[00:00:00] Speaker A: I love the movies. I never thought of becoming an actor.
[00:00:03] Speaker B: Our method was to bring our training into everyone's home, everyone's school, everyone's business.
[00:00:08] Speaker C: Love, light and positive messages. You don't have to do this alone.
[00:00:12] Speaker D: I'm Richard Gerhardt.
[00:00:14] Speaker E: And I'm Elizabeth Gerhardt. You've just heard some snippets from our show. It was a great one. Stay tuned, especially if you want to.
[00:00:20] Speaker F: Start a new business, ramping up your business.
[00:00:25] Speaker D: The time is near.
[00:00:26] Speaker F: You've given it hard.
[00:00:28] Speaker A: Now get it in gear.
[00:00:29] Speaker F: It's Passage to Profit with Richard and Elizabeth Gearhart.
[00:00:34] Speaker D: I'm Richard Gearhart, founder of Gearhart Law, a full service intellectual property law firm specializing in patents, trademarks and copyrights.
[00:00:41] Speaker E: And I'm Elizabeth Gearhart. Not an attorney, but I do marketing for Gearhart Law and I have my own startups and podcasts.
[00:00:48] Speaker D: Welcome to Passage to Profit the Road to Entrepreneurship, where we talk with celebrities and entrepreneurs about their stories in the business world. We have a super special guest. His name is Joe Cirillo. He's an actor, writer, producer, and former New York Police Department officer. He was discovered while he was on duty for the NYPD and has played roles in the Godfather, Ghostbusters, Splash and the TV series Kojak and Eyeshied.
[00:01:16] Speaker E: And then we have two really great stories. We have Ivan Yamba and Michael Lorero. What do you do if you're in a scary situation? They have training for that for all ages. It's very cool. It's called streetreadynj.com they go around giving presentations, can hardly wait to hear what they have to say.
[00:01:33] Speaker D: And if you're living in New York, you gotta be street ready.
[00:01:35] Speaker E: You do. And then we have a return guest who we love dearly, Antonia Tameo. With Antonia's promise, she has just been hitting it out of the ballpark with her company and we want to hear all about it.
[00:01:48] Speaker D: That's really great.
[00:01:49] Speaker E: And coming up later on, it's Noah's retrospective along with Secrets of the Entrepreneurial Mind.
[00:01:56] Speaker D: But before we get to our distinguished guests, it's time for your new business journey. Two in five Americans own a business or are thinking about starting one. So we like to ask our panel a question that we think would be of interest to our audience that's business oriented. So our question today is going to be, how do you use storytelling to create impactful marketing strategies for your business? So welcome to the show, Joe, it's really a pleasure to have you here. How has storytelling impacted your business over the years?
[00:02:27] Speaker A: Well, I Write screenplays, I do stories. I do articles for newspapers, for magazines, and I talk about my past. I was a police officer, combat veteran in Korea. So whenever I speak to people about that, that helps them with their business. I talk about what I've done, what I've completed. I ended up having a big security company and I did it all on my own. And to this day, they all think of me as the, I would say the super bodyguard for major stars in motion pictures and tv.
[00:03:02] Speaker D: That's really great. I think probably as you were building the business, you were able to attract other customers just by telling them about the people that you worked with, right?
[00:03:12] Speaker A: Yes, exactly. If you tell people you work with Sinatra or Telly Savalas or Jackie Gleason, who I've been with, right away they listen. They'll listen to what you've got to say.
[00:03:24] Speaker D: That's a real attention getter.
[00:03:26] Speaker A: Well, that's great. That's definitely.
[00:03:27] Speaker D: Antonia, welcome to the show again. Nice to see you.
[00:03:30] Speaker C: Thank you so much, Richard.
[00:03:32] Speaker D: So tell us a little bit about how storytelling has helped your business.
[00:03:35] Speaker C: Well, storytelling is what got me on radio. Is all I had was a story, and that's what started Antonia's promise. So now with the podcast, it's a true story of healing and miracles and hope and people come on and they share their story. So I would say it's my entire brand.
[00:03:54] Speaker D: Yvonne, welcome to the show. Tell us a little bit about how storytelling helps your business.
[00:03:58] Speaker B: Well, thank you, Richard, for having us. And storytelling is crucial in our business. Like you said earlier, our storytelling for us is really used as an attention getter to tell our audience why it's important to be street ready. And then we also use people's real life stories to understand, to tailor our training materials. One story we came across recently was a young child in New Jersey who died on the playground because no one was CPR certified. So when you hear things like that, we're like, we have to get our programs in schools. We also have to tell teachers and students the importance of this material. So that's just one way storytelling has helped us.
[00:04:29] Speaker D: That's really powerful, Michael.
[00:04:30] Speaker G: Storytelling is something that we use a ton during our seminars for our social media and stuff like that. A lot of what we do, our attention getters, are through people's stories. We teach a lot of self defense, like abduction prevention, sexual assault defense. Everyone knows these things happen, but no one really thinks they're a potential victim, you know, and sometimes it's not until you hear a story about a woman who was Going on her daily jog, being grabbed up from behind and dragged towards a van, that you realize, wow, this can happen to me. You know, fortunately, she was street ready. She used some of the tactics that she learned, and she escaped that scenario, you know, so just like, hearing that story that really captivates the audience and then makes them kind of realize, like, that could be me as well, and I'd rather be the person who escapes than, you know, ends up getting abducted or something like that.
[00:05:19] Speaker D: Wow.
[00:05:19] Speaker E: I feel like storytelling helps your business because it helps people identify with you and helps that relationship because you can identify and empathize with each other.
[00:05:27] Speaker D: I guess the takeaway is impactful. Marketing stems from authentic storytelling, and by doing that, you create authentic connections with your target market. Right. So good stuff.
[00:05:38] Speaker E: Very well said, Mr. Gearhart.
[00:05:40] Speaker D: Well, thank you.
So now it's time for our guest of honor, Joe Cirillo. I've had a chance to speak with him on and off. What struck me, Joe, is you have the presence of an entertainer.
[00:05:54] Speaker A: Oh, thank you.
[00:05:55] Speaker D: And tell us a little bit about the businesses that you had and maybe how that led to your celebrity career.
