[00:00:00] Speaker A: Teach me how to say this better. That's the power of Gen AI.
[00:00:03] Speaker B: Expose yourself the right way to get out there to the masses.
[00:00:05] Speaker C: You know, it's really important for people to understand about the importance of creatures.
[00:00:09] Speaker D: You just heard a few choice spots from our show. Listen more to passage to profit. Coming up next, ramping up your business. The time is near. You've given it heart, now get it in gear. It's passage to profit with Richard and Elizabeth Gearhart. I'm Richard Gerhart, founder of Gearhart Law, a full service intellectual property law firm specializing in patents, trademarks, and copyrights.
[00:00:34] Speaker E: And I'm Kenya Gibson, the media maven sitting in for Elizabeth Gearhart.
[00:00:39] Speaker D: Are you one of the two in five americans wanting to start your own business or already a business owner? Stay tuned. This show is about starting and growing your business. Welcome to passage to the road to entrepreneurship, where we learn why and how ordinary people just like you, started and grew their businesses. And we also talk about the intellectual property that helps protect your innovations. On the show today, we have Drew Thompson, who's the head coach and educational director at Real Broker, and he's also an AI specialist and former child actor.
[00:01:10] Speaker E: And also joining us on the show today is Ed Stulack, real estate agent, founder of the Orbis group at Real Broker, and the author of the book Expose Yourself. And in addition to that, Eric Callender is also here, aka Eric the Reptile guy, producer of the PBS children's series Mang Hideye.
[00:01:29] Speaker D: Now it's time to talk about your new business journey. Two in five americans want to start one. And often people are looking for financial freedom. That's one of the reasons why they start a new business. And so we're going to ask our guests, has your new venture brought you financial freedom? And how do you define financial freedom, Drew?
[00:01:47] Speaker A: I don't think I've reached financial freedom yet. I'm getting there. I'm still pretty young, no matter what they say. Okay, just turned 40.
[00:01:52] Speaker D: I've got some time.
[00:01:53] Speaker A: I got a little bit of time. So I started an agency a while ago, a creative agency. Then I started consult Drew, which is my AI consultancy. Now I'm with real brokers. Their head coach hasn't gotten me financial freedom yet. But, boy, the journey is like meeting fun people and building those relationships. That's what it's all about.
[00:02:11] Speaker D: That's great, Ed. Tell us about your entrepreneurial journey and your quest for financial freedom.
[00:02:17] Speaker B: The journey has been quite long, quite discouraging, quite up and down, as we entrepreneurs know and it's been all exciting. Cause there's no specific destination that I wanna get to. But I must say, financial freedom is one of those variables that I would love to experience.
[00:02:33] Speaker D: So what does financial freedom mean to you?
[00:02:36] Speaker B: To me, it's having money coming in while I'm sleeping. I guess that's the way to summarize it.
[00:02:43] Speaker D: But do you think that's realistic?
[00:02:44] Speaker B: It is. It definitely is. Because I started to experience it two and a half years ago, joining the company real broker started a team called Orbis group. I've been a realtor now for about eight years. And the beautiful benefits that our brokerage, real broker offers allows the opportunity to experience financial freedom growing not only a team, but growing agents from all around the country. We're now in Canada and so on and so forth. And along with that, it allows you to partner up with other agents around the world. Their sales are starting to come into your pocket, and so on and so forth in the long nutshell version. So, financial freedom, definitely getting there for sure. But I've experienced it for the past two and a half years.
[00:03:27] Speaker D: That's great, Eric.
[00:03:28] Speaker C: This is interesting. Very interesting question because I went from a profit Eric subtile ventures to a not for profit called Wildlife Kids Club International for the PBS show. The truth is that when you evolve into the being that you're supposed to be, you changed. And when you change, then suddenly you're like, oh, well, I can't do this anymore. I've got to do something else. I feel the true financial freedom is when you feel free and wake up every day feeling happy with what you're doing and you're able to serve your life purpose. That's my financial freedom right now.
[00:03:58] Speaker D: That's great. I really love it.
[00:03:59] Speaker C: That's so good.
[00:03:59] Speaker A: I love that.
[00:04:00] Speaker D: On the show today, we have Drew Thompson, who's the head coach and educational director at Real Broker. Drew, welcome to the show. Welcome back. You've been here before. I have.
[00:04:08] Speaker A: Thanks for having me again, Richard.
[00:04:09] Speaker D: And you were just an amazing guest because you were so knowledgeable about artificial intelligence. And I understand that you're deploying that knowledge in a slightly different role now. So you're working for real brokerage. You're a trainer and a coach. Tell us a little bit about that role and how AI influences what you do.
[00:04:29] Speaker A: So I was thinking about this before I came over here, Kenya. And if I remember our conversation before, Kenya was just sitting there going, Drew, I think AI is taking humanity away from people. Right? In so many words, this is true. You were asking some really poignant questions.
[00:04:42] Speaker E: Oh, thanks.
[00:04:43] Speaker A: And they stuck with me because there has to be that human side. We can't just lean on generative artificial intelligence to do things without a human being behind it to drive the combo. So I was running, and I still have it. Consult Drew, which is what I was on here talking about last time. It is an AI consultancy focused on helping accounting and finance partners really use generative artificial intelligence to streamline operations, to sell, to do the things that they shouldn't be doing or that they can do faster.
[00:05:09] Speaker D: Right.
[00:05:09] Speaker A: If I'm going into a sales meeting, I can throw something into chat GPT, and say, hey, be my, uh, my coach. Teach me how to say this better. Pretend that you are Sharon, and Sharon is the president of real broker. He's an awesome guy. But pretend you're Sharon. Teach me to speak like Sharon. That's the power of Genai. But I saw this opportunity. I reached out to Sharon one day with a video message on Instagram while holding my son, Landon, who's ten months old now. He's adorable. And I said, hey, if there's ever a chance and you need someone to come over who understands artificial intelligence, coaching and marketing, please, I would love to join you. Because what Sharon is doing and what we've done at real broker is created a company that's focused on two things, working hard, being kind. That's it. And the ethos is so different than anything you've seen. And the culture that we've built at real broker is changing industry. When we think of real estate agents, you think of them as, like, used car salesmen, right? And they're changing that. It's all about being human. So now what I do as their head coach and their head of their education is I'm looking at ways we can teach agents to use generative artificial intelligence, looking at ways we can use geniuses like Ed here to use everything he's done in social, and then teach other agents to do the same thing, all from a place of collaboration, not competition.
[00:06:24] Speaker E: That's good.
[00:06:25] Speaker D: So, can you give us some examples of how AI is working its way into the training and the education piece?
