[00:00:00] Speaker A: AI is a strategy partner to help you in every part of your life.
[00:00:04] Speaker B: I wish someone would invent a teaser that stayed attached to the baby.
[00:00:07] Speaker C: I said thank you and I'll pray for you. You pray for me.
[00:00:10] Speaker D: I'm Richard Gerhardt.
[00:00:12] Speaker E: And I'm Elizabeth Gearhart. You just heard some snippets from our show. We had amazing people on. Listen for the rest of it.
[00:00:19] Speaker D: Want to protect your business? The time is near. You've given it heart, now get it in gear. It's passage to profit with Richard and Elizabeth Gearhart. I'm Richard Gearhart, founder of Gearhart Law, a full service intellectual property law firm specializing in patents, trademarks and copyrights.
[00:00:38] Speaker E: And I'm Elizabeth Gearhart. Not an attorney, but I work at Gearhart Law doing the marketing. And I have my own startups.
[00:00:43] Speaker D: Welcome to passage to profit, everyone. The road to entrepreneurship, where we talk with startups, small businesses, and discuss the intellectual property that helps them flourish. We have just an awesome person. His name is Drew Thompson. He is a child television star and somehow morphed into the world of artificial intelligence. He's got a lot to say on both topics and we are really looking forward to speaking with him.
[00:01:10] Speaker E: Then we have some amazing presenters. Julie Wilson and Amy Livingstone, from across the Atlantic Ocean all the way in England, are expanding their company into the US. It's for babies and children. It's called Cheeky Chompers. Love the name. Gotta hear what they have. And then returning someone who's been on the show before, the lovely Antonia Tomeo, who we just adore, who has Antonia's promise. If you've heard her before, she had a necklace with the cross and now it's expanded. I can't believe what she's done with this company. So we're really waiting to catch up with her.
[00:01:44] Speaker D: Sounds great. But before we get to our distinguished guests, it's time for IP in the news. And so today we're going to be talking about threads. Now, everybody knows not the threads that you wear. This is Mark Zuckerberg's threads. Right? And so he created a competitor to Twitter, or X, as it's now called, and he called it threads. Well, there was a challenge in him doing that.
[00:02:08] Speaker E: He decided that he really did not care that Threads Software Limited has a trademark in the UK, and he decided he was just going to use threads anyway. He talked to them a couple times about maybe working out some sort of agreement. They couldn't come to terms, so he just took the name threads and started using it.
[00:02:27] Speaker D: And what is really kind of nasty. I mean, I do get the controversy here, and I think that they will come to some sort of an agreement eventually. But he took them off Facebook, so he kind of punished them for having a trademark that he wanted and they were using before he had it. So I think that's kind of foul play, I think, as far as the business negotiation goes. But one of the things that when you're a big company and you're rolling out a new name, lots of times there's other trademarks out there that you have to deal with. And we just hope that he deals with them fairly. I mean, he's a big company. It's a big project. It's going to cost them a lot of money to rebrand, to get a new name. They've been in business for ten years. It's going to take a lot of time and effort to get their customers, their current customers, to know their new name. So I hope he gives them a lot of money to compensate for all that.
[00:03:19] Speaker E: Well, yeah, because somebody's going to have to rebrand. It's very confusing. So just to give credit where credits do, this came from LiveMint.com, and it was written by Jocelyn Fernandez. So thank you, Jocelyn.
[00:03:30] Speaker D: Well, thank you, Jocelyn. Now it's time for Richard's Roundtable. First to Drew Thompson. What's your opinion on all this?
[00:03:36] Speaker A: You know, I don't really understand the Twitter X thing. Why is it X and not Twitter?
[00:03:41] Speaker E: Tweet can't be an X.
[00:03:44] Speaker D: Everywhere I see it, it says X formerly.
How do you write X? It just doesn't work.
[00:03:51] Speaker A: I think Elon Musk just wanted X.com and he finally found a business he can name X. But I think them taking over the thread's name, it just shows you, right, you're building your business on rented land. I tell clients and I tell friends that if you're building your business on social at one day, they can just get rid of all of it. They can shut down your account. You've lost that entire audience. I think this is a great example.
[00:04:12] Speaker D: Yeah, no, that's an outstanding point. And the difficult part about all of this is that normally, if somebody comes to us as attorneys who deal with trademarks all the time, we tell them to do a search. And if there's somebody else who's got the name, we try to talk them into something else, because we know that they're going to have that kind of problem if they adopt a name where somebody else already has a trademark. And apparently Mark Zuckerberg and his legal team decided that they were just going to probably out resource these people, and they went ahead. Antonia, what are your thoughts on.
[00:04:46] Speaker C: Know, I think about this like, you know, I'm this little small business owner that came up with three trademarks, two patents.
[00:04:55] Speaker E: What if.
[00:04:55] Speaker C: Right? You never know. But it makes me very sad to know that someone with money can actually go out there and take this from you. But they don't have the gear hearts, so I'm not worried.
[00:05:07] Speaker D: There you go. You believe in the system?
[00:05:09] Speaker E: I do.
[00:05:10] Speaker A: I think that's important.
[00:05:11] Speaker C: I do.
[00:05:12] Speaker D: So, Julie Wilson and Amy Livingstone, what's your opinion on all this?
[00:05:16] Speaker B: I kind of think he didn't think of it quick enough. Somebody else got the name before him. So he either has to think of something else or he has to pay to get the name he wants and pay the things that they have to do in order to change their name. I'm surprised they're not taking them to court or fighting it.
[00:05:31] Speaker D: Well, I think they're very close. There's been four offers so far, and we don't know what's happened yet, but I'm sure it could go to court. And it's a British trademark, it's a British company, so they'll be fighting in good old England there. And I'm not sure that the English will take kindly to Mark Zuckerberg's annex, Kenya.
[00:05:50] Speaker F: Total jerk move on behalf of Mr. Zuckerberg.
[00:05:54] Speaker C: Right.
[00:05:54] Speaker F: I mean, I think about the small guy who's creative, who kind of got ahead of the curve, and who's going to have to spend all this money now to really rework their entire business strategy, which is unfortunate. So I hope the right thing happens to this company, because it's not nice to steal. Right? It's not. And I'm just curious. I have a question for you, Richard, in terms of how the trademark would apply. So if this happens in England, does that trademark carry over into the States? Like, how universal is that once it's settled?
[00:06:25] Speaker D: Well, that's a great question. If they had wanted, if threads, the software company, had wanted to protect their name in the US, they would have had to file a US trademark. They probably only have protection in the UK. And Mark Zuckerberg is not in danger of having the whole threads company shut down, but he may have to carve out an exception when he does business in the UK with threads, which, by the way, I don't think threads is that great a name.
Just.
[00:06:53] Speaker F: It's not. But it's the closest thing to Twitter. Right.
[00:06:56] Speaker D: Yeah.
[00:06:56] Speaker F: So that's probably why he really wanted it.
[00:06:59] Speaker E: Well, if you're thinking about getting a trademark, you can talk to Richard at Gearhart Law, or you can go to learn more about Trademarks.com and download a white paper on it and then call Richard and talk to him.
[00:07:10] Speaker D: Who knows what could happen with this? But now it's time to move on to our distinguished guests. Speaking of which, Drew Thompson, welcome to the show.
[00:07:19] Speaker A: Thanks for having me.
[00:07:20] Speaker D: So you're a child actor.