[00:06:01] Speaker A: Well, if you want to say businesses, I was a police officer for 20 years in the NYPD, and I became an actor after that. So I did a lot of acting. I was in the Godfather, Ghostbusters. I've done a lot of movies. And when I sort of gave it up, I didn't give it up completely. Coming back to New York, I figured I had to do something else. I started my own security business. And when I started the business, it was just for film and for movie stars. What we would do is call the production office, and they said they were going to shoot on 85th street or something. They were leaving the equipment, and I would put men on that to guard the equipment. Whenever they had a big star on the show, they wanted security for the big star, and I was the one that got that job. So I've been with many, many, many big stars, and the business went very well. I became friendly with a lot of them, and I also wrote my own autobiography where I tell little stories about each one of them. And from my business, a lot of other friends of mine started their business. They said, wow, Joe's doing good. So we became friendly competitors. We never fought over who gets what movie and who does this or who does that. I was pretty good with the guys. I didn't charge more than them or they didn't charge more than me. So it was pretty good. If they wanted to go with that company. They went with that company. If not, they came to me. But I was the one who really got most of the work.
[00:07:34] Speaker E: That is awesome. And I feel the kind of the same way. Like, if you have a business and someone else has a similar one, no two people are going to do their business the same way. And I'm coaching people on podcasting, and there's lots of podcast coaches out there, but I'm like, you know, work with the person that you feel comfortable with and connect with, right?
[00:07:50] Speaker A: Yes, definitely. Definitely.
[00:07:52] Speaker E: And the other thing I want to ask you, though, you kind of glossed over something.
[00:07:55] Speaker A: Joe, watch that.
[00:07:56] Speaker E: How do you go from being a police officer to all of a sudden being in a movie? Like, how did that happen?
[00:08:04] Speaker A: Okay, so I was assigned to the Museum of Natural History. That was my post, my beat, whatever you want to call it. I was there for seven and a half years. But during that time period, across the street from the Planetarium Museum is the Beresford Apartments. There's a big apartment building. And in that building, a lot of celebrities lived. There was Stephen Eady, Alan Funt, Mike Nichols, who was a big director, producer. He was a comedian at one time. Well, anyway, I befriended most of these people, and I was with Mike Nichols a lot. I did him a couple of favors. He did me some favors. One day while I was in his office, Mike Nichols said to me, how would you like to be in the movies? And I said, I'm not an actor. He says, don't worry, we'll make you one. So he set up an interview with Paramount Pictures, and I did go down for the interview. And I was interviewed by a woman. She was a casting director. And the first thing she asked me, she was, what makes you think you can act? I said, I'm a cop. We're the best actors in the world.
We're doctors, we're lawyers. We're in the industry.
And she said, you're right. And they gave me a small part in the Godfather.
[00:09:21] Speaker D: That's great. That's great. Joe Cirillo, actor, writer, producer, and former New York Police Department officer. What childhood experience did you have, Joe, that motivated you to become an actor?
[00:09:36] Speaker A: I was a young boy. I loved the movies. And I remember, like, pitching pennies, gambling, you know, as a kid. And as soon as I had the money to see a movie, I secreted in my shoe or my pocket. Then I'd say, I'm broke. I'm finished. And then I would run to the movies. I literally was going to the movies almost on A daily basis. And also on the weekends. I used to spend 5, 6 hours in the movies. They had all kinds of shows on. I guess you heard this before. Two movies, Western, newsreel. There were so many different shows. Cartoons, Three Stooges. Anyway, I spent a lot of time in the movies. I loved the movies. I never thought of becoming an actor. I would have loved to become an actor. But then it happened. It happened in a strange way. But I did become an actor. I also went to school. I went to the HB Studio. In fact, Antonio is here. She also went to the same school. She also went to the same school. And then when I went out to the West Coast, Maybe I should tell you about that, how that happened. The Kojak series was the number one show back in the 70s. They filmed in California at Universal Studios. It was called New York street, so it looked like New York. And then they would go out in the streets of LA and film. And they decided in 1976 to film the whole series in New York. And at that time, Kojak was the number one show. And Telly Savalas, the star, he was the number one actor in the world. So what they did when they came to New York, they went to the police commissioner and they said to them they were coming to shoot for a whole year, and we want a police officer to be his bodyguard who has knowledge about movies. And they said, we have the right guy for you. And they gave me that assignment, hanging.
[00:11:29] Speaker E: Out with TV royalty.
[00:11:30] Speaker A: Wow. Yes.
[00:11:31] Speaker E: I do want to go back to something that you said that I think is super important. And that is. Somebody said, here's an opportunity. You should grab it to be an actor. And you said, well, I'm not sure I'm a good fit. And they're like, do it anyway. And you did it anyway. And it worked.
[00:11:48] Speaker A: I would try anything. I never considered myself a writer. And here I am. I've got an autobiography. I've got over 10 screenplays. I write articles for newspapers. I write articles for magazines.
[00:12:01] Speaker E: You really have to carefully look at the opportunities that are presented to you.
[00:12:04] Speaker A: And I'm glad I grabbed my opportunity.
[00:12:07] Speaker E: Speaking of acting in TV shows, how close is Law and Order to what you actually experienced?
[00:12:13] Speaker A: Ah, that's a good question.
Let me say this. My partner in a radio car, Jerry Giorgio, was like me. We rode together. We. We've been in so many different situations. He became the person that gave the stories to Law and Order.
[00:12:30] Speaker E: Oh, am I kidding?
[00:12:31] Speaker A: Jerry Giorgio. Yes. And I was with the Kojak. So both of us became actors. And we both supplied stories for the different shows. But Jerry Giorgio was a famous detective, and he said he didn't get along with Mr. Wolf.