[00:06:32] Speaker A: Sure. So let's say, for example, I need to create content, right? We all have to create content. And you're sitting there going, oh, my gosh, what do I talk about now? I can open up chat. I can open up claude, I can open up llama, I can open up any of these platforms, and I can say, I'm a real estate agent. I'm typing and I'm using voice to text because that's an easier way than typing. And I'm saying, hey, I'm a real estate agent. Please. Here's my story. Here's my background. Help me come up with one to five content ideas, and I can apply this to any industry. I'm a realtor, I'm a lawyer, I'm a home inspector. I'm a videographer, I'm a reptile guy. Give me 15 ideas right now that I could then use for content. Make them authentic. So it's like, kind of having someone there in your corner with you 24/7.
[00:07:13] Speaker D: How do you get the AI to speak in the voice of the person that is creating this content? Because I think that's important, too. You want whatever you're putting out there to ring true.
[00:07:24] Speaker A: So, the way I would do that, two things. One, you talk to the AI like it's a person, and you say, hey, do you understand? Does this make sense? That was a terrible output. Do this again. Make it more human. And then I use this magical word. Make it empathetic. It understands how to take empathy and take what you're doing through an empathetic lens.
[00:07:42] Speaker D: See, that's why I like having you here, Drew, is because people will use AI to accomplish these things. But I never really thought of telling it to be empathetic and to kind of put that gloss over the content and so you can instruct it in these ways. What are some other ways that you can direct AI to, let's say, be more human? Cause that's where your real objective is. How do we do that? Do you say, just be more human?
[00:08:10] Speaker A: So I'll give you an example. Right? So I was coaching an older real estate agent who had a big team, right? And they're like, Drew, I don't even know how to get in front of the camera. I'm so scared. What am I doing? I said, all right, here's what we're gonna do. Let's just open up chat, okay? And we're gonna talk to chat, and we're gonna tell it. I am an older real estate agent. I'm really nervous about what I'm doing right now. I don't know how to market. I barely know how to turn on my phone. So please be gentle. And it knows to be gentle.
[00:08:36] Speaker E: That's very scary.
[00:08:38] Speaker A: Yeah, it is really scary, actually, now that I think about it, it will then give you an output. It'll say, hey, listen, Kenya, I understand it's going to be okay. Here's what we're going to do. You want to serve more people, right? Here's what we're going to do. I could tell it to you as positive affirmations to pretend you're Tony Robbins and is going to talk to you the way Tony Robbins would talk to you guys. I don't know about you. If that doesn't change the game in life, what do we even need therapists for? And, I mean, we do. I mean, I have a great therapist.
[00:09:03] Speaker D: I don't think the need for therapists is never going to leave us.
[00:09:07] Speaker E: Right, right.
[00:09:08] Speaker A: But can you guys, like, what's your take on that? What's your take on now? I have somebody who's in my corner 24/7 with no judgment and who can answer faster than any human ever could.
[00:09:17] Speaker E: Might replace your spouse with less.
[00:09:20] Speaker C: Right.
[00:09:20] Speaker D: Well, you can do that, though. You can get an AI spouse, right? A partner. Absolutely. It's anything.
[00:09:25] Speaker E: So you'll be really proud of me. Since we've had the conversation last, I have graduated a bit in terms of my use of AI and some of my content strategy for my podcast, just because I'm a bit of a one woman show and I needed some help. But getting back to the real estate piece of all of this. Right. I'm really interested, outside of just the content piece, how real estate agents can use AI. And, like, are there consumer facing benefits to AI in that user experience? When I'm, like, looking for real estate.
[00:09:51] Speaker A: Like, AI helping you find a house, correct. Well, yeah, they've been doing that for a long time.
[00:09:55] Speaker E: Okay.
[00:09:55] Speaker A: So Zillow will populate a list of homes, and that'll use an artificial intelligence, not generative artificial intelligence is what I'm talking about.
[00:10:03] Speaker E: Okay.
[00:10:03] Speaker A: It's gonna use a form of aih to give you preferences to see your house.
[00:10:07] Speaker E: Got it.
[00:10:07] Speaker A: Does that make sense?
[00:10:08] Speaker E: It does, but has there been any evolution in that? Cause I feel like Zillow's been kind of been around for a while. Is there a newer model when it comes to AI? Like, can I speak into an app and say, I'm looking for this specific house.
Can I use AI from a voice perspective to describe my dream home?
[00:10:24] Speaker D: Sounds like a patentable idea to me.
[00:10:26] Speaker E: Right.
[00:10:27] Speaker D: I think we should write that one up.
[00:10:29] Speaker A: I think that's a really cool idea.
[00:10:32] Speaker E: That's why the show is here, right?
[00:10:33] Speaker A: Yeah, you could just say, hey, listen, I want a five bedroom, six bath house. I want it to have 20 foot ceilings. I want it to have a movie.
[00:10:40] Speaker E: Theater, quartzite countertops in this area for this price.
[00:10:44] Speaker A: Yeah. So if I use chat, you don't.
[00:10:47] Speaker D: Want to break the computer, right.
[00:10:50] Speaker A: If I go into chat, GPT, they have GPTs which are partnered with Zillow, with kayak Trulia, so I can tell it what I'm looking for and then it'll use an open API so they're layered and connected technology wise, and now it'll pull out results for me.
[00:11:05] Speaker E: Got it.
[00:11:05] Speaker A: That's the beginning part of this.
[00:11:06] Speaker E: Okay.
[00:11:07] Speaker D: Well, another place where I see AI could be helpful in the real estate biz is if you have questions about the documentation, the loan documentation that you need, because you can ask it questions like, okay, how do I fill out a mortgage application? What documentation do I need? And it'll give you a list of documents or a list of things that is probably 90% correct. And so instead of trying to figure that out yourself or studying the form, it can help you pull information together. It can answer questions like, well, what's the difference between this kind of interest rate and APR and fixed rate and all of those things? It can answer questions for you pretty easily without actually having to go to different websites and kind of skim through them to find the answer to the question that may be halfway through the website. Right?
[00:11:57] Speaker C: Yeah.
[00:11:57] Speaker E: Will it tell you the market conditions and, like, when it's a good time to buy a house?
[00:12:01] Speaker A: Sure. But then you have to turn around and go and do that research yourself to make sure it's all correct. These systems may have an inherent bias. They're trained on the data that has been SEO certified to be top of a search ranking. So you have to go back and say, okay, and verify. Correct. For now, yeah.
[00:12:16] Speaker D: It gets you in the ballpark. Right.
[00:12:18] Speaker A: So what are you going to say if I. If I tell you, Richard, true confession here, I use AI to write all of my contracts. I say, pretend you're a Harvard educated attorney, right? You did a JD at Harvard and you got your MBA from Cornell. So I'm being very specific. Okay, you summer in the Hamptons, right? And then you. I'm just joking.
And then I say, write this contract. I need this to be succinct. I need it to do X, Y or Z. And then it writes me a full legal contract.