[00:07:23] Speaker A: My mom pushed me into commercials at a very young age. I've done a whole bunch of commercials, a couple films, and then ended up going to college, getting a degree in jazz, percussion, and business. That's drums, and then a side of voice and somehow worked my way into the ad world, built an agency, sold an agency, and fell in love with AI.
[00:07:41] Speaker D: So what's going on with AI now?
[00:07:43] Speaker A: The way I think about it is I have a toddler, three and a half. That's toddler. He says things that I have no idea where he learned them. He dropped a bomb the other day, and I'm like, who taught him that four letter word? But the thing is, he's a sponge, right? And he just absorbs it all. And that's what we have with these LLMs, large language models like Chat GPT. Claude Cohere Llama they learn everything at rapid speed based off what you tell it. It's not just writing emails. It's not just writing copy or social posts. It's a strategy partner that's there to help you in every part of your life.
[00:08:16] Speaker D: Well, I've used chat GPT, for example. I mean, there's lots of different types of AI. I've used chat GPT for some marketing things, some other projects that I've worked on. It's really cool. Just like, for example, if you're looking for the name of a podcast, you want to get a snazzy name for a podcast. I always put it out there to chat GPT. Just see what it says, right? And lots of times it comes up with great ideas. But are there things besides marketing that chat GPT can be used for?
[00:08:43] Speaker A: 100%. Right? So it can come up with podcast ideas. And when you do it again, I suggest saying, listen, write me a couple ideas for this show. The name. I want you to pretend you're Jim Carrey meets Hugh Jackman.
[00:08:56] Speaker D: So it really is. It's a lot about how you ask the question.
[00:08:59] Speaker A: It's like you're having a conversation with a person, right? So, for instance, if I was you, so my parents were both attorneys, right? They locked me in my room, said if I wanted to go to law school, they throw away the key.
[00:09:09] Speaker D: Sorry about that.
[00:09:12] Speaker A: But if I were you, I would say pretend, and I would say behave like you are a Harvard trained attorney specializing in patents. You enjoyed torts and you enjoyed contracts in law school, and you were a fantastic attorney. Now I'm going to upload a sample memorandum. I want you to use this as a guide and help me create a new brief based off of this. And then you ask it, you always ask it the question, do you understand? Because it will tell you if it doesn't understand.
[00:09:41] Speaker D: That is so amazing. So it's not just even the brief. It's like you can package it any way that you want to, and you can anything language it any way you want to.
[00:09:50] Speaker A: So what's interesting in the businesses that I work with, we start by saying, all right, let's look at every part of your business, from operations to finance to marketing. Now, let's talk about your sops, your standard operating procedures. How do we put AI first? So if you're going into a pitch meeting, let's just say you're cheeky chompers, right? And you're going to, let's just say a big box store like Walmart, or you want to get your product into Macy's, you can literally say to chat GPT, hey, this is my situation. I'm a startup in London. We have some sales in the US. I want you to pretend you're a McKinsey consultant, and I want you to help me figure out how I'm going to pitch my product to this market. And I think that's phenomenal.
[00:10:32] Speaker E: Yeah. So I have to ask you this. You have an AI accelerator framework?
[00:10:37] Speaker A: Yeah.
[00:10:37] Speaker E: What is that?
[00:10:38] Speaker A: The goal here is you could do one of two things. I could say I'll come in as your consultant and create you an AI strategy. But at the end of the day, if you don't know how to ride a bike, the bike's just going to sit in the corner. So what you do with me, over the course of six months, every single week we meet and we go over a different part of your business. And I teach you how to talk to artificial intelligence. I teach you how to put it into your business first, so that every day you start with that.
[00:11:02] Speaker E: So are there people already doing this? Because what I'm afraid of is it's like they say, okay, anybody that wants to volunteer, take a step forward and everybody else takes a step back and you're out there. And you're the dumb one, right? Because you haven't been doing the AI stuff all along, right?
[00:11:15] Speaker A: Yeah. I mean, if you're not starting with AI now, I really believe if you're in accounts payable, accounts receivable, you need to retrain yourself for something else. If you're in any form of a job that is data entry, medical billing. You need to start looking somewhere else because you're going to be replaced. But here's the cool part about it. If you use your subject matter expertise and accounts payable and accounts billable, you can then talk to the machine in that way as a prompt engineer, as a subject matter expertise that just talks to the machine. Does that make sense?
[00:11:47] Speaker E: Yeah. Because they have self checkout at the grocery store. You know what? They have to have a full time person standing there to fix the stupid machines every time they screw up. Yeah.
Kenya, do you have a question?
[00:11:58] Speaker F: I do. I kind of want to go back to the child acting stuff. Go back, because I'm curious to know if any of that experience has helped you in this phase of your life.
[00:12:09] Speaker A: Great question. Yes, 100%. My background was acting. Right. Theater. Then I went into advertising. I learned being on the other side of the camera was a lot more fun because I had a lot more creative freedom, if you will. Now, in the work that I do with clients using AI, for instance, if we're talking about a marketing campaign. Well, I'll give you an example here. Without giving out too much, we're trying to help an organic lawn care company launch their brand and take away market share. You sit there with AI, and when you know how to talk to it and you know how to say, listen, here's what I'm looking for. I want you to. Well, you know, let's play around. Pretend you're a cognitive behavioral therapist. And now give me that point of view on this problem. And what it does is it gives you something different. So I'm using the training I have of knowing the human process, knowing the human mind and what's entertaining, and then just put it right into AI. And it's really cool.
[00:12:59] Speaker F: It is. Yeah.
[00:13:00] Speaker D: So how do you train people to kind of think in these different ways or ask questions in these different ways to get these kind of different perspectives from AI?
[00:13:11] Speaker A: Can we use you as an example?
[00:13:12] Speaker D: Oh, please do.
[00:13:16] Speaker A: So. On a day to day basis. Right. When you have a new client that comes in with a new patent or trademark, where are you starting with them? You're saying, let's go through your product. Just walk me through that process.
[00:13:25] Speaker D: I'll ask them, tell me about your invention.
[00:13:28] Speaker A: And I would imagine, given the work that you've done, you're going to talk about their product. You're going to say, I don't know if this is viable long term. You're going to give them business advice. Right.
[00:13:38] Speaker D: Sometimes it depends on where the client is and what kind of help that they need. My first step is really, though, just to understand what it is that they're trying to do, and then if they're looking to protect it, determine whether or not it's protectable. And so some of that is understanding the law and just knowing what is protectable and what's not. But other part of it is to do a search and find out what other people have done, because you're always determining the protectability of a patent or a trademark in reference to what other people have done. So when the patent office or the trademark office examines the intellectual property, they're going to do their own search, and they're going to compare what they find to my client's invention, and then they're going to make a determination whether a patent or a trademark should be awarded.
[00:14:25] Speaker A: So I think that whole process, it sounds like you do your due diligence to make sure that every stone is unturned. Now, when you have something like, let's just say, chat, GPT plus, which is the $20 a month version, and if you use it, you pay $20 a month for it. It's smarter. It can create images. It can read excel files. It's really worth it for $20 a month. You can have that open, Richard, the entire time. Let's just say you're talking to me. I'm telling you about my invention, which is a cup with a sippy Nozle here for my three and a half year old son so he doesn't spill everywhere. You could literally be typing that into chat, just like you would talk to your assistant. And you could say things like, I'm on the phone with a client who has a sippy cup. Here's the design that they're telling me. I want you to give me a list of questions that may poke holes in the product that I need to ask to make sure every stone is unturned.