Yeah, my job was out there to protect the public, and that's what I did. I got to know everybody on my post. I got to know civilian people that I became friends with them. Each storekeeper on my beat. When I was a foot cop, they all knew me. I went into every single one of them, spoke with them. If you needed anything, I'm here to help. So a big value was just being a cop to help everyone. That was a big job today. I'm not sure if it's the same way then. We had nothing. We had no vests. We had no radios. We had no automatics. We only had a nightstick, a billy in our back pocket, and a whistle. If we had a problem on the street where we needed help, we either had to bang the nightstick on the curb and hopefully the guy in the next post would hear it. If not, blow the whistle and somebody would come over. We had what they call call boxes. So when we turned out from the precinct, we would get a number. 2232, whatever it might be. 32 minutes past the hour, you called in, and they either gave you an assignment, but that was the check to see if you were okay. Of course, in addition to that, we had the sergeant in the radio car come around, check the post, and we called it a C. He wanted to see that you were on your post, you were doing your job, and that you were safe. So that was. And today they've got everything. They've got computers, they've got vests, they've got helmets, they've. We had nothing of that. And yet I would honestly say we were more respected then than the police are today.
[00:14:32] Speaker D: Wow. Well, we have to take a commercial break. But, Joe, it's really fascinating to hear your stories. Stay tuned. Passage to Profit. Back with more. Joe Cirillo right after this message.
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[00:16:43] Speaker F: Now back to passage to profit once.
[00:16:45] Speaker E: Again, Richard and Elizabeth Gearhart and our special guest, Joe Cirillo. We have just been having a great conversation with Joe. We've talked about his past career, how he climbed the entrepreneurial ladder into different things. And now we want to get into what Joe's doing. Now Joe has a book that's been out for a little bit amongst many other projects. So maybe we start with Joe's book. Tell us about your book.
[00:17:09] Speaker A: Okay. This is my autobiography, an offer I couldn't refuse. From the NYPD to Hollywood. Yeah, I wrote that. And it tells you everything from a young boy to almost present day. Also, I have a cooking show. I shouldn't say I have it, but my son was the one who's the chef. I produced it, I directed. We did several shows, cooking shows. When we did the first couple of them, I gave them the people at the Food Network and they loved it. They said, but it's no different than any other cooking show. You have to come up with a gimmick. So we came up with a gimmick. My son started a show called Feeding the Starving Artist. That was the name of the show. The difference between the other cooking shows and our cooking show is that what he did was invite people that are starving artists. Like, we had a group in Nashville, Tennessee. They're trying to get a big break singing in the, you know, big time, of course. And we invited them up to New York. We flew them up to New York. They came to his house, or my house, actually, and they sang and they did their show, and my son cooked for them. So that was one show. Then we had another group, a rap group, did their thing, and my son cooked for them. So it's really a show where people are trying to make it in the business. They can't make it, and they're gonna go on the cooking show and they'll do their thing, and my son will do the cooking.
[00:18:41] Speaker E: That's pretty cool.
[00:18:43] Speaker A: That particular show, we had someone from NBC. I remember they were all interested, and I don't recall exactly what happened, but we backed out of it for some reason.
[00:18:54] Speaker D: Well, the entertainment business is a tough one, right? I mean, you've had a lot of success, but it's not always as easy. And you, if you want to make it, you to keep trying.
[00:19:03] Speaker A: You know, I produce shows in the past and I use my own money. But, you know, when you're going into a movie, you're talking in the millions, so that's where you need someone to help you. So what I'm looking for at present time is try to get an agent that would represent me. I've got one Broadway show because one of them is I Can't Use. I have a lot of music from the original Broadway show that singers can sing if they wanted to. I got a lot of good ballads. Everyone that's heard the music loves the music. The musical that is ready, it's all set to go. I have the music sheets. I have copies of the music. We have a video. It's available. If an agent wants to listen to it, I would give it to him and they could represent me there. Or possibly I have a Christmas song that was published. I know a lot of entertainers are looking for Christmas music. If you're looking for one, I have a Christmas song. And I think you'll be truly surprised to listen to what I've written.
[00:20:02] Speaker E: You told me a story before the show about how you did this incredible show and wrote the music and everything for Broadway, but because of a copyright issue, you could never use it.
[00:20:14] Speaker A: Yes. Back in the day, like I said, they knew about me being a cop who was an entertainer. They wrote articles on me in the Daily News, musical cop, so on and so forth. And the producer from MGM saw this, and he said. He came over to me on my beat, my post, whatever you want to call it. And he said, I read about you, and I thought it would be interesting if I got you a New York City cop and a minister from Chappaqua, New York, to write a Broadway musical. I said, wow. So he had me meet this composer, the minister up in Chappaqua. And we sat together and we talked about what we possibly could do. And we came up with making the movie Marty, which was 1955, won the Academy Award for best movie, best actor, won three awards. So what I did was I went to the library in New York. I got the original script, and I started to look at it, and I said, wow, here's a good spot for a song. Here's another spot. And I came up with 30 sets of lyrics for songs. I got together with the composer again. He said, let's go to the piano. We went to the piano and I gave him the lyrics, and I said, this is how it should sound. I had the music in my mind. But he said, no, I'll do the music. You do the lyrics. Then we sit together and we change them. So we came up with 30 songs.
[00:21:44] Speaker D: That's pretty amazing. So where is it right now? I mean, you've got.
[00:21:47] Speaker A: It's just laying there. What happened was Paddy Czofsky would not give us the rights. And I had quite a few people speak to him, including Mike Nichols, his office. And they spoke to me, said, no, he didn't want to do it as a musical because if it was a failure, they would always remember it as a failure and not the Academy Award winner.
[00:22:10] Speaker D: Maybe it could have made the music even more famous, right?
[00:22:13] Speaker A: Oh, I'm sure. I'm sure the whole program, you know, in those years, if you recall, whenever there was a great musical on Broadway, all the big stars recorded the numbers from the musicals. It's not like that today.
[00:22:26] Speaker D: Joe. It's been absolutely fascinating. Thank you for sharing so much about your career and your life. I just love your stories and I love the way you tell them. We have to move on now to Intellectual Property News. But how can people reach you if they want to contact you?
[00:22:42] Speaker A: They can reach me on Facebook or on my email address. Joe actor27mail.com Passage to Profit with Richard and Elizabeth Gerhardt.
[00:22:54] Speaker E: Coming up later on Secrets of the Entrepreneurial Mind.
[00:22:58] Speaker D: Time now for Intellectual Property News. One of my favorite Segments of the show, of course, being an intellectual property attorney. So what is in the news today.
