I said, you're working on the wrong problem. Why don't you work at how you spend money? You see? And by the way, when she did that, she started saving money. See, she was working on the wrong problem. One more quick example. There was a hotel network chain that I was working with. They built 10 new hotels. When they opened them all up, everyone was complaining about the slow elevators. You can't just speed up an elevator. That would mean it was an impossible problem. They couldn't make the elevators fast. But actually, that wasn't the problem. What was the real problem? People were bored. That's why they noticed it was slow. So the solution was we put in a mirror in front of every elevator and all the complaints went away because now people were checking their tie, checking how they look. Oh, they have legacy already.
So whatever.
[01:22:40] Speaker A: I was gonna adjust, but, you know,
[01:22:42] Speaker C: the point is, you're all smart. Whatever problem you got, that's not it. You gotta dig down. Ask. By the way. You dig down by asking why a few times, and bingo, you can find something that's fully solvable.
[01:22:55] Speaker D: Excellent. Thank you.
So, Mark L. Fox with Brazona Health. What's a secret you can share?
[01:23:01] Speaker E: Well, I don't want to copy Daniel, but it's the same thing I've been saying most of my career is, how do you fail in two weeks? So I'll just actually put a time frame on it because it gets past the procrastination and it doesn't have to be a big gigantic budget thing. Fail in two weeks to figure out what you could learn really quick. The other one that's tied to that is the spirit of experiment. I was trying to get this thing in corporate world approved, and I failed and failed and failed. And I finally literally had a urinal next to the CEO and I go, why the hell can I just run an experiment? I know I'm right. He goes, an experiment. I don't care if you run an experiment. So if you're against experiments in this country, it's like you hate apple pie America and everything about it. So if you just use the word experiment as a weapon, it lets you allow certain things other people will tell you you can't go do it. So
[01:23:47] Speaker A: I'm going to try that at home.
[01:23:50] Speaker E: It works.
[01:23:52] Speaker D: Okay. So, dwight heck with giveaheck.com. what's one secret you can share with our audience?
[01:23:59] Speaker F: Relationships. Right at the end of the day, it doesn't matter if I'm dealing with a client or if I'm dealing with my grandkids or my children or anybody in my life. At the end of the day, if you don't build a solid relationship where you know how to ask good questions and dive deep and control your emotional iq, you will cause more grief for yourself. You'll cause walls to go up when you're dealing, when communicating with people.
So at the end of the day, I live by this statement. People don't care how much I know. They want to know how much I care. That's basically what it boils down to. And I always tell myself when I walk into the room, I'm not the smartest person there. I'm a sponge. Even the person that's my client going into their home, into their business can teach me something.
So that's in a nutshell, that's a secret, I would say.
[01:24:51] Speaker D: Excellent. Thank you. Richard Gearhart with Gearhart Law. What's the secret?
[01:24:53] Speaker A: You can share, have more fun.
I mean, life is too short and you gotta make sure you take some time to have some fun.
[01:25:01] Speaker D: I love that secret. So my secret is, as we've been discussing, AI is a hard truth. It's here to stay. And you need to, as the marketing person, I'm gonna say this. You need to optimize your website and other things for answer engine search.
So a little over a year ago, I noticed it on ChatGPT. People's businesses were coming up little blurbs. So I started researching how to get Gearhart Law to come up as an answer on ChatGPT, and at first I couldn't get any answers. It's gotten better. Now there's a whole cottage industry that's grown up around this. Right?
But you have to do that. So I talked to a marketing person yesterday who didn't even know what it was, and she has her own agency. So a lot of marketing agencies still don't understand this. Find one that does. If you hire an agency, that's what we did. But you have to position yourself to be the answer on ChatGPT, because Google search is going to turn into Gemini Search, which is another answer engine. And so that is my secret.
[01:26:02] Speaker A: Well, that's it for this week. Thanks for listening. Passage to Profit is a Gear Media Studios production. It's the nationally syndicated radio show up here, appearing on 40 stations across the U.S. in addition, passage to Profit has also been recently selected by Feedspot Podcasters Database as a top 10 entrepreneur interview podcast. Thank you to the P2P team, our producer Noah Fleishman and our program coordinator Alicia Morrissey, and our social media powerhouse Carolina Tabares. Look for our podcast tomorrow anywhere you get your podcast. Our podcast is ranked in the top 3% globally. You can also find us on Facebook, Instagram X and on our YouTube channel. And remember, while the information on this program is believed to be correct, never take a legal step without checking with your legal professional first. Gearhart Law is here for your patent, trademark and copyright needs. You can find
[email protected] and contact us for a free consultation. Take care everybody. Thanks for listening and we'll be back next week.