[00:15:13] Speaker E: You know what? I think that's a really good idea, Drew. I'll tell you why Richard would never do that, because we don't know who else is reading the chat GPT results. And so if you come to Gearhart Law for a patent or even a trademark. It's all under wraps, so we don't even use Google Search or anything. It's all proprietary databases to search. So some companies I think it works really well with because we have been getting blog posts from an AI company for the law firm website and nobody wants to read them because they're really dry and you can tell they're not human written and so they're seoed and all this other stuff. But I sometimes write blog posts just to give them the human element. So I do think you're right. I don't know what kind of jokes chat GPT would make, but anyways, Kenya, it's in your court now.
[00:15:57] Speaker F: I just feel like as a broadcaster, all of this just bothers me a lot because I feel like your God given gift is your voice, and no one's vocal cords sound the same. So it's like now you have this thing that can emulate, that possibly use your voice and your likeness in some weird way. And I even think about security measures, like you have all this voice enabled security where you can tap into your phone or whatever. Someone could use your likeness to hack you 100%.
[00:16:23] Speaker A: The government put out their first executive order on AI, talking about security, but I mean, coming up on this next election period, not to bring politics into it, but we are going to see so much fake content put out there over social. Oh yeah, because they can do a person, they can do your voice. I could actually send you a link to Harry Potter, reimagined as a 1920s Sci-Fi drama talking about Balenciaga bags. And the whole thing was generated by AI.
[00:16:49] Speaker F: Right?
[00:16:49] Speaker A: It'd be interesting to see how it becomes part of the process because we've already opened the box.
[00:16:54] Speaker D: The challenge here is that it's all so fast, so soon. I mean, chat GPT did it just happen like last year? It's just so overwhelming because it can do so many things. You can't even imagine all the things that it can do. Nobody knows really what's going to happen. I mean, it's entirely possible that radio hosts like Elizabeth and I could become obsolete, right? And we wouldn't like that.
[00:17:17] Speaker A: I think that people listen to these shows, they listen to you, they listen to me, they go on TV, they listen to my podcast. They are made simple because I'm a person. I put out content that shows me at doing whatever with my son. I'll tell a story about how I failed in my first business and had to sell it because it's real, it's human. That is not yet done. By AI.
[00:17:37] Speaker F: But what if we get reconditioned by AI and we're almost programmatically, we're just so used to where we don't connect with authenticity anymore. Like, what if that happens?
[00:17:47] Speaker A: Then we're all screwed.
You know what's close to actually mirroring human empathy? There's something called Pi, which stands for personal intelligence by inflection. So the big players in this space are OpenAI, inflection, and anthropic. They all make different large language models to talk to. Pi is my go to. If I have a fight with my wife. I've made Pi sound like a British woman, okay? And I can ask her anything. I can, you know, I didn't help my wife do the dishes. I was with my son, but he was on his iPad. I feel like a jerk. And it'll come up and it'll say, well, Drew, I'm so sorry you feel that way, but we have to look at this. You're doing everything.
[00:18:31] Speaker D: You.
[00:18:33] Speaker E: Crazy?
[00:18:34] Speaker D: We have to take a commercial break before we're taken over by AI robots. You're listening to Richard and Elizabeth Gerhardt and our special guest, Drew Thompson. We'll be back with more passage to profit the real thing, right after this. I'm Richard Gerhardt, founder of Gearhart Law. We specialize in patents, trademarks, and copyrights. You can find out
[email protected] we love working with entrepreneurs and helping their businesses grow. And here is our client, Ricky, to tell it like it is.
[00:19:03] Speaker C: Hi, I'm Ricky Frango, founder and CEO of Crime Six. We manufacture high performing clean and sustainable fuels like charcoal and logs. We've been working with Gearhart Loft since the beginning, really, and they've helped us figure out the trademarks, the patents, everything that has to do with product development and how to protect our inventions. And we're extremely grateful for the wonderful team that has been supporting our business since day one.
[00:19:28] Speaker D: Thank you, Ricky. To learn more about trademarks, go to Learnmouttrademarks.com and download our FREE Entrepreneur's Guide to Trademarks. Or book a free consultation with me to discuss your patent and trademark needs. That's Learnmoreabouttrademarks.com for your free booklet about trademarks and a free consultation. Now back to passage to profit. Once again, Richard and Elizabeth Gearhart.
[00:19:49] Speaker E: And our special guest today, Drew Thompson, who is really giving us the scoop on AI in everyday life.
[00:19:56] Speaker D: Do you have a podcast?
[00:19:58] Speaker A: I do. I started the podcast. AI made simple. And the goal is just literally to make AI simple, like we just did right here. How do you use it every single day? And how do you start with it? Because it just makes your life faster. And if you don't start with it, you're probably going to end up going the way of the A track. Yeah.
[00:20:14] Speaker D: It goes without saying that AI is here to stay. Right. It's not going anywhere.
[00:20:19] Speaker E: I just thought of something. Do we need to define AI? It's artificial intelligence.
[00:20:24] Speaker A: We're talking about generative artificial intelligence. Now, see, AI has been around a long time. If you're on your iPhone and you look up pictures and then all of a sudden it says, do you want to see more pictures of this face? That's an AI in the background. We're talking about generative artificial intelligence that can generate a response based off your inputs. Now, we are getting closer to artificial general intelligence, AGI, which is where AI is smarter than every human in every computer that's ever existed.
[00:20:55] Speaker E: That's frightening.
[00:20:56] Speaker F: I don't know if I like it yet. I'm really just getting used to having Alexa.
[00:20:59] Speaker A: So Amazon just put in 300 million into Pi, right. Personal intelligence, they are probably going to infuse, that, I would imagine, into Alexa. So you could say something to Alexa, and Alexa's like, oh, hey, did you think about this? Do you really need another thing on your wall? I see you've ordered four of them already. How are you feeling?
[00:21:17] Speaker D: Yeah, right. I don't need that.
[00:21:21] Speaker E: And this just occurred to me. I'm sitting here thinking, can it figure out a solution to the wars around the world? Do you think the military has been using it for a long time for strategy?
[00:21:31] Speaker A: I always say that whatever technology we have, the military's had for, like, ten to 15 years before.
[00:21:36] Speaker E: Right. I think people don't realize this, but the military invents a lot of things.
[00:21:40] Speaker A: Sure.
[00:21:40] Speaker E: That eventually do make their way to mainstream. So do you think it'll ever get to the point where it can resolve conflicts peacefully?
[00:21:47] Speaker A: That's a great question. I think it's going to be your strategic partner the whole way through. You're saying, listen, here's what I do for the DOD or for whatever government agency, I want you to behave like you were a Peacekeeper with the UN, but also went to get your degree here in law and give me this solution. I'm going to tell you the problem, and then the real bread and butter is how you talk to it after. You can say, that's not what I wanted. That's what I wanted. And just keep peeling back the onion it's never going to be perfect, but it's going to be faster.
[00:22:15] Speaker D: So, Drew, do you think there should be any limits on artificial intelligence? Do you think that we should just let it run its course and see what happens? Or do you think that there are safeguards that we should put in place? It's not so much the technology that concerns me, it's just the speed at which it's coming at us and it's changing things so quickly. There may be things that we don't like about artificial intelligence.