[00:23:08] Speaker E: Elizabeth, for all the stuff that AI generates, like if you ask it a question or anything, where does it get the information? Well, it gets the information from people, and so people want to get compensated for that. So Intellectual Property in the news this time is about how there's an AI copyright lawsuit from Sarah Silverman and others against Mark Zuckerberg for everything he's doing with Meta. And he kept saying, no, I don't need to be deposed. Being deposed means you go sit in a room or on a video with a lawyer and. And the lawyer just grills you with questions. And it's apparently, I have not been deposed, but Richard has done them, so it's apparently very uncomfortable.
[00:23:51] Speaker D: Yeah, I've been on the giving and receiving end, so I know what it's like.
[00:23:54] Speaker E: So Mark tried to not have to do that.
[00:23:56] Speaker D: I don't blame him for not wanting to go through this. On the other hand, as the CEO, he has a responsibility to his company.
[00:24:04] Speaker E: Right? So US District judge said, no, Mark, you gotta get deposed personally as the head of Meta, and you cannot push it down the chain.
[00:24:12] Speaker D: So usually the CEOs can get out of it. I don't know what this judge did, but in any case, the plaintiffs here, Sarah Silverman, who's an author, complained because Meta was using her material and other artists material to create AI content and she wasn't getting compensated for it. Now Mark Zuckerberg is in the hot seat, which kind of doesn't bother me too much. I'm not so much a Mark Zuckerberg fan. And so now he has to answer for this. No, not sure.
[00:24:42] Speaker E: Shh.
[00:24:43] Speaker D: I don't even use my Facebook account. I could care less.
[00:24:46] Speaker E: He may block you out.
[00:24:49] Speaker D: I hope he's not that petty. But anyway. Antonio, what do you think about this situation?
[00:24:55] Speaker C: I get it completely. It's a little scary.
[00:24:58] Speaker D: I do think if you make your living as a content creator, you know, you can't just have your stuff taken and then modified a little bit and put out there. How do you make.
[00:25:07] Speaker C: That's exactly what it's doing.
[00:25:09] Speaker D: Yeah. Michael, what do you think?
[00:25:10] Speaker G: Even myself as using AI, I'm wondering, like, wait, this isn't really my idea anymore. This is probably somebody else's idea. So we're on. On both ends of someone using your own content to create something. But I would recommend don't lose a sense of your own creativity, because AI can just kind of take over.
[00:25:26] Speaker B: Yvonne, I think that unethical thing is the lack of transparency. Ideas are worth protecting. You have to get with Gearhart Law.
[00:25:33] Speaker D: I appreciate that. And so if you have an idea or an invention that you want to protect, contact us at Gearhart. We work with entrepreneurs worldwide to help them through the entire process of obtaining patents, trademarks and copyrights. And you can visit learn more about Patents.com or learn more about Trademarks.com you can sign up for a free consultation or download a white paper there. Get the Entrepreneur's Quick Guide to Patents or the Entrepreneur's Quick Guide to Trademarks. And so it is time for us to take a commercial break. But stay tuned. We're going to have Secrets of the Entrepreneurial Mind coming up soon. You don't want to miss that. And we'll be back with more passage to Profit right after this.
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[00:28:13] Speaker F: Passage to profit continues with Richard and Elizabeth Gearhart.
[00:28:18] Speaker D: The spotlight is on Elizabeth. So tell us what you've been up to.
[00:28:22] Speaker E: I've been spending a lot of my time recently with marketing for Gearhart Law. We have a lot going on. I also am helping people with their podcasts and we have one of those people here today, Antonia, which will be fun to hear her talk. But one thing we did late last year was we took an event that one of the attorneys at Gearhart Law had been running for years called the Entrepreneurial Strategy Series, and we put it out as a podcast and put it on YouTube. We haven't done anything to promote it and we need to do more with it on YouTube because we just kind of put it on there. But what's interesting is it's getting more traction and listens on YouTube than it is as just on the Spotify or something. And that tracks with what I've been hearing in the podcast industry, which is more people are listening to their podcasts on YouTube than on any other platform. So that was a really good piece of information.
[00:29:11] Speaker D: So if you're going to be a content creator, focus on YouTube.
[00:29:13] Speaker E: You can put your podcast on YouTube. If you don't do video, there's a way to do it pretty easy actually. You just have to use another software program. But if you can put some video in there, you can overlay video. There's a lot of ways to do it. But if you're doing a podcast, you should be on YouTube with it if you want the biggest bang for your buck. Which is why everything Richard and I do is video. Richard has devised this elaborate scheme of cameras that record everything on YouTube.
[00:29:38] Speaker D: It's a big monster.
[00:29:39] Speaker E: If you were to look at what's.
[00:29:41] Speaker D: Going on, there's wires all over the place.
[00:29:44] Speaker E: But that, that segues me into something else. That's great because we're almost done with the podcast studio in Summit, New Jersey. And he's used his knowledge of everything he had to learn to set up these cameras here. And we're using gonna be using it in the podcast studio, helping people do podcasts. You can come do a one off podcast, you can do a bunch of podcasts. And we're also helping people start their own podcasts. And I still have the meetup group podcast and YouTube creators community. I was doing it with Stacey Sherman. She decided to Take a break. So I scrambled around and my coach, Sonia Sartre, agreed to fill in and be a co organizer for that meetup. So that's once a month and having a lot of fun with that. And. Yeah. So full steam ahead.
[00:30:26] Speaker D: Yeah. Taking the world by storm.
[00:30:28] Speaker E: Yes. And then we want to talk about our medical minute. I thought this was really interesting. So there's a new pain medication that's almost like an opioid, but it doesn't have addictive properties. And the FDA just approved it, and it's the first of its kind in more than 20 years. And this article was on abc.com on January 30th. And the drug is called Journavax and it's manufactured by Vertex Pharmaceuticals. And apparently it's working pretty well for a lot of people. It was found to reduce moderate to severe acute pain for adults from baseline by about 50% in 48 hours. So it's not an immediate fix, but if it's almost an opioid, but it doesn't make you addicted, maybe it will work for people.