[00:12:45] Speaker D: I can see where that would be an aid. It could be a good starting point, but you still need somebody to bring in the experience piece, and I don't think AI is there for that yet. So, just to give an example, we once had a client that did homegrown contracts. Now, he didn't use AI. But he took contracts that he found from the Internet, and he just kind of put something together himself without spending the money to have a lawyer do that. Now I can understand why an entrepreneur might want to save five or $700 to not have to have a lawyer review a contract, but he just put together what he thought made sense. Well, it turns out he had to go and enforce the contract one time in court, and he's spending 1015, $20,000 just to keep the case from getting dismissed because there were so many holes in the contract that it could be challenged from the other side. He used this contract for years, so it's not important until it's important. And he saved $500. But now he's going to enforce the contract. He's spending thousands. We've used AI to help us with contract drafting, for sure, but you have to also have the experience, and then you have to be able to connect what the client is doing to the real world situation.
[00:14:08] Speaker E: So you still need a human?
[00:14:09] Speaker D: Still need a human.
[00:14:11] Speaker A: I think you always will. Cause what I heard you say is that the contract can be great on paper, but then, do you know how to defend each one of these clauses? Do you know how this connects to actual case law that is going to make a difference?
[00:14:21] Speaker D: Absolutely.
[00:14:21] Speaker A: Do you know how to negotiate?
[00:14:22] Speaker D: Right. So the question is, how much risk do you want to take, and what is the cost if something blows up? So that's always going to factor in, at least for the foreseeable future, at least until I retiree.
[00:14:33] Speaker A: So can I take a slight left turn?
[00:14:36] Speaker D: Sure.
[00:14:36] Speaker A: My wife and I did a date night. It's amazing. We haven't done a date night in, like, five months with the three kids.
[00:14:40] Speaker E: I thought you were gonna say five years. And I was like, how are you?
[00:14:42] Speaker A: Oh, five years. No, no, no, no. Five months. Five months. So we did date night, and we're sitting at dinner, and I'm realizing, looking at my wife going, we've known each other for, like, ten years. What do I not know about this person? How do I keep conversation going? Pulled out my phone. I pulled out chat. And while she's over here ordering her drink, I said, hey, pretend you are a marriage therapist who is great at interpersonal communications. I've been with my wife about ten years. Here's what I want you to do. Give me a list of 15 questions that will inspire conversation, make them really personal. And there it gave me ten questions, or like, 50 questions. And so I went back and I started reading them like, one of them was like, what's one fun thing that we don't do anymore that we used to do? So what it did was it gave this door that just opened up for us to get out of our own way and have a real conversation.
[00:15:29] Speaker D: So did she know that you used AI?
[00:15:32] Speaker A: I was holding it in front of her because then I would go like this. I would say, hey, Kenya, your turn.
[00:15:35] Speaker D: Isn't that romantic or, okay, you might have taken it.
[00:15:39] Speaker A: Guys, I've got three kids. There's nothing romantic in my life at all. But I was able to give, I gave it to her. Now, you asked me a question and this started really just, the conversation became so organic and it was like we reignited a fire that, I'm not gonna say it's out, but we got kids. Life is crazy, right? That's such an awesome use of AI.
[00:15:59] Speaker E: That's been a good trick, right?
[00:16:00] Speaker A: Does that make you like it a little more?
[00:16:02] Speaker D: But see, you had to be creative to ask that question in the first place. AI is a tool, but it still depends on the person who's using it.
[00:16:11] Speaker A: But it's just imagining that you have a genie who can answer any question at any time right there in your pocket.
[00:16:16] Speaker D: Passage to profit I'm Richard Gerhardt, and we have Kenya Gibson with us today co hosting. And drew Thompson, who's the head coach and educational director at real broker. Back right after this.
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[00:18:25] Speaker A: Now back to passage to profit.
[00:18:27] Speaker D: Once again, Richard and Elizabeth Gearhart. And we have Kenya Gibson with us today co hosting. And Drew Thompson, who is famous for being a childhood actor. All my children. Drew, you were talking during the break that you had a story that you wanted to share with us. We want to hear it.
[00:18:45] Speaker A: So I wasn't all my children as a kid, I had to do my first on screen kiss, my first on screen kiss. And I didn't know who it was going to be with. So I remember getting there. I walk in, and I go up to my dressing room. I'm seeing people, Josh Dumas there giving high fives to people. And I'm sitting there in makeup, and who's sitting next to me but Amanda Seyfried. So I knew who she was because I'd just seen mean girls. So I asked the makeup artist. I'm like, why is she here today? Oh, she's doing a screen test with somebody. I'm like, cool. That guy's lucky. Then I remember I get called up to blocking. So I go up there. Who's standing there? Amanda Seyfried. So now I am this prepubescent boy. I'm 19, 1817. I'm still young, right? And I'm like, I get to do my first on screen kiss with Amanda Seyfried. My mouth felt like it was just full of cotton balls. You know that feeling like when you can't talk? So here I come, and I deliver this line and then pull into a slow kiss, and I remember I get stuck right there in front. And the director goes, are you going to kiss the girl?
And I was like, so then I go back down to my dressing room, and I'm like, I'm getting emotional thinking about it. I'm, like, crying. I'm like, my career's over. Then I see Josh, right? Josh Dummal. The successful actor, and he texts me and he pulls me into his dressing room, and we just start watching videos and laughing. What I didn't know is what he was doing was my brain was being hacked, right? Being filled with these feel good hormones and these feel good chemicals. And by the time we had finished laughing for like 30 seconds, which is a long time to laugh. Yeah, I walked back out, walked back up to the set now to do the test, and I have to tell you, I gave her the best kiss of her life. She still looks and she goes, why didn't I go with Drew Thompson over Marky Mark?
Moral of the story is this, if you find yourself walking into something that's scary, it's overwhelming, it's too hard to do. You know what? Laugh. Life is way too short not to laugh and you're hacking your brain. There's my child actor, infamous funny laughing story.
[00:20:43] Speaker D: That's funny.
[00:20:43] Speaker E: So had never kissed a girl before that or just on screen?
[00:20:47] Speaker A: Oh, no, just on Twitter.
[00:20:51] Speaker D: So it kind of provides an interesting contrast here, because on the one hand, we're talking about your career as an artist, as a performing artist, and on the other hand, we're talking about AI. And of course, right now, there are a lot of discussions about AI and creators.
[00:21:08] Speaker A: I think in the next couple of years, with this prevalence and push in AI and the creative that the people who can say, I created this without technology, people are going to lean into that. This is a show produced without technology. It's humans doing human work. That is what's going to be in demand.
[00:21:25] Speaker D: Drew, where can people find you and reach you to talk about AI or real estate?
[00:21:29] Speaker A: Awesome. So I have a new podcast that is launching at the beginning of next month called work smarter and harder because no one wants to work smart and not hard. You can find
[email protected] dot. You can find me at Instagram thedrewthompson. And there's the best way to get homie good.