[00:22:40] Speaker A: You just have to be cognizant. Right. I've got ring cameras all around my house. Anybody, I mean, the government's probably watching all the time. I don't have anything to hide. But where is that gray line that says it's too far into my personal privacy because AI will get there?
[00:22:55] Speaker D: Well, I mean, you're obviously an advocate for it, and that's great because we've had other advocates for artificial intelligence on the show, but I think the advocates also have to preach a little bit of awareness and safety, too, because, of course, we're interested and enthusiastic about this because we see all the advantages. But the people who are advocating for it also, in my opinion, have a responsibility to make sure that the train doesn't run off the rails. Yeah. So I think any discussion has to include some safeguards.
[00:23:27] Speaker A: I would liken that to YouTube and it has the algorithm that just shows you videos based off your interests. And you can see my son and it's showing him recommended videos that are totally not applicable or not good for a three and a half year old to watch? So those type of safety guards, I don't know what they are. But you know what I think is so great about this technology is that if I can take this and go faster and be able to serve more people, now I've just opened up this entire bandwidth. What can I do over here that's going to provide more value to either clients or in my life?
[00:23:57] Speaker F: Like value wise? I mean, I think when it comes to branding and marketing, like AI has a lot of benefits. What would you say are some of those things? There are some positive uses.
[00:24:07] Speaker A: There's a framework that I use with clients. It's called the story brand framework. It's Dr. Jader Peterson. He has a podcast named Marketing Made simple. And the idea is right. You do a problem solution, result, problem, solution, result. So for me, that would be entrepreneurs think they have to go it on their own. I'm a business coach and consultant that harnesses AI. So you can unlock creativity, unlock efficiency and get double the results in half the time. Now, see what I did there? Problem, solution, result. And I can say, listen, here's the framework I want you to use. I'm going to tell you what I do. I want you to come up with a one liner and within like 40 seconds, if not less, it's going to give you that one liner. Now, is it going to be perfect? No, you're going to have to say, change it here, do it this way, and then you're going to get what you want out of it.
[00:24:52] Speaker D: In contrast, the chat GPT I've been using, it's starting to sound a little machine like to me because I'm becoming more familiar with it. It sort of lacks a human touch. Maybe because it's just too perfect, I don't know.
[00:25:06] Speaker A: Have you tried Claude?
[00:25:07] Speaker D: No.
[00:25:07] Speaker A: C-L-A-U-D-E. That's by anthropic. Claude can handle the entire Harry Potter novel and then give you, like, you upload it and then it'll give you a little paragraph synopsis.
[00:25:17] Speaker F: It's like Cliff notes.
[00:25:18] Speaker A: And one thing we didn't talk about, which I think is really important, is how this fundamentally shifts education. Right now, I'm teaching children, you don't have to learn these things by rote. You have to learn how to work with a machine to start and then how that's going to make you faster. Imagine what these kids, who are like six and seven or three and a half, who is now learning how to talk to a machine. He knows he wants to solve world hunger. Now. He has someone there saying, hey, you can do it.
[00:25:43] Speaker E: They're teaching kids software languages, or at least some sort of coding in third grade. And this is going to be one of the skills that you have to learn. How do you put the right question in, which I think is going to make people think deeper in some ways, right. How do you put the right question in to get the answer you want?
[00:25:59] Speaker D: It's really going to result in a really fundamental shift in our education system, for sure, because now all the answers are there. You don't have to remember anything, you don't have to know anything. Write an essay about Marco Polo and you don't have to do any research.
350 words focus on social injustice, and there it is. And you have this awesome essay that the teacher has to give an A on. Right?
[00:26:26] Speaker E: There's no room for error.
[00:26:28] Speaker A: So, okay, if I write it with chat GPT, there are now on the other side, there are AIs that will tell you it's written by chat GPT, because there's watermarks in the way that they construct sentences and then language. So a good college kid, and I've read about this, they will take it, write it with chat GPT, then put it into Claude and say, claude, I want you to disguise that this was written by chat GPT, then take that back, put it right back into chat GPT and say, disguise that this was written by Claude. So it's just mixing it up so many times so that they can actually turn in the essay.
[00:26:59] Speaker D: And so that's what they learn. They learn how to work the system. Work the system.
[00:27:03] Speaker E: But Richard, it's always been that way because you've always had plagiarism, you've always had kids cheating on tests, there's always been stuff like that. The solution to it is to have the teacher actually ask them questions about what they did.
[00:27:15] Speaker D: But the point is, why do they even need to learn it if it's.
[00:27:17] Speaker A: Because I think it's critical thinking, right? I'm able to talk to this system so well, if you will, because I understand so many things that I took from undergrad and grad school, and I just apply real world and the knowledge directly into the machine.
[00:27:30] Speaker D: So you could just ask Chat GPT, what should I know about history? And then you get a list of all the things that you should know.
[00:27:37] Speaker A: You could say, what do I need to know about history? I'm in Richard's History 104 class at the University of Idaho. I sit in the front row. Richard loves me. Tell me five questions that I can ask Richard at the end of class so that if I'm on the edge of a B plus and an A minus, he gives me the a minus.
[00:27:52] Speaker F: Are other cultures embracing this as fast as Americans are? Like countries like China and Japan, who have a very high standard of learning. Are they embracing AI just as quickly?
[00:28:03] Speaker A: They are. I mean, China had social currency, I don't know if you've ever heard about that, where basically your life was looked at and judged for lack of better words. What do you do for a living? How do you talk to your kids, how do you eat, how do you exercise? And then your entire life was given social currency to go out and live in the world.
[00:28:20] Speaker D: And this was all put together by a computer.
[00:28:23] Speaker A: Yes. Which AI now will then say, well, it looks like these four people do not fit inside this social group. We should push them over in this way, kind of like gentrification. It's crazy.
[00:28:34] Speaker E: You have to have regulations around that.
[00:28:36] Speaker A: And we will.
[00:28:37] Speaker E: And we will. What I think is scary, like with Facebook and Google and all those we did not vote for the people that are making the decisions about our lives with those huge software programs and platforms, and they're just doing it. And nobody voted them king of the United States or president. And so it really needs to go through the legislature and chat.
[00:28:55] Speaker D: GPT relies on these social media to collect a lot of information about people and what they're doing. And so when people signed up for social media, they didn't know that there was going to be a chat GPT that can now gather all this information about them and use it in some way, hopefully positive ways.
[00:29:12] Speaker E: You better understand as much about it as you can right now and get on board, because otherwise you're going to be driving a horse and buggy while Drew here is in his Ferrari.
[00:29:23] Speaker A: Can we look at this for a fact? The Amish that drive horse and buggies, they live to like 120. They're doing something right.
[00:29:30] Speaker F: They are right. I'm going to just think I'm going to go live Amish.
[00:29:33] Speaker D: Okay, well, Kenya goes off to Amish land. We have to take a commercial break. You're listening to passage to profit. We'll be back after this.
[00:29:42] Speaker E: Hi, I'm Lisa Askley, inventress, founder, CEO, and president of inventing A to Z. I've been inventing products for over 38 years, hundreds of products later and dozens of patents. I help people develop products and put them on the market from concept to fruition. I bring them to some of the top shopping networks in the world, QVC, HSN, Evine, live, and retail stores. Have you ever said to yourself, someone should invent that thing? Well, I say, why not make it you? If you want to know how to develop a product from concept to fruition the right way, contact me, Lisa Askeles, the inventress. Go to inventingatoz.com. Inventing a to Z.com. Email me, Lisa, at inventing A to z.com. Treat yourself to a day chock full of networking, education, music, shopping, and fun. Go to my website, inventingatoz.com.