[00:31:14] Speaker D: It works because it blocks the nerves that are aggravated by the pain from reaching the brain. So your nerve impulses are still firing, but your brain doesn't know it. I just wonder, is this going to be the solution now to the fentanyl crisis? I mean, because we need painkillers, but we don't need the addiction.
[00:31:33] Speaker E: Right. So I hope so. So I hope this can help wean people off. Now it is time for Yvonne Yumba and Michael Lorero with street ready new jersey, streetreadynj.com I think what they have fills a huge need. And I'm so excited to hear from these enterprising young men. So please tell us all about what you're doing.
[00:31:54] Speaker B: Hello, everybody. Yvonne and Mike. Here we are, the creators of StreetReady. StreetReady is an education company that really tries to create a first responder out of every citizen in the United States. And we do that by teaching our three pillars, which is first aid, self defense, and de escalation. I'm going to be a practicing physician in about two or three months. So I see a lot of patients that come in and they die because the ambulance took too long, right? Or no one on site knew how to respond. So our method was to bring our training into everyone's home, everyone's school, everyone's business, so that you could be a first responder. Mike.
[00:32:27] Speaker G: Yeah. Well, these are all skills that Yvonne and I wish we had growing up. And even to this day, you know, we're still refining those skills. We focus a lot on sexual assault defense, abduction prevention, aggravated assault defense, and then we have our de escalation and first aid. Now these are things that we want to make people confident because we've noticed when people leave our seminars, they leave with this sense of confidence that they are more capable, more knowledgeable, and more prepared. You know, as we say, they're street ready. And we've heard the personal stories that people have brought back to us about being a potential abduction victim or their little brother was choking on their food and they were able to perform the Heimlich and save their little brother. You know, so when we hear stories like that, that's the most motivating thing to us. You know, we're trying to help people. Ultimately, that's what we're doing. So we combined our skill set. I've been training martial arts for over 20 years. As Yvonne said, he's about to graduate and be a doctor. So we brought these skill sets and we're trying to just give them to everybody.
[00:33:25] Speaker D: It's kind of an unusual combination. How did you guys find each other?
[00:33:29] Speaker B: I went to college in California. I moved to Newark, New Jersey to start medical school. And I, you know, I had been into the martial arts as well. I was doing jiu jitsu. I wanted to learn some striking. I asked the guys at the gym, I said, I need an instructor. I want someone that is a specialist in this. And they said, you have to meet this guy called Animal. I said, animal? This guy called Animal. Animal was Mike.
[00:33:50] Speaker E: What kind of animal are you?
[00:33:53] Speaker D: He's not a kitten.
[00:33:56] Speaker B: He's definitely not a kitten. Maybe another feline, but.
So I went home to visit my family in California. I get off at Newark Airport. I go, and the next day I'm going to go to his house to do a training session. And, you know, I don't know what to expect. I walk into the backyard, I see this guy, long hair, goatee, very zen, very quiet, you know, long face. You don't really know what to expect, right? So, you know, we start talking and we become friends. And then throughout the months that we know each other, we do all the martial arts, we cover everything, and we see that we have a shared friendship. And through that friendship, we said, you know what, I want to take the hidden curriculum that they keep in medical schools. I want to take the de escalation strategies we've learned and applied throughout our whole life. And he said he wants to take the self defense things he's taught to police officers. To citizens. And we want to create a curriculum that anyone, whether you're 5 or 85. Right. So we want something that everyone could have access to and understand. And that's how Street Ready was born. That's how we met.
[00:34:48] Speaker D: That's great. So if I'm on the subway in New York City and I want to make sure that I'm safe, what are some tips that you could give me? Always position or on the subway platform.
[00:35:00] Speaker A: Yeah, yeah.
[00:35:01] Speaker G: Either way you can position yourself like against the wall so you know that there's at least nothing behind you and you're safer in that aspect. And then just your situational awareness, you know, keeping your eyes open, not getting complacent. Like nowadays we get lost in our noise cancellation headphones and our eyes are just looking down, stuck on your phone. Being complacent is probably the big thing. You know, people nowadays aren't really situationally aware and I think that's what leads to like a lot of, lot of accidents. So it seems like these are basic common things, you know, like keep your eyes open, keep your ears available, and just be aware. But that's lost easily.
[00:35:35] Speaker E: Nowadays you guys travel the country presenting this information to groups in person, which I think is hugely powerful. Where do you go? What age groups, what kind of venues?
[00:35:47] Speaker B: The answer to that is we go everywhere. We have this general citizen seminar that we offer everyone composing of our three pillars. We go to school, so we've done work at colleges, Rutgers University, New Jersey City College. We've done work at private schools, elementary schools. We go to businesses. We've done it work for like storage sites. We've done it for medical practices, medical businesses. We go anywhere. We bring all the gear, we bring all the material, and we have these movie like seminars. So for an hour and a half, two hours, we take you through different scenarios. We have fighting scenes, we have hands on training. We have everything that you could ever want. One more thing that we talk about in terms of situational awareness for the subway that Mike and I were just talking about earlier is understanding baselines, like what is common, where you are and who is outside the norm. Right. If you go to the New York Public Library, if someone comes in there with a jacket, a hoodie, he's outside the norm. If the library is loud, that's outside its baseline. So understanding the baseline of the area that you're in helps you understand when you're not safe, when you need to escape the situation.
[00:36:43] Speaker E: That's great.
[00:36:44] Speaker G: Some people ask us, you know, what is your demographic and that's always a tough question for us because it's literally everyone, you know, because we think everyone needs these skills, you know, whether you're a young child or you're an adult or a senior. These skills bring confidence, you know, and awareness and all that. But we will tailor these seminars to that specific group, you know, so a seminar you're getting when we're dealing with a high school may be different than a seminar that you're dealing with a, an organization or a business or something of that nature, you know. And then we have like women specific self defense seminars. So they're tailored to everyone, but we do a lot of storytelling and the seminars themselves become a story, you know. Our goal is that you become a storyteller afterwards, a street ready storyteller, and then you're telling everybody else like what you've experienced. We try and avoid any violence if we can.
[00:37:35] Speaker D: I've seen videos of attackers, simulations where somebody with a knife is more dangerous.