[00:21:44] Speaker D: Well, I want to work smarter and harder. I'm going to listen to your podcast. I can hardly wait for it to come out. And now it's time for IP in the news. My favorite section being in intellectual property lawyer. I love to talk about intellectual property. And this week, we have a very interesting case about Miami Heat. They were recently sued by a company called Cobalt Music Productions because they were using Ariana Grande's music on YouTube and TikTok clips, and they weren't getting her permission. The lawsuit was just filed. Recently, in addition to the Miami Heat, they named 13 other defendants from the NBA. And I guess the moral of the story is that even if you're a big franchise like the NBA, you can still be a copyright infringer.
[00:22:34] Speaker E: I'm just shocked because I'm like, who thought this was a good idea and that they would actually get away with it? I mean, especially with Ariana Grande. I see Flo Rida here is part of, like, duh, right?
I don't understand.
[00:22:47] Speaker D: And, you know, of course, if you go out and you use a logo from the NBA, we'll be pinched right away. Yeah, they're all over. Over you. Right. So I'd love our guest take on this Eric the reptile guy. So what do you think about this situation with the NBA? Stealing Ariana Grande's music?
[00:23:06] Speaker C: It's as simple as that. You know, truth. That's it. You gotta be honest.
[00:23:09] Speaker D: Ed, what are your thoughts?
[00:23:11] Speaker B: I don't know if you know, but Spotify actually only gives a few cents per play to their artists, so artists don't make that much from their music anyway, to begin with. Even at the caliber that people like Ariana Grande or whomever are at, I still find it unscrupulous for them not to be paid for their craft, their art.
[00:23:31] Speaker D: But it is interesting. These aren't unknown artists, right? So Ariana Grande, she has some money and she has some power, too, right? So it's kind of like this face off between the titans, right? And we'll see kind of how it works out.
[00:23:45] Speaker A: Drew, I agree with everything you said. It's pennies on the dollar that they're getting, right? Per play of their song. But they did. They thought they were big enough, the NBA, they could just get away with it and not have any repercussions.
[00:23:54] Speaker D: Kind of seems like it, doesn't it?
[00:23:56] Speaker A: And then all of a sudden, they said, no, no, we can be litigious and take it to court.
[00:24:00] Speaker E: Just say no to stealing.
[00:24:02] Speaker D: Say no to intellectual property theft.
Anyway, you're listening to passage to profit. I'm Richard Gerhardt. Kenya Gibson here, substituting for Elizabeth Gerhardt. And we'll be back right after this. Do you hear that? That's the sound of uncertainty lurking under your hood. You know the feeling. I know I do.
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[00:25:57] Speaker D: 800 4105-9148-0041-0591-8 hundred 410-5914 that's 804 10 5914 paid for by the health insurance hotline. Passage to profit continues with Richard and Elizabeth Gearhart. And with me today is Ken Gibson substituting for Elizabeth Gerhardt. Kenya, you've got a lot going on these days. Why don't you fill us in?
[00:26:26] Speaker E: So I am paying power move forward today and I am giving power move to Angela Yeet. She was very gracious to give me shine the light the other day on her radio show. So I want to give her a spotlight as well. She is a nationally syndicated media personality. Angela is also an entrepreneur. She owns several different businesses, everything from coffee, real estate that she's involved in. So she's very, very, very busy. She's also a radio hall of famer. And she went from being the co host on the Breakfast club to her own nationally syndicated program way up with ye. So just wanted to, you know, shout her out, give her a highlight. She's always supporting other women in the business and I am grateful for her.
[00:27:12] Speaker D: She is amazing.
[00:27:13] Speaker E: She's great.
[00:27:13] Speaker D: Yeah.
[00:27:14] Speaker E: Angela's a good egg, as my grandmother would say. And then in terms of everything else I have going on, I do have some live events that are coming up with my own podcast, me turnal, that I was just telling you about how I'm taking that show on the road and doing some live podcast events coming up in the New York City area. So stay tuned for all of those.
[00:27:33] Speaker D: Where can people find your podcast again?
[00:27:35] Speaker E: Oh, so you can go onto the iHeartRadio app, and that's where it is, exclusively on iHeartRadio.
[00:27:41] Speaker D: Next up on the list of guests today is Ed Stulack. Ed is a real estate agent. He's a member of the real broker franchise, and he's going to talk to us today about some of his activities. He's also the author of a book, expose yourself. That's how to build a personal brand that attracts millions and gets you seen. We definitely want to learn more about that. So welcome to the show. Ed. Tell us what's been going on three.
[00:28:08] Speaker B: Years in the making. I wanted to write a book that speaks not only to avatars that I personally resonate with, which is real estate agents like myself. I wanted it to resonate with the whole world of people, businesses, companies that are looking to truly expose themselves online, get themselves out there even more. Build a personal brand that matters. Build a community that matters. Just like this show, right? This is reaching to a community that wants to make an impact of some sort. So how can you, as a professional in whichever industry you are in, expose yourself the right way to get out there to the masses? We all want exposure. We all want advertising and fame in some degree, right? For the entrepreneurs out there, that's what we want.
[00:28:50] Speaker D: What are some tips and techniques that you recommend for people who are looking to get that kind of exposure?
[00:28:55] Speaker B: Nowadays more than ever before, authenticity and human to human conversations are important. It's always been important. Don't get me wrong. I'm not, you know, coming up with some sort of scientific psychological formula now, saying, if you talk to people, that's what'll do it. Like we've been doing it for years. But before we were talking to Drew Thompson, right, we were talking about AI, how technology replaces people and human interaction. Not necessarily assisted intelligence is what I call it. Or this is a term that I've heard before, AI, it assists you, but not necessarily when it comes to a conversation. Like you and I, or Kenya and I, we talk to one another and we build a relationship, we build rapport. So now, tying it a little bit better, tying this bowtie on. My advice is human to human interaction has to be truly empathetic, truthfully, impactful, genuine. Right? There's a book that I once read, how to win friends and influence people. I believe it was chapter five that said, show genuine interest. Showing genuine interest has helped me win so many relationships in this world, because I ask simple questions like, Richard, how can I help you today? What kind of goals do you have in your life today that you need help with? Who is one person that you're looking to connect with that you're having trouble doing? So these are conversations that I love to spark up on a daily basis on social media, because no one else does it. And that's the beauty of how you can expose yourself more. That's the first part to this, the first stem, the second stem is for the entrepreneurs that are listening to this, that want to start a business, don't know how to, don't know where to really, like, what tools do I need? Who do I need to know? The best advice I can give any sort of entrepreneur, or I call them entrepreneurs, is be proactive. Don't wait for that phone to ring. Don't wait for someone to reach out to you. It's probably not going to happen. You know, my first few years of real estate, that phone, I was just looking at it and it never rang.
[00:30:51] Speaker D: They're like, just scratching your head. Is my phone broken?
[00:30:55] Speaker B: What do I have to do to make that thing ring right? And then I realized, if I'm not proactive and reaching out to people or building my own doors to open up for those opportunities to be earned, they're nothing gonna come.
[00:31:08] Speaker D: What do you say to people who are uncomfortable putting themselves out there? I mean, I think there are some people who just naturally love putting themselves out there, but there are other people who may have to do that as part of their job or their role. Maybe that's not their strength. How do you coach them to take those first steps?