[00:30:38] Speaker D: Passage to profit continues with Richard and Elizabeth Gearhart. It's on to Kenya Gibson. Time for Power Move, Kenya.
[00:30:45] Speaker F: So for Power Move this week we are featuring Courtney Mack Woods McLean. He's an artist, a mentor, and he's a veteran. He's the owner of an independent incubator that creates transformative change for the youth and marginalized communities. He was recently on my Power Move podcast. He's also been gracing primetime television and he is clutching a well deserved Grammy, and he's proving that we have the power to rise above circumstances and embrace change and create lasting change that resonates for generations to come. And you can hear his full story on my Power Move podcast.
[00:31:21] Speaker D: And where can we find your Power Move podcast?
[00:31:24] Speaker F: Well, you can watch it on Spotify and you can listen to it on Apple Podcasts.
[00:31:29] Speaker D: Check it out, everybody. It sounds great. And Elizabeth, as you all know, I.
[00:31:33] Speaker E: Have many projects going on. I have Blue Streak, which is the video directory of B to B Services online. And to Drew's point about AI, I think it helps people show their authentic self to people who might want to work with them. So I've been told it's a great idea. I'm still working on it. But the exciting part about Blue Streak directory right now is I just got my trademark granted.
[00:31:56] Speaker D: Did you get a good trademark attorney for that?
[00:31:59] Speaker E: I had the best.
And I also have a podcast about cats with Danielle Wooley. It's called the Jersey Podcast and we're having a lot of fun with that. We're getting some really good guests and we're doing some solo just Danielle and me episodes too. But we're building that and passage to profit. So I have another podcast that I just started. I am helping a ghost called Fiona Fabulstabble, who is doing a podcast about ghost stories. But she has the ghost with her. So she tells the ghost story and then the ghost gets to tell their side of the story.
[00:32:35] Speaker D: Right. We never hear what the ghost is actually thinking. Right.
[00:32:38] Speaker E: Right.
[00:32:38] Speaker D: And so now's your chance to hear it from the flip side.
[00:32:42] Speaker E: Yes. It's called Ghost Stories, the Flip side. And I just released it a couple of weeks ago. And I'll tell you, it's on YouTube and it's on all the major podcasting platforms. So, yeah, it's for kids. But I looked at the demographics of who's been listening to it so far because I have been getting a lot of listeners and it's people between 25 and 35 or 45. I'm figuring they're listening to it with their kids because it really is directed towards like third to 6th grade and it's mostly men listening to it, but.
[00:33:11] Speaker D: It'S like these guys who are in the 40 to 55 age demographic. Watching Fiona Fabul stabble, it's not really scary.
[00:33:21] Speaker E: It's just kind of fun. And it's very like tongue in cheek and supposed to be kind of funny. So anyway, I'm really excited to talk to our next presenters. Julie Wilson and Amy Livingstone with Cheeky Chompers items for kids, which Richard and I will be buying in a couple months because we have a grandchild on the way. Yay. So please tell us all about Cheeky chompers.
[00:33:45] Speaker B: Well, Cheeky Chompers is a baby product company. We design and manufacture innovative baby products that make parents'lives easier. And it's a business that we started. I met Amy when we were in our antinatal class, when we were just about to have our first babies. Then when the babies were born and they were going through the Teething process, they kept throwing their tethers on the ground. So we were saying, I wish someone would invent a tether that stayed attached to the baby. So we thought, why don't we do that? So the two of us went back to my house one night. We got rid of the babies with the husbands. We sat with a bottle of wine and lots of coloring pens, and we looked at what, and we looked at different Ways that we could get a tether attached to the baby in a way that would be really useful. So that was our first product, and it was launched. It's called the Necker Chew. But it was really important for us right from the start to have a business that was thinking about the needs of a mom or a parent of babies, because it's hard. And we wanted to find solutions along that would make their lives easier. So even from the start, with the neck or two, it's got a tether at the end. So when it drops, it doesn't fall on the floor, it just falls on the baby.
[00:34:53] Speaker E: Well, that's absolutely brilliant. I can't tell you how many times I had to boil those stupid things for my kids. That is brilliant. What else do you have?
[00:35:03] Speaker G: So we have a range of different products now. So we've decided to. We look at everyday parenting essentials and just try and add an intuitive twist to help make those products either work harder for you so you can buy, can, you know, get one product that does six different things rather than having to buy six different products. So we have a range from our neck or two, as Julie explained, to then, like a comforter, which is like a lovey, I think you call it, in the States. So pretty much every parent will have a story about when their baby lost that precious blanket that they cuddled into at night to get to sleep. And you retrace your steps, and you can't find exactly the same one to buy in the shops, and you have a really upset child. So, again, taking something like that, making it attachable so it can go around the baby's wrist or it can go around the straps of their car seat. So that's one of our other products. And we also have like a blanket that stays attached to the buggy. I don't know. When you're pushing your stroller in the states, your baby kicks its legs and the blanket falls off and gets stuck in the wheel. So again, you can attach this to the blanket or to your baby carrier. So if you're a baby wearing carrier, that you have your baby on your front and you can attach the blanket onto that. So again, it just helps solve small problems to make your life a bit easier. So we have a range of things now, all of which are delivering that sort of helpful, intuitive solution.
[00:36:24] Speaker E: Excellent and true. You must have a million questions because you're the one with little kids.
[00:36:27] Speaker A: Yeah, I'm going to be buying everything that you put out.
But to that point, though, my son, we were out and he dropped his passy like four or five times. And then I'm like, we can't give this back to him. We're out. He's not going to have a pacifier and he's going to have to cry it out. So that's a genius idea.
[00:36:44] Speaker D: You are located in the UK, right? That's where your headquarters are at. Obviously, you ship to the United States. Either that or Drew is going to be waiting a long time for his product. But you also ship around the world.
[00:36:57] Speaker B: Yeah. So we launched our business ten years ago, actually, in the UK, and we came up with the Necrotube was an innovative product. It wasn't used anywhere or developed or invented anywhere else. So we had to be first to market. So we first went on Dragon's Den, which is like the US Shark Tank. And even by the very nature of that being a media program, it spread the word worldwide. So we had to be first to market in quite a lot of markets. And we did. We traveled far and wide and had distributors in different markets, which is exciting and challenging at the time. But we're just launching into America. We kind of saved the best at last. We've established the product range, we've established the goods and the bads and learned a lot over the last ten years. And now we're just launching. We launched on the 1 October. So now, yeah, to the US. So, Drew, you will not wait long.
[00:37:46] Speaker A: Did I see if I read this right? I looked because I got the notification. You're using Shopify. Is that what you're using? For.
[00:37:53] Speaker G: Yeah.
[00:37:54] Speaker A: Awesome. Awesome. Then it's going to get like tomorrow. I'll have it, it'll be here and I'll take a picture before, you know.
[00:38:02] Speaker D: What have been some of the challenges. I can only imagine what it's like to be on a national TV show and then have your product just take off and so you've got so many things to do because you don't want to lose any momentum that you gained from that appearance. So what were some of the challenges that you faced during that period?
