Entrepreneurial Marketing: Moving Your Brand Out of the Friend Zone with Doug Zarkin

Show Notes

Richard Gearhart and Elizabeth Gearhart, co-hosts of The Passage to Profit Show along with Kenya Gipson interview Doug Zarkin, author of “Moving Your Brand Out of the Friend Zone”.

Doug Zarkin is an award-winning CMO and author of the book “Moving Your Brand Out of the Friend Zone”. He’s a Brandweek “Marketer of The Next Generation” and a consecutive honoree in Crain’s NY Notables in Marketing. With two decades at the marketing helm, Doug has catapulted iconic brands like Avon and Victoria’s Secret PINK to new heights. His recent role as CMO of Pearle Vision caught Harvard Business School’s attention, becoming a case study in brand revitalization. Doug was recently was named Chief Brand Officer of Good Feet Holdings, LLC, a global holdings group of premium wellness brands, including The Good Feet Store and ING Source. Read more at: https://www.dougzarkin.com/

Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

Show Notes

Other Episodes

Episode 233

Entrepreneurs: What Was Your Biggest Business Miskate and How Did You Fix It?

Episode 247

Entrepreneurs: Why Every Business Needs an ERP with Naga Nadigum + Others (Full Episode)

Episode 259

Can You Trademark the Pope? When Religion Meets IP Law