[00:31:26] Speaker B: It truthfully depends on the character of the person. I can't tell one person to go out there and be a radio show host because their voice might not be the best. I can't tell them to go on tv or on video and pull out the phone and start selfie videoing yourself, because they're just uncomfortable with how they look. They're discouraged, they're insecure about themselves. These are common objections that I usually get. But I must say that whatever your weakness is, is that, you know, quote unquote, you consider weakness other people might perceive as authentic. And vulnerability is something that connects with others so well. So how do you start? Honestly, I'm a video guy. I love pulling out the phone and just start filming myself. I was driving here from New Jersey, and I was already filming myself because I had an idea in my head. I'm like, I need to film it now. That's not everyone's superpower. Not everyone can do that. So in the beginning, maybe close yourself in a room where it's just you and you alone, right? And pull out the phone and hit that little red circle and start filming yourself with whatever you truthfully can speak about for 40 hours straight.
I love social media. I love fashion. I love watches. I love scotch and whiskey. I love hockey. These are my things. I'll talk about those things all day long. So let me film that for a second, just to get an idea of how to speak. Should I speak louder now? Should I speak a little softer? Was that too loud? Should I put my glasses on? Should I not, should I have this angle? Should I put. And eventually you compact a system for yourself to start filming and putting yourself out there and exposing yourself on social media. But it starts with little things like that. The first video I ever filmed was not perfect. We all have that story, right, but we're not courageous enough to share it.
[00:33:09] Speaker E: Yeah, well, I love the book, right. And I think you have some really practical steps here in terms of how you help people accomplish, like, better content strategies. I just kind of want to go through some of the chapters. So you've got audience growth following farming, lead generation, the art of the DM's, which I would love for you to talk a little bit more about. And then you say here, content is king, but community is the emperor. So can you expand upon that a little bit?
[00:33:33] Speaker B: Content is king. We've heard that phrase so many times before, and we all create content. We're creating content now. This is content. That's all fine and dandy, but if you don't have the right community to expose it in front of, then what's the point of creating that content in the first place? I can create 58 pieces of video content today, but who am I gonna share it with? I need to find that community. I need to build that community.
[00:33:55] Speaker D: So how do you build that community if you don't really know the person that you're trying to engage with? So that's the social media piece, right? Is you're trying to connect with people that you may not know that well. How do you do that?
[00:34:10] Speaker B: You have to build. Again, I said, being proactive, I wanted to create a community that actually matters. My community of people that I've created are a bunch of entrepreneurs. Real estate professionals and so on and so forth. People that want to better their business. And I have a gap filler of what that can do. That gap filler is teaching them about how to expose themselves on social media. Simple as that. Here's a tip and trick on this. Here's a tip and trick on that. Here's how you get more followers. Here's how you get more engagement. Here's how you get business. Here's how you get a business opportunity. Here's how you convert that business opportunity. Now. And I create this piece of content which now followers are number one coming in. They're following me because like, oh, I want to learn how to do that, right? Follow and then the next person. Follow. And now Cher. Oh, my buddy Drew and my buddy Eric. I'm going to send them this guy because this guy teaches that one thing that Eric has been bothering me about for quite some. He's like, Eric, I need to learn how to get more business and this and that. Follow this guy, Ed. And I've been doing that for twelve years now. The community is starting to build and I reach out to other people that I think could like my stuff.
[00:35:16] Speaker A: Drew, tell them about what you do in the DM's because you have these. He has a strategy for DM's that I think is direct message for other people who are listening. Tell them about what you do.
[00:35:25] Speaker B: So the art of the DM's a good segue. The DM's, that's just one of those variables to social media that I don't think many of us utilize enough or utilize the correct way. By the way, let me throw this at you guys. I don't know, maybe you've heard this before, but did you know that there are two industries in this world that consider their consumers as users? What are those two industries? The first one is drugs. The second one is social media. Social media users, I, drug users. There's no other industry I know of. And I say this because there's a point to it. Social media takes advantage of us way too many times. But there are certain ways to make social media be taken advantage of, which I don't think many people do. Art of the DM's is one of those ways. So if I can share this piece of advice very quickly, what I do, for example, Kenya, you follow me on Instagram, okay? I don't know who you are. I have no idea who you are. However, with a few 28 seconds of me doing some due diligence by clicking on your profile and saying, who is this woman? Why is she following me? Or why is she even on my page? Why is she liking my stuff? Oh, I see. She's a podcast. She has a podcast. She's. She's a family girl. She's. Oh, she's in New York City. She's on a pie. Like, I'm learning about you in a matter of a few seconds, which I will then orchestrate, put together in my mind and reach out to you with a DM. That direct message is going to be a video message. And I send video messages because no one else does. And sometimes they're, you know, like, why would I get a video DM from someone? Why would I open it? I don't know this person, right? But all my video messages start off with me holding a peace sign. Little, hey, Kenya. Right? And I put a little text in there so, you know, it's personal. And that video message is something like this, hey, Kenya, I saw you stumble upon my page. I stumbled upon yours. It's so good to connect from entrepreneur to entrepreneur. If there's anything in this world that I can ever help you with, I don't know what that might be, but maybe we can have a conversation. I think, nonetheless, so good to connect with you. Hope to hear from you soon. And that's a video message, and no one does that. And that's what I mean by a human to human interaction.
[00:37:31] Speaker E: Right.
[00:37:32] Speaker D: If you're a real estate person and you're spending a certain amount of time prospecting, showing listenings, doing all the things that real estate people do, how much time do you think they should be spending on social media?
[00:37:45] Speaker B: Solid question. It's one tool, this social media, what we're talking of, it's one tool. It's not the only tool. As a real estate agent, I have to set aside time to prospect. I have to set aside time to follow up with my current clients and the current transactions we are in. I have to speak with attorneys. I have to speak with the lenders. I have to speak with the town. There are certain tasks, too many to name, that. I have to put time into prospecting, though. The first one, let's highlight that one. That is one of the big ones that we have to do in order for our business and real estate, specifically just talking real estate agents. Our business is a circus. It's up and down, up and down. Right? We constantly have to be prospecting social media. How much time am I going to put into that? Considering it is one of my superpowers, I put a lot of emphasis on it, because I know how to utilize it, take advantage of it the right way. I'm not cold calling, I'm not door knocking. I'm not doing those things, because I know I have a better roi and a better conversion on social media. It's what I do best, it's what I love to do. It's what makes me have a smile on my face at the end of the day and say, yeah, I'm a real estate agent, and I love what I do.
[00:38:53] Speaker D: When we first started the law firm, the Internet was kind of a new place for attorneys to have websites. And a lot of people told me, oh, you'll never get much business from your website. Well, we put the website up within three or four days. I started getting two and three calls a day from people who were interested in intellectual property services. And then you compare that to going to a networking function that was several miles away, and then you had to connect with somebody who was in the market for the services at that time, and then you had to drive back, and it required a lot more time and investment. And it turned out the website was the way to go. It was a much more efficient way of prospecting.