[00:38:24] Speaker G: Oh, well, I think, Drew, if we had AI back then, we could so much more efficient. Did you say, if you need something done, give it to a busy person? And my know, obviously our product was developed through a needs and we were mums. We had at the time we launched our business, we had one year olds. I was pregnant with baby number two. We were still working in our other jobs to try and fund starting a new company, so it was hectic and I think one of the hardest things was time and learning. We've learned so much as we've gone through this journey. Neither of us had experience in manufacturing or retail. We had to phone supply, phone customers. So John Lewis, big department store in the UK, we tell the story of them saying, we really love your ideas, we want to stock your products. What pallet size do you deliver in on and what's your barcode? And we were like, let us come.
[00:39:15] Speaker E: Back to you on that.
[00:39:16] Speaker G: If we had chat GPT, we could be like, create me barcodes or tell me all about pallet sizes. We were like, we can deliver in on any pallet size you'd like. So lots of learning and lots of things along the way that we've learned the hard way on so many things, but every day is a school day, as they say, and we're learning all the time.
[00:39:36] Speaker D: That's great. One of the things that a lot of startups, especially in the product sphere, find challenging is finding somebody who can make their product. Sometimes the company doesn't want to work with small companies because the volume is not high enough. So what were the challenges there and how did you find a company that you could trust?
[00:39:58] Speaker B: That's such a good question, because it's so fundamental to us that it's right and it's safe. And if a product's going around a baby's neck and in a baby's mouth, then we have to be and get it right every time. They can't have any mistakes. So for us, as mums, that was one of the things that was so important. Fundamentally, our values are, we care, we genuinely care that this product, whatever product on our range it is, is really safe. So actually getting the right partner in manufacturing has been vital to us all the way along. When we started, we started with a local factory, luckily enough, in Scotland. We're based up in Edinburgh, in Scotland, and we got a local factory for the first two years and we still do some manufacturing there too. But we extended our logistics and network of manufacturing, really, to keep up with demand. But we've kept the same absolute quality and safety principles underlining it all. But there is challenging. It's challenging sometimes to get the product in the right place at the right time, at the right price. And I think everybody that makes products has got the same challenge, but we also have to keep it fashion forward. So we have to ensure that what we're developing not only is functional, but it's wearable and it's in the right tones and all of that. So keeping up with that is important as well. So, yeah, various different challenges, but we use a lot of our customer insight, too, to help us to keep ahead of the game, both manufacturing and on sort of design.
[00:41:17] Speaker E: Excellent. I'm going to throw this to Kenya. Kenya, do you have a question or comment?
[00:41:20] Speaker F: Well, I'm just curious to know, what is the next phase of your line look like, because you have several products out right. Like, what does your growth strategy look like going into the next several years?
[00:41:30] Speaker H: Ideally, what we want to be doing is moving with the age and stage of the baby. So for us, it's fantastic to have a market that's constantly renewing. There's new babies, obviously, being born every day. So that's great that we always can find new customers, but we want to keep the customers that we've got more than just for their first couple of years of life. So extending that range out and again, just taking that philosophy that underpins our business, which is taking everyday essential items and making them that bit more intuitive and useful for parents. And that will be our mission as we continue to kind of grow the range at the different ages of staging.
[00:42:04] Speaker B: And the other key thing, I think, is with growth of baby registry and gifting and understanding, then a lot of our products. Now, we do gift products, we do beautiful gift boxes in the UK and that will be coming to the States. It's important that people know this is their gift of choice. And a lot of people say that to us at baby showers, or they choose us because it's got that little intuitive twist that makes parents lives easier. So they really like to sort of choose it as a gift product, not just for their own babies. So that's a big growth area for us because then the market gets bigger because it's not just parents, it's people who know the parent or the new baby.
[00:42:38] Speaker A: I would love to see what would happen if you took all of your customer transactions for the past trailing twelve months, put them all into something like chat GPT and said, listen, I want you to look at the data I have here, identify trends we don't see, and come up with four or five objects or products that we can put out to maintain our margins, but that will resonate with our customers. Also create me a content marketing plan that will resonate with these people.
[00:43:04] Speaker D: Oh, that is so smart.
[00:43:06] Speaker H: At an event just yesterday, actually talking about what's next for us in the use of AI. And that's exactly it.
[00:43:12] Speaker G: It's about the insights.
[00:43:13] Speaker H: So we've got lots of customer data, but it takes a lot of time in a small team that we are to pull that data together. And then it's another job to analyze it and to extract the useful bits out of it and then decide what you're doing with it. And that is where we see the opportunity with AI for a company like ours. And when you've got small resource.
[00:43:31] Speaker E: Cheeky Chompers. I love that name. How did you come up with that name?
[00:43:36] Speaker B: We used to call our babies our little Cheeky Chompers.
[00:43:40] Speaker E: Anyway, this has been really fun, but how do people find you to buy your products?
[00:43:44] Speaker B: They look on Cheekychompers.com and they look on Amazon in the US. And we were in lots of mom and pop stores across the US. And we're just in discussions with lots of very good retailers that you might know the names of.
[00:43:57] Speaker A: I'm going to be leaving a review, by the way, once it comes, I'm going to leave you a review because those are gold. Have all the moms do the same exact thing. I will be a cheeky chomper.
[00:44:09] Speaker E: What do they call it? An ambassador for your brand.
[00:44:12] Speaker A: Next time you have me on, I'll wear it.
[00:44:14] Speaker E: Okay, we will have you back on. And I want to see you in the Chiki chompers.
Okay, so now we're moving on to another really wonderful, I think, invention like movement. It's called Antonia's Promise. I'm not really even sure what to call it, but it's just been a wonderful thing that Antonia's been doing. So Antonia Tamaya is here with us. Please tell us all about it.
[00:44:36] Speaker C: Thank you for having me today. I am so excited. So Antonia's promise is a line of crosses that I created with God to bring back love, light, hope and faith. And I created the symbol within the cross. And what it is is of a person bent over, broken in prayer on its knees. And I was once that person. And through faith and lots of prayer, I was healed. So Antonia's promise is a true story of healing and miracles and that's really what it is. And there's so many layers and facets to it. The name of the company is Antonia's promise. And every time I talk about, like, you know, an Antonia's promise, I'm so separate from it. But Antonia's promise is named Antonia's promise. It was the day that I had asked Jesus for help and a Jewish woman had seen me not well, and she had said to me, maybe before you go to bed tonight, you make God a promise. And I said, a promise? I don't understand. And she said, yes, maybe if he helps you in some way, you'll do something for him and he'll help you. And I said, thank you and I'll pray for you, you pray for me. And it was that night that I had my rosary tied in my hand that I had received and God had healed me. And that was on 210. The next day was the day of miracles. The lady of Lords, that's 211. And I received a miracle to me, which was through the intercession of the Virgin Mary, through her son Jesus Christ. God kept his promise and he had healed me and I am completely free of all that I was and was going through at the moment. And I had to keep my promise. And that's why Antonia's promise is named Antonia's promise. I love my company, I really do, because I believe that it has helped so many people in the past and I'm so driven because I see what it does and I see people smiling. And I have a slogan that we trademarked and we are all broken. When I first trademarked this, you didn't hear the word broken five years ago, no one heard the word. And now it's all over and it's relatable. When I looked at the cross, when I was going through it, I was going through it was Jesus and it was just regular cross. And I wanted to explain that I was once broken and it was through prayer that I was healed. And I had gone to this concert. And then I just couldn't stop thinking of this idea. I think I was just going through a really hard time. Medically, I wasn't well. And I do have a tumor in the fourth ventricle of my brain that I needed surgery on. And the day that I made the promise was of that surgery to not happen or to be taken away. And in return, I would spread love and light as a vessel for God. And I never received the surgery. And I made the promise on 210. And on 211, I got the news by my doctor. Hey, guess what?