[00:37:43] Speaker A: Yes.
[00:37:43] Speaker D: Than somebody with a gun at close range.
[00:37:46] Speaker E: I do think that your point about situational awareness is so smart and strong because my daughter and I were in the mall and it seemed like this guy was following us around and you know, so we. I forget exactly how I feel like we de escalated by escaping this guy. But he would show up like, what is he doing in this store? Like, what's he doing in this store? Like, he doesn't look like he would be shopping here. So I think we might have gone into like Victoria's Secret.
[00:38:09] Speaker D: I was gonna say he was in that. Victoria's Secret.
[00:38:11] Speaker C: Yeah.
[00:38:12] Speaker E: So just to get rid of him.
[00:38:13] Speaker B: Another thing for our audience at home is usually whenever you're walking near someone, you don't really walk in step with someone unless you know each other. But if someone is walking in step with you, your red flag should be going off.
[00:38:24] Speaker E: What is one top thing that would help keep people safe?
[00:38:27] Speaker B: The concept of knowing who you're dealing with. So we had someone that is very close to street ready, our street ready team, and someone that knows these de escalation tactics. He's actually a police officer and he was a rookie cop responding to a call with his buddy, maybe first few months on the job and they got a call from NJ Transit and they said there's a naked man, he's about 6 foot 5, 240 pounds, wet. Right. He's speaking loudly, he's being aggressive. The train conductors don't know what to do. So the rookie cop, they hear it on the radio. They said we have to respond to this. They're the only ones near. So he talked to the conductors. The conductors move everyone outside that main station where he was. And they walk into the train. So they walk in, they see the man. The man is belligerent, his eyes are red, he has dreadlocks, big muscles, just charging them. And they say, hey, sir, what's your name? Sir? Sir, what's your name? And the man says, my name is Jesus. Well, the cops say, well, we're messengers. We were sent here from God to actually help you. The 6 foot 4, 250 pound man with dreadlocks stops. He says, oh, you're sent here from Jesus. They say, yeah, we have a special message for you at the hospital. Naked man just puts his hands out. He allows the cops to take him to the hospital where they took him to a psych ward.
[00:39:36] Speaker E: How did they even say that? Like, how did they come up with that?
[00:39:39] Speaker B: One thing we teach is who are you dealing with? Right? Knowing your audience, what's your name, sir? If someone says, my name is Shakespeare. Okay, Shakespeare. Well, I'm Othello, I'm also a playwright. You have to know who you're dealing with. So if you ask the name, it helps you understand mental status. It's a reason why everyone needs street ready. Because these things are secrets that they don't get access to.
[00:39:56] Speaker G: These are all like extreme situations that you're using these de escalation skills and things like that. But we've also had a couple of guys come up to us after our seminars and be like, man, I think street ready may have saved, saved my relationship. Just knowing how to de escalate and communicate with their partners. You know, seeing that, hey, they're acting a little bit under the influence. Maybe they're a little frustrated or angry or something like that. Just having that recognition and being able to learn how to empathize, ask the right questions, and then continue to problem solve from there. We're saving relationships. Forget about like saving these lives and stuff like that too, you know, communication.
[00:40:32] Speaker D: Should we sign up, Elizabeth?
[00:40:34] Speaker B: So where to find us? You can find us on Instagram, reiteradynj. You can find us
[email protected]. and just those two places are where our team works and they can tell you where to follow up with us and how we can come serve your organization.
[00:40:49] Speaker E: Well, thank you. That was really great.
[00:40:51] Speaker D: Passage to Profit with Richard and Elizabeth Gerhardt.
[00:40:54] Speaker E: And now we're on to something a little different, but it's still about saving people. Antonia's Promise. Antonia has, she has an incredible story, but she also has a new podcast, talking about it and she has products, beautiful things. And so Antonia, I won't say any more. Let's hear.
[00:41:13] Speaker C: All right, well, first of all, thank you for having me. This has been like from AI to now. Street Ready Joe, my very good friend, incredible stories, right? But I want to speak about Street Ready for a second. They said a lot of things that resonate with me. And being a mother of three children, you guys to me are like the sweet and salty. I don't know why. That's just the word I get, right? Because you are the educational, but yet you're the self defense. I have a 15 year old child who does Brazilian Jiu Jitsu and MMA since he's 8 years old. His mindset, his creativity, the fact that he's a gentleman, how he responds, how he looks at things. He's like my personal security guard, I'm not even kidding. And he was taught this way. The fact that you're implementing as well how to prevent from a choking hazard, how to like, be prepared, how to be ready for any situation. It is so important to have this. I fought with my husband incessively from age 6 to 8. Oh my God. I don't want him doing this, you know, I don't want him hurting anyone or himself. But it's not, it's a skill set and I had to learn this. So when you speak, I get it, I get what you're doing. And it's so important to be taught this as a young child, to be aware. I have two daughters, they're drop dead gorgeous. They're gonna need Street Ready, but they have it at home because my son's constantly speaking this way. I mean, it's incredible. What you're teaching really needs to be taught. And I'm grateful for you guys being here and sharing and Joe as well. But back to Antonia's promise. If it wasn't for these two people here, I wouldn't be sitting here today. Richard is the gentleman that I called and thought was a pastor of some sort. And I was telling this amazing story.
[00:42:59] Speaker D: Well, the show was Passage to Prophet.
[00:43:01] Speaker C: Passage to Prophet.
[00:43:02] Speaker D: She thought it was a religious. I'm a prophet, you know, And I.
[00:43:06] Speaker C: Had nothing, I had no mind, nothing.
[00:43:08] Speaker D: Couldn't be further from the truth.
[00:43:10] Speaker A: And I'm going, you get me?
[00:43:12] Speaker C: And he's going, yes, I do. Yes, I do. And I walk into his office with my husband seven years ago and I walked out with two patents and here I am Today, proudly to say that I have three patents with Gearhart Law and three trademarks. And in December, Richard, I received my two Italy patents this December, which I'm really excited about. But Elizabeth has been the striving force in my life because she believes in me as much as I believe in myself. And Antonia's Promise podcast is about a true story of healing, miracles, and hope, where I invite guest speakers on my show and we share stories of miracles. And we spoke about this on the show. Right. Where we bring stories. And you guys did the same thing today. And stories are just so powerful, and they're magnetic. And the idea behind it is to spread love, light, and positive messages and how you don't have to do this alone. And that's really what the podcast is about.