[00:39:35] Speaker B: That's right. Efficient variables. You have to adapt to them and evolve. We all evolve.
[00:39:40] Speaker D: That's great. So, Ed, we have to wrap up the segment, but where can people find you?
[00:39:44] Speaker B: Instagram.
Dulakh, you can send me a video message.
[00:39:51] Speaker E: Do we follow each other?
[00:39:52] Speaker B: We're about to.
[00:39:53] Speaker E: Oh, okay.
[00:39:55] Speaker D: By the way, make sure you check out Ed's book, expose yourself. How to build a personal brand that attracts millions and gets you seen. Is that available on Amazon?
[00:40:04] Speaker B: Yes, sir.
[00:40:04] Speaker D: Okay, so check that out on Amazon. Passage to profit with Richard and Elizabeth Gerhardt. Kenya Gibson filling in for Elizabeth Gerhart. And now it's time for Eric, the reptile guy. So great to see you, Eric, tell us what you've been up to lately.
[00:40:19] Speaker C: Well, I've been on a tv journey for the last two years, since 2022. It's been a real journey.
[00:40:24] Speaker D: Did you ever think you'd be on television?
[00:40:26] Speaker C: Well, I was on television before a bunch of times when I was doing the animal show. So talking about content, like, I never created my own content. I just. People would just. I'm holding a giant alligator or a giant snake or some roaches in my hat or something crazy. People were always filming me doing that. But then I realized that that was not the way to go. It was actually encouraging people to do things like, you know, take selfies with animals. And so when I realized that it was, you know, it was wrong, I had to change. And I kept trying to change, but, like, not knowing exactly how to do it. Cause I had no role model or somebody that had done that before. That's like the zoo saying, we're not gonna have animals anymore. And that's that. That was me. Cause I had 60 animals in my house, in my little apartment.
[00:41:07] Speaker D: I remember last time you came on the show, right? You brought this big yellow snake into the studio with you.
[00:41:12] Speaker C: And that was the smaller of the. Of the big ones.
[00:41:15] Speaker D: And our producer Noah ran down the hall. He said, we've got to talk to legal about this. I'm not sure you could be in here.
[00:41:21] Speaker A: It's too late.
[00:41:22] Speaker D: But it was too late at that point. And everybody in the studio came after the show, and they were, like, fascinated by this snake, right?
[00:41:31] Speaker C: Yeah. But, you know, all those animals were adopted. I could say that. But then, you know, after. After working with them for a while, I remember. I don't know if you remember my. I never brought my alligator to the studio, but I had an alligator Wallye, and I knew her since I was 19, and I'm 47 now, so. And I. And I adopted her out two years ago. So it was like 23 years. I had this alligator, and I brought her to a sanctuary down in Florida, and it was great. And she died. And then I said, you know, we had done shows and stuff together, but I said, you know, it's really important for people to understand about the importance of creatures not as an entertainment value, but as a living thing, you know, understanding them in nature. And so I said, for a while, since I started my company in 2006, Eric subtitle Ventures I said, I'm gonna do. I'm gonna go do a tv show. And it first started when I went to Costa Rica. So I went to Costa Rica. I had financial freedom that first year, and I realized that I was like, oh, my gosh. I was like, you know what? I've been working as a vet tech for ten years, and I was like, I never made this much money. I was like, janine, we want to go somewhere. She's like, yes, let's go to Costa Rica. And so me and my friend went to Costa Rica.
It was September of 2006, and that was actually the year that Steve Irwin passed away. I remember that he died while we were in Costa Rica. And I remember that. And I remember saying to myself, I was like, man, that guy did what he loved his whole life, and he was so happy. So I'm sad that he died, but I'm also happy that he chose to live the life of his dreams and do what he loved, because most people don't. So for me, I saw that, and I said, you know what? I'm going to continue on and live my life in that way. And I said, I want a tv show. While I was in Costa Rica, I said, people need to see these creatures. I was seeing frogs and snakes and parrots come to my window. It was incredible, the biodiversity all at once. And so I said, okay, I'm gonna do a tv show. Didn't know how I was gonna do it, but I already had started the process of making little videos and things, and I hadn't really published the videos, but I started making little videos. And I think in 2015, we got, actually, an Emmy award in the environmental category and for filming with a guy named Chris Warehouse from Newsday had followed me around for ten months in my crazy house with the creatures. And then after he did that, I said, chris, I was like, how are we going to do a tv show? I don't know. And so then it just kept on going. And then finally, I kept trying to get the tv show, but then I kept saying, I got to go to National Geographic, or I got to go to Discovery Channel or somebody to do it for me. And in the end, I said, you know what? I said, I got to keep waiting for these people. I can't wait. I said, the environment's changing. There's species going extinct all around the planet. There's things that people have not seen that they need to see that actually relate to climate change directly. When I speak about that, like amphibians going extinct in your local neighborhood. If there's no frogs in your neighborhood and you can't drink the water, then that's like a hotspot for the possibility of climate change in your direct, immediate area. And so when I realized all these things, I said, okay, well, I want to do something that's going to not speak to the gloom and doom, but speak to the possibility of not species going extinct, but reversing it. And so the only way I could think of is like, well, you gotta start putting the content out. So I didn't do it through social media, but I did it through the television show. And I said, I'm gonna do it. So I created it. I went to Madagascar. We had built a school there, and I said, I gotta go back to go to the school. And when we went to go to Madagascar, that particular moment was so awesome. Because that time, it was March of 2022. And I went there, and I said, I'm gonna do the tv show, but I didn't know how or what, but I said, I'm bringing my safari hat, and I'm gonna bring my outfit, and I'm gonna bring it. I'm gonna do it. And when I got there, it was the first day, there was two cyclones, and so we had to take a journey to get down there. But we got down there, and the second. The morning I got, I woke up in the bioresearch station, came downstairs, and there was a big chameleon there. I'm like, oh, my God, there's a chameleon. I'm running back upstairs. I'm gonna get my hat. I'm starting the show, started filming, and that was the start of the Ming hide television show. But at the time, the show was called let's go. And I said, I'm gonna call the show, let's go. Cause I kept saying, let's go. Let's go see this.
[00:45:28] Speaker D: Let's go see that.
[00:45:29] Speaker C: Let's go see the creatures. Let's go see everything. And we were doing all that, and it was great. And then, actually, there's a famous actress named Juliet Binoche that happened to be there at the same time filming some movie. And I didn't know she was an Oscar winning actress, but she is, and she still films movies, but her whole crew was there. So I saw the crew doing their work, and I was like, oh, my God, Eric, this is it. Like, you see them doing it, and you saw how they were filming. I was watching a director direct. I'm like, Eric, you could do this. I said, I don't have the money to pay all these directors and people, but I'm gonna do it. And then that was the moment.
[00:46:00] Speaker E: So what is the name of the show again?