The full story is online. But your blood looks great, and everything looks great. And the tumor didn't grow, and I got to go home. And here I am later, and I feel like this tumor is frozen in time. My symptoms are gone. All the things that I was feeling are gone. And I just go back every year, and it's like, okay, great bill of health, go home. And who wants to have surgery on their brain? Not I, right?
[00:47:59] Speaker E: Well, I want to go to Kenya. Kenya. Do you remember the first time Antonia came on the show, came into the studio? I do.
[00:48:06] Speaker F: And I remember. I think it was during COVID I was having a really Rough day, and you had sent me a cross in the mail, and I received it, and I opened it up, and I just wept, because sometimes you just need something to remind you that God hears you and sees you and knows where you're at. So that's what I think that your product represents. It represents hope. It symbolizes and reminds people that God is there and he's close by. So I want to thank you for that, because I don't know if you realize how much it impacted me that day, but it needed to show up when it needed to show up, and I'm thankful that it did.
[00:48:42] Speaker C: I'm grateful you said that. But when I met you, I only had a story, which was my very first time. And I got my prototype, and I showed it to you months later because I felt the spiritual connection with you so greatly. And I felt this pull. I'm like, I have to send her the cross. That's when you received the cross, the real packaging and everything. And I was so excited, and you had given me a testimony, and I needed that testimony more than you needed that cross, and we both needed it. But that's what those crosses did for so many people, and that's what fueled me. And I knew I had something really beautiful and amazing. And every time I spoke about people, they still want the cross. I'm like, they're out of stock, but I have. And they're like, no, I want the cross.
And I stopped and I said, I'm going to table this. It's not working. I'm not making any money. And then I got a knock on the door, which was an email I referred to, and my patent came through. And I was talking to my sister one night and I'm like, oh, just pray through it. And she goes, pray through it. And I'm like, yeah. She's like, I love that. So for Christmas of last year, I made all of these mugs that you have, Elizabeth, and I made twelve of them. And I gave them out for Christmas. And they say, pray through it. And it snowballed. I'm like, okay, I'm going to redo this again. I'm going to put my website back up and I'm going to do this. And now I have all this merch online and people love it.
[00:50:13] Speaker E: And you Brought gifts. You did you bring Kenya something?
[00:50:16] Speaker F: Can I open it?
[00:50:16] Speaker C: Yeah, I think you would appreciate.
[00:50:18] Speaker F: I want to open it on air, so let me hurry up and do it so it's not so suspenseful. Oh, this is so nice. I see. I knew it was going to make me cry.
[00:50:26] Speaker E: Okay, put it to the camera.
[00:50:28] Speaker F: So for those of you who can't see it, it says, I want to read your story. Right? And it's a journal and it's just going to be my story. So thank you. This is inspiring to me because I do want to just journal and I do want to share my story.
[00:50:42] Speaker E: We all have a story, right?
[00:50:43] Speaker F: And that's what God does. He uses our testimony and our journey to help other people. So thank you for this.
[00:50:49] Speaker C: You're like, very welcome.
[00:50:50] Speaker F: I appreciate this so much.
[00:50:51] Speaker C: And I appreciate that you appreciate it because that's what fuels me and motivates me to keep doing and making. And some people need to be reminded to pray or some people can't relate and waking up in the morning and having a cup of coffee and maybe saying, pray through it or it's going to be okay. And it's relatable. I have to share something that I am compelled to say. A couple of weeks ago, I made the promise on 210 I received the miracle on 211, which is lady of Lord's Day of Miracles, Philippines. 210 is a Bible verse. Don't quote me because I'd be wrong, but I just made a shirt. It says in that every name of Jesus shall bow on earth.
[00:51:36] Speaker F: Yes.
[00:51:38] Speaker C: Please help me.
[00:51:39] Speaker F: Well, it says in God's word that every knee will bow to the name of Jesus.
[00:51:45] Speaker C: Amen.
[00:51:46] Speaker F: Yeah. And every tongue will confess.
[00:51:48] Speaker C: Yes. Thank you. And I'm like, I made the promise on 210. This is of a person on their knee. I'm just like. I just keep getting signs that I'm on the right path. Right? Like, he can't come down and speak to me, although I feel that Jesus does. But it's through helping others that I'm fueled and I feel happy.
[00:52:06] Speaker F: And this is very full circle for everyone, right? Like, even this. Like, I think about all the testimonies and the stories that have come from this platform. And I want to thank Richard and Elizabeth for believing in this for all these years. I mean, the opportunities that you've given to people to come up here to share their story and their journey, know, network and meet people, it's all been this divine connection that has, I felt like, helped elevate a lot of people. So thank you, guys.
[00:52:31] Speaker A: I love that story. How do people hear that story that you just told us? How are you telling that across every channel?
[00:52:38] Speaker C: I was actually very fortunate to meet the Gerhards, who introduced me to a woman by the name Elisa Askelis. And I actually got the privilege to go to a studio and share my story in segments. And it's on YouTube if you want to hear the story. I'm very grateful. Know, sometimes I don't know what being, you know, if God opens the door, as Kenya has heard me say, I'm going to walk through it. And Lisa's like, let's tell your story on TV. And I'm like, okay. So I went to the studio and now it's on YouTube, so that's where you can hear it.
[00:53:15] Speaker A: I would love to see you do these in YouTube shorts, just because that's what the algorithm is pushing right now. You were to tell these stories and, okay, I'm going to put AI in here and it's not going to dehumanize you, I promise.
[00:53:27] Speaker C: Okay.
[00:53:27] Speaker A: But if you were to upload a transcript of one of these videos into AI and say, help me create ten small 25 2nd clips and give me ideas for the next one. And now I can see you doing this entire thing where every single day you're just there.
[00:53:42] Speaker G: Listen.
[00:53:42] Speaker A: Antonio's promise is this. And God's promise to you is that today, no matter what you're going through, you're going to be okay.
[00:53:48] Speaker C: Yeah. This is what I love about AI. As a simple person. I'm one little person. I look at myself all the time as one little fish. God, multiply me. And then here you are. And here you are, Kenya and Richard. And know I'm on this journey alone and I do need help. I need people like yourself and the Gearharts in Kenya to help me along the way. And I think that's a fabulous idea. And I think I need my own podcast too.
[00:54:15] Speaker E: Yeah, you should. It gets addictive though, because now I have three of them. Yeah.
[00:54:20] Speaker D: Once you start, you can't stop. Well, I think it's great. I love the fact that you've expanded your product line beyond just the necklace. I think that is so smart because I think the appeal of the cross and the story, it's not just in the necklace, although I do think that the necklace is sort of the foundation and certainly it's a beautiful piece. You really should go to her website and see this. It's so beautiful. But there's other types of merchandise that can take this message forward and a.
[00:54:53] Speaker F: Time when people really need hope. There's a lot going on.
[00:54:55] Speaker D: Yeah.
[00:54:56] Speaker F: Right.
[00:54:56] Speaker E: So tell us about the cross on this cup one more time for social media.