[00:44:13] Speaker E: Right. And you wanted your story to get out. And when you started Antonia's Promise, you had an incredible experience where you almost died and you were saved.
[00:44:23] Speaker C: I was.
[00:44:23] Speaker E: And you needed to get that story out to everybody. So you started the website, you started the merchandise.
[00:44:28] Speaker C: But then I started with the cross, and then I came back to the show with the merch, and now I'm back on talking about the podcast, and I feel like this is a full circle for me.
[00:44:37] Speaker E: Right. And so podcasting has become more and more popular, and it's a really great way to get your story out. So what is having a podcast doing for you?
[00:44:46] Speaker C: First of all, I believe the podcasting is resonating more with people because people like stories. Yeah, people like to see. You guys mentioned it. Cameras everywhere. Right. Like my emotions, my speaking, your speaking. People like to listen to other people. It's relatable. Right. And that's what it does. It sparks the interest of others.
[00:45:10] Speaker D: That's what I'm finding for certain kinds of products. The connection to the person who's responsible for the products is there's an emotional connection. So you're very empathetic. You put it out there, and those emotions and feelings are part of your brand, and they're part of the things that you offer people. And the best way to express those, I think, is through a podcast, because I don't think you could get it done in a short Facebook ad. You know, it's just not going to have the same connection.
[00:45:46] Speaker C: And I love people, too, you know, I do. I enjoy hearing stories of inspiring things, and that's what the show's about, too. And yes, people feel. I have people reaching out to me now that even though knew I had my products and things of that sort, now they're like, you have a podcast. Yes, it is. It's a very big deal. And if it weren't for Elizabeth, your lovely wife, we wouldn't be here because she believed in me. And, you know, we've been working together. But I needed that village. I needed that little support, and I seem to have it. And I'm so very grateful to be here again and again and again, and it's all because of you guys.
[00:46:25] Speaker E: But I do want to point out for people thinking of starting a podcast, most people aren't going to get rich just being a podcaster, but it does help your business. It's another digital marketing tool for your.
[00:46:35] Speaker D: Business, and it gives you something, a way to connect with your audience that's not just about your product.
[00:46:41] Speaker E: And it helps you connect with people that you want to connect with because you can ask them to be on your podcast. And maybe this is somebody you've been trying to get to for a while. It certainly opened doors for Gearhart Law having passage to profit.
[00:46:53] Speaker D: Absolutely.
[00:46:54] Speaker C: I will say I had three people that wanted to be on the show, and they were lovely. I enjoyed every single one of their stories.
[00:47:01] Speaker E: So have you seen any of your sales go up since you started the podcast?
[00:47:05] Speaker C: Believe it or not, I've gotten a lot of, I want your cross. I need your candle. I need this. And I'm like, okay, go to the site. But I don't have any crosses because those are the first things that I created. So right now I'm working with jewelers with this. This is a design that I created. It's a hammered cross look with a 3D symbol of a gold symbol of the person bent, broken in prayer. But the cross that I originally came out with is now I'm getting phone calls since the podcast that they want that cross. And I've been asked to be on so many new shows since my podcast has come out like you need. And I was the Christmas special at Nassau Community College, and it was a great show. And then they had me on the show and they love me so much, they emailed me again. They want me back on the show. So a lot of doors have been opening for me since the podcast came out with selling merch, wanting merch, and being on more talking engagements. For sure.
[00:48:05] Speaker E: Yeah. When a person has a podcast, then people feel like they are media trained to some degree or have media experience. So they're gonna be better on their podcast. We certainly look for that.
[00:48:16] Speaker D: So how do you cut through the noise, though?
[00:48:19] Speaker E: I feel like podcasting is 70% marketing and I've been doing marketing for Gearhart Law for many years. I'm self taught, so I'm not as good as like people that went to school for it. But I've learned a lot and things have changed so rapidly. I mean, you really have to be able to keep up with the changing things. But I feel like you build marketing in from day one, right, and use AI and you have to use AI at this point you have to use AI because what happens is in marketing there's called search engine optimization and that's like Google looking at your stuff and saying, I'm not going to show this to anybody or wow, these people really are using the right keywords, they're going the right place, I'm going to put them up high so people see their content and want to listen to it. And there's a whole lot that goes into that and you have to build that in from day one. And that's just one of the many marketing things.
[00:49:06] Speaker D: Antonia, who do you consider to be your target market for your podcast?
[00:49:10] Speaker C: Everyone.
[00:49:11] Speaker D: Everyone.
[00:49:12] Speaker C: Yes.
[00:49:13] Speaker D: That's a pretty big market.
[00:49:14] Speaker C: Yes. Because we are all in search of something and there are a lot of people that don't, you know, know that they don't have to do this alone and through stories. That's the goal of what I try to do, is bring everyone closer to Christ. It's everyone. There's not one person in this world who doesn't need faith.
[00:49:36] Speaker D: I remember one of the sayings that you came up with was we are all broken.
[00:49:42] Speaker C: That's my. Yeah, that's one of the trademarks. We are all broken. But I mean it in a beautiful way. Right. Like we all struggle with something. I was once broken, you know, I wasn't well and it was through faith that I was healed. And that's the, you know, I had made God a promise. That's why it's called Antonius Promise, that if God had helped me in some way and taken away what I was going through, that I would spread love and light as a vessel for him. God granted me my miracle and he keeps his promises. I've as I've kept mine. And that's why it's called Antonia's Promise. But it's really to get the message out of healing.
[00:50:18] Speaker E: So where do people find you?
[00:50:20] Speaker C: You can find me on Antonia's Promise on Instagram. You can find me on Antonia's Promise on Facebook. Email me@antonia's promisemail.com well, thank you, Antonia.
[00:50:32] Speaker E: Thank you everybody. We're going to go to A commercial break. Now, listeners, you are listening to the Passage to Profit show with Richard and Elizabeth Gearhart. Our special guest today, Joe Cirillo. And we have just had amaz amazing content today. If you missed any of this, our podcast comes out tomorrow. I urge you to listen to these people. There's such wisdom that has been shared here today. We'll be right back.