[00:46:02] Speaker C: Meng Hayeti.
[00:46:02] Speaker E: So what does that mean?
[00:46:03] Speaker C: Meng Hayidi is a word that I learned in 2010 when I was on a trip to Malaysia, and I decided to take a chance and go to Borneo because there was a flood there. It was during. I don't know if y'all remember during that year was the time of the Haiti earthquakes had just happened, like, a couple weeks before or a week before. And I told my mother, I said, mom, I want to go to Haiti to go help. She's like, eric, you can't get into Haiti. Just go on your trip. It's okay. Just go on your trip. So I went on the trip, got to Malaysia, then I said, I'm going to see some more animals. I was in this big jungle. This got a million year old rainforest, and it was like, you know, just walking through there, but you couldn't see any animals because it was so old that the animals were all hiding from you, so you couldn't see anything. So I was like, I'm going to see some animals. So anyway, I bumped into some guy from Florida, and he goes, you got to go to Borneo. You got to go to the Sarawak up in the northern part of Malaysia in Borneo. But there's a flood there, so you should maybe, you know, just call them ahead. So I messaged them. I went and sent them an email. I said, look, my name's Eric the reptile guy. I said it just like, I'm Eric the reptile guy. I study reptiles. I can work, you know, I can help you, you know, remove, you know, venomous snakes and things and cobras and, you know, crocodiles from the people's homes. Because when you have a huge flood situation, that's a big concern. I ended up talking to the guys. I went there, had the best time of my life. I mean, it was the first time that I ever connected with people on a level that these people all understood about the connection to creatures and how important they were and how important our lives were.
[00:47:24] Speaker D: So I wanted to ask you about that. I mean, a lot of people really like animals. They have pets, but very few people devote their lives to animals like you have. What inspired you to take that path in life?
[00:47:38] Speaker C: Well, Meng Haidi was the word that means connection to all living things. That's what the people that saw me there said. They saw me doing that and catching animals, but they let me do it anyway because they said, we saw you connect. I'm not sure why I'm like that, but it's like an empathetic feeling, because I think every creature has a life you kind of remember karma circles around. So I believe with that in every creature.
[00:48:01] Speaker E: I agree with what you're saying, and that there is a connection and life is life, and we should have respect for that in terms of, like, how you were as a kid, right? Cause I'm very curious about that because I just feel like most people don't grow up necessarily, like, loving animals. Like, my sister is a vet, so she used to do all kinds of weird things, like with dogs and all this stuff. So I kind of get the same vibes off of you. Like, you probably were really connected to animals as a kid.
[00:48:26] Speaker C: Yeah, well, that's the thing. Originally, it was the wild animals. I thought, like, when I go back in my childhood, I'm like, oh, yeah, you know, my first pet was a fish. Then I got a turtle, then I got no, then I got a hamster, then I got a turtle. But the truth was, is that I was at a daycare center, and I remember being, like, really young and, like, maybe five or six years old. And we were, like, out in Miss Allen's garden. I remember Miss Allen, she would always tell us, you know, help save our cucumbers. And so we would collect all the slugs and stuff and pick them up and, like, hold them and we wouldn't kill them. We would just move them off the vegetables that, digging in the dirt and then seeing the creatures and then, like, looking at them. And then my first time finding a toad when I was nine at camp, but then I wanted to take it home because I didn't want that feeling to end. And then seeing my first turtle all in nature. And then I was also in special ed for a few years. That was tough because my parents didn't know what to do, and they were going to put me on Ritalin and some medication. But my mom's friend, Miss Lambie said, don't do it. Don't put him on medication because he's a good kid. And Miss Lambie in her class had an alligator lizard. And she said, as soon as you saw that alligator lizard, I told you, if you don't behave, you can't come see the alligator lizardous.
[00:49:30] Speaker D: You straightened right up.
[00:49:31] Speaker C: And I straightened right up, and I got out. But the animals really saved me. And in fact, to get me out of special ed, I had a national Geographic about turtles and that my counselor said, look, we'll give you the National Geographic. He got me a subscription. And then when I opened it up, that first issue was January 1986. Had a whole spread about turtles. And I was like, oh, my God, the turtles. And so my mom got me all these subscriptions and animals, and I would go out and want to see animals all the time.
[00:49:58] Speaker D: You must be a vegetarian.
[00:49:59] Speaker C: I am a vegetarian, but not because of that. No, no, it didn't start like that. I always, I was a bodybuilder for a while, and I got. I ate meat, not red meat, but I ate, you know, but I didn't. But I didn't associate the meat that we saw in the store with my creatures.
[00:50:14] Speaker E: Got it.
[00:50:15] Speaker C: You know what I'm saying? But then in 2012, I was in the Philippines, and when I was leaving there on the plane, I met a yogi. And he asked me a question. He goes, you do animal shows, right? I said, yeah. And he goes, and why do you eat him? And I was like, what? I was like, I never thought of that. I was like. I said, what do you mean?
[00:50:32] Speaker D: He still met us, right, in mid career, right? Yeah.
[00:50:36] Speaker C: I was like, what? And then he said. Then he said, well, I challenge you to become a vegetarian for 21 days. I was like, 21 days? Three weeks. Okay. And then the first thing I said was, well, can I at least eat salmon? He said, no. He said, vegetables.
[00:50:50] Speaker A: Drew, I love your stories. Like, they come from such a real and authentic place. Now, while you were talking, I did my due diligence and trolled on you on social media. So you have two people here who believe in telling your story and the power of telling your story. Those things, your trips, going to Malaysia, literally pulling out venomous snakes and not being afraid, but connecting with them on a one to one level. You've just blown my mind. And I want you to take that. If we can just do, like, a real coaching session right now with us, too, if that's cool. I want you to take that every single day. Tell that story to your phone every day.
[00:51:23] Speaker C: Okay.
[00:51:23] Speaker A: Ed, what would you say if you were sitting with him right now?
[00:51:26] Speaker B: I mean, that came from the heart. That didn't come from someone forcing you to do that stuff. But hearing the stories and the infrastructure of where you are today is neat. It's cool. It's vulnerability. It's. Wow, this is where he started.
[00:51:37] Speaker E: Yeah. And you had an apartment that was like Jumanji.
[00:51:39] Speaker C: Oh, gosh, I did have an apartment.
[00:51:41] Speaker A: 60 animals.
[00:51:42] Speaker C: Never again. Never again.
The animals themselves suffered. I didn't see it. But you don't see animals suffering until you see them in the wild. And that's why, for our television show now, for Meng Haidi, every season, the animals are free. And that was the most important thing to me. I was like, you know what? I said, don't touch any animals. When we were in Madagascar film in the first season, I told my guides right away, guys, no touching animals. Period. The animals began to come to us. It was incredible. I can't even explain to how it really happened. But if you watch some of the episodes, you'll see, please tell us where.
[00:52:14] Speaker D: People can find you and your amazing television show.