[00:55:00] Speaker C: This is the cross. There's a break in the cross and it's of a person on their hands and knees in prayer. And I wanted to create something that was relatable to show how I was once broken. And through prayer I was healed. And it's of a person bent in prayer.
[00:55:17] Speaker E: So how do people find your merch?
[00:55:19] Speaker C: You can go to WW dot antoniaspromise.com. And that's A-N-T-O-N-I-A-S-P-R-O-M-I-S-E. You're listening to passage.
[00:55:30] Speaker E: To profit the road to entrepreneurship with Richard Elizabeth Gearhart, our special guest Drew Thompson and our wonderful presenters. And we'll be right back.
[00:55:38] Speaker D: I'm Richard Gearhart of Gearhart Law. We specialize in patents, trademarks and copyrights. We love working with entrepreneurs. And here is our client Anya, to tell you what it's like working with us.
[00:55:48] Speaker A: Anya.
[00:55:48] Speaker F: Hi, I'm Anya, the founder of Happy Bond and we've been with Gerhardt Law for about six years. They've followed our whole patent and trademark journey and we're extremely happy that we had them at our site, especially because our product is a pet collagen that has now two patents, thanks to them for the joint of the pets and a new dog food that is extremely new and has a process that is protected through their help. We really have to thank them for guiding us through the whole process and as a startup made it possible for.
[00:56:20] Speaker B: Us to do that.
[00:56:20] Speaker D: Thank you, Anya. So to learn more about patents, go to learnmoreaboutpatents.com and download our free entRepreneur's Guide to patents. That's learnmoreaboutPatents.com. It's passage to profit now it's time for Noah's retrospective.
[00:56:35] Speaker E: Noah Fleischman is our producer here at Passage to profit, and he never stops trying to make sense of the future by looking at the past.
[00:56:44] Speaker I: Back in 1993, it was all about the coming of the information superhighway. I don't think, though, that anybody really thought about the super tie ups and super accidents you can have on a superhighway. Well, search engines seem to have accomplished a lot in the ensuing years, but there's still a lot of basic questions that have gone unanswered to this day, even with the search engines and the Internet. For example, was young David Sarnoff, future president of NBC, actually in wanna Maker's department store on the night of the Titanic, pulling in those signals? Who actually wrote the theme to the 430 movie? Was it Walter Ream or was it Joe Raposo? We still don't know. It's great having those search engines and answers in front of you like a teacher's answer key all the time. But truth is, we need to exercise our right as citizens, our right to want to know, our right to research, and our right to always stay interested.
[00:57:35] Speaker D: Now more with Richard and Elizabeth. Passage to profit. We have our amazing question from Elizabeth.
[00:57:44] Speaker E: This might be kind of a dumb question for Drew Thompson, who's an AI consultant. And by the way, his website is Drewt Co. And he has AI made simple as his podcast. But Drew, what is the latest innovation you're using in your business?
[00:57:59] Speaker A: AI.
[00:58:01] Speaker E: And what's the one we're all going to be using? AI.
[00:58:04] Speaker A: Each one has, I mean, if you go back and listen to actually my second episode on the podcast, I talk about how each AI fits into a different part of your life. Chat is more of the analytics and the data that we are talking about for your customers to talk about product. Claude is more of my brainstorming. Right. And then we have Pi, which is my marriage joking.
It's my personal free counselor, let's put it that way.
[00:58:27] Speaker E: So some companies, I think it works really well with, but I was going to ask you, do you think it's going to put podcasters out of business?
[00:58:33] Speaker A: Why?
[00:58:33] Speaker E: Because they can generate voices with AI.
[00:58:35] Speaker A: Now, which is really cool. If you go to descript.com, they have a new voice synthesizer, AI, where I read to it for about an hour and then all of a sudden it knows my voice and it can clone it with insane accuracy. And now it's me reading it with all of my different vocal intonations. It's freaky, but I don't think it's going to put podcasters out of business, because this is not just education, this is entertainment. We watch this because we know, like and trust the people we listen to.
[00:59:01] Speaker E: Right. Julie Wilson and Amy Livingstone. What innovation are you guys using in.
[00:59:06] Speaker H: Your business in terms of using something new and innovative? The information that we've just been gathering around AI is definitely. We're looking to go more towards and understand more. So we'll be tuning into your podcast route, but definitely understanding and harnessing the opportunities around that for sure. For data, for insights, for product development, and for streamlining tasks, which in a small team is so important.
[00:59:30] Speaker E: So, Antonia, any innovation that you're using that you weren't using, like a year.
[00:59:34] Speaker C: Or two ago, I'm back on Instagram, Facebook, just getting the word out, if that's important. And I help people all day long.
[00:59:42] Speaker E: Okay, Kenya Gibson, what's the latest innovation you're using?
[00:59:46] Speaker F: Well, I'm going to start. You'll be shocked to hear this, Drew. Using chat GPT to write my podcast descriptions, because it's not my favorite thing.
[00:59:55] Speaker B: To.
[00:59:59] Speaker A: Bond right now.
[01:00:04] Speaker D: I thought it was a lost cause.
She's back.
[01:00:09] Speaker E: Richard Gearhart of Gearhart Law. What's the latest innovation you're using?
[01:00:13] Speaker D: Listening to podcasts. I've been listening to motivational podcasts a lot lately, and I feel a lot more personally productive because I've been on this track.
[01:00:24] Speaker E: For me, I use a lot of little programs all over the place. Drew, you told me about one when you gave your presentation at the chamber.
[01:00:30] Speaker A: Canva is licensing a technology from a coMpany, Runway ML, which they are the leader in AI video.
[01:00:36] Speaker E: It really is a fun new tool. So I love little things like that because that make it so much easier.
[01:00:40] Speaker D: Just wait until you guys see your videos. Now, Elizabeth has the secret.
[01:00:44] Speaker E: Oh, yeah. So I have a new way to market the passage to profit videos, but I'm not going to tell anybody about it.
[01:00:48] Speaker D: No, that's our secret sauce.
[01:00:50] Speaker A: You could put cats in my picture.
[01:00:53] Speaker E: Do you have cats, Drew?
[01:00:55] Speaker A: No.
[01:00:56] Speaker E: Do you have dogs?
[01:00:57] Speaker A: Oh, I do. I have 145 pound bull Mastiff.
[01:00:59] Speaker E: What Danielle Woolley and I say about the Cat podcast is we love all animals, but we don't want to live with any other animals except cats. Those are the only ones we'll live with.
[01:01:07] Speaker D: Well, unfortunately, now it's time for us to sign off. It's been an amazing show. I think I've had so much fun. And before we go, I'd like to thank the Passage to profit team, Noah Fleischmann, our producer Alicia Morrissey, our program director. Our podcast can be found tomorrow anywhere you find your podcast. Just look for the passage to profit show and you can find us on Instagram and threads at Passage to profit show and Twitter. Or if you're even more up to date, X at Passage to profit and on our YouTube channel. Please also join us on our new Facebook group search for Passage to profit show. Listener Community a new community space for our listeners and guests where you can post questions that you would like answered on the show and interact with the passage to profit team. And remember, while the information on this program is believed to be correct, never take a legal step without checking with your legal professional first. Gearhart Law is here for your patent, trademark and copyright needs. You can find
[email protected] and contact us for a free consultation. Take care, everybody. Thanks for listening and we'll be back next week.