[00:50:52] Speaker F: Man, I had a rough night's sleep, boy. I got a letter from the IRS yesterday and I. I just couldn't sleep, man. I'm dying here. Somebody help me. IRS problems affect more than just your finances. If you're ready to take back control of your life and you owe more than $10,000 dollars, you need to call the tax doctor. Their expert staff can immediately protect you from the IRS and state collectors and get you the best possible tax settlement guaranteed. The IRS has recently released new programs geared in helping struggling taxpayers where you may qualify to settle your tax debt and wipe out up to 85% or more of what you currently owe. If you owe $10,000 or more in back taxes, call a tax doctor right now. See if you qualify to pay less.
[00:51:35] Speaker H: 8002-6219-2680-0262, 1926.
800262, 1926. That's 800 262, 1926.
[00:51:50] Speaker A: It's passage to Profit.
[00:51:52] Speaker D: Now it's time for Noah's retrospective.
[00:51:56] Speaker E: Noah Fleischman is our producer here at Passage to Profit, and he never stops trying to make sense of the future by looking at the past.
[00:52:04] Speaker J: Ever since I was a kid, my vocabulary score was always top notch. That was before a lot of words began to change their meaning. Transparency is now a human thing. It refers to your absolute clarity and the expression of all of your knowledge and intentions. I only wish some of my reading lenses could be quite so honest. Platforms were the agendas you would discuss. Now platforms are the medium you seek out to discuss those agendas. Virtual was a quality we held to when we had to deal with reality. Now the reality is mostly virtual, and we don't have to be. When I was a kid, I always had my head in the clouds, and that's why I could never find anything. Now we store all the important stuff in the cloud, and we keep our heads down here on Earth where they belong. I'm not so sure the verbal portion of the SAT exam prepared me for all this. When I was younger, I didn't do too badly on the score. I could be transparent and share my score with you, but given what it was, I think we'll just keep that information virtual.
[00:53:05] Speaker F: Now more with Richard and Elizabeth Passage to profit.
[00:53:09] Speaker E: Our special guest, Joe Cirillo. We have had amazing people on here. The podcast comes out tomorrow if you missed it. But now it is time for a special segment called Secrets of the Entrepreneurial Mind. And I am going to ask Joe Cirillo to share a secret with our audience.
[00:53:25] Speaker A: Audience, a secret.
[00:53:28] Speaker E: Secret to your success.
[00:53:30] Speaker A: I would say never give up.
[00:53:33] Speaker D: That was going to be my secret.
[00:53:35] Speaker E: Now, that's a good secret. It's hard sometimes.
[00:53:39] Speaker A: Well, like I said, you heard what I talked about. I did so many things. Book writing, screenplays, acting, you name it, I've done it all. I'm continuously trying something new. Whatever comes up, I'll face it and do it. It was more like being natural. I was a combat veteran police department. I did so much stuff. I, in the end became an actor. So in the long run, I turned out a little bit better.
And I think you're a success. If you have perseverance and never give up, you can do it. Everybody out there, I don't care what your age is, you can do it. Never give up. That's what I say.
[00:54:21] Speaker E: I like that one. Okay, Mike. Mike Larrero, what is your secret passion?
[00:54:26] Speaker G: I think that's my secret. Find something that you're passionate about and just go all in. Be an outlier in that. Don't expect people to understand what you're doing because you'll probably get a lot of backlash. And if they don't understand that, it probably means you might be onto a good thing, you know, something new, you know, being creative. But for me, that consistency and the will to not give up is because I'm passionate about the things that I'm doing. So I never wake up in the morning and dread going to work. I wake up and I just get to work and being passionate about what I do. I've been able to create various businesses out of it. And from writing to clothing to studios, all of this is what really keeps me going. Anyway. That's. That's the secret for me is I love it.
[00:55:05] Speaker D: Yvonne.
[00:55:05] Speaker B: My secret to success, you have to find a good running mate. You have to find someone that you really work well with, someone that challenges your idea, someone that has a fresh perspective on our team. We have Mike, we have myself, we have Alex, we have Willie, we have Sia, we have other people that are helping us. But I see with you guys at Gearhart Law, you're dividing and conquering and using everyone's skill set. So find a good running mate and run.
[00:55:28] Speaker E: I love that. Yes. Antonia Tamayo, what is your secret?
[00:55:32] Speaker C: Believe that there is nothing that you can't do. And when you believe that you will do it by the grace of God.
[00:55:40] Speaker E: That's a good one. So, Richard Gearhart, what is your secret?
[00:55:43] Speaker D: I really like the theme of the show, which is telling stories. And I think that that's a great way to communicate because it's very easy to just put out dry principles. But if you tell stories, then it resonates with people and it's a better way of communicating. So I think telling stories where you can in as many ways as you can, I think will help you become a better communicator.
[00:56:12] Speaker E: I think so. I think that you have to keep a positive attitude, can do attitude as much as you can. There are days you're going to be super ticked off and you're going to want to quit everything. But I think just trying to keep yourself in a positive mindset because it really matters how you talk to yourself and what you think about. And it's easy to get sidetracked into the negative. But I feel like you need to stay in the positive as much as possible.
[00:56:36] Speaker D: That's great. Passage to Profit is a nationally syndicated radio show appearing in 38 markets across the United States. In addition, Passage to Profit has also been recently selected by Feedspot Podcasters Database as a top 10 entrepreneur interview podcast. Thank you to the P2P team, our producer Noah Fleishman and our program coordinator, Alicia Morrissey, and our studio assistant, Rishikeb Bussari. Look for our podcast tomorrow. Anyway, where you get your podcasts. Our podcast is ranked in the top 3% globally. You can also find us on Facebook, Instagram X and on our YouTube channel. And remember, while the information on this program is believed to be correct, never take a legal step without checking with your legal professional first. Gearhart Law is here for your patent, trademark and copyright needs. You can find
[email protected] and contact us for a free consultation. Take care everybody. Thanks for listening and we'll be back next week.
[00:57:34] Speaker A: It.