[00:52:17] Speaker B: Sure.
[00:52:17] Speaker C: Just go to pbs.org and just go to meng hidey. It's spelled menghayati. And you can go to pbS.org and just click on episodes, and you can see the six episodes that are there now.
[00:52:28] Speaker D: And you're filming the second season now.
[00:52:29] Speaker C: The second season is done.
[00:52:31] Speaker D: The second season.
[00:52:31] Speaker C: The second season is coming out this fall. We're filming the third season now.
[00:52:35] Speaker D: That sounds great. We're all looking forward to it.
[00:52:37] Speaker C: Yes. Thank you. Thanks for having us.
[00:52:39] Speaker D: Passage to profit with Richard and elizabeth Gerhart. Kenya Gibson filling in for elizabeth Gerhart. We have to take a break. We'll be back with secrets of the entrepreneurial mind right after this. I'm jack, CEO and co
[email protected]. dot when I left my job as a Wall street banker back in my twenties, I felt completely lost trying to navigate the process of hiring a financial advisor. I thought it should be easy to find the right financial advisor, so I created a place where young families could feel understood and their unique needs would be met with empathy and expertise. That's why I started usehabits.com, where we help you find your financial advisor free of charge. Usehabits.com dot it's passage to profit now it's time for Noah's retrospective. Noah Fleischman is our producer here at Pathdeh. Passage to profit, and he just can't observe our future without recognizing the past.
[00:53:33] Speaker A: Just recently, a young Gen Z friend of mine asked me if I knew what the word unalived meant. I told her I'd never heard it before, so she read it to me within the context of the youth fiction book she'd been reading. It said he feared his desperately distraught friend would have unalived himself. Turns out that's the new accepted word for killed. Okay, look, I know our general culture is more hypersensitive now than ever, but there's only one way to define such an untimely end, and I happen to think that our linguistic forefathers established it quite suitably.
[00:54:03] Speaker B: Thank you very much.
[00:54:05] Speaker A: Before long, they're going to need to change that new word to unparticipated or parade partured. Because words can always be changed. What they define remains the same. One of the tv networks actually laid plans on that particular work of fiction.
[00:54:20] Speaker C: For a series, but once they got.
[00:54:22] Speaker A: Around to reading the full text, they unalived it.
[00:54:25] Speaker D: Now more with Richard and Elizabeth.
[00:54:27] Speaker C: Passage to profit.
[00:54:29] Speaker D: And now it's time for secrets of the entrepreneurial mind. I'm going to ask, Ed, what is a secret that you have in your entrepreneurial mind?
[00:54:41] Speaker B: I'm going to go right off the top of the noggin here and say, listen to your body and your heart. For the longest time, I've had a lot of discouraging comments thrown at me of, don't do this, don't do that. You should do this instead. You should do that instead.
For the longest time, I kind of took it into one ear and out the other. But in the beginning, it was hard because I looked at everyone else as a role model, as, oh, they know what they're talking about, so I should listen. But then I listened to my body and my mind, meaning if I want to wake up at 09:00 in the morning, I will. I don't mind because my body needs rest. For me to have more rest will allow me to have more energy to put into what I want to do that day. If it doesn't feel right, don't do it. Listen to your body and heart.
[00:55:20] Speaker D: Oh, that's great. Drew.
[00:55:21] Speaker A: I was thinking about this earlier, a person I highly admire. I know you do as well. I think of him as a mentor. He's also my boss. Sharon. He said a couple weeks ago, it's not about the journey. It's not about the destination. It's about the people. So I add on to that then. It's about finding the joy in every moment. The joy is a focus. Happiness is a feeling. If you focus on trying to find the joy in every moment, your clients, the people you're serving. I'm so excited I get to be here with you guys today. These power players in the room, my kids are happy. They woke up happy. They're not sick. They have their limbs. They have their eyes. They're breathing. There's the joy. Happiness is the feeling that's fleeting, that'll come and go. Your business is going to have happy times. It's going to have sad times, too. But you focus on the joy, and that allows the people to connect more, and that allows you to get to the destination, wherever you want to go a lot faster.
[00:56:08] Speaker D: If you are happy with what you do, you never work a day in your life.
[00:56:11] Speaker A: I agree.
[00:56:12] Speaker D: If you can find the joy in it more than power to you, I think that's amazing. Eric.
[00:56:16] Speaker C: Wow. I'll add to that by saying, be thankful. To give appreciation, I take it a step further, usually by writing it down and saying, thank you, God, for this day, for this moment. And I set the day up like that. And then I'll also write my intentions for the day. Where do I want this day to go? How do I see it happening? Most of the times that I do that, I get exactly what I ask for.
[00:56:37] Speaker E: Wow.
[00:56:38] Speaker C: I love that.
[00:56:39] Speaker B: I must say, it's interesting how all three of our answers had nothing to do with systems or tools or anything of that sort of grace.
[00:56:44] Speaker D: Well, you haven't gotten to me yet.
I have yet to speak. Can you?
I love that.
[00:56:51] Speaker E: That's so inspiring. And I think gratitude is really powerful. Right. And. But I think I'm gonna try what you do, like, in terms of writing down, like, what I would like to happen for the day, because I'm pretty specific in my prayers to God. I ask him for a lot of stuff. He usually is pretty good about getting me what I want, but I'm gonna try writing it down and see how that goes.
[00:57:09] Speaker D: Well, my secret of the entrepreneur mind is exactly the opposite of Ed. So I was like, well, my first thing was just get up early and get going. And so I find that for myself, when I listen to my body, which I agree you need to do, I find that I lose a lot of time just not knowing what to do next. And so I'm in this gray zone where I'm not really doing anything, but I'm not really enjoying myself, either. I think everybody has those periods. But if I focus on, you know, just getting the first few things done in the morning, get up early, get a few things accomplished, and that's what gives me confidence and energy for the rest of the day. And that's how I am my best self. It's a little bit different than Ed's approach, but, you know, but if it's.
[00:57:58] Speaker A: For you, your body says that's what works, right?
[00:58:00] Speaker D: That's my body saying what works.
[00:58:02] Speaker B: It's kind of like throwing on the suit, look good, feel good mentality.
[00:58:06] Speaker D: Absolutely. So. Passage to Profit is a nationally syndicated radio show appearing in 31 markets across the United States.
Passage to profit has also been recently selected by Feedspot podcasters database as a top ten entrepreneur interview podcast. Thank you to the P two P team, our producer, Noah Fleischman, and our program coordinators, Alicia Morrissey and Risicat Busari. Look for our podcast tomorrow, anywhere you get your podcasts. Our podcast is ranked in the top 3% globally. You can also find us on Facebook, Instagram X, and on our YouTube channel. And remember, while the information on this program is believed to be correct, never take a legal step without checking with your legal professional first. Gerhardt Law is here for your patent, trademark, and copyright needs. You can find
[email protected] and contact us for a free consultation. Take care, everybody. Thanks for listening, and we'll be back next week.
